Farnborough Football Club

What Farnborough Football Club does

Farnborough Football Club is a private, semi-professional English football club operating under the legal entity Boro FC Limited (Companies House registration 08644606), based in Farnborough, Hampshire, United Kingdom. The club fields a Men's First Team in the Enterprise National League South at Step 2 of the non-league football pyramid, plus a Women's First Team in the Southern Region Women's Football League Division One North (Tier 6), a Women's Development (B) Team in the Hampshire County Women's Football League Division Four, a Futsal Team, and an Academy program linked to Farnborough Junior Club. Home fixtures are played at the Saunders Transport Community Stadium (Cherrywood Road, GU14 8UD), a 6,500-capacity Category B-graded venue undergoing major transformation with refurbished stands and a new Jewson Stand adding over 1,300 seats.

The club runs a direct-to-consumer commercial model centered on match day ticketing (23 home league fixtures per season), season tickets with tiered pricing from free Under 14s to a £645 Platinum Lounge, sponsorship inventory (kit supplier Macron, prime shirt 360 Law Services, back-of-shirt Workman-Fowler Structures, sleeve Era Developments), hospitality packages at £35 per person, match-day programmes at £3, parking at £2, and merchandise through the Macron London South East online store with £5 name/number printing. The Farnborough FC Community Trust (FFCCT) operates social inclusion and women's development programs, and the Farnborough Supporters Trust (FaST) provides away-travel minibus services and 50/50 ticket fundraising.

Operations are supported by a small back-office team using standard third-party platforms: Fanbase for online ticketing, Touchline for website and match management, FCVideo for highlights, and DAZN for selected fixture streaming. Leadership rests with Person of Significant Control and CEO Rob Prince, Chairman Simon Gardener, Vice-Chairman Kevin Dyer, and Directors Phil Martin and Duncan Saunders, alongside department heads covering commercial, media, finance, safeguarding, and stadium safety. The club owns no proprietary technology and discloses no financials.

Name

Farnborough Football Club

Legal name

Boro FC Limited

Website

https://farnboroughfc.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Farnborough Football Club is a private, semi-professional English football club operating the Men's First Team in the National League South plus Women's, Development, Futsal, and Academy teams at the 6,500-capacity Saunders Transport Community Stadium in Farnborough, Hampshire, funded by match tickets, season tickets, sponsorships, hospitality, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Professional football club
• Match day ticketing
• Football merchandise sales
• Sports sponsorship packages
• Community football programs

Headquarters

HQ city

Farnborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Match Day Revenue: Income from match day ticket sales across home fixtures. Men's team competes in National League South (23 home fixtures per season). Tickets sold online via Fanbase platform and at turnstiles on match day.
2. Sponsorship & Commercial: Partnership deals with multiple sponsors including kit supplier Macron, prime shirt sponsor 360 Law Services, back of shirt sponsor Workman-Fowler Structures, and left sleeve sponsor Era Developments. Additional revenue from pitchside, match day, and player sponsorship packages.
3. Season Tickets: Annual season ticket packages offering entry to all home National League South fixtures. Multiple pricing tiers including Platinum Lounge (£645), Family (£475), Adult (£295), Concession (£220), and youth categories.
4. Hospitality & Premium Experiences: Platinum Lounge packages at £35 per person including pre-match food. Catering and food & beverage sales on match days through Cherrywood Bar and match day programme sales.
5. Merchandise: Sale of club merchandise including Macron kit range. Online store available through Macron London South East. Name and number printing services at £5 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Farnborough Football Club operates a semi-professional football club that fields Men's, Women's, Development, Futsal, and Academy teams, delivering live competitive football at the Saunders Transport Community Stadium in Farnborough, Hampshire. Commercial offerings include match-day tickets, annual season tickets, hospitality packages, a Macron-supplied kit and merchandise range, multiple tiers of sponsorship inventory, and venue hire. Support is delivered through Farnborough FC Radio, the Farnborough FC Community Trust (FFCCT), and the Farnborough Supporters Trust (FaST).

Product overview

Farnborough Football Club is a semi-professional football club operating a multi-team structure. The club's core offering consists of the Men's First Team competing in the Enterprise National League South, complemented by a Women's First Team in the Southern Region Women's Football League Division One North, a Women's Development (B) Team in the Hampshire County Women's Football League, a Futsal Team, and an Academy program. The club offers match day experiences with match tickets and season tickets, merchandise including the Macron kit range, live commentary via Farnborough FC Radio, and community programs through the Farnborough FC Community Trust. The Saunders Transport Community Stadium serves as the primary venue for men's and women's home fixtures.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets (2026/27) Annual season ticket packages providing entry to all home National League South fixtures for the Men's First Team at Saunders Transport Community Stadium. Multiple pricing tiers by age and family composition, sold by application form via BACS, cheque, or in-person cash/card.
• Match Day Tickets Individual match tickets for home fixtures across multiple age categories. Available online via Fanbase for fast-track entry and at stadium turnstiles on match day. Adult £16, Concession £12, 14-17 year old £6, Under 14 FREE (with paying adult), Family Ticket (2 Adults, 2 Children Under 14) £26.
• Hospitality - Platinum Lounge Premium match-day hospitality package including pre-match food at £35 per person. Limited to 20 guests, bookable via email up to 24 hours before kick-off. Includes access to the Platinum Lounge at Saunders Transport Community Stadium.
• Macron Kit Range (2026/27) Official Macron technical kit and training wear range for Men's, Women's, and Junior Academy teams. Includes home kit, away kit, goalkeeper kits, and training apparel. Sold via Macron London South East online store and the club shop, with name and number printing service at £5 per item.
• Match Day Programme (Boro View) Official match-day programme sold at Saunders Transport Community Stadium for £3 on home fixtures, with digital copies available online.
• Sponsorship Packages Multi-tier sponsorship inventory for local and regional businesses, including kit supplier (Macron), prime shirt (360 Law Services), back of shirt (Workman-Fowler Structures), left sleeve (Era Developments), pitchside, match-day, player, and pitch sponsorship.
• Venue Hire Commercial hire of Saunders Transport Community Stadium facilities for events and matches.
• Farnborough FC Radio Live audio match commentary service for Farnborough fixtures, providing streaming coverage of home and away games via farnboroughfcradio.co.uk.
• Match Day Car Parking On-site car park charge of £2 per vehicle on home match days at Saunders Transport Community Stadium.

