What Piega does

Piega SA is a Swiss manufacturer of high-end loudspeakers founded in 1986 in Horgen on Lake Zurich by Kurt Scheuch and Leo Greiner. The company designs and handcrafts passive and active/wireless speaker systems organized across the Master, Coax Gen2, Premium Gen2, Premium Wireless Gen2, Ace Wireless, Ace, and Classic series. Core engineering IP centers on proprietary ribbon tweeter families — LDR (Linear Drive Ribbon), Coaxial Ribbon, Line Source Ribbon, and AMT (Air Motion Transformer) drivers — paired with extruded seamless aluminum cabinets and TIM2 cabinet-tension modules; aluminum cabinets are pressed from a solid block, eliminating joints and internal standing waves. Active/wireless lines add integrated streaming clients, HDMI eARC / WiSA TV integration, and a smartphone-based DSP room-calibration feature through the Piega Control app.

Piega sells exclusively through an authorized dealer network spanning more than 40 countries; products are not available direct-to-consumer and pricing is not publicly listed, with references indicating premium and master tiers at the upper end of consumer audio (e.g., Coax 611 awarded in the £10k–£20k floorstanding category by HI-FI+ in 2026). Customer segments are audiophiles seeking reference-grade two-channel reproduction, home-cinema builders integrating Piega floorstanders/centers/subwoofers, commercial installation customers (hotels, restaurants, retail) using the AP 1.2 installation speaker, and entry-level premium buyers approached through the Ace and Classic ranges. The company remains family-controlled under second-generation leaders Manuel Greiner and Alexander Greiner (since 2018), with Kurt Scheuch continuing as Head of Development and Stephan Hürlemann as long-standing design partner; revenue is not publicly disclosed.

Manufacturing remains in two Swiss facilities near Lake Zurich, supplying a global export franchise that has earned industry recognition from publications including The Absolute Sound, HI-FI+, Stereo Sound (Japan), AUDIO/Stereoplay (Germany), HiFi Test, Lite-Magazine, and Super AV (China), and ISO 9001:2015 certification through SQS and IQNET in 2024. Hardware sales via dealers constitute the sole disclosed revenue stream, supported by an accessories business (PIEGA cables, stands, brackets, spikes, front covers) and the Piega Control mobile application.

Name

Piega

Legal name

PIEGA SA

Website

https://piega.ch

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Piega SA is a Swiss family-owned manufacturer founded in 1986 that handcrafts high-end passive and wireless loudspeakers using proprietary ribbon tweeter and seamless aluminum cabinet technology, sold globally through an authorized dealer network in 40+ countries to audiophile, home-cinema and commercial-installation customers.

Ownership category

akta.pro rank

Product category

High-End Loudspeakers

NAICS

Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF)

akta.pro secondary industries

Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

Keywords

• High-end loudspeakers
• Ribbon tweeter technology
• Swiss audio manufacturing
• Wireless speaker systems
• Aluminum cabinet speakers

Headquarters

HQ city

Horgen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. High-End Loudspeaker Sales: PIEGA generates revenue primarily through the manufacture and sale of high-end loudspeakers and audio equipment. Products range from entry-level Ace and Classic series to flagship Master Line Source models. Revenue is generated through one-time hardware purchases via authorized dealer network. The company also sells accessories including speaker cables, stands, wall brackets, spikes, and front covers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

PIEGA develops and manufactures high-end passive and active/wireless loudspeaker systems in Switzerland. Its core offering spans multiple series of premium speakers built around proprietary ribbon tweeter technology (LDR, Coaxial, Line Source) and seamless extruded aluminum cabinets, covering floorstanding, bookshelf, center, subwoofer, and installation use cases for audiophile home listening and home cinema applications.

