What Eco-Flex does

Eco-Flex is a privately held Canadian manufacturer that converts end-of-life rubber tires into a broad portfolio of infrastructure products. Founded in 1993 and headquartered in Sturgeon County, Alberta, with a second manufacturing facility opened in Lampasas, Texas in 2023, the company processes approximately 5 million tires annually into products that are 97% recycled tire rubber content. Its customer base spans four primary verticals: municipal (Toronto, Ottawa, Edmonton), industrial and oil & gas (Suncor, Shell, Husky Energy, Imperial Oil, ESSO, CNRL, Kiewit), commercial, and residential, with distribution into Australia, France, and the United States.

The product portfolio is organized around several sub-brands: Eco-Flex® Tiles (interlocking tiles with patented 4-way interlock designs including I-Mat Interlock and Keystone Interlock, sidewalk blocks, patio blocks, and Rubber-Side siding); Eco-Flex® Yukon® heavy-duty industrial mats (access mats, pad plus mats, ramps, helicopter pads, and sleeper pads) featuring an embedded patented spine technology; Eco-Walk walkways for industrial camps and construction sites; Eco-Wall® and HD Eco-Wall® sound barrier walls; Eco-Flex® Automotive products (rumble strips, parking stops, curb ramps); Eco-Flex® Equine flooring; and rubber mulch. The technology is mechanical and material-science-based, with proprietary interlocking geometries, low-VOC manufacturing that encapsulates rubber granules to prevent off-gassing, and patented reinforcement spines for heavy-load applications.

Revenue is generated through one-time product sales rather than recurring contracts, distributed via a multi-channel go-to-market: enterprise and direct field sales for large municipal and industrial projects, a dealer and retailer network including Canadian Tire, Home Hardware, ACE Hardware, Do it Best, and UFA, and direct e-commerce through the company's own website. Pricing follows a per-unit model for catalog SKUs (e.g., Sidewalk Blocks at $54-$167.50 USD) with project-specific quotes for larger industrial products. The company is independently owned with no disclosed institutional investors, and Alan Champagne serves as founder, president, and CEO.

Name

Eco-Flex

Legal name

Eco-Flex

Website

https://eco-flex.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Eco-Flex is a Calgary-area manufacturer that recycles approximately 5 million tires per year into 97% recycled rubber infrastructure products — tiles, mats, sound walls, and walkways — for municipal, industrial, oil & gas, commercial, and residential customers across North America.

Ownership category

akta.pro rank

Product category

Recycled Rubber Products

NAICS

All Other Rubber Product Manufacturing (326299), Rubber Product Manufacturing for Mechanical Use (326291), Rubber Product Manufacturing (3262)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)

akta.pro secondary industries

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI), Sustainable Rubber & Bio-elastomers (bio-based TPEs, natural rubber innovations) (IMANANAG)

Keywords

• Recycled rubber products
• Tire recycling manufacturing
• Industrial rubber mats
• Sound barrier walls
• Interlocking rubber tiles

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Eco-Flex generates revenue through the one-time sale of recycled rubber products. Products are sold to customers who need access solutions, flooring, sound barriers, and other rubber-based infrastructure products. No recurring revenue model is indicated.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Eco-Flex manufactures recycled rubber products made from approximately 5,000,000 end-of-life tires per year for municipal, industrial/oil & gas, commercial, and residential applications. Its physical product families include sound barrier walls, interlocking rubber tiles, sidewalk and patio blocks, transition ramps, heavy-duty rig/access mats, industrial walkways, automotive accessories, equine flooring, and rubber mulch. Products are sold to governments, oil & gas operators, contractors, retailers, and homeowners through dealer networks, major retail chains, direct enterprise sales, and the company's own e-commerce site.

Product overview

Eco-Flex is a manufacturer of recycled rubber products made from recycled tires, operating with a multi-product portfolio architecture. The company recycles approximately 5 million tires per year into end-use rubber products across three main product lines: (1) Eco-Flex Tiles family including interlocking tiles (I-Mat Interlock, Keystone Interlock), sidewalk blocks, patio blocks, Rubber-Side siding, and transition ramps; (2) Eco-Flex Yukon industrial matting products including access mats, pad plus mats, ramps, helicopter pads, container ramps, safety walkways, and industrial floor mats; (3) Eco-Flex Eco-Walk walkways and industrial access products; (4) Eco-Wall and HD Eco-Wall sound barrier walls; (5) Eco-Flex Automotive products including rumble strips, parking stops and curb ramps; and (6) Eco-Flex Equine flooring and Rubber Mulch. Products serve municipal (sidewalks, sound walls), industrial/oil & gas (rig mats, access roads, walkway solutions), and commercial/residential (patios, decks, flooring) applications.

