RBI Insurance & Financial Services

What RBI Insurance & Financial Services does

RBI Insurance Agency & Financial Services, LLC is an independent insurance agency operating primarily in Northwest Ohio, with a single Toledo headquarters at 3421 N. Holland Sylvania Rd. serving Toledo, Sylvania, Holland, and Maumee. The firm is structured as an Ohio LLC, founded by Ryan Buckenmeyer and operating without external institutional capital. Its functional role is intermediation: matching individuals, families, and small-to-mid-size businesses with insurance products sourced from a portfolio of 10+ carrier partners — Erie Insurance is the primary relationship, supplemented by Progressive, Cincinnati, American Modern, Dairyland, Foremost, Grange, Hagerty, Lincoln, and NSI/West Bend.

The company's product surface spans three lines. Personal Insurance includes homeowners, auto, renters, condo, motorcycle, off-road and RV, snowmobile, watercraft, classic car, wedding, flood, earthquake, mobile home, and individual life. Business Insurance covers Business Owners Policies, general liability, commercial property, workers' compensation, cyber liability, commercial umbrella, business auto, professional liability/E&O, D&O, EPLI, and crime, with industry-specific targeting in breweries, contractors, fitness centers, restaurants, retailers, technology firms, and dental/medical practices. Employee Benefits include group health, dental, vision, disability, FSAs, EAPs, voluntary benefits, life/AD&D, and long-term care. Underlying technology is conventional: a client portal for self-service (claims, ID cards, certificates, bill pay, renewals, referrals), standard quoting workflows, and no disclosed proprietary platforms, integrations, or AI/ML capabilities.

Commercially, RBI is sales-led and direct-to-consumer. Licensed advisors deliver in-person, phone, and digital consultations, conduct periodic policy reviews, and provide claims advocacy; the referral program and a content/blog footprint (80+ pages) constitute the principal customer-acquisition motion. Revenue is generated exclusively through carrier commissions on new placements and renewals across personal, commercial, and benefits lines. With a 5-person team, no outside investors, and a geographically bounded service area, the business is a founder-operated retail agency rather than a scalable platform.

Name

RBI Insurance & Financial Services

Legal name

RBI Insurance Agency & Financial Services, LLC

Website

https://rbiinsurance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

RBI Insurance Agency & Financial Services is an owner-operated independent insurance agency in Toledo, Ohio, representing 10+ carriers (Erie, Progressive, Cincinnati, and others) to deliver personal, business, and employee-benefits coverage to households and SMBs across Northwest Ohio.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)

akta.pro secondary industry

Nonprofit / Social Services BOP (FSAJAFAM)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Business insurance solutions
• Employee benefits packages
• Insurance advisory services

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: RBI Insurance operates as an independent insurance agency earning commissions from insurance carrier partners including Erie Insurance, American Modern, Cincinnati, Dairyland, Foremost, Grange Insurance, Hagerty, Lincoln, NSI/West Bend, and Progressive. Commissions are earned on new policy placements and renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

RBI Insurance Agency & Financial Services, LLC is an independent insurance agency operating in Northwest Ohio that provides personalized insurance advisory services. The agency places and renews insurance policies on behalf of clients across personal lines (home, auto, life, specialty vehicles), business lines (BOP, general liability, commercial property, workers' compensation, cyber liability, professional liability), and group employee benefits, earning commissions from multiple represented carriers including Erie Insurance, Progressive, Cincinnati, and others. Licensed advisors conduct consultations and ongoing policy reviews to match clients with appropriate coverage from the agency's carrier portfolio.