Product overview

PIEGA is a Swiss high-end loudspeaker manufacturer offering passive and active/wireless speaker systems across multiple series. The product portfolio centers on aluminum-cabinet speakers using proprietary ribbon tweeter technology (LDR, coaxial, and Line Source drivers). Core product lines include the Master Series (flagship dipolar Line Source speakers), Coax Gen2 Series (coaxial ribbon speakers in four models), Premium Gen2 Series (redesigned aluminum column/bookshelf speakers), and Premium Wireless Gen2 Series (active wireless speakers with streaming). The Ace Wireless Series provides compact all-in-one wireless speakers with TV integration, while the Ace Series offers entry-level passive speakers. The Classic Series features wood-cabinet speakers. Accessories include PIEGA connect plus/Connect wireless interfaces, speaker cables (Cable ONE, THREE), stands, wall brackets, and base plates with spikes. Subwoofers (Sub Medium, TMicro, PS 101) and installation speakers (AP 1.2) complete the range. All speakers are handcrafted in Switzerland at PIEGA's two factories near Lake Zurich.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Series Flagship line of dipolar loudspeakers from PIEGA (Master Line Source MKII, Master Line Source 2 Gen2, Master Line Source 3) using Line Source ribbon drivers cascaded vertically for true line-source dipole reproduction. Handcrafted in Switzerland with up to two weeks of manual assembly per unit; targeted at the most demanding audiophiles.
• Coax Gen2 Series High-end speaker series with four models (Coax 811, Coax 611, Coax 411, Coax Center 211) using perfected coaxial ribbon drivers covering frequencies from 450 Hz, TIM2 tension modules for cabinet resonance elimination, and extruded aluminum cabinets available in eight Coax Excellence color options.
• Premium Gen2 Series Redesigned speaker series including Premium 801 (first PIEGA speaker with ribbon tweeter and integrated horn), Premium 701 Gen2, Premium 301 Gen2, and Premium Center Small Gen2, with a new magnetostatic ribbon tweeter using symmetrical magnet arrangement, Full Symmetric Drive midrange drivers, and improved cabinet rigidity.
• Premium Wireless Gen2 Series Active wireless speaker series including Premium 701 Wireless Gen2 (3-way floorstanding, 200W), Premium 501 Wireless Gen2 (3-way floorstanding, 200W), and Premium 301 Wireless Gen2 (2-way bookshelf), with built-in streaming clients (Spotify Connect, Chromecast, AirPlay, Roon, DLNA, Bluetooth), HDMI ARC, and the PIEGA Control app with room calibration.
• Ace Wireless Series Compact all-in-one wireless speaker system (Ace 50 Wireless floorstanding, Ace 30 Wireless bookshelf, Ace Center Wireless center, Sub Medium subwoofer) with pre-integrated streaming clients (AirPlay 2, Spotify Connect, Chromecast, Roon, Bluetooth), TV integration via HDMI eARC or WiSA, and multichannel setup up to 7.1 wireless surround.
• Ace Series Entry-level passive speaker series (Ace 50 floorstanding, Ace 30 bookshelf, Ace Center center) with AMT-1 Air Motion Transformer tweeter, MDS cone drivers, aluminum cabinets, and design by Stephan Hürlemann.
• Classic Series Seven loudspeaker models with classic design and piano lacquer finish; the only PIEGA series using wood as cabinet material, equipped with either AMT tweeter or PIEGA LDR ribbon drivers.
• Subwoofer Series Subwoofer lineup including Sub Medium (compact, two 8-inch drivers), TMicro Subwoofer (three integrated amplifiers, 180mm driver), and PS 101 Subwoofer (two amplifiers, two 220mm LDB drivers), with outputs of 250–500 watts for home cinema and stereo applications.
• Installation Series (AP 1.2) Compact AP 1.2 installation speaker designed for spaces where conventional speakers will not fit, including homes, restaurants, hotels, and retail, with flexible wall mounting for stereo, center, or surround channel configurations.
• PIEGA Accessories Speaker accessories including PIEGA Cable ONE (4-wire) and Cable THREE (2-wire) loudspeaker cables, base plates and spikes for floorstanding models, Stand Coax / Stand Premium / Stand Ace speaker stands, Ball joint wall bracket Easy and Universal wall bracket for center speakers, front covers in black, silver, and white, and spikes for Coax Gen2 series.
• PIEGA connect plus Wireless interface module connecting Premium Wireless Gen2 speakers to existing HiFi systems or multiroom systems. Connects to WLAN via the Google Home app for streaming client access, with bidirectional radio for instant setting display on a wireless remote control.
• PIEGA Connect Wireless interface module serving as the connection between Ace Wireless speakers and existing HiFi systems or multiroom configurations.

