Tokimeku Japan

What Tokimeku Japan does

Tokimeku Japan (株式会社TOKIMEKU JAPAN) is a Tokyo-headquartered private company founded in July 2016 by Ryoko Shiozaki, a cancer survivor and former apparel entrepreneur. The company operates what it describes as a "Creative Care Company" model, applying fashion-industry design sensibility to the elderly care and patient care categories. Its commercial surface consists of two consumer brands — KISS MY LIFE, launched in 2018 as the flagship care/nursing product line positioning medical supplies as fashion items, and MELLOW STYLE, a D2C sub-brand launched in June 2022 targeting aesthetics-conscious adults and seniors. The companies underlying technology stack is not proprietary; the moat is built on brand positioning, design, and a distinctive physical retail footprint inside hospitals rather than on software or AI.

The company makes money through a four-channel distribution architecture it terms E.R.C.W.: E-commerce (own KISS MY LIFE site, Rakuten, and Yahoo! Shopping storefronts); Real Commerce (in-hospital 1-tsubo kiosk shops at eight hospital sites including Chiba University Hospital, Nippon Medical School Chiba Hokuso Hospital, Tokyo Metropolitan Komagome Hospital, and Fukui University Medical Hospital); Catalog sales (distributed through hospitals and care facilities and partner catalogs including Tsuhan Seikatsu, Shadee, and Seven & Eleven Omni7); and Wholesale (department stores, gift catalogs, and TV shopping including QVC Japan). A secondary Produce/Collaboration services line designs uniforms, in-hospital retail spaces, and co-developed products for partner companies. Registered capital is 168.1 million yen including reserves, and a capital and business partnership with textile trading company Tamurakoma Corporation was signed in November 2021.

Primary customer segments are elderly individuals and patients (especially cancer and chronic-illness patients) seeking to retain personal style in care contexts, with a secondary B2B/B2B2C segment of hospitals and care facilities that host KISS MY LIFE kiosks and procurement partnerships. The company is led by CEO/Creative Director Ryoko Shiozaki with outside directors Kazumi Shiozaki (formerly Representative Director/Vice President of Taiyo Oil) and Satoshi Otani (former Lehman Brothers analyst and Shinsei Bank corporate-restructuring executive), and a core team of approximately seven people spanning EC, web design, legal advisory, and brand strategy. There are no disclosed external funding rounds and no disclosed revenue figures.

Name

Tokimeku Japan

Legal name

株式会社TOKIMEKU JAPAN

Website

https://tokimeku-japan.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokimeku Japan is a Tokyo-based private company that designs, produces, and sells fashionable care and lifestyle products under the KISS MY LIFE and MELLOW STYLE brands, serving elderly individuals, patients, and care facilities through e-commerce, in-hospital kiosk shops, catalogs, and wholesale channels.

Ownership category

akta.pro rank

Product category

Fashionable Care Products

NAICS

Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)

Keywords

• Fashionable care products
• Elderly care apparel
• Senior lifestyle goods
• Patient fashion accessories
• Care footwear brand

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Fashionable Care Product Sales: Sale of KISS MY LIFE and MELLOW STYLE care/lifestyle products through e-commerce, hospital kiosks, catalog, and wholesale channels. Core revenue stream combining product sales across B2C and B2B2C distribution.
2. Produce & Collaboration Services: Brand collaboration and co-creation services with corporations and individuals: uniform design/production for care workers and patients, hospital facility store design/production, and product design/production services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Tokimeku Japan designs, produces, and sells fashionable care and nursing products under its flagship brand KISS MY LIFE (launched 2018) and the senior-oriented sub-brand MELLOW STYLE (launched June 2022), with the concept of transforming care products from medical supplies into fashion items so that aging and patient individuals can maintain personal style and self-expression. The company also runs a Produce/Collaboration service that designs uniforms for care workers and patients and creates hospital retail/store environments for healthcare partners.

Product overview

TOKIMEKU JAPAN is a Creative Care Company offering lifestyle care products through two main business segments: Lifestyle Brand Business and Produce/Collaboration Business. The core product is KISS MY LIFE (launched 2018), a fashion-forward care brand transforming medical/nursing supplies into stylish products. A secondary sub-brand, MELLOW STYLE (launched 2022), targets seniors via D2C channels. Products are distributed through four integrated channels: Ecommerce (official site, Rakuten, Yahoo! Shopping), Real Commerce (hospital kiosk shops), Catalog (hospital/care facility distribution), and Wholesale (department stores, TV shopping, gift catalogs). The Produce/Collaboration segment offers uniform design/production and hospital store planning services.

