Raleigh Family Practice

What Raleigh Family Practice does

Raleigh Family Practice, P.A. is an independently owned, provider-owned family medicine practice headquartered at 4414 Lake Boone Trail, Suite 502, Raleigh, North Carolina. Founded in 1998, the practice delivers comprehensive primary care across all ages — adult care, pediatrics, women's health, mental health, chronic disease management, minor procedures, and preventive services — staffed by a small team of board-certified family physicians (MDs) and physician assistants (PAs). The practice holds Level 3 Patient-Centered Medical Home (PCMH) certification from NCQA, the highest tier, and is a member of the Key Physicians IPA and the WakeMed Key Community Care ACO, which together provide care-coordination infrastructure and referral networks across more than 370 primary care and 750 specialty providers in the region.

The technology stack is composed of standard, commodity healthcare platforms rather than proprietary systems: athenahealth (practice management and patient portal), Follow My Health (patient portal access), and Doxy.me (HIPAA-, PIPEDA-, and GDPR-compliant telehealth). The practice also operates a COLA-accredited in-office laboratory, with send-out partnerships to Labcorp and Quest Diagnostics, and offers same-day in-person and virtual appointments plus after-hours on-call coverage. The practice is in-network with major commercial payers (Aetna, Blue Cross Blue Shield, Cigna, Humana, Medcost, UnitedHealthcare) as well as Medicare and Medicaid, and accepts self-pay patients at published rates.

Revenue is generated almost entirely through insurance reimbursement for office visits, telehealth visits (covered by most insurers; $50 flat fee when not), and ancillary services such as in-office lab testing, minor procedures, and medical records copy fees administered by a third-party vendor (Smart Corporation). Go-to-market is purely direct-to-consumer: patients are acquired organically through insurance network visibility, word-of-mouth referrals, and the practice's 25+ year local reputation, with no paid marketing or sales infrastructure. Customer segments span individuals and families across all life stages, with a horizontal segmentation approach and no enterprise or institutional customer base.

Name

Raleigh Family Practice

Legal name

Raleigh Family Practice, P.A.

Website

https://rfppa.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Raleigh Family Practice is an independently owned, provider-owned family medicine practice in Raleigh, NC, founded in 1998, delivering comprehensive primary care (adult, pediatric, chronic disease, preventive) to patients of all ages through a single site supported by athenahealth, Doxy.me telehealth, and Level 3 PCMH certification.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Insurance Reimbursement: The practice is an in-network provider for multiple major insurance carriers including Aetna, Blue Cross Blue Shield, Cigna, Humana Gold Choice, Medcost, Medicaid, Medicare, and United Healthcare. The practice files claims for these plans and receives reimbursement for covered services.
2. Self-Pay / Out-of-Pocket: Patients without insurance coverage or those with plans the practice does not participate with pay out-of-pocket for services. The practice has a financial policy and agreement that patients sign.
3. Telehealth / Virtual Visit Fees: For virtual office visits not covered by insurance (e.g., United Healthcare at time of COVID-19 pandemic, or uninsured patients), a flat fee of $50 is charged per visit.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Raleigh Family Practice is a provider-owned, independently operated family medicine practice in Raleigh, NC, delivering comprehensive primary care to patients of all ages. Core offerings include adult care, pediatrics, in-office laboratory testing, telehealth/virtual office visits, and chronic and acute disease management. The practice is certified as a Level 3 Patient-Centered Medical Home (PCMH) by NCQA and is in-network with major commercial and government insurance carriers.

Product overview

Raleigh Family Practice is a provider-owned family medicine practice offering a comprehensive primary care platform with two core clinical service lines (Adult Care and Pediatrics), supported by integrated patient engagement tools (Follow My Health portal, athenahealth), telehealth capabilities (Virtual Office Visits via Doxy.me), and on-site laboratory services (COLA accredited, with Labcorp and Quest referrals). The practice also provides patient education/self-management resources, after-hours on-call coverage, and same-day appointment options for acute care needs. The practice is certified as a Level 3 Patient-Centered Medical Home (PCMH) by NCQA.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Care Services Comprehensive primary care medical services for adult men and women, including treatment of acute conditions (cold, flu, infections), chronic disease management (diabetes, hypertension, heart disease, thyroid disease, mental health), preventive care, cancer screenings, gynecological care, men's health, sports injuries, and minor procedures (laceration repair, mole/wart/skin tag removal, IUD insertion/removal, endometrial biopsies, shoulder and knee injections).
• Pediatrics Services Comprehensive pediatric care for newborns, children, and adolescents including wellness exams, routine immunizations, sports/camp/college physicals, management of chronic issues (allergies, asthma, acne, depression), and treatment of acute illness (cold, flu, ear infections, rashes).
• Virtual Office Visits (Telehealth) Remote healthcare appointments delivered via the Doxy.me HIPAA/PIPEDA/GDPR-compliant video platform, enabling patients to consult with providers from home for acute allergy symptoms, medication follow-ups, mental health concerns, and other conditions without an in-person visit. Covered by most major insurance plans (Medicare, Medicaid, BCBS, Cigna, Aetna); uninsured or non-covered plans pay a flat $50 fee per visit.
• In-Office Laboratory Testing COLA-accredited in-office diagnostic laboratory testing services, with additional send-out capabilities to Labcorp and Quest Diagnostics based on insurance carrier requirements.
• Patient Portal Access HIPAA-compliant online patient portal (Follow My Health / athenahealth) enabling patients to request appointments, request prescription refills, view health records, and communicate securely with the practice.
• Drive-Up COVID-19 Testing Drive-up COVID-19 testing offered by appointment for patients with potential exposure, COVID-like symptoms, or for screening/travel/work verification purposes, launched during the pandemic to safely expand access to diagnostic testing.

