Andrew and Pete

What Andrew and Pete does

Andrew and Pete is a privately held UK company (Andrew and Pete Ltd, with ATOMIC International Ltd. as a related corporate entity) founded in 2014 by business duo Andrew Pickering and Peter Gartland, operating from Newcastle Upon Tyne with a small (1-10) virtual team. The company runs the ATOMIC brand, a community platform and suite of paid online programmes targeting small business owners and solopreneurs who want to scale without trading time for money, complemented by free content marketing via a blog, email newsletter, and podcast. Its product surface spans the ATOMIC membership, the annual ATOMICON conference (launched 2019, described as one of Europe's largest business conferences and attracting thousands of attendees), two published books ('The Hippo Campus' in 2016 and 'Content Mavericks' in 2017), 'The Andrew and Pete Show' podcast, and international keynote speaking engagements.

The underlying technology is a conventional WordPress-based content and membership stack: MemberMouse for member login and access management, ConvertKit and ActiveCampaign for email marketing and segmentation, Stripe for payment processing (with no payment data held internally), LuckyOrange for onsite behaviour analytics, Google Analytics for traffic analysis, and Facebook custom/lookalike audiences for paid distribution. There is no proprietary AI/ML, no native mobile app, and no public API or developer ecosystem.

The business model blends subscription recurring revenue from ATOMIC programmes, transactional revenue from ATOMICON ticket sales and book sales via Amazon, professional services revenue from international keynote speaking (serving both SMB and Fortune 500 clients such as Xero, HubSpot, Citigroup, Vodafone, and American Express), and a freemium email newsletter ('The Rebelution') used as a lead-generation channel. GTM is community-led and event-driven, anchored by ATOMICON as both a customer acquisition event and a brand-defining annual moment.

Name

Andrew and Pete

Legal name

Andrew and Pete Ltd

Website

https://andrewandpete.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Andrew and Pete is a UK-founded education and community business that operates the ATOMIC membership platform, the annual ATOMICON conference, books, a podcast, and keynote speaking services for small business owners and solopreneurs seeking to scale without trading time for money.

Ownership category

akta.pro rank

Product category

Business Education and Community Services

NAICS

Broadcasting and Content Providers (516)

akta.pro primary industry

Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF)

akta.pro secondary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Business community membership
• Online marketing education
• Small business programmes
• Business conference events
• Digital marketing training

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. ATOMIC Membership/Online Programmes: Paid membership and transformational online programmes for small business owners delivered through the ATOMIC platform.
2. Book Sales: Sale of published books 'The Hippo Campus' (2016) and 'Content Mavericks' (2017) through Amazon and other retailers.
3. ATOMICON Conference Tickets: Annual conference tickets for ATOMICON, attracting thousands of attendees each year.
4. Keynote Speaking: International keynote speaking engagements at conferences and corporate events.
5. Email Newsletter (Free): Free email newsletter for lead generation, with sales emails for programmes sent to subscribers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Andrew and Pete run ATOMIC, a paid online membership community for small business owners delivering transformational online programmes, free content, and events. The company also produces the annual ATOMICON conference in Newcastle (one of Europe's largest business conferences), published books (The Hippo Campus, Content Mavericks), The Andrew and Pete Show podcast, and provides international keynote speaking services for brands such as Xero, HubSpot, Citigroup, Vodafone, and American Express.

Product overview

Andrew and Pete operates a multi-product ecosystem for small business owners focused on marketing, sales, and business growth. The core offerings include ATOMIC, a membership community with online programmes; ATOMICON, an annual conference; the Content Mavericks and The Hippo Campus books; The Andrew and Pete Show podcast; keynote speaking services; and The Rebelution email newsletter. Additionally, they offer free resources including guides, templates, and planners. The company also provides a newer Founders Network called Mavericks for accelerated business growth.

Differentiator

Problem solved

Functional benefit

Brands

• ATOMIC: The #1 community for small business owners delivering transformational online programmes, free content and events.
• ATOMICON
• The Andrew and Pete Show

Products and services

• ATOMIC Membership Community Paid online membership community for small business owners delivering transformational online programmes, free content, and events, with members receiving priority support and exclusive resources.
• ATOMICON Conference Annual business conference hosted in Newcastle upon Tyne, described as one of Europe's largest business conferences, with a no-pitching-from-stage format focused on attendee experience.
• Keynote Speaking International keynote speaking services covering content and digital marketing for both solopreneurs and Fortune 500 companies, delivered at conferences including Social Media Marketing World and for clients such as Xero, HubSpot, Citigroup, Vodafone, and American Express.
• The Hippo Campus (Book) Published book teaching how to create a standout business and brand that gets noticed, remembered, and talked about, sold via Amazon UK and US.
• Content Mavericks (Book) Published book providing a 7-step process for creating a content marketing strategy that generates sales, addressing social media, SEO, email marketing, and paid ads overwhelm.
• The Andrew and Pete Show Podcast Podcast featuring games mixed with marketing knowledge from industry experts, combining entertainment with educational content for entrepreneurs and marketeers.
• The Rebelution Email Newsletter Free email newsletter for small and mighty entrepreneurs delivering sales and marketing advice a couple of times per week.
• Mavericks: Founders Network Business growth club for ambitious founders, entrepreneurs, and small business owners ready to accelerate their growth.
• Don't Work Harder Show Video show about taking bolder, braver moves in small business.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DigitalMarketer: Operator of a paid community, training programs, and certifications for digital marketers and SMB owners. Directly comparable in business model (membership + courses + content) and audience overlap (small business owners seeking marketing skills).
• Amy Porterfield: Online course creator and podcast host selling marketing and business courses to small business owners and course creators. Same solo/duo founder personal-brand model feeding online program sales.
• Copyblogger: Long-running content marketing education brand publishing articles, books, and training aimed at SMBs and content marketers. Similar position as a content-led educator serving small business content marketers.
• Pat Flynn (Smart Passive Income): Individual educator running a podcast, blog, courses, and community around online business and passive income for solopreneurs. Same content-to-program monetization and SMB audience.
• Foundr: Multi-channel education brand publishing a magazine, hosting a podcast, running online courses, and organizing entrepreneur events. Closely analogous content-plus-events-plus-courses stack for small business owners.
• Social Media Marketing World: Annual flagship conference for the social media and content marketing community run by Social Media Examiner. Direct analog to ATOMICON in serving the SMB marketing audience via a premium ticketed event.
• Marie Forleo (MarieTV / B-School): Personal-brand entrepreneur educator running a paid flagship program (B-School), YouTube show, and books aimed at small business owners and aspiring entrepreneurs. Closely analogous founder-led, content-to-program funnel.

Broad incumbents

• Tony Robbins (Business Mastery / Coaching): Large-scale personal-brand coach running live events, books, and paid programs for entrepreneurs and SMB owners. Comparable at the level of personal-brand event-and-program monetization for entrepreneurs, though at far larger scale.
• HubSpot Academy: HubSpot's free certification and training platform covering inbound marketing, content, and sales for SMBs and marketers. A well-resourced incumbent with overlapping audience but broader portfolio rather than founder-personal niche.

Others

• Eventbrite (SMB events ticketing): Ticketing and event management platform frequently used by SMB-focused conferences and community events. Adjacent infrastructure provider enabling ATOMICON-style independent events rather than a content competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/andrewandpete
• YouTubeyoutube.com/c/andrewandpetetv?sub_confirmation=1
• Facebookfacebook.com/andrewandpete
• LinkedInlinkedin.com/company/andrew-and-pete

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andrew and Pete