Conservas Ortiz
Conservas Ortiz is a fifth-generation, family-owned Spanish canned seafood producer founded in 1891, specializing in premium artisanal Bonito del Norte, Cantabrian anchovies, sardines, and tuna made via traditional pole-and-line fishing and hand-filleting for retail consumers and hospitality professionals across eight countries.
- Company typePrivate
- Founded1891
- HeadquartersOndárroa, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Conservas Ortiz does
Conservas Ortiz is a privately held, family-owned Spanish canned seafood manufacturer founded in 1891 in Ondárroa, Vizcaya, on the Basque coast, currently operated by the fifth generation of the Ortiz family. The company produces premium canned and preserved seafood using traditional Cantabrian artisanal methods, including pole-and-line ('pesca con caña'), handline ('cacea'), and purse seine ('pesca de cerco') fishing, six-month minimum salt-barrel maturation for anchovies followed by hand-filleting, and aging of sardines ('bodega de sardina'). The core product portfolio spans Bonito del Norte (white tuna), Cantabrian anchovies, boquerones (marinated anchovies), sardines, yellowfin tuna, mackerel, horse mackerel, fish roe, and ready meals, organized into specialized sub-brands including the Gama Ecológica (Organic Range), Bajo en Sal (Low Salt), and Formato Hostelería (Professional Range).
The company sells through three channels: the Club Ortiz direct-to-consumer e-commerce platform, a retail store network (with a website store locator), and a dedicated professional hospitality line for hotels, restaurants, and caterers. Its customer base spans individual retail consumers (primary) and hospitality professionals (secondary), with operations in Spain and exports to France, Italy, the USA, Canada, Australia, New Zealand, and South Africa. Revenue is generated through one-time unit sales of consumer packaged goods; pricing is not publicly disclosed. The company owns two proprietary certification marks, 'Pescado Con Caña, uno a uno' and 'Pesca Responsable y Seleccionada', reinforcing its sustainability claims. It has 51-100 employees and receives co-financing from the Basque Government. No external institutional investors, funding rounds, or M&A activity are disclosed.
Conservas Ortiz firmographics
Firmographics- Name
- Conservas Ortiz
- Legal name
- Conservas Ortiz
- Website
- https://conservasortiz.com
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Conservas Ortiz is a fifth-generation, family-owned Spanish canned seafood producer founded in 1891, specializing in premium artisanal Bonito del Norte, Cantabrian anchovies, sardines, and tuna made via traditional pole-and-line fishing and hand-filleting for retail consumers and hospitality professionals across eight countries.
- Ownership category
- akta.pro rank
Conservas Ortiz industry classification
Industry- Product category
- Canned Seafood
- NAICS
- Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (31171), Fish and Seafood Retailers (44525)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG)
- akta.pro secondary industries
- Shelf-Stable/Retort Prepared Meat & Seafood Meals (AFANAFAE), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)
Keywords
Where Conservas Ortiz is headquartered
LocationHeadquarters
- HQ city
- Ondárroa
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Conservas Ortiz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Canned Seafood Products: Conservas Ortiz generates revenue through the sale of premium canned and preserved seafood products including Bonito del Norte, Anchovies, Sardines, Tunny, and other fish products. Products are sold through direct e-commerce (Club Ortiz) and retail distribution channels.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Conservas Ortiz product offering
Product offeringCore offering
Conservas Ortiz manufactures and sells premium canned and preserved fish products, including Bonito del Norte (white tuna), Cantabrian anchovies, boquerones, aged sardines, yellowfin tuna, mackerel, horse mackerel, roe, and ready-to-eat seafood meals. Production relies on traditional Cantabrian artisanal methods such as pole-and-line fishing, six-month salt-barrel maturation of anchovies, and aged sardine storage. Products are sold through retail stores, the Club Ortiz direct-to-consumer e-commerce platform, and a dedicated professional hospitality line (Formato Hostelería) serving restaurants, hotels, and caterers.
