M2 Animation
M2 Animation is a privately held, award-winning Danish B2B animation studio (founded 2001) with 450+ artists across Aarhus, Bangkok, Mumbai, and Los Angeles, producing TV series, game trailers, and cinematics for IP licensors like LEGO and Games Workshop, streaming platforms (Apple TV+, Peacock, Disney Jr.), and game publishers, differentiated by a real-time Unreal Engine pipeline.
- Company typePrivate
- Founded2001
- HeadquartersWatthana, Thailand
- Headcount101–250
- GTM typeB2B
- OfferingServices
What M2 Animation does
M2 Animation Group A/S is a privately held, full-service B2B animation production studio founded in 2001 by Mads Munk in Aarhus, Denmark. The studio operates production facilities in Aarhus (European headquarters), Bangkok (largest hub, ~350 artists), Mumbai (opened April 2023), and Los Angeles (business development), with a global headcount of more than 450 artists. Its core service is script-to-screen animation production organized around three product lines: TV series animation (preschool, children, and adult), game trailers and cinematics, and brand/commercial content. Differentiated technical capabilities are built on a real-time Unreal Engine pipeline used for both previsualization and in-engine final rendering, augmented by traditional CG tools (Maya, Arnold, V-Ray, Houdini), a 2D/Harmony pipeline, and motion capture integration; this workflow has been recognized with a case-study feature on Epic Games' Unreal Engine site.
The studio's client base is concentrated in three verticals: toy and entertainment IP licensors (LEGO as foundational client with 300+ episodes across multiple franchises since 2011), streaming platforms and broadcasters (Peacock/NBC Universal, Apple TV+, Disney Jr., Warhammer+, Netflix), and most recently game IP holders (Games Workshop's Warhammer franchise, Century Games' Whiteout Survival, ProbablyMonsters' Ire: A Prologue). Revenue is generated through project-based B2B contracts priced custom on scope, episode count, format, and complexity, with multi-year commitments underpinning flagship relationships (10+ years with LEGO, recurring Warhammer series renewals). No public pricing, tiered rate card, or revenue disclosures are available; the company operates under a holding structure owned by the privately held Danish parent M2 Group A/S. Go-to-market is sales-led through the CEO, Executive Producer, and Head of Studio, supplemented by industry events, an active YouTube channel (launched July 2024), and direct referrals from anchor clients.
M2 Animation firmographics
Firmographics- Name
- M2 Animation
- Legal name
- M2 Animation Group a/s
- Website
- https://m2animation.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- M2 Animation is a privately held, award-winning Danish B2B animation studio (founded 2001) with 450+ artists across Aarhus, Bangkok, Mumbai, and Los Angeles, producing TV series, game trailers, and cinematics for IP licensors like LEGO and Games Workshop, streaming platforms (Apple TV+, Peacock, Disney Jr.), and game publishers, differentiated by a real-time Unreal Engine pipeline.
- Ownership category
- akta.pro rank
M2 Animation industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Animated Series Production (TV/Streaming) (MPADACAG)
- akta.pro secondary industries
- 3D Character Animation (MPAHACAB), 2D (Traditional & Digital) Animation Production (MPADACAA), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)
Keywords
Where M2 Animation is headquartered
LocationHeadquarters
- HQ city
- Watthana
- HQ country
- Thailand
- HQ region
- Asia
Offices4 records
Markets served
M2 Animation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Animation Production Services (B2B Contract Work): M2 Animation operates as a full-service animation production studio earning revenue through project-based contracts with global entertainment brands, studios, and IP holders. Services span script-to-screen production across TV series, game trailers, cinematics, and feature content. Revenue is generated through negotiated project fees based on scope, episode count, format, and complexity. No public pricing is disclosed; all engagements are custom quotes.
- IP-Based Animation Collaborations: Long-term partnerships with IP holders (Warhammer/Games Workshop, LEGO, Peacock) generate recurring revenue through multiple production waves, series renewals, and ongoing content creation. These relationships are deepened by co-development involvement (Warhammer+ streaming series, LEGO Friends multi-season production).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom animation production quotes based on project scope |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
M2 Animation product offering
Product offeringCore offering
M2 Animation is a full-service B2B animation production studio delivering script-to-screen services for TV series, game trailers, cinematics, and brand content. Its core offerings span TV Series Animation (preschool, children's, and adult), Game Trailers & Cinematics produced via a real-time Unreal Engine pipeline, and Brand & Commercial Content. The studio serves global entertainment and toy IP holders including Games Workshop/Warhammer, LEGO, Apple TV+, Peacock/NBC Universal, Disney Jr., Century Games, and ProbablyMonsters, producing over 300 LEGO TV episodes and a deep Warhammer animated portfolio.
