Bath City Football Club

What Bath City Football Club does

Bath City Football Club Limited is a community-owned professional football club based at Twerton Park in Bath, England, founded in 1889 and registered as a private limited company (Company Number 176565). It competes in the men's Southern League Premier South for the 2026/27 season following relegation from the National League South, and operates additional teams including a women's first team and development squad (South West Regional WFL Division 1 North, Somerset County WFL Division 1) and an U18s team in the SWC U18 League.

The club's commercial model is multi-stream and community-funded. Direct matchday revenue is generated through adult match tickets (Adult £14.40, Senior £12.60, Student £9.00, U-16 £4.50, U-12 £2.70) and tiered season tickets (Adult £225-£275, Senior £195-£240, Student/U21 £100-£150, U-16 £30-£55, TR Hayes £300-£350). Sponsorship revenue comes from kit branding, stadium hoarding, Romans Bar and Stripes Bar naming rights, and corporate hospitality. Recurring community funding mechanisms include the Goldline Lottery (£4.34/month standing order, ~£14,000 annually, 380+ members, partnered with Bolton Wanderers since December 2020) and the City Squad Builder donation programme (from £5/month, £25,000 annual target, processed via GoCardless). Additional revenue streams include venue hire for celebrations, wakes, and business events; merchandise sales through a club shop; and player sponsorship. Distribution channels span Fanbase Club and TicketCo online ticketing, stadium box office and turnstiles, the physical club shop, and an online Squad Builder portal.

The club is governed under a community-ownership structure, with Bath City Supporters Society Ltd holding 54.6% of shares as the major shareholder. Leadership includes Chair David McDonagh and Head Coach/Manager Scott Bartlett (appointed 2023), with Richard Joyce joining as Assistant Manager in June 2026. Operational technology is built on third-party SaaS integrations rather than proprietary systems. Marketing reach is delivered via organic social channels (Facebook, Twitter/X, Instagram, YouTube, Flickr), email newsletters, a Bath City Radio partnership on Mixlr, and the Fanbase App. There is no public disclosure of revenue, and headcount is reported as 51-100 employees.

Name

Bath City Football Club

Legal name

Bath City Football Club Limited

Website

https://bathcityfc.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

51–100 employees

Short description

Bath City Football Club is a community-owned English football club competing in the Southern League Premier South, operating men's, women's, and youth teams from Twerton Park in Bath and serving local supporters through matchday ticketing, sponsorship, venue hire, and recurring donor programmes.

Ownership category

akta.pro rank

Product category

Semi-Professional Football Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Semi-professional football
• Matchday ticketing
• Sports hospitality
• Stadium venue hire
• Supporter donations

Headquarters

HQ city

Twerton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Matchday and Season Ticket Sales: Revenue from direct ticket sales for men's, women's, and youth team matches, plus season ticket packages with various pricing tiers.
2. Sponsorship and Advertising: Kit branding, digital assets, stadium hoarding, bar naming rights, and other sponsorship opportunities sold to businesses.
3. Squad Builder Donations: Monthly direct debit donations from supporters (£5+ per month) to enhance playing budget, with monthly prize draws for contributors.
4. Goldline Lottery: Weekly lottery program in partnership with Bolton Wanderers, with £4.34 monthly standing orders. 70p of every £1 goes back to the club.
5. Venue Hire: Hire of stadium facilities for celebrations, wakes, business events, and other private functions.
6. Merchandise and Shop: Sales of replica shirts, merchandise, and club shop products.
7. Player Sponsorship: Individual player sponsorship opportunities for supporters and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bath City Football Club operates a community-owned semi-professional football club fielding Men's First Team, Women's Team, and U18s Team in English league football at Twerton Park in Bath. The club generates revenue through matchday and season ticket sales, matchday hospitality, a club shop selling replica merchandise, the Goldline Lottery, monthly Squad Builder donations, sponsorship/advertising packages, and stadium venue hire for private events.

