Excel Physiotherapy and Wellness

What Excel Physiotherapy and Wellness does

Excel Physiotherapy and Wellness is a multi-disciplinary allied health clinic headquartered in Mascot, New South Wales, Australia, founded in 2014. As of 2024, it operates under the Movement 101 Mascot brand following integration into the broader Movement 101 network. The practice delivers physiotherapy, exercise physiology, podiatry, remedial massage, Pilates, Onero resistance training, women's health physiotherapy, NDIS-registered services, and WorkCover rehabilitation across approximately 8-9 clinic locations spanning the Sydney metropolitan area (Mascot, Botany, Chatswood, Cremorne-Mosman, Marrickville, Neutral Bay, Waterloo, Wolli Creek). Its care model is built on one-on-one sessions with 100% dedicated clinician time per patient, custom-designed treatment plans, and a multidisciplinary team of physiotherapists, podiatrists, and exercise physiologists collaborating on each case.

The underlying technology stack is primarily clinical rather than digital: in-clinic equipment (including the Onero specialised resistance training system), manual therapy techniques, and an online appointment booking system form the operational backbone. The business model is direct-to-consumer professional services billing, paid through a mix of private patient fees, private health insurance rebates, NDIS plan funding, and WorkCover/workers' compensation arrangements. Patient acquisition is driven by local SEO across Sydney suburbs, GP and allied health referrals, and word-of-mouth. Pricing is not publicly disclosed.

The practice is privately held, with no disclosed external funding, no parent company, and no listed subsidiaries. Clinical leadership centres on principal physiotherapist and clinic manager James Konstantakopoulos, supported by senior physiotherapist Conor Murphy and a small multidisciplinary team. Revenue, headcount details, and unit economics are not publicly disclosed, limiting visibility into underlying financial performance.

Name

Excel Physiotherapy and Wellness

Legal name

Excel Physiotherapy and Wellness

Website

https://excelphysio.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Excel Physiotherapy and Wellness (now Movement 101 Mascot) is a multi-disciplinary allied health clinic operating across ~8-9 Sydney metro locations, offering physiotherapy, exercise physiology, podiatry, massage, Pilates, and NDIS services directly to individual patients.

Ownership category

akta.pro rank

Product category

Physiotherapy and Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

Keywords

• Physiotherapy services
• Exercise physiology
• Remedial massage therapy
• Allied health clinic
• Injury rehabilitation

Headquarters

HQ city

Mascot

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Services: Professional physiotherapy consultations and treatments billed per session. Provides sports injury rehabilitation, musculoskeletal condition treatment, and work injury rehabilitation.
2. Exercise Physiology Services: Exercise physiology consultations and custom exercise program development for rehabilitation, chronic disease management, and sports injury recovery.
3. Allied Health Services: Podiatry, remedial massage, women's health physiotherapy, and Pilates classes as complementary revenue streams within a multidisciplinary clinic model.
4. NDIS Funding: Registered NDIS provider delivering physiotherapy and exercise physiology services to participants under the National Disability Insurance Scheme.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Excel Physiotherapy and Wellness (now operating as Movement 101 Mascot) is a multi-disciplinary allied health clinic delivering physiotherapy, podiatry, exercise physiology, remedial massage, Pilates, Onero classes, women's health physiotherapy, work injury rehabilitation, and NDIS services. Treatment plans are customised after an initial session, delivered one-on-one, and supported by modern clinic facilities across Sydney.

