What Sonus Faber does

Sonus Faber S.r.l. is an Italian manufacturer of handcrafted high-end audio loudspeakers founded in 1983 and headquartered in Arcugnano (Vicenza), Italy. The company designs, engineers, and produces premium speaker systems across ten collections spanning entry-level (Lumina, Heritage), mid-range (Sonetto, Olympica Nova), reference (Homage, Reference), wireless active (Duetto, Omnia), and custom installation (Arena, Palladio, Gravis). Sonus Faber's acoustic technology centers on its Natural Sound philosophy, implemented through proprietary components including Damped Apex Dome (DAD) silk tweeters, paper-pulp cellulose midrange/bass drivers, an asymmetrical organic basket driver architecture, the Intono cabinet resonance solution, and Stealth Ultraflex para-aperiodic vented cabinet systems. Manufacturing remains in Italy, with vertical integration deepened by the November 2021 acquisition of the De Santi woodworking factory in San Martino di Lupari (Padova), which supplies handcrafted wooden cabinets.

The company's business model is built on premium hardware sales through an authorized dealer and custom integrator network spanning more than 50 countries, complemented by online dealer channels for the Wireless, Lumina, and Gravis collections in select Western markets. A parallel OEM business embeds Sonus Faber audio systems into luxury vehicles (Lamborghini Revuelto and Temerario; Maserati Grecale, GranTurismo, and MCura; Pagani Huayra) and luxury yachts (Wally wallywhy200), with the marine program powered by McIntosh amplifiers. Pricing is quote-based and not publicly disclosed, consistent with luxury positioning, and the portfolio includes ultra-premium limited editions such as the Il Cremonese Ex3me Automobili Lamborghini Edition (50 individually numbered pairs). Marketing emphasizes experiential brand-building through flagship events (Monterey Car Week, Lamborghini Arena Imola, Vicenza Jazz Festival), the House of Sound experience center in Chelsea, NYC, and a steady cadence of industry awards (100+ from 2020-2023).

Since November 2024 Sonus Faber has operated as a subsidiary of Bose following the latter's acquisition of McIntosh Group Inc. (Sonus Faber's longstanding parent and coordinating entity). The company maintains ISO 9001:2015 quality certification and IEC 62368-1 safety compliance, continues to release new product generations and limited editions, and retains its Italian manufacturing identity, design heritage, and luxury craftsmanship positioning within the broader Bose portfolio.

Name

Sonus Faber

Legal name

Sonus faber S.r.l.

Website

https://sonusfaber.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Sonus Faber is an Italian manufacturer of handcrafted high-end loudspeakers serving audiophiles and luxury homeowners through a 50+ country dealer network, with parallel OEM audio systems embedded in Lamborghini, Maserati, Pagani, and Wally Yachts vehicles and yachts.

Ownership category

akta.pro rank

Product category

High-End Audio Equipment / Premium Loudspeakers

NAICS

Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF)

akta.pro secondary industries

Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI), Multiroom / Whole‑Home Audio Systems (CRACANAJ), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH), Microphones, Headsets & Audio Input Devices (HDACAFAH)

Keywords

• High-end audio speakers
• Handcrafted loudspeakers
• Luxury audio equipment
• Wireless audio systems
• Custom installation speakers

Headquarters

HQ city

Arcugnano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Loudspeaker Sales: Sale of handcrafted high-end speakers ranging from bookshelf to floorstanding models across multiple collections including Reference, Homage, Olympica Nova, Sonetto, Lumina, Heritage, and Wireless.
2. Automotive OEM Audio Systems: Factory-installed premium sound systems for luxury vehicles including Lamborghini Revuelto and Temerario, and Maserati MCura, Grecale, and GranTurismo models.
3. Marine Audio Systems: Custom high-fidelity sound system installations aboard luxury yachts, such as the Wally wallywhy200 with McIntosh amplifiers.
4. Custom Installation Services: CI-Fi custom solutions for immersive home theaters, multi-room distributed audio systems, and outdoor spaces through specialized integrator network.
5. Limited Edition Products: Ultra-premium limited edition products such as Il Cremonese Ex3me Automobili Lamborghini Edition (50 pairs) and custom program options.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sonus Faber handcrafts premium high-end loudspeakers and audio systems in Vicenza, Italy, sold across multiple collections (Reference, Homage, Olympica Nova, Sonetto, Lumina, Heritage, Wireless, Gravis subwoofers) for home hi-fi, custom installation, automotive OEM, and marine applications. The company also supplies factory-installed premium sound systems for luxury vehicles (Lamborghini, Maserati) and luxury yachts (Wally).