Differentiator

Problem solved

Functional benefit

Brands

• KISS MY LIFE: Fashionable care and elderly care products brand with the concept of 'colorful daily life even when aging or becoming a patient.' Launched in 2018, offering functional and fashionable products.
• MELLOW STYLE

Products and services

• KISS MY LIFE Fashionable care and nursing lifestyle brand offering functional yet high-fashion apparel, footwear, and accessories for elderly individuals and patients. Designed for people who wish to maintain personal style and self-expression while aging or undergoing medical treatment. Sold through the company's own e-commerce site, Rakuten, Yahoo Shopping, in-hospital kiosks, catalogs, and department stores/TV shopping.
• MELLOW STYLE Senior-oriented direct-to-consumer care brand targeting aesthetically discerning adults and seniors with life experience. Sold via mellowstyle.jp as a more refined alternative within the Tokimeku Japan portfolio.
• Produce / Collaboration Business B2B service that designs and produces uniforms for care workers and patients, and creates in-hospital retail/store environments for healthcare facilities. Offered to companies and care institutions seeking to humanize their patient-facing environments.

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tamurakoma Corporation (田村駒株式会社)majorStrategic or Co-development Partner · 5 November 2021Tokimeku Japan entered into a capital and business partnership (資本業務提携) with Tamurakoma Corporation, a major textile trading company, in November 2021. This partnership was announced via PR Times and represents a significant strategic alliance supporting Tokimeku Japan's supply chain, textile sourcing, and business development in the care fashion space.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Pigeon Corporation: Pigeon is a leading Japanese personal-care company with deep retail and care-channel presence. While much larger and focused on maternal/baby care, its consumer-brand, hospital-distribution, and care-products model provide a reference point for how Tokimeku could scale its brand portfolio.
• Asahi Kasei: Asahi Kasei is a diversified Japanese materials and healthcare group whose healthcare division includes care products, medical devices, and senior-care solutions. It overlaps with Tokimeku on hospital/care-channel relationships and care-product manufacturing expertise.
• Lion Corporation: Lion is a major Japanese personal-care company with strong presence in oral care, hygiene, and household products. Its mass-market care-products distribution and drugstore shelf dominance offer a contrasting incumbent benchmark for Tokimeku's care-products business.
• Kao Corporation: Kao is a Japanese personal-care and cosmetics conglomerate with broad retail and drugstore distribution. As a category leader in hygiene and beauty, it represents both a potential partner and a competitive threat should it enter the fashionable care segment.
• Wacoal Holdings: Wacoal is a Japanese apparel leader with strong brands targeting older women and a deep department-store and catalog distribution network. Its success in serving aging female consumers with functional yet well-designed apparel parallels Tokimeku's KISS MY LIFE and MELLOW STYLE positioning.

Direct peers

• FIGS: FIGS is a US-based DTC brand that transformed medical scrubs into a fashionable, design-led category for healthcare workers. It shares Tokimeku Japan's core thesis of bringing fashion sensibility to traditionally utilitarian medical/care apparel and selling through direct and digital channels.
• Care+Wear: Care+Wear makes fashionable adaptive clothing and accessories for patients and people with medical needs (e.g., PICC line covers, mastectomy apparel). It is the closest US analog to Tokimeku Japan's KISS MY LIFE concept of dignified, design-forward care wear.
• Tokutake / Ayumi: Tokutake, the maker of Japan's #1 care shoe brand Ayumi, is a domestic care-footwear specialist that entered a special collaboration with KISS MY LIFE in 2023. It overlaps directly with Tokimeku on fashionable care footwear and shares the Japanese care-products retail channel.
• Jaanuu: Jaanuu is a DTC medical apparel brand co-founded by a physician that applies fashion design to scrubs and healthcare worker uniforms. It mirrors Tokimeku's positioning of redesigning care/medical attire as expressive, premium lifestyle products.

Emerging players

• Felissimo: Felissimo is a Japanese DTC lifestyle brand known for curated, design-forward products and themed catalogs. Its content-driven, brand-led direct-sales model mirrors Tokimeku's catalog and e-commerce approach to lifestyle care products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgYgok2wI9Jg3vDGZ5Sa07g
• Facebookfacebook.com/byTOKIMEKUJAPAN
• Instagraminstagram.com/kissmylife_official
• Xx.com/kissmylife11

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokimeku Japan