NALS
- Company typePrivate
- Founded1929
- HeadquartersTulsa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
NALS firmographics
Firmographics- Name
- NALS
- Legal name
- NALS, Inc.
- Website
- https://nals.org
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
NALS industry classification
Industry- Product category
- Legal Professional Association Services
- NAICS
- Other Services (except Public Administration) (81), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD)
- akta.pro secondary industry
- Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN)
Keywords
Where NALS is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NALS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Membership Dues: Annual membership dues ranging from $42 (student) to $132 (individual) plus applicable state/local chapter dues. Life membership available for $1,500 one-time fee. Retired membership at $75 annually.
- Company Memberships: Organizations with 5+ employees can purchase group memberships at $104 per member annually, receiving a 20% discount from individual rates.
- Certification Exams and Fees: LSP exam fees: Remote proctoring $135 initial/$105 retake; In-person proctoring $90 initial/$60 retake. Recertification fees: $50 for LSP, $75 for CLP/PP. Emeritus status application: $75 flat rate.
- LSP Partner Program: Annual partner fee of $350 for schools to become LSP Partners, providing access to live proctoring, mock exams, and affiliate NALS membership for primary instructor.
- Conference and Events: Revenue from National Legal Education Conference registrations, vendor sponsorships, and exhibition fees. 2026 conference in Jacksonville, Florida.
- Online Store Products: Sale of exam preparation materials, webinars, certificate reprints, pins, email banners, and sponsorship opportunities through the NALS online store.
- Specialty Certificates: Specialty Law Certificate for certified professionals: $150 for members, $200 for non-members. Requires 50 CLE hours in specialty area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Member - Full professional membership |
| Subscription | Annual | Associate Member - Non-voting professional membership |
| Subscription | Annual | Student Member - For active students in legal programs |
| Subscription | Annual | Retired Member - For retired members in good standing |
| One time/ perpetual license | Multi-year contract | Life Member - One-time lifetime membership |
| Subscription | Annual | Company Membership - Group membership for organizations |
| Unit Pricing | Pay-as-you-go | LSP Exam - Certified Legal Support Professional certification |
| Unit Pricing | Annual | CLP/PP Recertification - Certified Legal Professional and Professional Paralegal |
| Subscription | Annual | LSP Partner Program - Educational institution partnership |
| Unit Pricing | Pay-as-you-go | Specialty Certificate - Advanced specialty certification |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
NALS product offering
Product offeringCore offering
NALS operates as a professional membership association that sells tiered memberships, administers professional certifications (LSP, CLP, PP, CP, PLS, SCCP, and specialty designations), delivers continuing legal education and live conferences, and maintains career and vendor marketplaces for legal support professionals. Its customers are individual paralegals, legal assistants, and legal secretaries, with secondary employer-facing products such as company memberships, recruitment listings, and vendor advertising.
Product overview
NALS (National Association for Legal Support Professionals) is a professional membership organization offering a comprehensive suite of products and services for legal support professionals. The core offerings include membership programs and three levels of professional certifications (LSP, CLP, PP). These are supported by educational resources including WebEd webinars and CLE programs, specialty certificates in 21 legal practice areas, and the annual National Legal Education Conference. Additional services include a Career Center job board, Legal Marketplace, Online Store, @LAW magazine publication, and the NALS Foundation providing educational grants. The organization also offers an online member dashboard (SocialLink) for community engagement. NALS serves the legal support profession through advocacy, certification, education, and networking across state and local chapters nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Membership Tiered individual membership (Student, Active, Retired, Lifetime, Trial) that grants paralegals, legal assistants, and legal secretaries access to the NALS community, member directory, CLE discounts, the Legal Marketplace, publications, and local chapter affiliation.
- Company Membership
Quantifiable outcome
- NALS Foundation has awarded over $200,000 in grants for educational programs benefiting chapters and states.
- +2 more outcomes
Companies that use NALS
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
NALS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
NALS partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- NAEGELI Deposition & Trialminor2025 Legal Innovation Award winner recognizing their product and support improving legal support professionals' abilities to be efficient, effective, and successful.
- LAPSEN (Law and Public Safety Network)corePartnership with LAPSEN has significantly increased LSP certifications, with 577 new certifications since 2024 National Conference. LAPSEN recognized LSP as the industry Recognized Credential (IRC) for Legal Services CTE pathway. NALS and LAPSEN partnered to create improved LSP exam with 85% pass rate. LAPSEN provided program funding and developed curriculum materials including lesson plans for Introduction to Legal Studies, Criminal Law, Civil Law, and Advanced Criminal and Constitutional Law courses.
- ProlydiancoreProlydian provides secure exam delivery platform for NALS certification exams, supporting both live and remote proctoring. The platform streamlines result reporting to instructors and provides digital notepad tool within the exam delivery platform.
- Avis Car RentalminorAffinity partner offering NALS members up to 30% off car rentals through Avis Worldwide Discount (AWD) program.
- Budget Car RentalminorAffinity partner offering NALS members up to 35% off Budget base rates plus additional deals.
- LawPay (8am)minorAffinity partner providing legal professionals with secure payment processing. NALS members receive first 3 months monthly fee waived for new accounts.
- LenovominorAffinity partner offering NALS members up to 50% off PC products including laptops, desktops, tablets, workstations, and accessories with free shipping.
