Huxter

What Huxter does

Huxter is a Singapore-based, privately held company founded in 2019 by Adrian Soh that offers smart vending machines and automated retail solutions for businesses, with a stated focus on beauty and wellness products. The firm operates at a very small scale (1-10 employees) and positions itself within the automated retail / IoT vending segment, deploying hardware-based points of sale to host venues rather than operating a purely digital storefront.

The business model is built around B2B placement of connected vending hardware, where revenue mechanics would typically derive from per-unit sales of beauty and wellness merchandise, machine leasing or placement fees, or a revenue-share arrangement with host businesses. However, no pricing model, contract structure, revenue figures, or deployment scale is disclosed in the available source data. The firm's website (huxter.sg) currently resolves only to a loading/verification page, providing no additional detail on product specifications, machine count, technical architecture, or active customer accounts.

Leadership consists solely of the founder, Adrian Soh, with no additional management team, advisors, or board members documented. There are no disclosed funding rounds, partnerships, certifications, patents, regulatory actions, or strategic transactions on record. Given the absence of disclosed financials, customer references, or technology detail, the company's commercial traction, technical differentiation, and current operating status cannot be verified from public sources.

Name

Huxter

Website

https://huxter.sg

Company type

Private

Founded year

2019

Headcount range

1–10 employees

Short description

Huxter is a Singapore-based company founded in 2019 that provides smart vending machines and automated retail solutions to businesses, focused on beauty and wellness products. It operates at a small (1-10 employee) scale.

Ownership category

akta.pro rank

Product category

Smart Vending / Automated Retail

NAICS

Vending Machine Operators (445132), Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

Keywords

• Smart vending machines
• Automated retail solutions
• Beauty product vending
• Wellness product retail
• Unmanned retail hardware

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

Huxter sells smart vending machines and automated retail solutions designed for businesses, with its product assortment focused on beauty and wellness items. The offering combines physical vending hardware with the automation needed to operate unmanned retail points in client venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Vending Machines for Beauty and Wellness
• Automated Retail Solutions

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• AAEON: AAEON supplies embedded computing and retail hardware platforms used in POS and vending applications, making it an enabling/incumbent supplier broadly comparable to the technology backbone of Huxter's smart machines.
• Crane Merchandising Systems: Crane Merchandising Systems is a large established manufacturer of vending machines and payment systems, operating broadly in the same unattended-retail category where Huxter competes.
• N&W Global Vending: N&W Global Vending is a major European vending machine manufacturer serving OCS and HoReCa channels, broadly competing with smart-vending entrants like Huxter at the hardware level.

Direct peers

• Crown Coffee: Crown Coffee deploys automated robotic coffee bars in Singapore, using the same unmanned vending/retail automation model that Huxter applies to beauty and wellness.
• SandStar Technology: SandStar provides AI-powered smart retail and unmanned store technology for global brands — directly comparable to Huxter's combination of vending hardware and smart retail software.
• Yo-Kai Express: Yo-Kai Express operates autonomous robotic vending machines serving hot meals, sharing Huxter's unattended-retail hardware-software model and B2B placement strategy.
• PopCom: PopCom builds automated retail vending solutions with integrated digital advertising, sharing Huxter's model of smart unattended retail hardware targeting B2B locations.
• Byte Technology: Byte Technology is a Singapore-based smart retail and unmanned store operator, making it a direct regional peer in the same smart automated-retail category as Huxter.
• 365 Retail Markets: 365 Retail Markets provides smart vending, micro-market kiosks, and unattended retail technology for workplaces and hospitality — overlapping with Huxter's B2B automated-retail focus.
• Vendekin: Vendekin provides smart vending and unattended retail technology with cashless payments and remote management — directly comparable to Huxter's smart-vending offering in similar B2B retail environments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/huxter.sg
• LinkedInlinkedin.com/company/huxter-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huxter