Viu Manent

What Viu Manent does

Viu Manent is a family-owned Chilean winery founded in 1935 and operated through BOTTINI S.A., headquartered at the San Carlos de Cunaco estate in the Colchagua Valley (O'Higgins Region, Chile). The company produces premium wines across multiple tiers — Icon/Luxury (VIU1 from centennial Malbec vines, El Incidente Carménère, Viu Infinito Cabernet Sauvignon blend), Super Premium (Single Vineyard, ViBo), Gran Reserva, Reserva, Secreto, and specialty dessert lines — alongside a vertically integrated wine tourism operation. Notable physical assets include centennial Malbec vineyards over 100 years old, a 460 kWp photovoltaic solar installation across four plants, and a LIW treatment plant.

The business operates a direct-to-consumer model with five primary revenue streams: (1) wine sales through the La Llavería visitor center wine shop, a Shopify-based e-commerce platform (tienda.viumanent.cl), and a Santiago commercial office; (2) wine tourism experiences including carriage rides, e-bike tours, horseback excursions, sunset tours, and Grandes Verticales vintage tastings, priced from $17,000 to $750,000 CLP; (3) gastronomy at the Rayuela Wine & Grill restaurant; (4) private and corporate events at La Llavería venue (capacity 16-350 guests); and (5) the Club Viu Manent subscription loyalty program. Supplementary revenue comes from the Emporio handcraft shop. Distribution targets the Chilean domestic market with international visibility through export channels and wine tourism.

The company serves a hybrid customer base of premium wine consumers, wine tourists (domestic and international), gastronomic tourists, and corporate event clients. It has been recognized for seven consecutive years on the World's 50 Best Vineyards (2019-2025), ranked #14 on Forbes' World's Best Wineries 2025, and holds BRC Food Safety Grade AA, Sustainable Wine of Chile certification, and V-Label vegan certification. Sustainability is a documented operational pillar, with a biodiversity program in partnership with the University Austral de Chile's Ecology & Biodiversity Institute and recycling agreements with CODEFF, Rhecikla, and SOREPA.

Name

Viu Manent

Legal name

BOTTINI S.A.

Website

https://viumanent.cl

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

Viu Manent is a 90-year-old family-owned Chilean winery in Colchagua Valley producing premium wines across Icon, Super Premium, Reserva, and Secreto tiers, serving premium wine consumers, domestic and international tourists, and corporate event clients through direct-to-consumer channels including wine tourism, e-commerce, restaurant, and wine club.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Premium wine production
• Colchagua Valley wines
• Wine tourism experiences
• Vineyard tours and tastings
• Wine club membership

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales: Production and sale of premium Chilean wines across multiple tiers: Icons (Viu 1, El Incidente, Viu Infinito), Super Premium, Gran Reserva, Reserva, Secreto, and specialty lines. Wines are sold through direct retail at the winery, e-commerce, and potentially through distribution channels.
2. Wine Tourism Experiences: Revenue from guided tours (carriage rides, e-bike tours, vineyard walks), tastings, and special programs. Includes tour packages combined with lunch at Rayuela restaurant.
3. Gastronomy (Rayuela Restaurant): Restaurant services offering panoramic vineyard views, seasonal cuisine with local ingredients, wine pairings, operated by Chef Cristian Adrián (and Maira Ramos per Portuguese version).
4. Event Hosting: Private and corporate events at La Llavería venue including meetings, seminars, weddings, and celebrations. Spaces include La Terraza (up to 300 people), Cava de Don Miguel, Carmenère room, and outdoor areas.
5. Club Viu Membership: Loyalty program offering wine enthusiasts exclusive activities, tastings, pairing dinners, workshops, and rewards through a points system.
6. Emporio Handcraft Shop: Sales of artisanal crafts from the Andes including souvenirs, gourmet products, ceramic jewelry, sculptures, wool and alpaca shawls.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Viu Manent is a family-owned Chilean winery that produces and sells a portfolio of premium, reserve, and single-vineyard wines from the Colchagua Valley under multiple lines including VIU 1, El Incidente, Viu Infinito, ViBo, Secreto, Single Vineyard, Gran Reserva, Reserva, Rayuela, and Malportado. In addition to bottled wine sales through its on-site shop, online store, and the Rayuela Wine & Grill restaurant, the company operates a wine tourism business offering guided tours, tastings, and private events on its Colchagua estate, alongside the Club Viu Manent membership program.

Product overview

Viu Manent is a family-owned Chilean winery founded in 1935, producing wines from the Colchagua Valley. The product portfolio centers on premium wine lines organized in tiers: Icon/Luxury wines (VIU1, El Incidente, Viu Infinito), Super Premium (Single Vineyard, ViBo), and mainstream offerings (Gran Reserva, Reserva, Secreto, Rayuela). Tourism experiences including the Rayuela Wine & Grill restaurant, guided vineyard tours, event venues, and Club Viu Manent membership complement the wine sales business.