- LIG Solutions (now Gallagher)minorAffinity partner offering affordable health insurance options for NALS members, their families, and business/employees. LIG Solutions officially became Gallagher, the world's 3rd largest insurance broker.
- Melu Live ChatminorAffinity partner providing 24/7 live chat for law firm websites. NALS members receive 10% discount on monthly bill and free 14-day trial.
- MindEdgeminorAffinity partner offering online professional development courses and certificates. NALS members receive special discounts on select courses, some offering CLE credit.
- NAEGELI Deposition & TrialminorAffinity partner providing court reporting, remote depositions, videography, interpreters, transcription, legal document services, and trial presentation services nationwide.
- Office Depot (ODP Business Solutions)minorAffinity partner offering up to 75% off ODP Business Solutions regular prices on Best Value List of preferred products including office supplies, furniture, and cleaning supplies.
- UPSminorAffinity partner offering NALS members up to 65% savings on all shipments through NALS UPS Savings Program. Members can apply savings to existing UPS accounts.
- PI Point Solutions, LLCminorAffinity partner simplifying how legal professionals coordinate nationwide investigative and litigation support services through an account-free portal for private investigator and process serving requests.
- Visit JacksonvilleminorConference destination partner providing video content for 2026 National Legal Education Conference promotion.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
NALS competitors and assessment
Company assessmentBroad incumbents
- American Bar Association (ABA): Dominant US legal industry association; ABA's Standing Committee on Paralegals and approval of paralegal education programs overlaps with NALS's certification and education mission at much larger scale.
- Association of Legal Administrators (ALA): Larger established association serving legal management professionals, with overlapping membership in law firms and corporate legal departments; broader scope but adjacent to NALS's audience.
- Association of Corporate Counsel (ACC): Large association for in-house counsel with adjacent programming for paralegals and legal operations staff; potential overlap and partnership target for NALS at the corporate side.
Regional players
- National Legal Aid & Defender Association (NLADA): US-focused association for legal aid and public defense providers; not direct competition but shares the legal support professional audience and continuing education/training mission.
Direct peers
- National Federation of Paralegal Associations (NFPA): Direct peer offering the PACE and PCCE/RN paralegal certifications and member-based continuing education. Competes head-to-head with NALS for the same paralegal and legal assistant audience.
- American Alliance of Paralegals, Inc. (AAPI): Direct competitor providing the APP (American Alliance Certified Paralegal) credential and member benefits to legal support professionals, contesting NALS's CLP/PP designations.
- National Court Reporters Association (NCRA): Adjacent legal support profession association offering certifications (CCR, RPR) and continuing education to court reporters — comparable professional membership and certification model serving the same law-firm ecosystem.
- National Association of Legal Assistants (NALA): Direct peer association for paralegals offering the CP (Certified Paralegal) credential, one of the most recognized paralegal certifications, competing with NALS's CLP/PP designations.
Others
- ASAE (American Society of Association Executives): Umbrella body for US associations; not a competitor but provides the industry awards framework (Gold Circle Award given to @LAW magazine) and shared services relevant to NALS's association operations.
Emerging players
- LAPSEN (Law and Public Safety Education Network): Existing strategic partner that drives CTE-aligned certification volume to NALS. While not a direct competitor, it shapes the credentialing ecosystem for legal services CTE and influences which certifications schools adopt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
NALS social profiles
Digital presenceNALS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NALS leadership team
Management profileNumber of profiles
Profiles10 records
NALS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NALS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NALS
What does NALS do?
NALS operates as a professional membership association that sells tiered memberships, administers professional certifications (LSP, CLP, PP, CP, PLS, SCCP, and specialty designations), delivers continuing legal education and live conferences, and maintains career and vendor marketplaces for legal support professionals. Its customers are individual paralegals, legal assistants, and legal secretaries, with secondary employer-facing products such as company memberships, recruitment listings, and vendor advertising.
Is NALS a public or private company?
NALS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NALS founded?
NALS was founded in 1929. It employs 1 to 10 people.
Where is NALS based?
NALS is headquartered in Tulsa, United States, in the North America region.
How does NALS make money?
Seven revenue lines are on record. Individual Membership Dues are the primary driver. The others are company Memberships, certification Exams and Fees, LSP Partner Program, conference and Events, online Store Products and specialty Certificates.
Who are NALS's main competitors?
Broad incumbents on record are American Bar Association (ABA), Association of Legal Administrators (ALA) and Association of Corporate Counsel (ACC). National Legal Aid & Defender Association (NLADA) is listed as a regional player. Direct peers are National Federation of Paralegal Associations (NFPA), American Alliance of Paralegals, Inc. (AAPI), National Court Reporters Association (NCRA) and National Association of Legal Assistants (NALA). ASAE (American Society of Association Executives) is listed as an others. LAPSEN (Law and Public Safety Education Network) is listed as an emerging player.
Does NALS have an API?
No public API is recorded for NALS.
What industry is NALS in?
NALS's product category is Legal Professional Association Services. Its primary akta.pro industry code is EDAGADAD, Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.), with a secondary code of EDAAALAN, Human Resources & Talent (SHRM/HRCI Recertification). Its NAICS code is 81 and its SIC code is 8600.