International Investor

What International Investor does

International Investor, LLC is a privately held media company founded in 1997 by Robert Sherretta in Washington, D.C. The company produces a half-hour business television program of the same name that examines global economic development, international markets, and currency trading. The program features first-person interviews with international economic insiders including Heads of State, Central Bankers, Finance Ministers, Ambassadors, and institutional investors, with approximately 70% of interviews conducted with non-U.S. personnel directly from the nations being examined. The content archive spans 25 years with over 1,000 documented guest appearances, and the program historically syndicated across 62 cable television systems and 42 university broadcasting networks in the U.S., reaching over 22 million cable households.

The business model relies primarily on television syndication and licensing revenue, with secondary products including an internship training program (in partnership with universities) and a Global Investing Survey tool that collects investor sentiment data. Distribution channels include cable syndication, university closed-circuit networks, educational television channels (notably the Higher Education Channel in St. Louis and the Education Channel in Tampa), international satellite broadcast via Sky and the BEN Network in the U.K., and digital on-demand streaming through YouTube and the company website. The company also operates the bi-annual "Top Ten Embassies of Washington" awards program that recognizes diplomatic outreach effectiveness.

The company has been on hiatus since 2020 due to COVID-19, which led to the closure and eventual demolition of its Washington D.C. production studios. Operations are currently limited to maintaining digital on-demand content availability through YouTube and the company website, with the internship program reportedly continuing. The company remains entirely founder-owned and controlled by Robert Sherretta, with no external institutional investors, funding rounds, or parent company structure disclosed. Headcount is reported at 1-10 employees.

Name

International Investor

Legal name

International Investor, LLC

Website

https://international-investors.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

International Investor is a privately held media company that produces a half-hour business television program on global economic development, featuring interviews with international economic insiders and distributing to cable, university networks, and digital platforms. Founded in 1997 and currently on hiatus.

Ownership category

akta.pro rank

Product category

Business Television Programming

NAICS

Miscellaneous Financial Investment Activities (523999), Other Financial Investment Activities (5239)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Investment Advice (6282)

akta.pro industry

PRIMARYMPABAEAC

Commercial International Broadcasters

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

SECONDARYMPABAMAD

International TV Program Distribution (Sales/Output Deals)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Syndication & Program Distribution

SECONDARYFSACAGAD

FX Research

Financial & Insurance/Capital Markets & Securities/Securities Research & Analytics

SECONDARYBPAHALAD

Economic & Macroeconomic Research

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Business television program
• Economic news broadcasting
• International market analysis
• Cable television syndication
• Financial journalism programming

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Program Syndication and Production: International Investor produces and syndicates a half-hour business television program covering global economic development. Revenue is generated through television syndication deals, potentially advertising/sponsorship, and program licensing to cable networks, educational channels, and international broadcasters.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

International Investor produces and syndicates a half-hour business television program that examines global economic development, currency trading, international markets, and economic news, featuring first-person interviews with international economic insiders (Heads of State, Central Bankers, Finance Ministers, Ambassadors, and institutional investors). The company also conducts original economic research and forecasting, distributes through cable television, university broadcasting networks, and digital streaming, and operates an internship training program in television production.

Product overview

International Investor is a half-hour business television program that serves as its core product, providing economic analysis and market intelligence on global economies and investment opportunities. The company operates a multi-platform approach consisting of the main "International Investor" television program (airing on 62 cable stations reaching 22 million households), an internship program offering training in U.S. media and journalism practices, and a Global Investing Survey tool. The television program features first-person interviews with foreign officials including Heads of State, Central Bankers, Finance Ministers, and institutional investors, with 70% of interviews conducted with non-U.S. personnel from nations being examined.

Differentiator

Problem solved

Functional benefit

Products and services

• International Investor Television Program An award-winning half-hour business television program providing an overview of the economic development of nations, examining the growth and complexities of international markets and illuminating inherent risks and potential rewards for investors. Features first-person, first-source interviews with international economic insiders.
• International Investor Internship Program A training program in partnership with INTERNATIONAL INVESTOR, LLC providing seminars on U.S. media and journalism practices, internships, and flexible part-time work schedules for university-level students and those seeking experience in television production. Covers fields including TV broadcasting, news production, post-production editing, economic research, editorial journalism, and media marketing. No cost to participants; remuneration is limited.
• Global Investing Survey An investor survey tool that collects data on investment portfolio performance, market expectations, regional growth outlook, and regulatory confidence from survey participants. Survey information is used collectively and identities are never shared or sold to third parties.