Quantifiable outcome

• Telehealth visits: 121-minute traditional visit compressed to 16 minutes with 62.5% of time allocated to actual treatment (vs. 16.7% physician time in traditional visits), per MGMA data cited on their site.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Key PhysicianscoreStrategic or Co-development PartnerKey Physicians is a community-based group of over 170 primary care physicians dedicated to high-quality care delivered at optimum value, based on Patient-Centered Medical Home concepts. Key brings together PCPs with specialists, urgent care centers, and hospitals to deliver a coordinated experience for members. Raleigh Family Practice is a member of Key Physicians IPA, which supports the practice in meeting quality standards and provides board participation opportunities (Dr. Babcock serves on the board of Key Independent Physicians Association since 2014, including as vice president since 2021).
• WakeMed Key Community Care (ACO)coreStrategic or Co-development PartnerWakeMed Key Community Care is an Accountable Care Organization (ACO) established to enhance quality and coordination of healthcare and reduce costs by providing more value for beneficiaries. It is a collaboration between WakeMed Health & Hospitals and Key Physicians, bringing together over 370 primary care providers and 750 specialty care providers. The partnership is designed to ensure patients, especially the chronically ill, receive the right care at the right time at the right level. Raleigh Family Practice participates in this ACO.
• AthenahealthcoreTechnology or IntegrationAthenahealth provides the patient portal platform used by Raleigh Family Practice (30034.portal.athenahealth.com) for appointment scheduling, billing, health records, and patient-provider communication.
• Follow My HealthcoreTechnology or IntegrationFollow My Health is the patient portal platform used by Raleigh Family Practice for secure online access to health records, appointment requests, prescription refills, and provider communication.
• Doxy.mecoreTechnology or IntegrationDoxy.me is the HIPAA, PIPEDA, and GDPR-compliant telehealth platform used by Raleigh Family Practice for Virtual Office Visits (VOVs), enabling remote patient consultations. Launched in March 2020 during the COVID-19 pandemic.
• UNC Healthcare (Respiratory Diagnostic Centers)minorStrategic or Co-development PartnerUNC Healthcare operates Respiratory Diagnostic Centers used by Raleigh Family Practice to refer patients meeting COVID-19 screening criteria for testing. This reduces exposure at the clinic and allows the practice to continue serving patients with non-COVID health concerns.
• CDC / NC DHHSminorOthersRaleigh Family Practice communicates with their CDC Liaison and NC DHHS for COVID-19 guidance and follows CDC guidelines for testing criteria and isolation protocols.
• Lifestyle Medical CentersminorStrategic or Co-development PartnerLifestyle Medical Centers has an office located within Raleigh Family Practice and offers nutrition services related to chronic medical conditions such as Diabetes, Hypertension, Heart Disease, and weight loss — providing co-located specialist support within the practice.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• One Medical: One Medical (now Amazon One Medical) is a national membership-based primary care platform combining in-person care, telehealth, and digital tools. It shares the same PCMH-aligned, technology-enabled independent primary care model that Raleigh Family Practice uses to differentiate from hospital systems, though at vastly larger scale.
• VillageMD: VillageMD is a primary care platform majority-owned by Walgreens Boots Alliance, operating value-based care practices with co-located services. It represents the scaled, capital-backed independent primary care model pursuing the same patient demographic and value-based care economics.
• Privia Health: Privia Health is a national physician enablement company that partners with independent primary care practices to provide technology, value-based care infrastructure, and payer contracting. Comparable in supporting independent PCMH-aligned practices navigating the same value-based care transition.

Others

• Agilon Health: Agilon Health partners with independent primary care physicians to take on full risk through Medicare Advantage value-based contracts. It represents the capital-and-infrastructure layer that competes with traditional ACOs like WakeMed Key Community Care for the same independent PCP relationship.

Direct peers

• Avance Care: Avance Care is an independent primary care group operating multiple locations across the Raleigh-Durham Research Triangle. It offers family medicine, pediatrics, and same-day appointments with a comparable independent-practice model and patient panel approach.

Regional players

• WakeMed Primary Care: WakeMed Primary Care is the primary care network of WakeMed Health & Hospitals, the subject practice's ACO partner. It serves overlapping Raleigh-area patients as a system-affiliated alternative, competing for the same family medicine panel.
• UNC Physicians Network: UNC Physicians Network is the community primary care arm of UNC Health, with multiple family medicine locations across the Triangle. It directly competes for the same patients as Raleigh Family Practice but with hospital-system backing and referral infrastructure.
• Duke Primary Care: Duke Primary Care is the hospital-affiliated primary care network of Duke Health operating across the Raleigh-Durham region. It competes for the same family medicine patient panel but is owned by a major academic health system, representing the consolidation threat the subject practice explicitly differentiates against.

Market position

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063463035316
• Xx.com/raleighfamily
• LinkedInlinkedin.com/company/raleigh-family-medicine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raleigh Family Practice