Product overview

Bath City Football Club operates as a community-owned football club offering a multi-team football operation including Men's First Team (Southern League Premier South), Women's Team, and U18s Youth Team. The club's product portfolio centres on live football entertainment with matchday ticketing and hospitality, supplemented by supporter engagement initiatives including the Goldline Lottery, City Squad Builder donation programme, and annual Sponsors' Draw. Additional revenue streams include venue hire services (celebrations, wakes, business hire), a club shop, Bath City Radio streaming, and the Paint the Park volunteer programme. The club utilises third-party platforms including Fanbase Club for ticketing, GoCardless for payment processing, and TicketCo for some match sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's First Team Football The club's primary men's football team competing in the Southern League Premier South (2026-27 season), following relegation from National League South. Features pre-season friendlies against teams including Larkhall Athletic, Cardiff City U21s, and Plymouth Argyle. Sold to fans via match tickets and season tickets.
• Women's Team Women's football team competing in the South West Regional WFL Division 1 North and Somerset County WFL Division 1, with a Development Squad for emerging players. Provides competitive football opportunities for female players.
• U18s Team Youth development team competing in the SWC U18 League, providing a competitive pathway for young footballers.
• Season Tickets Season ticket packages for the 2026-27 season with tiered pricing (TR Hayes, Adult, Senior, Student/U21, U-16, U-12 categories) and early bird discounts. Includes pre-season friendlies at no extra cost.
• Matchday Tickets Individual match admission tickets purchased via Fanbase Club platform. Advance pricing available with discounts up to £2 vs on-the-door prices. Categories include Adult, Senior, Student, U-16, and U-12.
• Matchday Hospitality Hospitality packages for matchdays including access to Romans Bar, Stripes Bar, and private function rooms for corporate entertaining and personal celebrations.
• Goldline Lottery Official club lottery in partnership with Bolton Wanderers FC's Goldline Lottery. Weekly prize draws with 1st prize of £1,000, raising approximately £14,000 annually for the club with 70p of every £1 going back to Bath City FC. £4.34 monthly standing order.
• City Squad Builder Monthly donation programme enabling fans to contribute directly to the playing budget via GoCardless direct debit. Target of £25,000 to fund player signings. Monthly prize draws for donors including match tickets and hospitality. From £5 per month.
• Venue Hire Cannon Clarke Stadium @ Twerton Park available for venue hire including celebrations (parties), wakes, and business hire events. Targeted at individuals and businesses seeking a venue for private functions.
• Club Shop (Merchandise) Online and physical retail outlet selling replica shirts, merchandise, and club memorabilia. Operates before, during, and after matches at Twerton Park.
• Matchday Programme Official matchday programme sold for £3 at home games, available at Charlies bar, club shop, turnstiles, and kiosk.
• Player Sponsorship Individual player sponsorship opportunities for supporters and businesses to sponsor specific players on the club roster.
• Annual Sponsors' Draw Annual sponsorship programme offering kit branding, digital assets, stadium hoarding, and exclusive memorabilia. Includes naming rights to Romans Bar and Stripes Bar.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bolton Wanderers FC (Goldline Lottery)coreStrategic or Co-development Partner · 1 December 2020Partnership with Bolton Wanderers Development Association to operate the Goldline Lottery, a weekly lottery program. This partnership enables Bath City to offer larger prize pools (£1,000 weekly jackpot) and shares operational infrastructure. 70p of every £1 paid goes back to Bath City FC. Since December 2020, has raised over £21,000 profit.
• Bath Spa UniversityminorOthersLogo partner appearing on club communications. Nature of partnership not explicitly detailed in source content.
• Fair Game Gold ClubminorOthersClub displays Fair Game Gold Club badge indicating membership in responsible gambling initiative.
• Bath City RadiocoreGTM or Marketing PartnerLocal radio partner providing match commentary, manager interviews, and supporter engagement content. Available via Mixlr app and website.
• Bath City Supporters Society LtdcoreOthersMajor shareholder holding 54.6% of club shares, representing the community ownership model and fan-led governance.
• Bath City Supporters ClubminorOthersIndependent supporters organization running coach trips and supporter activities.
• Netzen (IT Support)minorOthersWebsite hosting provider for bathcityfc.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Woking FC: Woking FC is an English National League South club with a comparable commercial model focused on matchday income, sponsorship, and community engagement. Operates at the same competitive tier as Bath City prior to relegation, providing a direct benchmark for National League South revenue and operations.
• AFC Wimbledon: AFC Wimbledon is a high-profile supporter-owned English football club operating in the lower leagues. Directly comparable to Bath City in community-ownership model, fan-led governance, and lower-league commercial structure, although AFC Wimbledon operates at a higher level of the pyramid.
• Exeter City FC: Exeter City FC is one of the UK's most prominent supporter-owned football clubs, with the Exeter City Supporters' Trust holding majority ownership — the same community-ownership model that anchors Bath City FC. Both operate community-led lower-league clubs in Southwest England with similar governance, volunteer culture, and funding mechanisms.
• Sutton United: Sutton United is a London-based non-league club that has competed in the National League system with similar commercial structure (matchday tickets, sponsorship, community programmes). Comparable tier and revenue model to Bath City for lower-league English football benchmarking.
• Forest Green Rovers: Forest Green Rovers is a lower-league English football club where new Bath City manager Scott Bartlett previously coached. Comparable in league level (National League / non-league) and operating footprint to Bath City, with a focus on community engagement and lower-league commercial development.
• FC United of Manchester: FC United of Manchester is a supporter-owned, community-led football club founded on fan ownership principles. Directly comparable to Bath City in governance structure (supporter-controlled), non-league playing level, and reliance on community donations and volunteer engagement as core revenue and operating inputs.
• Chester FC: Chester FC is a community-owned English non-league club formed after the original Chester City was wound up. Shares Bath City's supporter-owned governance model and operates in the National League system, providing a near-direct comparison for community-funded non-league operations.
• Ebbsfleet United: Ebbsfleet United is a supporter-owned English football club operating at non-league level (National League South). Comparable to Bath City in fan ownership structure and tier of competition, providing a peer benchmark for community-led National League South operations.

Others

• Bolton Wanderers: Bolton Wanderers is Bath City's Goldline Lottery partner via the Bolton Wanderers Development Association. Larger EFL club providing lottery infrastructure and shared prize-pool mechanics, making it a comparable operator for lottery-based community funding even though it is not a competitive peer.

Regional players

• Weston-super-Mare AFC: Weston-super-Mare AFC is a non-league football club based in Somerset, the same region as Bath City, and is where new Bath City manager Scott Bartlett previously coached. Operates at a similar tier and shares the West of England fan catchment, making it a regional comparison point for operations and talent networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/BathCity_FC
• YouTubeyoutube.com/user/BathCityFCtv
• Facebookfacebook.com/pages/Bath-City-Football-Club/613142248805024?fref=ts
• Instagraminstagram.com/bathcityfc/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bath City Football Club