Differentiator

Problem solved

Functional benefit

Brands

• Icons: High-end icon wines including VIU1 (Malbec from centennial vines), El Incidente (Carménère), and Viu Infinito (Cabernet Sauvignon blend).
• ViBo
• Secreto
• Viu Manent Series
• Vinos de Sobremesa
• Specialties
• Vibo Wine Lodge
• Rayuela Wine & Grill
• Club Viu Manent

Products and services

• VIU 1

Quantifiable outcome

• Seven consecutive years recognized among World's 50 Best Vineyards (2019-2025)
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• V-LabelcoreStrategic or Co-development Partner · 1 January 2025International vegan certification organization that verifies no animal-derived ingredients are used in winemaking processes. Provides ongoing certification for Viu Manent's vegan wine line.
• LSQAcoreImplementation/ SI/ Consulting Partner · 30 May 2024LSQA (Latin American Quality Institute) serves as the certification body for BRC Global Standard for Food Safety audits. Performed on-site audit May 28-30, 2024 resulting in Grade AA certification for Viu Manent.
• NFS (NSF International)coreImplementation/ SI/ Consulting Partner · 1 January 2018Third-party certification body that conducted sustainability audit in March 2018 to revalidate Viu Manent's Chilean Wine Industry Sustainability certification.
• Consorcio Vinos de ChilecoreStrategic or Co-development Partner · 1 January 2012Industry consortium leading the Chilean wine sustainability initiative. Viu Manent participates in the Sustainability Code program since 2012, covering Green Chapter (Vineyard), Red Chapter (Winery), and Orange Chapter (Community) standards.
• University Austral de Chile - Ecology & Biodiversity Institute (IEB)coreStrategic or Co-development Partner · 1 January 2008Scientific partnership for the 'Wine, Climate Change & Biodiversity Program' promoting conservation of Chilean Mediterranean ecosystem biodiversity. Includes research, field trips, and biodiversity inventory for vineyard integration.
• CONAF (Corporación Nacional Forestal)minorStrategic or Co-development PartnerNational Forestry Corporation partnership for native forest reforestation programs in conjunction with biodiversity conservation efforts at Viu Manent vineyards.
• CODEFF (Comité Nacional pro Defensa de la Fauna y Flora)minorStrategic or Co-development PartnerEnvironmental organization partnered with Viu Manent for glass recycling campaign, taking 100% of broken or excess glass from production operations.
• SOREPAminorStrategic or Co-development PartnerCardboard recycling partner that handles final disposal of cardboard waste from Viu Manent's production and packaging operations.
• RheciklaminorStrategic or Co-development PartnerPlastic recycling company that removes all plastic material from packaging and triple-washed plastic containers from Viu Manent operations.
• Wine in ModerationminorStrategic or Co-development PartnerNon-profit wine industry association promoting responsible wine consumption guidelines. Viu Manent joined as part of sustainable wine culture initiative promoting healthy lifestyles.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Viña Tabali: Premium Chilean winery operating in Limarí and Maule, with a strong wine tourism program at their Talinay estate. Comparable in premium positioning, multi-valley sourcing, and tourism experience emphasis.
• Viña Montes: Premium Chilean winery founded in 1988, with vineyards in Apalta (Colchagua) and other valleys, focused on ultra-premium reds and international distribution. Comparable to Viu Manent in premium positioning, Colchagua presence, and export-led growth strategy.
• De Martino: Premium Chilean family-owned winery notable for organic/biodynamic viticulture and carbon-neutral operations across multiple valleys. Comparable in family ownership, sustainability leadership, and premium tier portfolio.
• Viña Errázuriz: Iconic Chilean premium winery in Aconcagua Costa, founded 1870, known for icon wines (Seña, Don Maximiano) and award-winning cellar door experiences. Comparable in premium positioning, multi-tier portfolio, and strong wine tourism program.
• Casa del Bosque: Premium Chilean family-owned winery in Casablanca Valley known for tourism-focused cellar door, restaurant, and direct-to-consumer sales. Comparable in family ownership, premium positioning, and tourism-led DTC revenue strategy.
• Casa Lapostolle: Premium Chilean-French boutique winery based in the Apalta area of Colchagua Valley, also featuring centenarian vineyards, biodynamic practices, and wine tourism at Clos Apalta. Closely comparable to Viu Manent in geography, premium positioning, and tourism-led model.

Regional players

• Bodega Trapiche: Large Argentine winery with premium tiers (Manos Negras, Iscay) and tourism offerings in Mendoza. Comparable as a South American regional premium peer in the same price/positioning tier as Viu Manent.
• Bodega Catena Zapata: Argentina's premier premium winery family-owned in Mendoza, with hospitality-focused flagship winery. Comparable in family-owned heritage, premium positioning, and tourism-led business model; serves as a South American regional comparable rather than a direct Chile competitor.

Broad incumbents

• Concha y Toro: Chile's largest wine producer (Casillero del Diablo, Don Melchor) with global distribution, including extensive wine tourism at Pirque. Comparable in premium and tourism positioning but is a publicly traded multi-brand, multi-country incumbent.
• Viña Santa Rita: One of Chile's largest and oldest wineries, with a major wine tourism operation (Doña Paula restaurant, Hotel Casa Real) at its Alto Jahuel estate. Comparable in Colchagua-area tourism and heritage, but operates at significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@viumanentwinery
• Facebookfacebook.com/VIUMANENTWINERY
• Instagraminstagram.com/viumanentwinery
• Xx.com/viumanentwinery

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viu Manent