Product overview
M2 Animation is an award-winning animation studio offering script-to-screen animation production services organized around three core offerings: TV Series Animation (preschool, children's, and adult series), Game Trailers & Cinematics (produced using a real-time Unreal Engine pipeline), and Brand & Commercial Content. The studio's real-time animation pipeline, marketed through its Real-Time Showreel and Studio Showreel, is a key differentiator enabling faster iteration and in-engine previsualization. M2 produces a diverse portfolio of named content including Warhammer franchise series (The Tithes, Pariah Nexus, Blacktalon, Interrogator, Age of Sigmar, Operation Hivestorm, The New Edition, The Horus Heresy), LEGO series (Friends, City, Nexo Knights, Disney Frozen, Star Wars Bombad Bounty, Angry Birds), Peacock Jr. series (TEAM MEKBOTS: ANIMAL RESCUE, Tea Town Teddy Bears), Disney Jr. series (Kindergarten: The Musical), Apple TV+ series (Get Rolling With Otis), and original game IP work (Ire: A Prologue with ProbablyMonsters, Whiteout Survival with Century Games). From 2011 to 2022, the studio earned 102 awards including Production Company of the Year in Denmark, Cannes Lions, Banff Rockie, and The Telly Awards.
Differentiator
Problem solved
Functional benefit
Products and services
- TV Series Animation Full-service script-to-screen TV series animation production for preschool, children, and adult audiences. Covers concept development, production, post-production, voice casting, sound design, music production, final mix, and global delivery to streaming platforms and TV stations.
- Game Trailers & Cinematics Production of game trailers, cinematic trailers, and in-game cinematics using real-time Unreal Engine pipelines, serving game publishers and IP holders. Delivered in both landscape and portrait viewing formats.
- Brand & Commercial Content Animated brand content, commercials, and campaign materials for screen delivery to support product marketing and brand activations.
- Real-Time Animation Pipeline M2's proprietary real-time animation workflow built on Unreal Engine, enabling directors to work in-engine during previsualization, make real-time adjustments, and deliver high-quality animation with accelerated iteration cycles. Used as a production service on cinematic, game, and series projects.
Quantifiable outcome
- 500+ million YouTube views for LEGO City series alone
- +3 more outcomes
Companies that use M2 Animation
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
M2 Animation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
M2 Animation partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Games WorkshopcoreLong-term strategic partner for Warhammer IP animation. M2 has produced multiple Warhammer series (The Tithes, Pariah Nexus, Blacktalon, Interrogator) and cinematic trailers (Kill Team, Age of Sigmar, Horus Heresy, Operation Hivestorm) exclusively for Games Workshop's Warhammer+ streaming platform. The partnership includes co-development of narrative content using M2's real-time Unreal Engine pipeline.
- LEGOcoreFoundational partnership spanning 10+ years. M2 Animation has produced over 300 TV episodes for LEGO across multiple franchises including LEGO Friends (4 seasons), LEGO City (55+ episodes, 500M+ YouTube views), LEGO Nexo Knights, LEGO Star Wars, LEGO Disney Frozen, and LEGO Angry Birds. Deep collaborative relationship with LEGO's creative teams throughout production.
- Peacock / NBC UniversalcoreMajor streaming platform commissioning original animated series. Peacock ordered two new animated series (Team MekBots Animal Rescue, Tea Town Teddy Bears) and renewed Team MekBots for a second season. NBC Universal serves as international distributor for all Peacock kids shows produced by M2.
- Brown Bag FilmscoreCo-production partner for Apple TV+ series 'Get Rolling with Otis'. M2 served as the animation production studio alongside Brown Bag Films' creative leadership. The collaboration delivered 36 episodes of preschool content exclusively for Apple TV+.
- Oddbot AnimationminorCollaborative production partner for Disney Jr. 'Kindergarten: The Musical'. Oddbot led creative development while M2 contributed animation production services. 50 episodes of 11 minutes each for Disney Jr. and Disney+.
- ProbablyMonstersminorReal-time production partnership for 'Ire: A Prologue' horror game. M2's cinematic team was fully integrated into the game development pipeline, working with live game assets to create three cinematic sequences. A co-creation partnership rather than traditional vendor relationship.
- Century GamesminorFirst animated short created for Century Games' hit mobile game Whiteout Survival. M2 developed the concept, led full production, and delivered a dual-format film for both landscape and portrait viewing. This marks the beginning of an ongoing creative collaboration to expand the Whiteout Survival universe.