Quantifiable outcome

• 22 million cable television households reached in the U.S.
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• New Tang Dynasty Television (NTD-TV)minorOthersListed as a partner organization in the Links section. NTD-TV produces Spotlight and other programming focusing on Asia.
• The Education ChannelcoreChannel Partner/ Reseller/ DistributorEducational television channel in Tampa, Florida broadcasting to institutions of higher learning and counties throughout the Southwest. Carries International Investor programming.
• International Monetary Fund (IMF)minorOthersInternational financial institution listed in Links section. The IMF promotes international monetary corporation and provides emergency funding to countries in crisis. Appears as both a reference source and source of program guests.
• The World BankminorOthersInternational development institution listed in Links section. The World Bank provides funding directly to governments to improve living standards and alleviate poverty. Source of program guests and economic analysis.
• The Higher Education ChannelcoreChannel Partner/ Reseller/ DistributorLocated in St. Louis, Missouri and part of the St. Louis Higher Education Consortium. Educational channel distributing International Investor programming to university audiences.
• Federal ReserveminorOthersU.S. central banking system listed in Links. Sets U.S. interest rate policy, monitors bank activities, and provides stable monetary system. Source of program content and guests including former Chairman Alan Greenspan.
• Inter-American Development BankminorOthersRegional development bank listed in Links providing funding for economic development in Latin America and the Caribbean. Source of program guests and economic analysis.
• University Broadcasting NetworkscoreChannel Partner/ Reseller/ Distributor42 major university broadcasting networks in Midwestern and Southeastern sectors of the United States that distribute International Investor programming to academic audiences.
• U.S. Department of CommerceminorOthersU.S. government department listed in Links. Facilitates trade and promotes U.S. exports. Source of program guests and policy experts for economic discussions.
• BEN Network (United Kingdom)minorChannel Partner/ Reseller/ DistributorBroadcast network in the United Kingdom through which International Investor is available, expanding international reach beyond U.S. borders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bloomberg Television: Bloomberg Television is a global business and financial news network providing real-time coverage of markets, economics, and international affairs. It is the most direct broad incumbent competitor to International Investor's business-economics television programming, though with vastly greater scale and resources.
• CNBC: CNBC is a major U.S. business news cable television network covering markets, economics, and global financial news. It competes for the same business-executive audience that International Investor targets, though with a broader domestic focus and far larger production scale.
• BBC World News: BBC World News is a major international news broadcaster covering global affairs including business and economics. It is comparable to International Investor in providing international economic news content, but operates at vastly greater scale as a public broadcaster.
• Reuters TV: Reuters TV provides global business and financial video news coverage distributed to professional audiences. It is comparable to International Investor in producing international economic and market journalism content for both broadcast and digital distribution.
• Fox Business: Fox Business is a U.S. cable network providing business news, market analysis, and economic programming. It overlaps with International Investor's coverage of markets and economics but targets a broader American business audience rather than a specialized international focus.

Direct peers

• Al Jazeera English: Al Jazeera English is an international news broadcaster with substantial business and economic coverage. It is comparable to International Investor as a commercial international broadcaster reaching global audiences with international affairs programming.
• France 24: France 24 is a 24-hour international news broadcaster covering global affairs, including significant economic and business programming. It is comparable to International Investor as a commercial international broadcaster providing economic news to international audiences.
• DW (Deutsche Welle): Deutsche Welle is Germany's international broadcaster offering news, including dedicated business and economic programming, in multiple languages. It is a direct comparable as an international broadcaster providing global economic news coverage to international audiences.
• CCTV / China Global Television Network (CGTN): CGTN is an international English-language broadcaster that includes economic and financial news programming targeting global audiences. It is a direct peer in the international broadcaster category with overlapping economic journalism, similar to International Investor's commercial international broadcasting model.

Regional players

• Sky News Business (UK): Sky News is a UK-based international broadcaster that already carries International Investor on its satellite service. It is comparable as a business news broadcaster and serves as both a peer and a current distribution partner for International Investor's content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• YouTubeyoutube.com/channel/UCKqg-1f7SEumqHgOirNxnzg/videos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Investor