Quantifiable outcome

• LDR ribbon tweeter membranes are 50 times lighter than conventional dome tweeters, enabling faster transient response
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• HiFi ROSEminorImplementation/ SI/ Consulting PartnerHiFi ROSE is mentioned as a partner manufacturer alongside PIEGA for repair services. PIEGA offers repair registration for products from both PIEGA and HiFi ROSE, suggesting a collaborative service relationship for after-sales support and repair handling.
• Google (Google Home, Chromecast)coreTechnology or IntegrationIntegration of Google Chromecast for streaming and Google Home app for WiFi setup of Premium Wireless speakers. The PIEGA connect plus device connects to WLAN via the Google Home app for easy configuration.
• Apple (AirPlay 2)coreTechnology or IntegrationApple AirPlay 2 integration enables wireless streaming from Apple devices to PIEGA wireless speakers including Ace Wireless series and Premium Wireless Gen2 series.
• Spotify (Spotify Connect)coreTechnology or IntegrationSpotify Connect integration allows seamless streaming to PIEGA wireless speakers. Pre-installed streaming client enables direct Spotify playback without smartphone as source.
• Roon (Roon Ready)coreTechnology or IntegrationRoon Ready certification enables PIEGA wireless speakers to be integrated into Roon music management ecosystem for high-resolution audio streaming and multi-room audio management.
• WiSA (Wireless Speaker and Audio Association)coreTechnology or IntegrationWiSA certification enables wireless multichannel setup for home cinema with up to 7.1 channel sound when connected to WiSA-certified TVs, providing high-quality wireless audio transmission.
• HDMI (eARC)coreTechnology or IntegrationHDMI eARC (Enhanced Audio Return Channel) enables transmission of original full-resolution audio signal in hi-res quality from TV to speakers. Simply connect TV via HDMI cable and use TV remote to control volume.
• DLNA / BluetoothcoreTechnology or IntegrationDLNA and Bluetooth connectivity provide additional wireless streaming options beyond proprietary protocols, ensuring broad compatibility with various audio sources and devices.
• Stephan HürlemanncoreStrategic or Co-development PartnerSwiss designer Stephan Hürlemann has designed multiple PIEGA speaker series including Premium, Ace, and Coax Gen2 series. His design contributions include elliptical cabinet profiles, flush-mounted front covers, and the distinctive aesthetic that integrates speakers harmoniously into modern interiors.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Magico: American ultra-premium loudspeaker manufacturer (M, S, A, S7 series) using aluminum and carbon fiber cabinets with proprietary driver technology. Direct comparable in flagship-tier audiophile positioning, aluminum cabinet innovation paralleling PIEGA's aluminum extrusion expertise, and similar high-end pricing structure.
• Sonus Faber: Italian premium loudspeaker manufacturer (Homage, Reference, Sonetto, Lumina series) with strong design heritage and natural-material cabinet construction. Highly comparable to PIEGA in premium audiophile positioning, European craftsmanship narrative, and family-business heritage (now part of McIntosh Group).
• Dynaudio: Danish premium loudspeaker manufacturer (Confidence, Contour, Evoke, Emit series) with proprietary MSP cone drivers and Esotar tweeters. Strong direct peer with similar audiophile focus, premium pricing, and family-engineering heritage; also expanded into wireless (Focus, Music) categories paralleling PIEGA's wireless strategy.
• MartinLogan: American premium loudspeaker brand founded on electrostatic and thin-film transducer technology, expanding into ribbon and conventional designs. Direct technology peer to PIEGA given both brands' investment in non-dome tweeter architectures (electrostatic vs ribbon) targeting the same audiophile segment.
• Focal: French premium loudspeaker and headphone manufacturer offering Utopia, Sopra, Kanta, and Aria lines with proprietary technologies (beryllium tweeters, flax cones). Comparable to PIEGA as a European premium audio manufacturer with active speaker expansion (Focal Aria Evo X, Bathys headphones) and global audiophile following.
• KEF: British high-end loudspeaker brand known for Uni-Q coaxial driver technology, with comparable product ladder (LS50, R Series, Reference, Muon). KEF's coaxial driver innovation and wireless LSX/LS50 Wireless models closely parallel PIEGA's coaxial ribbon and Wireless Gen2 strategy.
• Bowers & Wilkins: British premium loudspeaker manufacturer offering passive and wireless speakers (Formation, 800 Series, 700 Series) with proprietary driver technology (Diamond tweeters, Continuum cones). Most direct comparable to PIEGA in target customer (audiophiles), pricing tier, and dealer-led premium distribution model.
• DALI (Danish Audiophile Loudspeaker Industries): Danish loudspeaker maker with proprietary SMC (Soft Magnetic Compound) driver technology across Epicon, Rubicon, Opticon, and Oberon lines. Comparable premium-tier European brand with similar audiophile positioning, dealer distribution, and recent wireless expansion (DALI EQUI/Callisto).

Broad incumbents

• Sonos: American wireless multiroom speaker brand with broad mainstream consumer appeal across Era, Arc, Sub, and Move product lines. Represents the dominant mainstream wireless competitor PIEGA's Premium Wireless Gen2 and Ace Wireless lines compete against for premium-streaming-customer mindshare.
• Bang & Olufsen: Danish premium audio and lifestyle brand offering luxury wireless speakers, headphones, and home theater systems with strong industrial design. Overlaps PIEGA in premium audiophile segment and wireless categories (Beosound, Beolab) but is broader and more design/lifestyle-oriented versus PIEGA's pure audiophile focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PiegaNr1/videos?view_as=subscriber
• Facebookfacebook.com/PiegaSwitzerland
• LinkedInlinkedin.com/company/piega-sa
• Instagraminstagram.com/piegaswitzerland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piega