Product overview

RBI Insurance Agency & Financial Services is an independent insurance agency offering a comprehensive suite of insurance solutions. Their portfolio spans Personal Insurance products including Homeowners, Auto, Renters, Condo, Motorcycle, Off-Road Vehicle, RV, Snowmobile, Watercraft, Classic Car, Wedding, Flood, Earthquake, and Mobile Home coverage, along with Individual Life, Health, Dental, Disability, Long-Term Care, Medicare Supplement, Annuity, and Pet Insurance. For businesses, they provide Business Owners Policies (BOP), General Liability, Commercial Property, Workers' Compensation, Cyber Liability, Commercial Umbrella, Business Auto, Professional Liability/E&O, Directors & Officers, EPLI, and Crime Insurance across various industry specialties. Their Employee Benefits offerings include Group Health, Dental, Vision, Disability, Flexible Spending Accounts, Employee Assistance Plans, Voluntary Benefits, Life/AD&D, and Long-Term Care. As an independent agency, they represent multiple insurance carriers to provide clients with choice and tailored coverage solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Coverage protecting homeowners against risks including fire, property damage, personal liability, and loss of personal belongings.
• Auto Insurance Coverage for automobiles protecting against bodily injury liability, property damage, medical payments, uninsured motorist damage, and physical damage.
• Renters Insurance Coverage protecting renters' personal property, liability, and additional living expenses when rental property is uninhabitable.
• Condo Insurance Coverage for condo unit owners covering betterments, improvements, personal liability, loss assessment, and physical damage.
• Motorcycle Insurance Specialized coverage for motorcycles including liability, physical damage, medical payments, and custom parts protection.
• Off-Road Vehicle Insurance Coverage for ATVs, dirt bikes, snowmobiles and other off-road vehicles not covered by standard auto or homeowners policies.
• RV Insurance Protection for recreational vehicles including motorhomes with coverage for windshield, personal possessions, and trip interruption.
• Snowmobile Insurance Coverage for snowmobiles including liability, collision, comprehensive, equipment costs, and medical bills.
• Watercraft Insurance Coverage for boats and watercraft including physical damage, liability, towing assistance, personal property, and pollution liability.
• Classic Car Insurance Specialized coverage for collector vehicles with agreed-upon value protection and authentic parts coverage.
• Wedding Insurance Event insurance covering postponement, accidental damage to materials, and supplier failure for weddings.
• Flood Insurance Specialized coverage protecting homes and contents from flood damage through NFIP or servicing carriers.
• Earthquake Insurance Coverage bridging gaps in standard homeowners policies to protect against earthquake damage and destruction.
• Mobile Home Insurance Specialized protection for manufactured and mobile homes against fire, natural disasters, and movement damage.
• Individual Life Insurance Coverage including term, whole, and universal life insurance to protect families' financial futures.
• Business Owners Policy (BOP) Combined business property and liability coverage in one policy protecting business assets and operations.
• General Liability Insurance Coverage protecting businesses against bodily injury, property damage, and personal injury claims.
• Commercial Property Insurance Protection for business-owned or leased property including equipment, inventory, and fixtures.
• Workers' Compensation Insurance Required coverage protecting employees injured on the job and employers from related claims.
• Cyber Liability Insurance Coverage protecting businesses against expenses associated with data breaches and cyber incidents.
• Commercial Umbrella Insurance Additional liability protection extending over existing business policies with high coverage limits.
• Business Auto Insurance Coverage for commercial vehicles protecting against bodily injury, property damage, and other exposures.
• Professional Liability / E&O Insurance Coverage protecting businesses providing advice, recommendations, or professional services against errors and omissions claims.
• Directors & Officers Liability Insurance Protection for corporate directors and officers against claims arising from governance decisions.
• Employment Practices Liability Insurance (EPLI) Coverage against employment-related claims including wrongful termination, discrimination, and harassment.
• Crime Insurance Protection for businesses against employee dishonesty, fraud, theft, and forgery.
• Group Health Insurance Employer-sponsored health coverage helping businesses recruit and retain employees.
• Group Dental Insurance Dental coverage offerings to enhance employee benefits packages.
• Group Vision Insurance Vision care coverage as part of comprehensive employee health benefits.
• Disability Insurance Short-term and long-term disability coverage protecting employees from income loss.