Product overview
Conservas Ortiz is a family-owned Spanish canned seafood company founded in 1891, now in its fifth generation. The company offers a diverse portfolio of premium canned fish products centered around traditional artisanal preparation methods and sustainable fishing practices. The core product line includes Bonito del Norte (white tuna), Cantabrian Anchovies, Boquerones (marinated anchovies), Sardines a la Antigua, Yellowfin Tuna, Mackerel, Horse Mackerel, Atlantic Mackerel, and fish roe products. The portfolio is organized into specialized sub-brands: the Organic Range (Gama Ecológica) featuring products in organic olive oil, the Professional Range (Formato Hostelería) for hospitality businesses with larger formats and easy-open packaging, and the Low Salt (Bajo en Sal) line for health-conscious consumers. Additional offerings include Ready Meals (Platos Cocinados) with 100% natural ingredients and no preservatives, and Club Ortiz, the company's direct-to-consumer e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Club Ortiz: Online store for purchasing Conservas Ortiz products directly
Products and services
- Bonito del Norte Premium white tuna (Thunnus alalunga) from the Cantabrian Sea, caught one-by-one with pole-and-line, available in olive oil, escabeche, fried in escabeche, Family Reserve, ventresca, organic olive oil, natural, Catalan sauce, low salt, jar, and can formats.
- Anchoas del Cantábrico Cantabrian anchovies (Engraulis encrasicolus) from the spring season, aged a minimum of six months in salt barrels and hand-filleted, available in olive oil, old-style (a la antigua), large size, with capers, organic olive oil, and salt-cured formats.
- Boquerones Marinated white anchovies (Engraulis encrasicolus) macerated in wine vinegar and preserved in olive oil with garlic and parsley, available in olive oil and organic olive oil formats.
- Sardinas a la Antigua European sardines (Sardina pilchardus) cleaned by hand, lightly fried in olive oil, and hand-packed; aged in the Bodega de Sardina like fine wine for mellower flavor, available in olive oil, organic olive oil, and spicy Picantonas sauce formats.
- Atún Claro Yellowfin tuna (Thunnus albacares) under 30 kg, selected for tenderness, certified under the "Pesca Responsable y Seleccionada" seal, available in olive oil, escabeche, fried in escabeche, ventresca, and organic olive oil formats.
- Verdel frito en escabeche Atlantic mackerel (Scomber scombrus), an oily fish high in omega-3, fried and preserved in traditional escabeche.
- Chicharro frito en escabeche Atlantic horse mackerel (Trachurus trachurus), an oily fish high in omega-3, fried and preserved in traditional escabeche.
- Caballa del Sur Blue mackerel (Scombrus colias) from Atlantic and Mediterranean waters, rich in omega-3 and nutrients, available in olive oil and organic olive oil formats.
- Huevas de Caballa y de Merluza Roe products from Atlantic mackerel and European hake (Merluccius merluccius) with smooth granular texture and slightly spicy flavor.
- Platos Cocinados Ready meals made with 100% natural ingredients and no preservatives, including Marmitako, Bonito del Norte in tomato and pepper sauce, Bonito del Norte with onion, and stuffed Piquillo peppers with Bonito del Norte or cod.
- Bajo en Sal (Low Salt) Low-salt Bonito del Norte products containing only naturally occurring sodium, with levels below 120 mg salt per 100 grams, available in olive oil and natural formats.
- Gama Ecológica (Organic Range) Organic canned fish products made with extra virgin olive oil from organic farming, including Bonito del Norte, anchovies, boquerones, sardines, yellowfin tuna, and Atlantic mackerel in organic olive oil.
- Formato Hostelería (Professional Range) Special format range for hospitality professionals with larger sizes, easy-open packaging, and plastic lids for extended storage after opening, covering Bonito del Norte, yellowfin tuna, anchovies, horse mackerel, and mackerel.
- Club Ortiz Direct-to-consumer online platform for purchasing Conservas Ortiz products, offering exclusive selections of specialty canned fish directly from the company.
Companies that use Conservas Ortiz
Customer profileSegments2 records
Ideal customer profiles2 records
Conservas Ortiz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Conservas Ortiz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gobierno Vasco (Basque Government)minorConservas Ortiz is co-financed by the Basque Government, receiving public support for their operations. This is an institutional funding relationship rather than a commercial partnership.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Conservas Ortiz competitors and assessment
Company assessmentDirect peers
- Conservas de Cambados: Spanish artisanal canned seafood producer from Galicia, specializing in premium mussels, clams, cockles, and shellfish in glass jars. Directly comparable as a similarly-sized, premium-positioned Spanish canned seafood specialist competing in the same gourmet retail and hospitality channels.
