What Dg-Home does

Dg-Home is a Russian direct-to-consumer e-commerce retailer of designer furniture, lighting, and home decor, headquartered in Moscow and operating primarily through the owned storefront dg-home.ru alongside listings on Wildberries and Ozon. The platform aggregates more than 90,000 SKUs spanning beds, sofas, lighting, mirrors, decor, bathroom fixtures, kitchenware, and garden furniture, sourced from a curated set of international brands (Garda Decor, Louvre Home, ESF, Barcelona Design, Kare Design, and others) and complemented by own-branded DG-Home lines. It is one of the largest bed retailers in Russia by volume, reporting more than 3,000 beds sold per month, and has served more than 200,000 customers over 15+ years of operation.

The company operates an in-house custom manufacturing arm, DG Atelier, producing bespoke premium furniture from European-certified materials for luxury residences, interior designers, hotels, and developers, with completed projects in prestige Moscow locations such as Agalarov Estate, Millennium Park, and Barvikha XXI. A dedicated sub-brand, DG-Home KIDS, runs a separate online store with more than 20,000 children's products. Supporting services include a 3D model viewer, editorial blogs (DG-Home Life and an interior design blog), and BNPL integration via the Halva card and Split 0% installments. The technology stack is described as a standard e-commerce platform with no proprietary AI/ML components.

Revenue is generated through one-time retail sales at publicly listed unit prices (with discounts up to 90% on the outlet), marketplace transactions, bespoke quote-based projects via DG Atelier, and financing-related fees from installment partners. The customer base spans residential end-consumers (primary), interior designers, HoReCa and commercial buyers, and high-net-worth individuals; the headcount is reported at 11–50 and no revenue, funding, or ownership data is publicly disclosed.

Name

Dg-Home

Legal name

DG-Home

Website

https://dg-home.ru

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dg-Home is a Moscow-based online retailer of designer furniture, lighting, and home decor, operating a 90,000+ SKU catalog via dg-home.ru and Russian marketplaces, with in-house bespoke manufacturing (DG Atelier) and a children's sub-brand (DG-Home KIDS) serving residential, designer, HoReCa, and luxury clients.

Ownership category

akta.pro rank

Product category

Online Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Designer furniture retail
• Home decor e-commerce
• Custom furniture manufacturing
• Interior design goods
• Premium home furnishings

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: DG-Home generates revenue through direct online retail sales of designer furniture, lighting, and decor products to end consumers via its website. Products are sold at retail prices with options for installment payments.
2. Marketplace Sales: DG-Home sells select products through third-party Russian marketplaces (Wildberries, Ozon), earning revenue from transactions on those platforms.
3. Installment and Financing: The company offers buy-now-pay-later options including interest-free installments over 2 months and split payments, as well as financing through the Halva card, generating revenue through financing arrangements with partner financial institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dg-Home is a Moscow-based online retailer operating dg-home.ru, selling over 90,000 designer furniture, lighting, decor, bathroom, kitchen, and garden items in stock from international premium brands (Garda Decor, Louvre Home, ESF, Barcelona Design, Kare Design, etc.) and its own DG-HOME branded lines. The company runs its own manufacturing facility (DG Atelier) producing custom premium furniture for luxury interiors using certified European materials. It distributes through its own storefront, major Russian marketplaces (Wildberries, Ozon), and offers installment financing via the Halva card.

Product overview

DG-Home operates an e-commerce platform (dg-home.ru) that functions as both a multi-brand online furniture retailer and a furniture manufacturer. The core offering is a catalog of over 90,000 designer furniture, lighting, and decor products in stock, aggregating both international premium brands (Garda Decor, Louvre Home, ESF, Barcelona Design, Soto Grande, Kare Design, and others) and its own branded DG-HOME and DG Atelier products. The DG Atelier sub-brand provides bespoke, premium custom furniture manufacturing for luxury interiors. A separate sub-brand, DG-HOME KIDS, specializes in children's furniture and decor. The platform is structured around the main e-commerce catalog with category verticals for furniture, mirrors, lighting, decor, bathrooms, kitchens, and garden/outdoor products, supplemented by an outlet (Аутлет) clearance section. Key differentiating services include custom furniture production with premium materials, 3D product model previews, and a design-focused editorial blog. Products are sold online with delivery across Russia, with primary fulfillment in Moscow and the Moscow region.