Quantifiable outcome

• Women's First Team achieved fifth place finish in inaugural SRWFL Division One North season
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MacroncoreTechnology or Integration · 22 June 2026New technical kit supplier partnership announced June 2026. Italian sportswear brand Macron becomes exclusive provider of bespoke playing kits and training wear across Men's, Women's, and Junior Academy teams. Partnership includes home (yellow) and away (black) kits with red/green goalkeeper options. Design features aviation-inspired graphics paying homage to Farnborough's aerospace heritage. Kit launched with photoshoot at Farnborough Airship Hangar.
• 360 Law ServicescoreGTM or Marketing Partner · 22 June 2026360 Law Services become the club's new Prime Shirt Sponsor for 2026/27 season. Previously served as back of shirt sponsor. CEO Robert Taylor leads the firm's continued investment in the club representing ongoing trust and commitment.
• Workman-Fowler StructuresminorGTM or Marketing PartnerBack of shirt sponsor featuring on all playing kits for 2026/27 season.
• Era Developments LimitedminorGTM or Marketing PartnerLeft sleeve sponsor displayed on all playing kits for 2026/27 season.
• Enterprise National LeaguecoreStrategic or Co-development PartnerNaming rights partner for National League South division (Enterprise National League South). Premier League-backed initiative supporting clubs at Steps 2 and 3 of non-league football pyramid.
• The National LeaguecoreStrategic or Co-development PartnerGoverning body partnership for league operations and National League TV broadcast coverage through DAZN.
• National League TV (DAZN)coreTechnology or IntegrationLive streaming partnership for National League matches. Selected fixtures broadcast internationally through DAZN platform.
• National League TrustminorOthersCharitable arm of The National League supporting community initiatives and fan engagement projects.
• Farnborough FC Community Trust (FFCCT)coreStrategic or Co-development PartnerCommunity Trust operating independently to deliver social inclusion programs, women's football development, and supporter engagement initiatives. Co-manages Women's First Team with the club.
• Farnborough Supporters Trust (FaST)minorOthersSupporter-run trust providing minibus services to away matches, selling 50/50 tickets, and advocating for supporter interests.

Scale indicators7 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Bath City FC: Bath City compete at National League South level with a community-focused club structure and match-day-driven revenue model directly comparable to Farnborough's operating economics.
• Torquay United FC: Torquay United competes in the National League South alongside Farnborough, with a similar Step 2 commercial model, fan-owned governance history, and a stadium redevelopment trajectory — a directly comparable peer for operating benchmarks.
• Chippenham Town FC: Chippenham Town play in the National League South at Step 2 with a small-stadium, community-anchored operating model directly comparable to Farnborough's commercial mix.
• Dorking Wanderers FC: Dorking Wanderers are a fellow National League South club with comparable stadium capacity, non-league commercial model, and a similar mix of match-day, sponsorship, and community revenues.
• Welling United FC: Welling United compete in the National League South at Step 2 with a similar stadium-scale, commercial structure, and direct competitive overlap with Farnborough in match-day operations.
• Hampton & Richmond Borough FC: Hampton & Richmond Borough play in the National League South with a comparable semi-professional operating model, smaller stadium scale, and similar revenue mix of gate, sponsorship, and community income.
• Aldershot Town FC: Aldershot Town is a Hampshire-based football club at a comparable level of the non-league pyramid with a similar stadium scale and community-focused operating model, directly comparable in catchment and commercial set-up to Farnborough FC.
• Braintree Town FC: Braintree Town compete in the National League South with a comparable semi-professional operating model and small-stadium match-day economics directly relevant to benchmarking Farnborough.
• Eastleigh FC: Eastleigh FC competes in the National League and is based in Hampshire — geographically proximate to Farnborough, similar tier of English football pyramid, comparable commercial structure including match-day, sponsorship, and community programmes.

Broad incumbents

• Salford City FC: Salford City progressed from the National League (Step 1) into the EFL and serves as a useful broader incumbent example — a recently-non-league club that scaled commercially via external investment and provides a directional benchmark for what a successful ascent from Farnborough's tier could unlock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FarnboroughFC
• YouTubeyoutube.com/user/TheBoroTV
• Facebookfacebook.com/FarnboroughFC2007
• Instagraminstagram.com/FarnboroughFC

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farnborough Football Club