Conservera de Tarifa
Conservera de Tarifa is a Spanish artisanal canned fish producer founded in 1910 in Tarifa, Cádiz, producing hand-prepared tuna, melva, and mackerel preserves under IGP certifications. It serves individual consumers, gift buyers, and HORECA customers via its own e-commerce platform and physical showroom, with sales in Spain, France, and the United States.
- Company typePrivate
- Founded1910
- HeadquartersCadiz, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Conservera de Tarifa does
Conservera de Tarifa (legal entity: Industrial Conservera de Tarifa S.L.U.) is a privately-held, family-owned artisanal canned fish producer headquartered in Tarifa, Cádiz, Spain. The company is the consolidated successor of three historic Tarifa canneries — La Tarifeña (founded 1910), Marina Real (founded 1915), and Piñero y Díaz (founded 1939) — operating today as a portfolio of four brands including the premium 'Conservera de Tarifa' label launched in 2013. With 51–100 employees, it produces and distributes canned tuna, melva, melva canutera, mackerel, albacora, sardines, and red tuna from the Strait of Gibraltar, packed in olive or sunflower oil.
Core production is fully artisanal: fish is deheaded, eviscerated, washed, cooked in brine, hand-peeled, and hand-stuffed into cans (estibado manual) by skilled workers without chemical additives. The company holds two Protected Geographical Indications (IGP Caballa de Andalucía, IGP Melva de Andalucía), the Gusto del Sur and Calidad Certificada quality seals from Junta de Andalucía, and Dolphin Safe certification for tuna. Product range spans 125+ SKUs in formats from 120g tins to 975g jars and premium wooden chest gift sets, priced from €0.10 to €171.
Revenue is generated through direct-to-consumer sales via the company's own e-commerce platform and physical showroom (Conservateca) in Tarifa, supplemented by phone/email orders for international and non-mainland Spain customers, and a dedicated HORECA (restaurants/hotels) B2B channel. Distribution covers Andalusia domestically with active sales in France and the United States; shipping is free above €90 to mainland Spain. The company is currently executing a €8.4M factory relocation/expansion project co-funded by EU FEMPA and Junta de Andalucía grants, plus a packaging machine upgrade running through August 2025.
Conservera de Tarifa firmographics
Firmographics- Name
- Conservera de Tarifa
- Legal name
- Industrial Conservera de Tarifa S.L.U.
- Website
- https://conserveradetarifa.es
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Conservera de Tarifa is a Spanish artisanal canned fish producer founded in 1910 in Tarifa, Cádiz, producing hand-prepared tuna, melva, and mackerel preserves under IGP certifications. It serves individual consumers, gift buyers, and HORECA customers via its own e-commerce platform and physical showroom, with sales in Spain, France, and the United States.
- Ownership category
- akta.pro rank
Conservera de Tarifa industry classification
Industry- Product category
- Artisanal Canned Fish and Seafood Preserves
- NAICS
- Seafood Product Preparation and Packaging (31171)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)
Keywords
Where Conservera de Tarifa is headquartered
LocationHeadquarters
- HQ city
- Cadiz
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Conservera de Tarifa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Direct Product Sales: Sale of canned fish products (mackerel, melva, melva canutera, tuna, red tuna) through own e-commerce store, physical showroom (Conservateca), phone orders, and email orders. Products sold in various formats: glass jars, wooden boxes, bulk, and mixed gift sets. Revenue is one-time per transaction, B2C focused.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual canned fish products ranging from €0.10 to €171.00 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Conservera de Tarifa product offering
Product offeringCore offering
Conservera de Tarifa is a traditional Spanish canned fish producer manufacturing artisanal preserves of mackerel, melva, melva canutera, tuna, and red tuna from the Strait of Gibraltar. Production is fully manual without chemical additives, with fish hand-peeled and stuffed into cans by skilled artisans. Products are sold in tin cans, glass jars, wooden gift boxes, and curated tasting sets, certified under IGP Caballa and Melva de Andalucía and carrying the Gusto del Sur quality seal.
Product overview
Conservera de Tarifa is a traditional Spanish fish preserve company founded in 1910, operating as a portfolio of four distinct brands: La Tarifeña (oldest, est. 1910), Marina Real (est. 1915), Piñero y Díaz (est. 1939), and the premium Conservera de Tarifa brand (est. 2013). The company produces artisanal fish preserves including mackerel (caballa), melva, melva canutera, tuna (atún), and red tuna (atún rojo) from the Strait of Gibraltar, preserved in olive oil or sunflower oil. Products are available in tin cans, glass jars, and gift formats including wooden boxes and curated sampling sets. All products are produced manually using traditional methods without chemical additives, certified under IGP Caballa de Andalucía and IGP Melva de Andalucía, and bear the Gusto del Sur quality seal from Junta de Andalucía. The company also operates a physical store-showroom called Conservateca in Tarifa.
Differentiator
Problem solved
Functional benefit
Brands
- La Tarifeña: Brand founded in 1910 by Salvador Pérez Quero. The oldest brand specializing in mackerel, melva, melva canutera, and tuna preserves in olive oil and sunflower oil. Currently owned by the Pérez Chico brothers.
- Marina Real
- Piñero y Díaz
- Conservera de Tarifa
Products and services
- Filetes de Caballa de Andalucía en Aceite de Oliva Artisanal mackerel fillets from Andalusia preserved in olive oil, certified IGP Caballa de Andalucía with Gusto del Sur seal. Available in 120g format at €2.70.
