Daracha
Daracha Maltwhiskyspesialisten AS is a Norway-based B2B distributor that supplies curated malt whisky and premium spirits, along with customized tasting services, to the Horeca market and to Vinmonopolet, the Norwegian state alcohol retail monopoly.
- Company typePrivate
- Founded2005
- HeadquartersStraume, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
Daracha firmographics
Firmographics- Name
- Daracha
- Legal name
- Daracha Maltwhiskyspesialisten
- Website
- https://daracha.no
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Daracha Maltwhiskyspesialisten AS is a Norway-based B2B distributor that supplies curated malt whisky and premium spirits, along with customized tasting services, to the Horeca market and to Vinmonopolet, the Norwegian state alcohol retail monopoly.
- Ownership category
- akta.pro rank
Daracha industry classification
Industry- Product category
- Beverage Distribution & Wholesale
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Daracha is headquartered
LocationHeadquarters
- HQ city
- Straume
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Daracha business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Alcoholic beverage sales: Sale of malt whisky, other whisky, gin, cognac, rum, and tequila products to Horeca market and Vinmonopolet. Products are customized and bundled with tasting services.
Go-to-market motion1 record
Distribution channels2 records
Daracha product offering
Product offeringCore offering
Daracha Maltwhiskyspesialisten is a Norwegian malt whisky specialist that supplies a curated selection of malt whisky, other whisky, gin, cognac, rum, and tequila. The company delivers and customizes products and tastings for the Horeca market (hotels, restaurants, and catering establishments) and Vinmonopolet, the Norwegian state-owned alcohol retail monopoly.
Differentiator
Problem solved
Functional benefit
Products and services
- Malt Whisky Supply and Customized Tastings
- Premium Spirits Portfolio (Gin, Cognac, Rum, Tequila)
Companies that use Daracha
Customer profileSegments2 records
Ideal customer profiles2 records
Daracha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daracha competitors and assessment
Company assessmentBroad incumbents
- Diageo: Diageo is a leading global spirits producer with strong malt whisky and premium gin exposure, distributing in Norway. It is comparable both as a supplier of brands Daracha may carry and as a competing force in the same retail and on-premise accounts.
- Brown-Forman: Brown-Forman is a major American-owned spirits company with a premium whisky and tequila portfolio. It operates in Norway through distribution partners and competes for the same Vinmonopolet listings and Horeca placements Daracha targets.
- Rémy Cointreau: Rémy Cointreau is a French premium spirits group specializing in cognac and other high-end categories. It distributes in Norway and competes in the same premium spirits listings and on-premise placements where Daracha is active.
- Pernod Ricard: Pernod Ricard is a global premium spirits group with a Norwegian sales and distribution presence. While it owns many of the brands Daracha distributes, it competes in the same Vinmonopolet and Horeca supply ecosystem and can shift agency relationships.
- Edrington: Edrington is a Scottish premium spirits company known for single malt Scotch brands. It serves the Norwegian market through agency and distribution arrangements and is a relevant incumbent peer in the malt whisky category.
- William Grant & Sons: William Grant & Sons is a Scottish family-owned premium spirits group with flagship single malt and blended Scotch brands. It is relevant as a competing supplier of malt whisky brands into the Norwegian market.
- Mast-Jägermeister SE: Mast-Jägermeister is a German premium spirits company with established Norwegian distribution. While not a direct importer, it competes for on-premise placements and consumer attention in the same premium-spirits space.
Regional players
- Berentzen-Gruppe AG: Berentzen-Gruppe is a German-listed spirits producer with a presence in Nordic markets. It is a regional peer in the broader European premium-and-mid-tier spirits distribution landscape relevant to Daracha's import business.
Direct peers
- Hottinger & Co: Hottinger is a Norwegian importer and distributor of premium wines and spirits, supplying both Vinmonopolet and the Horeca channel. It is directly comparable to Daracha in business model, target customers, and curated-import focus.
- Arcus ASA: Arcus ASA is the largest wine and spirits company in the Nordics, operating brand portfolios, distribution, and Vinmonopolet supply relationships. It is the closest direct peer to Daracha in the Norwegian specialty spirits distribution market.
Market position
Customer concentration
Daracha social profiles
Digital presenceDaracha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daracha leadership team
Management profileNumber of profiles
Daracha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daracha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daracha
What does Daracha do?
Daracha Maltwhiskyspesialisten is a Norwegian malt whisky specialist that supplies a curated selection of malt whisky, other whisky, gin, cognac, rum, and tequila. The company delivers and customizes products and tastings for the Horeca market (hotels, restaurants, and catering establishments) and Vinmonopolet, the Norwegian state-owned alcohol retail monopoly.
Is Daracha a public or private company?
Daracha is a private company. It is classified as unknown and is currently operating.
When was Daracha founded?
Daracha was founded in 2005. It employs 11 to 50 people.
Where is Daracha based?
Daracha is headquartered in Straume, Norway, in the Europe region.
How does Daracha make money?
One revenue line is on record: alcoholic beverage sales.
Who are Daracha's main competitors?
Broad incumbents on record are Diageo, Brown-Forman, Rémy Cointreau, Pernod Ricard, Edrington, William Grant & Sons and Mast-Jägermeister SE. Berentzen-Gruppe AG is listed as a regional player. Direct peers are Hottinger & Co and Arcus ASA.
Does Daracha have an API?
No public API is recorded for Daracha.
What industry is Daracha in?
Daracha's product category is Beverage Distribution & Wholesale. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAJAGAF, Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka). Its NAICS code is 424820 and its SIC code is 5180.