Product overview

Sonus Faber is an Italian high-end audio equipment manufacturer producing premium speakers and audio systems across multiple collections. The product portfolio includes the flagship Reference and Homage collections for audiophiles, the mid-range Olympica Nova and Sonetto collections, and the entry-level Lumina line. The Wireless Collection features self-amplified speakers (Duetto and Omnia) with integrated streaming capabilities. Custom Installation solutions (Arena for indoor, Palladio for architectural) serve custom integration markets, while Gravis subwoofers provide low-frequency extension. Products integrate with major streaming services (Tidal, Spotify, Qobuz) and protocols (AirPlay 2, Chromecast, Bluetooth aptX HD, Roon Ready).

Differentiator

Problem solved

Functional benefit

Brands

• Homage Collection: Signature speaker collection featuring iconic lute-shaped design with handcrafted wood cabinets and leather finishes.
• Reference Collection
• Olympica Nova Collection
• Sonetto Collection
• Lumina Collection
• Heritage Collection
• Wireless Collection
• Gravis Collection
• Arena Collection
• Palladio Collection

Products and services

• Reference Collection Flagship high-end speaker line featuring premium reference-grade loudspeakers including Suprema, Aida, Lilium, Il Cremonese, and Amati Supreme for audiophile applications requiring the highest level of acoustic performance.
• Homage Collection Signature speaker collection featuring iconic lute-shaped cabinet design with handcrafted wood cabinets and leather finishes, representing Sonus Faber's traditional Italian craftsmanship and advanced acoustic engineering for high-fidelity audio reproduction.
• Olympica Nova Collection Mid-to-high-end speaker series incorporating natural materials, asymmetrical lute-shaped cabinet design, and acoustic innovations for premium home audio systems.
• Sonetto Collection Mid-range Italian-crafted speaker collection offering Sonus Faber signature sound quality in a more accessible price segment, with concrete bases, wood cabinets, and latest technology enhancements.
• Lumina Collection Entry-level luxury speaker collection delivering Sonus Faber acoustic quality and Italian design at an accessible price point for home audio enthusiasts, featuring multilayer wood and leather materials.
• Heritage Collection Classic speaker collection featuring Electa Amator, Minima Amator, Maxima Amator, and Concertino models, representing the brand's classic design heritage.
• Wireless Collection (Duetto and Omnia) Premium wireless speaker systems including Duetto and Omnia with built-in amplification, advanced signal processing, and streaming support for Tidal Connect, Spotify Connect, Roon Ready, AirPlay 2, Chromecast, Bluetooth aptX HD, HDMI ARC/EARC, USB, and optical inputs.
• Gravis Subwoofers Premium active subwoofer line providing deep bass extension and low-frequency performance designed to complement Sonus Faber full-range speaker systems.
• Arena Collection Indoor custom installation speaker solutions for integrated audio systems in residential and commercial spaces, supporting immersive home theaters, multi-room distributed audio, and outdoor entertainment spaces.
• Palladio Collection Architectural and in-wall/in-ceiling speaker collection for discreet custom installation audio solutions in luxury residential environments.
• Il Cremonese Ex3me Automobili Lamborghini Edition Ultra-premium limited-edition loudspeakers celebrating the union between two icons of Italian artisanry, limited to 50 individually numbered pairs with unique Lamborghini-inspired finishes and Y-pattern speaker grilles.
• Automotive OEM Audio Systems Factory-installed premium sound systems supplied as OEM to luxury automotive manufacturers including Lamborghini (Revuelto, Temerario) and Maserati (MC20, Grecale, GranTurismo), recognized with consecutive EISA awards.
• Marine Audio Systems Custom high-fidelity sound system installations for luxury yachts, pioneered aboard the Wally wallywhy200 with McIntosh amplifiers, delivering uncompromising high-fidelity audio in marine environments.