- Filetes de Caballa de Andalucía en Aceite de Girasol Artisanal mackerel fillets from Andalusia preserved in sunflower oil, certified IGP Caballa de Andalucía with Gusto del Sur seal. Available in 525g format at €7.90 (best-seller).
- Filetes de Melva de Andalucía en Aceite de Oliva Artisanal melva fillets from Andalusia preserved in olive oil, certified IGP Melva de Andalucía. Available in 120g format at €3.90 under La Tarifeña brand.
- Filetes de Melva Canutera en Aceite de Girasol Artisanal melva canutera fillets (small melva under 600g) preserved in sunflower oil, certified IGP Melva de Andalucía. Available in 237g format.
- Troncos de Atún en Aceite de Oliva Tuna loins (troncos) from skipjack tuna preserved in olive oil, hand-selected and artisanal processed. Available in 120g format at €4.00–€4.05.
- Filetes de Atún Rojo del Estrecho Premium wild red tuna from the Strait of Gibraltar, including morrillo, tarantelo, and ventresca cuts, preserved in olive oil.
- Conservas de Albacora Albacora (white tuna) from almadraba fishing tradition, preserved in olive or sunflower oil.
- Conservas de Sardinas Sardine preserves from Andalusian waters.
- Lote Degustación de Atún - La Conservera Premium tasting set containing 6 gourmet tuna preserves including red tuna morrillo, tarantelo, ventresca, and tuna loins in olive oil, presented in elegant recycled cardboard box. Price €79.05 base (15% off from €93.00).
- Lote Cata Huevas y Filetes de Caballa Sampling set combining mackerel fillets and mackerel roe preserves in olive oil for tasting experiences.
- Conservateca (Physical Showroom) Physical store-showroom located in Tarifa offering in-person sales and customer consultations, open Monday to Friday mornings 9:00-14:30 and afternoons 17:00-20:00, Saturdays 10:00-14:30. Closed Sundays. Located at Calle La Chanca, 11, 11380 Tarifa.
Quantifiable outcome
- 5-year shelf life through sterilization process combining pressure, time, and temperature
Companies that use Conservera de Tarifa
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Conservera de Tarifa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Conservera de Tarifa partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights6 records
Conservera de Tarifa competitors and assessment
Company assessmentBroad incumbents
- Frinsa: Spanish large-scale canned seafood producer (Frinsa/La Sirena) with broad product portfolio. Overlaps in product category but operates at significantly larger industrial scale across both branded and private-label channels.
- Calvo: Major Spanish canned seafood producer with broad portfolio including tuna, mackerel, and sardines. Comparable product overlap but operates at significantly larger industrial scale than Conservera de Tarifa's artisanal model.
Regional players
- King Oscar: Norwegian premium canned seafood company with similar positioning in quality canned fish (tuna, sardines, mackerel). Comparable in premium positioning and heritage approach, but operates primarily in different geographic markets (Nordics/US) over Conservera de Tarifa.
Direct peers
- Conservas Ortiz: Spanish traditional canned fish producer (tuna, bonito, anchovies) founded in 1891 with comparable heritage, artisanal branding, and HORECA/retail channels. The closest direct peer in the Spanish premium canned fish market.
- Isabel: Spanish canned tuna specialist with strong consumer brand recognition and direct overlap in the canned tuna category. Direct competitor particularly in retail and HORECA channels.
- Balfegó: Spanish premium bluefin tuna company combining wild catch and canned products. Comparable in premium positioning and Mediterranean heritage, with similar focus on quality, traceability, and origin storytelling.
- Rianxeira: Spanish canned seafood brand from Galicia offering similar canned fish products (mackerel, tuna, sardines) with strong regional heritage. Direct peer competing in the Spanish canned seafood market with comparable product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Conservera de Tarifa social profiles
Digital presenceConservera de Tarifa compliance and trust
Trust signalCompliance4 records
Conservera de Tarifa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conservera de Tarifa leadership team
Management profileNumber of profiles
Profiles4 records
Conservera de Tarifa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conservera de Tarifa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conservera de Tarifa
What does Conservera de Tarifa do?
Conservera de Tarifa is a traditional Spanish canned fish producer manufacturing artisanal preserves of mackerel, melva, melva canutera, tuna, and red tuna from the Strait of Gibraltar. Production is fully manual without chemical additives, with fish hand-peeled and stuffed into cans by skilled artisans. Products are sold in tin cans, glass jars, wooden gift boxes, and curated tasting sets, certified under IGP Caballa and Melva de Andalucía and carrying the Gusto del Sur quality seal.
Is Conservera de Tarifa a public or private company?
Conservera de Tarifa is a private company. It is classified as family owned and is currently operating.
When was Conservera de Tarifa founded?
Conservera de Tarifa was founded in 1910. It employs 51 to 100 people.
Where is Conservera de Tarifa based?
Conservera de Tarifa is headquartered in Cadiz, Spain, in the Europe region.
How does Conservera de Tarifa make money?
One revenue line is on record: direct Product Sales.
Who are Conservera de Tarifa's main competitors?
Broad incumbents on record are Frinsa and Calvo. King Oscar is listed as a regional player. Direct peers are Conservas Ortiz, Isabel, Balfegó and Rianxeira.
Does Conservera de Tarifa have an API?
No public API is recorded for Conservera de Tarifa.
What industry is Conservera de Tarifa in?
Conservera de Tarifa's product category is Artisanal Canned Fish and Seafood Preserves. Its primary akta.pro industry code is AFANADAF, Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao). Its NAICS code is 31171 and its SIC code is 2092.