- King Oscar: Norwegian premium canned seafood brand specializing in brisling sardines, tuna, and mackerel with sustainability credentials. Direct peer as a premium-positioned, sustainability-focused canned seafood specialist competing in US and international gourmet channels.
- Rianxeira: Galician canned seafood brand offering mussels, sardines, tuna, and octopus in traditional formats. Direct peer in the Spanish artisanal canned seafood category with overlapping distribution through gourmet retail and food service.
- Wild Planet Foods: US-based sustainably-sourced canned seafood brand (tuna, sardines, anchovies, mackerel). Direct peer as a premium canned seafood brand that competes on sustainability, pole-and-line/handline catch methods, and clean ingredient positioning.
- Nuri: Iconic Portuguese canned sardines and tuna brand from Matosinhos, founded in 1920. Direct peer as a heritage Iberian artisanal canned seafood brand with overlapping products (sardines, tuna, mackerel) and gourmet retail positioning.
Broad incumbents
- Rio Mare (Bolton Group): Italian-owned European canned tuna brand from Bolton Group, dominant in Italy and expanding across Europe. Comparable as a European canned tuna competitor with overlapping premium and mainstream positioning across similar retail channels.
- Thai Union Group: World's largest canned seafood producer (Chicken of the Sea, Bumble Bee, John West brands). Broad incumbent in the same canned seafood category, competing at global scale in retail channels where Conservas Ortiz also distributes.
- Calvo: Spanish canned tuna and seafood company with significant international presence and broader industrial scale. Competes in similar canned seafood categories but at much larger volume and with mass-market positioning.
- Isabel (Jealsa): Spanish canned tuna and seafood brand owned by Jealsa, one of the world's largest canned seafood producers. Comparable as a Spanish-origin canned tuna competitor with broader scale and wider distribution.
Regional players
- Callipo: Italian premium canned tuna brand from Calabria, focused on pole-and-line-caught yellowfin. Regional peer sharing artisanal production ethos and pole-and-line fishing story, though concentrated primarily in the Italian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Conservas Ortiz social profiles
Digital presenceConservas Ortiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conservas Ortiz leadership team
Management profileNumber of profiles
Conservas Ortiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conservas Ortiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conservas Ortiz
What does Conservas Ortiz do?
Conservas Ortiz manufactures and sells premium canned and preserved fish products, including Bonito del Norte (white tuna), Cantabrian anchovies, boquerones, aged sardines, yellowfin tuna, mackerel, horse mackerel, roe, and ready-to-eat seafood meals. Production relies on traditional Cantabrian artisanal methods such as pole-and-line fishing, six-month salt-barrel maturation of anchovies, and aged sardine storage. Products are sold through retail stores, the Club Ortiz direct-to-consumer e-commerce platform, and a dedicated professional hospitality line (Formato Hostelería) serving restaurants, hotels, and caterers.
Is Conservas Ortiz a public or private company?
Conservas Ortiz is a private company. It is classified as family owned and is currently operating.
When was Conservas Ortiz founded?
Conservas Ortiz was founded in 1891. It employs 51 to 100 people.
Where is Conservas Ortiz based?
Conservas Ortiz is headquartered in Ondárroa, Spain, in the Europe region.
How does Conservas Ortiz make money?
One revenue line is on record: canned Seafood Products.
Who are Conservas Ortiz's main competitors?
Direct peers on record are Conservas de Cambados, King Oscar, Rianxeira, Wild Planet Foods and Nuri. Broad incumbents are Rio Mare (Bolton Group), Thai Union Group, Calvo and Isabel (Jealsa). Callipo is listed as a regional player.
Does Conservas Ortiz have an API?
No public API is recorded for Conservas Ortiz.
What industry is Conservas Ortiz in?
Conservas Ortiz's product category is Canned Seafood. Its primary akta.pro industry code is AFANALAG, Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches), with a secondary code of AFANAFAE, Shelf-Stable/Retort Prepared Meat & Seafood Meals. Its NAICS code is 311710 and its SIC code is 2030.