Onderdelenwinkel.nl

What Onderdelenwinkel.nl does

Onderdelenwinkel.nl, operating commercially as Fiyo (Fiyo.nl), is a Netherlands-based direct-to-consumer e-commerce platform specializing in replacement parts and accessories for household appliances, garden equipment, and power tools. Founded in 2006 and headquartered in Eindhoven, the company sells parts compatible with over 20 major appliance brands including AEG, Bosch, Philips, Miele, Siemens, Dyson, DeLonghi, and Whirlpool. Its product catalog spans five categories: kitchen appliances (air fryers, ovens, dishwashers, coffee machines), household cleaning equipment (vacuum cleaners, washing machines, dryers), personal care devices (shavers, epilators, hairdryers), garden equipment (pressure washers, robotic lawn mowers, hedge trimmers), and power tools (drills, saws, grinders).

The company's core technology is a self-serve e-commerce storefront featuring a model-number-based part finder (Typenummer zoeker) that allows customers to identify compatible replacement parts by selecting their appliance type, brand, and device model. The platform operates primarily in Dutch from a .nl domain and supports local payment methods including iDEAL, Klarna, PayPal, and Bancontact. Distribution is handled in partnership with DHL, enabling next-day delivery for orders placed before 10 PM across ten European countries (Netherlands, Belgium, Germany, Austria, Spain, France, Italy, Poland, UK, Denmark). The business is also ISO-certified under SGS-9001 and supports DIY repair culture through partnerships with Stichting Repair Café and Natuur & Milieu Nederland.

Revenue is generated through direct, transaction-based sales of individual parts and accessories, with no subscription or licensing model disclosed. The customer base is primarily consumer DIY repairers seeking to fix kitchen, cleaning, garden, and power tool appliances, supplemented by a secondary business customer segment accessed via a "Zakelijk bestellen" (business ordering) option for professional repair services. The company maintains a headcount of 101-250 employees and reaches customers through content marketing (DIY repair blog), organic social media (TikTok @fiyo_nederland), and brand/category-specific SEO pages for organic search visibility.

Name

Onderdelenwinkel.nl

Legal name

Fiyo.nl

Website

https://onderdelenwinkel.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Onderdelenwinkel.nl (Fiyo) is a Netherlands-based e-commerce platform selling replacement parts and accessories for over 20 major appliance brands across kitchen, household, garden, and power tool categories, serving DIY consumers and small repair businesses across ten European countries.

Ownership category

akta.pro rank

Product category

Appliance Spare Parts Retail

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Electrical, Electronics & Telematics Aftermarket Parts Distribution (TLAKAOAF)

Keywords

• Appliance spare parts
• Replacement parts retail
• DIY repair supplies
• Home appliance parts
• Power tool accessories

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Parts and Accessories Sales: Direct online sales of replacement parts and accessories for home appliances, garden equipment, and power tools. Revenue generated through individual product transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Onderdelenwinkel.nl (operating as Fiyo) is an e-commerce retailer that sells spare parts, accessories, and components for household kitchen appliances, vacuum cleaners, washing machines, garden equipment, and power tools. The platform offers a parts finder that matches compatible replacement parts by device type, brand, and model number, supported by next-day delivery on orders placed before 10 PM and a 30-day return policy. The catalog spans more than 20 major appliance brands and ships to customers across the Netherlands and nine additional European countries.

Product overview

Fiyo (Onderdelenwinkel.nl) operates as a single e-commerce platform for spare parts and accessories for home appliances and tools. The product portfolio includes parts for kitchen appliances (air fryers, ovens, dishwashers, coffee machines, blenders), household cleaning equipment (vacuum cleaners, steam cleaners, washing machines, dryers), personal care devices (electric shavers, epilators, hairdryers), garden equipment (pressure washers, lawn mowers, robot mowers, hedge trimmers), and power tools (drills, sanders, saws, grinders). The platform serves both individual consumers and business customers through a parts finder tool that matches compatible parts by device type and brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiyo Parts Platform An online e-commerce platform for purchasing spare parts, accessories, and components for household appliances (air fryers, ovens, dishwashers, coffee machines, vacuum cleaners, washing machines, dryers), personal care devices (shavers, epilators, hairdryers), garden equipment (pressure washers, lawn mowers, robot mowers, hedge trimmers), and power tools (drills, sanders, saws, grinders). Serves both DIY consumers and small repair-business customers across multiple European countries, with a model-number-driven parts finder that matches compatible replacements by device type and brand.

Quantifiable outcome

• Orders placed before 10 PM are delivered next day

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Stichting Repair CaféminorOthersFiyo supports Stichting Repair Café, an organization promoting DIY repair culture and sustainability by reducing electronic waste through repair initiatives.
• Natuur & Milieu NederlandminorOthersFiyo supports Natuur & Milieu Nederland, an environmental organization focused on sustainability and environmental protection in the Netherlands.
• DHLcoreChannel Partner/ Reseller/ DistributorPrimary shipping and logistics partner handling all deliveries to customers across Netherlands and European countries (Belgium, Germany, Austria, Spain, France, Italy, Poland, UK, Denmark).

Scale indicators2 records

Broad incumbents

• Amazon: Global e-commerce marketplace listing appliance spare parts from third-party sellers across Europe. Competes on selection, Prime delivery speed, and pricing — the dominant gravitational force in this category.
• Coolblue: Large Dutch e-commerce retailer of consumer electronics and home appliances. Adjacent incumbent with overlapping customer base and Dutch-market presence; competing for the post-purchase repair/replacement wallet.
• Bol.com: Leading Dutch/Belgian general marketplace selling a wide range of products including appliance parts. Competes on breadth and price discovery; comparable as a customer-acquisition channel alternative for parts shoppers.
• eBay: Global marketplace where appliance spare parts are widely sold by individual and commercial sellers. Represents the primary long-tail, price-discovered alternative to specialized parts retailers.

Direct peers

• RepairClinic: US appliance parts e-commerce retailer with an extensive brand catalog, model-number lookup tool, and DIY repair video content. Highly comparable on parts-finder UX and DIY repair content strategy.
• eSpares: UK-based online retailer of spare parts and accessories for major home appliance brands. Directly comparable to Fiyo in business model (DTC e-commerce), category breadth (kitchen, cleaning, garden), and brand portfolio approach.
• Encompass Parts: US-based distributor of replacement parts for major home appliances, serving both consumers and service companies. Comparable mix of B2C and B2B customers and multi-brand SKU portfolio.
• BuySpares: UK-focused e-commerce retailer of appliance spare parts. Closely mirrors Fiyo's model of multi-brand parts finder and replacement-parts catalog across kitchen, laundry, and cleaning appliances.
• PartSelect: North American e-commerce platform specializing in dishwasher and refrigerator replacement parts, with strong content/SEO assets. Directly comparable in the appliance aftermarket parts category and content-led acquisition approach.

Regional players

• AO.com: Large UK-based online retailer of appliances and related services with growing European presence. Comparable as an appliance-vertical e-commerce incumbent with after-sales/repair adjacencies, though primarily UK-focused.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@fiyo_nederland
• Xx.com/onderdelennl
• Facebookfacebook.com/onderdelenwinkel.nl
• LinkedInlinkedin.com/company/onderdelenwinkel-nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onderdelenwinkel.nl