• Group Voluntary Benefits Employee-selected coverage including critical illness, hospital indemnity, cancer coverage, life, and disability.
• Employee Assistance Plan Programs supporting employee emotional well-being and workplace productivity.
• Life and AD&D Insurance Accidental death and dismemberment coverage providing financial protection for employees.
• Long-Term Care Insurance Coverage for chronic illness or disability requiring extended care.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Erie InsurancecoreChannel Partner/ Reseller/ DistributorPrimary insurance carrier partner featured prominently on the RBI website. Clients can obtain quotes, pay bills, and access life insurance calculators through Erie Insurance. The agency holds agent number gg4687 with Erie Insurance and provides direct links to Erie's online quote, bill payment, and claims portal.
• American ModernminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty insurance products. Phone: 800-543-2644 for general inquiries, 800-375-2075 for claims, separate lines for billing.
• Cincinnati InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial and personal insurance products. Phone: 800-242-8811 for general, separate claims (877-242-2544) and billing lines.
• DairylandminorChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in motorcycle and specialty vehicle insurance. Phone: 844-242-4468 for general, 800-334-0090 for claims.
• Foremost InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty insurance products including mobile home, landlord, and specialty property coverage. Phone: 800-527-3905.
• Grange InsuranceminorChannel Partner/ Reseller/ DistributorRegional insurance carrier partner. Phone: 800-422-0550 for general, 800-445-3030 for claims, 800-425-1100 for billing.
• HagertyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in classic car and collector vehicle insurance. Phone: 877-922-9701.
• Lincoln Financial GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering life insurance and annuity products. Claims and billing handled through Lincoln Financial website.
• NSI (West Bend)minorChannel Partner/ Reseller/ DistributorInsurance carrier partner - a division of West Bend. Phone: 800-236-5010 for general, 877-922-5246 for claims.
• Progressive InsuranceminorChannel Partner/ Reseller/ DistributorMajor national insurance carrier partner. Claims: 800-776-4737, billing through Progressive account portal.
• Partner PIA (Professional Insurance Agents)minorStrategic or Co-development PartnerProfessional association membership providing industry resources, continuing education, and advocacy for independent insurance agents.
• Ohio Insurance Agents AssociationminorStrategic or Co-development PartnerState-level professional association for insurance agents in Ohio, providing industry advocacy, education, and networking resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Erie Insurance: RBI's core carrier partner and one of the largest regional P&C insurers in the U.S., headquartered in Pennsylvania with strong Midwest footprint — represents the primary underwriting counterparty for RBI's book.
• Auto-Owners Insurance: Midwest regional P&C carrier distributed exclusively through independent agents — same independent agency distribution channel as RBI and competing for the same Midwest commercial business.
• Cincinnati Financial: Ohio-headquartered P&C carrier with independent agent distribution — partner of RBI and a direct competitor for the same Northwest Ohio commercial accounts.
• State Farm: Largest U.S. personal lines insurer distributed through captive agents — competes with RBI for personal lines households in Toledo and broader Ohio market.
• Progressive: Major national P&C carrier that both partners with RBI and competes directly via its direct-to-consumer channel — dual supplier/competitor dynamic in personal auto.
• Nationwide: Columbus, Ohio-headquartered national insurer with captive and independent distribution — major competitor for both personal and commercial accounts in RBI's home market.
• Grange Insurance: Ohio-based regional P&C carrier represented by RBI — comparable Midwest mutual insurer with independent agent distribution model overlapping RBI's footprint.

Direct peers

• Integrity Marketing Group: Leading independent distributor of life, health, and annuities plus a growing P&C platform built via acquisitions of independent agencies — directly comparable independent agency model at much greater scale.
• Goosehead Insurance: Public independent insurance agency franchise that places coverage through multiple carriers — directly comparable distribution model to RBI, scaled nationally rather than locally.
• Brightway Insurance: Franchise-based independent insurance agency offering personal, commercial, and life products from multiple carriers — same multi-carrier agency model as RBI, with franchise-driven geographic expansion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xinstagram.com/rbi_insurance
• Facebookfacebook.com/rbiinsurance
• LinkedInlinkedin.com/company/rbi-insurance-&-financial-services-llc
• Instagraminstagram.com/rbi_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBI Insurance & Financial Services