Differentiator

Problem solved

Functional benefit

Brands

• Eco-Wall®: Sound barrier wall products that reduce highway noise for nearby communities, maintenance-free and impervious to weather conditions
• Eco-Flex® Tiles
• Eco-Flex® Yukon®
• Eco-Walk
• Eco-Flex® Automotive
• Eco-Flex® Equine
• I-Mat Interlock
• HD Eco-Wall®

Products and services

• Eco-Wall® Sound barrier wall system made from 100% recycled rubber tires, engineered to reduce traffic, commercial, or industrial noise for nearby communities. Backed by a 10-year limited warranty and sold to municipalities, developers, and commercial property owners.
• HD Eco-Wall® Heavy-duty sound barrier wall with a reinforced rigid spine for maximum noise reduction and structural strength. Maintenance-free and impervious to weather, designed for commercial and residential noise-sensitive applications.
• I-Mat Interlock Fully interlocking rubber tile with a patented full 4-way design and dog-bone pattern. Each tile covers 12 sq.ft. and features an anti-slip surface for all-season durability. Used for equestrian flooring, event flooring, and resurfacing applications.
• Keystone Interlock Patented full 4-way interlocking tile with a keystone-cobble pattern covering 9.5 sq.ft. per tile. Recommended for pedestrian applications on a compacted gravel base and installs without adhesive.
• Sidewalk Blocks 4'x5' / 5'x4' Large sidewalk slabs measuring 48\"L x 60\"W x 2\" (20 sq.ft., 203 lbs) with modular design that accommodates wheelchair, walker, bicycle, and pedestrian traffic. Designed for quick installation by municipalities and developers.
• Sidewalk Blocks 2'x3' Compact sidewalk blocks measuring 36\"L x 24\"W x 2\" (6 sq.ft., 60 lbs) with manageable size for simple and quick installation. Engineered to withstand snow removal in all climates; targeted at municipalities and residential walkways.
• Transition Sidewalk Ramp Accessibility ramp providing easy access between sidewalk and roadway for pedestrians, walkers, and wheelchairs. Features an over/underlap link system for proper installation.
• Patio Blocks 2'x2' Cost-effective patio blocks measuring 24\"L x 24\"W x 1\" (4 sq.ft., 24 lbs) made from 100% recycled tires. Used for decks, fire pits, hot tub pads, patios, and walk-out basements by homeowners and commercial buyers.
• Patio Blocks 4'x5' Large patio surfacing blocks measuring 48\"L x 60\"W x 1\" (20 sq.ft., 110 lbs) for resurfacing concrete, asphalt, and wood. Cost-effective resurfacing solution for residential and commercial projects.
• Rubber-Side Building skirting and siding measuring 4'L x 1'H x 0.5\" per piece (17.25 lbs) that replaces wooden lattice, vinyl, and composite materials. Resistant to rot, flaking, termites, and insects for residential and commercial exteriors.
• Yukon® Access Mat Heavy-duty rig mat measuring 14'L x 7'6\"W x 3.2\" with embedded patented spine and textured surface. Provides temporary access solutions for oil and gas operations, remote industrial sites, and equipment mobilization.
• Yukon® Pad Plus Mat Toughest mat in the Yukon lineup measuring 14'L x 7'6\"W x 4.2\" with embedded patented spine and reflective yellow tape. Designed for long-term use under unruly site conditions in oil and gas and heavy industrial operations.
• Yukon® Ramp Ramp accessory for Yukon Mats that provides smooth transitions with embedded lifting lugs and an anti-slip surface for heavy equipment accessibility.
• Eco-Walk Pad Permanent and portable walkway pad measuring 14'L x 7'6\"W x 3.2\" with painted yellow chevrons. Designed for industrial walkways and road crossings.
• Eco-Walk Industrial Walkway Industrial access walkway measuring 14'L x 46\"W x 3.2\" with an overlapping linking system. Used for industrial camp access and utility crossing protection.
• Safety Walkways Construction walkway measuring 120\"L x 30\"W x 2\" with painted yellow chevrons and reinforced rigid spine. Cost-effective for construction, municipalities, and on-site business use.
• Rubber Planks Versatile rubber planks in 1.5\" and 3\" thickness options with optional wire reinforcement. Used for road protection, track equipment protection, and pipeline crossings.
• Industrial Floor Mats Floor mats measuring 119\"L x 46\"W in 1/2\" and 1\" thickness options. Used for walkways, anti-fatigue, shop flooring, and compressor shack flooring applications.
• Helicopter Pad 100% recycled rubber helicopter landing pad measuring 14'L x 7'6\"W x 3.2\". Used for emergency landing pads, military bases, rural hospitals, and forestry projects.
• Sleeper Pads High-performance structured pipeline support measuring 10'L x 12\"H x 12\". Designed to support fully-loaded exposed pipelines during and following integrity digs.
• Scaffold Support Pads & Stackers Scaffolding base plate supports: Support Pad is 1'W x 1'L x 3\" and Support Stacker is 2'W x 2'L x 2.5\". Provide a solid foundation for scaffolding frames on construction and industrial sites.
• Safety Pads Permanent or temporary cover solution for open holes and manholes measuring 3'L x 3'W x 3\". Features a lifting lug and reflective yellow tape for visibility on industrial and construction sites.
• Container Ramp Shipping container ramp measuring 60\"W x 36\"L x 6\" with anti-slip surface. Designed for easy maneuvering in and out of shipping containers and sea-cans.
• Eco-Flex® Automotive (Rumble Strips, Parking Stops, EZ-Drive Curb Ramps) Automotive products including rumble strips, parking stops, and EZ-Drive curb ramps for driveways. Made from 100% recycled rubber tires and sold through retail and commercial channels.
• Eco-Flex® Equine Flooring Rubber flooring products designed for equestrian applications including equine stalls, barns, and riding arenas.
• Rubber Mulch Recycled rubber mulch product derived from tires for landscaping and playground applications.