Quantifiable outcome

• 100+ industry awards from 2020-2023
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• BoseflagshipOthers · 1 November 2024Bose acquired both McIntosh and Sonus Faber in November 2024, consolidating two premium audio brands under the mass-market consumer electronics company. Bose is privately held with $3 billion in revenue and 3,000 employees.
• MaseraticoreStrategic or Co-development Partner · 1 January 2020Partnership established in 2020 as part of Maserati's rebranding, providing high-premium sound systems for MCPURA, Grecale, and GranTurismo models. The collaboration has earned consecutive EISA awards for luxury in-car sound systems, bringing industry recognition to both brands.
• PaganiminorStrategic or Co-development Partner · 1 January 2013Sonus Faber established its first brand partnership with Pagani in 2013, creating a dedicated sound system for the Huayra, one of Italy's most exquisite automotive creations.
• Automobili LamborghiniflagshipStrategic or Co-development PartnerSonus Faber collaborates with Lamborghini to create premium sound systems for the Revuelto and Temerario supercars. The partnership extends to limited edition speakers (Il Cremonese Ex3me Automobili Lamborghini Edition) and includes presence at Lamborghini events like Arena Imola. The collaboration embodies shared Italian artisanry, with Sonus Faber artisans working alongside Lamborghini craftsmen on speaker grilles featuring the iconic Y pattern.
• Wally YachtscoreStrategic or Co-development PartnerSonus Faber pioneered the first custom installation high-fidelity sound system aboard a Wally yacht, debuting with the wallywhy200. The systems are powered by McIntosh amplifiers, bringing uncompromising high-fidelity audio to the open seas.
• RooncoreTechnology or IntegrationOfficial Roon partner, with Sonus Faber Wireless Collection (Omnia and Duetto) certified Roon Ready. The partnership enables high-resolution audio streaming with granular EQ control and unified music library management.
• McIntosh Group Inc.flagshipOthersMcIntosh Group Inc. is the parent company managing and coordinating Sonus Faber operations. Sonus Faber S.r.l. is a sole shareholder company under McIntosh Group management and coordination. The group also includes McIntosh, Pro-Ject, Rotel, and Sumiko brands.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bowers & Wilkins: British premium loudspeaker manufacturer with a 50+ year heritage, direct head-to-head competitor across floorstanding, bookshelf, and wireless categories (e.g., 800 Series, Formation). Both brands compete for the same high-end audiophile and luxury home theater customers with comparable price points and acoustic engineering philosophies.
• Focal: French manufacturer of premium loudspeakers, headphones, and automotive audio systems. Direct competitor in high-end wired speakers (Sopra, Utopia lines) and shares the automotive OEM audio space (Peugeot, Citroen), making it a closely comparable European luxury audio peer.
• KEF: British premium audio brand owned by GP Acoustics, producing high-end speakers and wireless systems (LS50, Reference, Muon). Competes with Sonus Faber across audiophile floorstanders and bookshelf segments with comparable pricing tiers and Asian/European distribution.
• McIntosh Laboratory: American premium audio manufacturer of amplifiers, speakers, and home theater systems, co-owned with Sonus Faber under McIntosh Group (now Bose). Sister brand with overlapping luxury positioning, dealer networks, and automotive OEM presence (Jeep, Grand Wagoneer), making it the closest internal comparable.
• Dynaudio: Danish premium loudspeaker manufacturer offering high-end wired (Confidence, Evidence) and wireless (Focus, Music) systems. Direct competitor in the audiophile segment with comparable price points, Scandinavian craftsmanship heritage, and a similar premium distribution model.
• Burmester Audiosysteme: German ultra-premium audio manufacturer of high-end home and automotive audio systems (Porsche, Mercedes-Benz). Closely comparable to Sonus Faber's positioning as a luxury OEM audio supplier and reference-grade speaker maker for elite customers.
• Bang & Olufsen: Danish luxury audio and home electronics brand with strong design heritage, premium pricing, and automotive partnerships (Audi, BMW, Lamborghini). Competes with Sonus Faber at the intersection of luxury audio, design-led products, and ultra-premium brand positioning.
• MartinLogan: American high-end loudspeaker manufacturer known for electrostatic and hybrid speakers serving audiophile and home theater markets. Comparable in the premium wired speaker segment with overlapping price points and customer demographics.

Emerging players

• Devialet: French premium audio brand focused on compact wireless speakers and amplifiers (Phantom, Expert). Comparable as a luxury audio brand with strong design and engineering positioning, though smaller scale and more wireless-focused than Sonus Faber's traditional audiophile core.

Broad incumbents

• Sonos: American mass-market wireless multi-room audio company that defines the consumer streaming speaker category. Indirect competitor at the lower-priced wireless tier where Sonus Faber's Wireless Collection (Omnia, Duetto) increasingly competes, though Sonus is volume-led and software-focused rather than luxury-handcrafted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sonusfaber.it
• Instagraminstagram.com/sonusfaber
• LinkedInlinkedin.com/company/sonus-faber

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonus Faber