Differentiator

Problem solved

Functional benefit

Brands

• DG Atelier: Production facility for custom premium furniture manufacturing with over 15 years of experience
• DG-Home KIDS

Products and services

• DG-HOME Beds (Кровати) Orthopedic and standard beds including double, semi-double, and euro sizes across multiple collections (Vega, Estetika, Amore, Gratsiya, Tokio, Luna, Melissa, Odri), with lift mechanisms and storage drawers for space optimization. Sold through dg-home.ru and via Wildberries and Ozon marketplaces.
• DG-HOME Furniture (Мебель) Broad furniture catalog including sofas and couches, armchairs, chairs, ottomans, storage furniture, tables, mattresses, and outdoor furniture, encompassing upholstered dining chairs, benches, kitchen corner sets, daybeds, coffee tables, dining tables, writing desks, consoles, bar tables, and computer desks.
• DG-HOME Lighting (Свет) Lighting and illumination products including ceiling lights and chandeliers, table lamps, floor lamps, wall sconces and candelabras, outdoor lighting, mirror and picture lighting, lamp shades, spotlights, and bulbs.
• DG-HOME Mirrors (Зеркала) Mirrors covering wall-mounted, floor-standing, and tabletop varieties, including mirrors with lighting and sun-shaped decorative mirrors in various styles and frames.
• DG-HOME Decor (Декор) Home decor including flowers and vases, classic and exclusive wall decor, tabletop decor, home storage solutions, seasonal holiday items, textiles (pillows, rugs, blankets, curtains), serving trays, and kitchen accessories.
• DG-HOME Bathroom / Sanitary (Сантехника) Bathroom fixtures and sanitary ware including baths, faucets and mixer taps, toilets, washbasins, shower cabins and enclosures, shower heads, shower sets, towel warmers, and bidets.
• DG-HOME Kitchen (Кухня) Kitchen products encompassing kitchen furniture sets, tables, chairs, sofas, shelving and sideboards, chandeliers and spotlights, tableware, drinkware, sets, table serving, cookware, and food storage containers.
• DG-HOME Garden & Dacha (Садовая мебель) Outdoor and garden furniture including garden sets, outdoor recreation equipment, garden storage solutions, decorative rain barrels, ceramic stools, outdoor vases, and BBQ/grill equipment.
• DG-HOME KIDS Specialized online store for children's furniture, lighting, and decor, offering beds, lighting, textiles, dishes, and study items sourced from reliable and verified suppliers, with DG-HOME KIDS own soft furniture production fulfilling custom orders using eco-friendly materials.
• DG-HOME Premium Collection Premium and luxury furniture section featuring exclusive sofas and beds with hand-applied finishes, furniture made from natural wood, leather, and marble, and luxury-class decor and accessories, combining Italian quality with contemporary designer trends.
• DG Atelier (Custom Premium Furniture Manufacturing) Custom premium furniture manufacturing service producing bespoke sofas and beds with hand-applied finishes using rare wood species, natural leather, marble, metal, and stone, with materials certified from leading European manufacturers. Serves elite property owners in prestigious Moscow areas (Agalarov Estate, Millennium Park, Barvikha XXI), interior designers, hoteliers, and developers.
• DG-HOME On-Demand Furniture Manufacturing Custom furniture manufacturing service for wardrobes, dressing rooms, hallways, and bedrooms ordered in any size, color, and material, with high-quality materials and hardware sourced from European manufacturers, qualified specialists, and eco-friendly production processes.
• DG-HOME Outlet (Аутлет) Outlet section of the DG-HOME catalog offering discounted designer furniture, lighting, and decor at reduced prices, with savings reaching up to 90% during liquidation and sale events.