Quantifiable outcome

• 5,000,000 tires recycled annually
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Do it BestcoreChannel Partner/ Reseller/ DistributorMajor hardware dealer distributing Eco-Flex products through their retail network.
• ACE HardwarecoreChannel Partner/ Reseller/ DistributorMajor hardware retailer distributing Eco-Flex products through their retail network.
• Canadian TirecoreChannel Partner/ Reseller/ DistributorMajor Canadian retailer distributing Eco-Flex products.
• Home HardwarecoreChannel Partner/ Reseller/ DistributorMajor Canadian hardware retailer distributing Eco-Flex products.
• UFA (United Farmers of Alberta)coreChannel Partner/ Reseller/ DistributorAgricultural co-operative retailer distributing Eco-Flex products, particularly relevant for rural and agricultural applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• REGUPOL: Germany-headquartered global manufacturer of recycled rubber products including floor mats, underlayment, and impact-attenuation surfaces for commercial, industrial, and athletic use. Closest analog to Eco-Flex given its tire-derived feedstock, multi-vertical product range, and 70+ year history.
• RubberForm Recycled Products: US manufacturer of recycled rubber products including parking stops, curb ramps, speed bumps, and pipe supports made from scrap tires. Direct peer to Eco-Flex's Eco-Flex Automotive and Eco-Flex Yukon product families and to its core tire-to-product manufacturing model.
• SofSurfaces: Canadian manufacturer of recycled rubber playground tiles, rooftop pavers, and interlocking surfacing. Direct geographic and product peer to Eco-Flex's I-Mat and Keystone Interlock tiles for municipal, playground, and commercial applications.
• Ecore International: US-based manufacturer of recycled rubber flooring, mats, and acoustic products serving commercial, athletic, and industrial markets. Directly comparable to Eco-Flex's tile, mat, and sound-barrier families and a North American competitor in the same recycled-rubber niche.

Broad incumbents

• Liberty Tire Recycling: North America's largest tire recycling company, processing more than 130 million tires annually into crumb rubber, rubber mulch, and downstream products. Larger and broader than Eco-Flex, but directly comparable on the upstream tire-recycling feedstock side.
• Genan: European tire-recycling operator that processes scrap tires into granulate, powder, and reclaimed steel for resale to manufacturers. Comparable on the upstream feedstock model though focused on B2B crumb-rubber sales rather than finished end-use products like Eco-Flex.
• Mondo (Mondo USA / Mondo Contract Flooring): Global manufacturer of rubber flooring and athletic surfacing with a strong North American presence. Overlaps with Eco-Flex's commercial and industrial flooring, equine, and mat product families though broader in materials (virgin and recycled rubber).

Emerging players

• Auralex Acoustics: US manufacturer of acoustic and sound-dampening products using recycled rubber and foam. Comparable to Eco-Flex's Eco-Wall and HD Eco-Wall highway-noise barrier products, though Auralex focuses on interior studio and architectural acoustics rather than outdoor infrastructure.
• Sound Seal: US manufacturer of noise-control products including acoustic barriers, sound-absorbing panels, and construction-quieting systems. Comparable to Eco-Flex's Eco-Wall sound barrier product family, particularly for highway, commercial, and industrial noise mitigation.
• NatraGeo (EcoRub): Swedish manufacturer of recycled rubber products for infrastructure, sport, and consumer applications, using scrap tire feedstock. Comparable business model to Eco-Flex, though smaller and Europe-focused, serving as a relevant regional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Eco.Flex.Recycled.Rubber.Solutions
• LinkedInlinkedin.com/company/eco-flex-recycled-rubber-solutions
• Instagraminstagram.com/ecoflexrubbersolutions
• Xx.com/rubbersolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco-Flex