- L'Atelier StudiominorCo-production partner for Netflix feature film 'The Soccer Football Movie'. M2 Animation provided high-quality animation and CG FX for this collaborative feature project.
- Splash EntertainmentminorCo-production partner for Netflix feature film 'The Soccer Football Movie'. Splash Entertainment served as another co-production partner alongside L'Atelier Studio and M2 Animation.
- Rob HudnutminorCo-creator and executive producer for Team MekBots: Animal Rescue and Tea Town Teddy Bears series on Peacock Jr. Rob Hudnut is a key creative collaborator who creates and executive produces M2's preschool content.
- Steed SunminorCo-creator of Team MekBots: Animal Rescue, a 78-episode series for Peacock Jr.
- Shane AmsterdamminorCo-creator of Team MekBots: Animal Rescue, a 78-episode series for Peacock Jr.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
M2 Animation competitors and assessment
Company assessmentDirect peers
- WildBrain: Public Canadian children's entertainment and animation studio with comparable IP and brand-licensor work. Direct competitor for kids' series production budgets from global streamers.
- Mikros Animation: Mid-to-large European animation studio (formerly Mac Guff) producing feature and series work for global clients. Comparable scale and B2B services model to M2.
- Brown Bag Films: 9 Story MediaGroup-owned preschool animation studio, co-production partner with M2 on Apple TV+'s 'Get Rolling with Otis.' Direct comparable in scope, client base (Apple, Disney), and production style.
- Aardman Animations: Acclaimed stop-motion and CG animation studio with similar prestige positioning, awards profile, and global IP-holder client base. Directly comparable in services mix and reputation tier.
- Locksmith Animation: UK-based animation studio producing feature films and series for global partners, founded by ex-Aardman leadership. Comparable positioning as a mid-size premium animation services provider.
Broad incumbents
- Wētā FX: Premium VFX and animation house with feature/streaming work. Comparable in technical prestige but operates at much larger scale and is owned by Unity Technologies.
- DNEG: Large publicly-listed VFX and animation group with growing series production capabilities. Overlaps in feature/series animation but operates at substantially larger scale across VFX.
- Digital Domain: Established VFX and animation studio with feature, episodic, and game-cinematic work. Comparable in real-time and game-cinematic capability overlap but at much larger incumbent scale.
- Framestore: Global VFX and animation group working across film, episodic, and immersive content. Overlaps in high-end CG work and game-adjacent content but is significantly larger and broader.
- Illumination Entertainment: Major animation studio behind Despicable Me and Sing franchises. Overlaps in family/preschool content but is a much larger incumbent with owned IP, not a pure services studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
M2 Animation social profiles
Digital presenceM2 Animation financial estimates
Financial estimateRevenue estimate
Valuation estimate
M2 Animation leadership team
Management profileNumber of profiles
Profiles8 records
M2 Animation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M2 Animation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M2 Animation
What does M2 Animation do?
M2 Animation is a full-service B2B animation production studio delivering script-to-screen services for TV series, game trailers, cinematics, and brand content. Its core offerings span TV Series Animation (preschool, children's, and adult), Game Trailers & Cinematics produced via a real-time Unreal Engine pipeline, and Brand & Commercial Content. The studio serves global entertainment and toy IP holders including Games Workshop/Warhammer, LEGO, Apple TV+, Peacock/NBC Universal, Disney Jr., Century Games, and ProbablyMonsters, producing over 300 LEGO TV episodes and a deep Warhammer animated portfolio.
Is M2 Animation a public or private company?
M2 Animation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M2 Animation founded?
M2 Animation was founded in 2001. It employs 101 to 250 people.
Where is M2 Animation based?
M2 Animation is headquartered in Watthana, Thailand, in the Asia region.
How does M2 Animation make money?
Two revenue lines are on record. Animation Production Services (B2B Contract Work) is the primary driver. The others are IP-Based Animation Collaborations.
Who are M2 Animation's main competitors?
Direct peers on record are WildBrain, Mikros Animation, Brown Bag Films, Aardman Animations and Locksmith Animation. Broad incumbents are Wētā FX, DNEG, Digital Domain, Framestore and Illumination Entertainment.
Does M2 Animation have an API?
No public API is recorded for M2 Animation.
What industry is M2 Animation in?
M2 Animation's product category is Animation Production Services. Its primary akta.pro industry code is MPADACAG, Animated Series Production (TV/Streaming), with a secondary code of MPAHACAB, 3D Character Animation. Its NAICS code is 51211 and its SIC code is 7812.