Quantifiable outcome

• Over 3,000 beds sold monthly
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Garda Decor (Гарда Декор)minorOthersGarda Decor is one of the featured premium furniture and decor brands sold through DG-Home's platform, representing European-style home furnishings.
• Louvre Home (Лувр Хоум)minorOthersLouvre Home is featured as an elegant interior decor brand in DG-Home's catalog.
• ESFminorOthersESF is a featured brand known for stylish furniture following current interior design trends, sold through DG-Home.
• Barcelona DesignminorOthersBarcelona Design offers furniture in the style of contemporary European minimalism, featured in DG-Home's catalog.
• Soto Grande (Сото Гранде)minorOthersSoto Grande provides stylish interior solutions featured in DG-Home's premium catalog.
• ОГОГО ОбстановочкаminorOthersRussian brand offering designer furniture at accessible prices, featured as a key brand partner in DG-Home's catalog.
• R-HomeminorOthersR-Home collections feature furniture in current design styles, sold through DG-Home.
• To4RoomsminorOthersTo4Rooms provides stylish accessories and furniture featured in DG-Home's catalog.
• byObjectminorOthersbyObject offers non-standard interior solutions featured in DG-Home's premium catalog.
• Kare Design (Каре Дизайн)minorOthersKare Design features bold designer solutions and bright accents, distributed through DG-Home.
• Halva CardminorGTM or Marketing PartnerHalva card (installment/financing card) partnership enables customers to make interest-free installment payments on DG-Home purchases. DG-Home promotes Halva financing on its website and product pages.
• Wildberries and OzonminorChannel Partner/ Reseller/ DistributorDG-Home sells selected products, particularly bed models, through Russia's largest marketplaces Wildberries and Ozon, extending distribution reach.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Home24: Home24 is a European online furniture and home furnishings retailer, comparable to DG-Home in category focus and digital-first go-to-market, though it primarily serves Western European markets.
• Swed House (Swed House / Älvsjö): Swed House is a Russian retailer of Scandinavian-style furniture and home goods, comparable to DG-Home's designer-curated assortment and premium European brand positioning.

Broad incumbents

• Wayfair: Wayfair is the largest pure-play online furniture and home furnishings retailer globally, directly comparable to DG-Home as a digital-first, multi-SKU furniture marketplace model with marketplace logistics.
• IKEA (Russia / IKEA domestic operations): IKEA is a global broad-line home furnishings incumbent whose assortment and flat-pack model benchmark the Russian furniture retail market; serves as the dominant reference competitor for DG-Home's category.

Emerging players

• West Elm: West Elm is a Williams-Sonoma-owned premium modern furniture retailer, comparable to DG-Home's premium and luxury positioning around designer-grade home furnishings.
• Article: Article is a digitally native direct-to-consumer modern furniture brand, comparable to DG-Home's DTC model and designer-curated mid-premium assortment.

Direct peers

• Hoff: Hoff is a major Russian furniture and home furnishings multi-channel retailer with broad assortment and own-brand lines, directly comparable to DG-Home's online retail model and SKU breadth.
• Lazurit (Лазурит): Lazurit is a leading Russian furniture manufacturer-retailer with showroom and online channels selling bedroom, living room and dining furniture, directly comparable to DG-Home's bed-category leadership and premium positioning.
• Shatura (Шатура): Shatura is a Russian household furniture manufacturer and retailer with a long operating history, broadly comparable as a vertically integrated furniture retail brand in the same domestic market.
• Mr.Doors: Mr.Doors is a Russian custom furniture manufacturer-retailer specializing in wardrobes, dressing rooms and bedroom systems, comparable to DG-Home's DG Atelier custom manufacturing capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dg_home_ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dg-Home