Product overview

Excel Physiotherapy and Wellness (now rebranded as Movement 101 Mascot) is a multi-disciplinary healthcare clinic offering an integrated suite of wellness services. The core offerings include Physiotherapy, Podiatry, Exercise Physiology, Onero classes, Pilates, Remedial Massage, NDIS services, Women's Health Physio, and Work Injuries Rehabilitation. These services are designed to work together as a comprehensive health and wellness team centered around the patient, with treatment plans customized by physiotherapists, podiatrists, and exercise physiologists to address all aspects of recovery and well-being.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Expert physiotherapy services aimed at enhancing mobility and overall well-being, with personalised treatment plans for recovery from injuries. Designed for individuals with musculoskeletal conditions, sports injuries, chronic pain, and reduced joint mobility.
• Podiatry Foot and lower limb specialist services for diagnosing and treating conditions affecting feet and ankles. Targeted at patients requiring lower-limb biomechanics assessment and treatment.
• Exercise Physiology Specialized exercise programs for rehabilitation, chronic disease management, and sports injury recovery, tailored to individual goals. Designed for patients needing supervised exercise-based interventions.
• Onero Classes Specialized exercise classes using the Onero resistance training system, designed for strength and conditioning targeting specific health needs. Suitable for rehabilitation and performance training.
• Pilates Pilates exercise classes focused on core strength, flexibility, and overall body conditioning. Targeted at individuals seeking guided Pilates-based conditioning.
• Remedial Massage Therapeutic massage therapy designed to reduce muscle tension, improve circulation, and facilitate relaxation and healing. Targeted at individuals with muscle tension, injury recovery needs, or stress-related symptoms.
• NDIS Services Physiotherapy and wellness services delivered as a registered NDIS provider for National Disability Insurance Scheme participants. Targeted at NDIS participants requiring allied health support.
• Women's Health Physio Pelvic health physiotherapy services for women, addressing conditions related to pelvic floor dysfunction. Targeted at women with pelvic health conditions, including postpartum recovery needs.
• Work Injuries Rehabilitation Work injury rehabilitation programs including exercise physiology to restore strength and mobility for safe return to work. Targeted at workers compensation patients and individuals recovering from work-related injuries.

Quantifiable outcome

• Long-term sustainable results through custom-designed goal-oriented treatment programs

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Back In Motion: One of Australia's largest physiotherapy franchise networks, operating multi-disciplinary musculoskeletal and sports injury clinics with similar service lines to Excel/Movement 101 Mascot across most major Australian metros.
• Lifecare Physiotherapy: Sydney-based physiotherapy and allied health brand owned by Healthia, offering physiotherapy, exercise physiology, and sports rehab in overlapping suburban catchments. Directly comparable on service mix and target patient segments.
• Kieser Australia: Sydney-headquartered strength-focused physiotherapy and exercise physiology chain. Highly comparable in its combination of physiotherapy, structured strength training (similar to the Onero offering), and rehabilitation programs for musculoskeletal and post-injury patients.
• Physio Inq: Australian mobile and in-clinic physiotherapy franchise with strong presence in Sydney. Competes directly for the same home-visit, NDIS, WorkCover, and sports rehab patients that Excel/Movement 101 Mascot targets.
• Sydney Sports Medicine Centre: Established Sydney sports medicine and physiotherapy practice delivering sports injury rehab, musculoskeletal physio, and allied health services. Comparable in clinical positioning, practitioner mix, and Sydney patient base.
• South Sydney Sports Medicine: Sydney-based multi-disciplinary sports medicine centre offering physiotherapy, exercise physiology, podiatry, and massage. Direct competitor in the same Mascot/Southern Sydney corridor and the same athlete and WorkCover patient segments.

Broad incumbents

• Healthia Limited: ASX-listed allied health group that owns multiple physiotherapy and podiatry brands (including Lifecare). Competes with Excel/Movement 101 Mascot across Sydney and has the scale to acquire or roll up independent clinics similar to this one.
• Bupa: Large health insurer and provider that offers in-house physiotherapy and allied health services through its clinics. Operates at much greater scale across Australia and competes for the same self-pay and insurer-funded physio demand.

Regional players

• Allsports Physiotherapy & Sports Medicine: Group of sports medicine and physiotherapy clinics concentrated in Queensland rather than Sydney. Highly comparable on service mix (sports injury rehab, exercise physiology, massage) but does not directly compete in the same metro.

Others

• Movement 101: The parent allied health network that Excel Physio + Wellness has been integrated into via the Movement 101 Mascot rebrand. Operates the broader multi-location Sydney platform and provides the shared brand, marketing, and clinical infrastructure that this clinic now sits within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/excelphysiowell
• Facebookfacebook.com/excelphysioandwellness
• LinkedInlinkedin.com/company/tde-physiotherapy-darlinghurst

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excel Physiotherapy and Wellness