What Garda Decor does

Garda Decor is a Russian designer furniture retailer and manufacturer operating under the legal entity OOO ElitStil (ЭлитСтиль), founded in 2004 and headquartered in Sochi with operational offices and a production facility in Moscow. The company sells exclusive designer furniture, lighting, mirrors, textiles, tableware, and home accessories through its own e-commerce platform at garda-opt.ru, supported by physical retail salons, a self-pickup warehouse in Moscow, and a wholesale/dealer network with Russia-wide delivery.

The company operates an in-house Moscow factory that produces over 500 units of soft furniture monthly, enabling bespoke manufacturing under the Garda Design Studio brand and collaboration with designers from Russia, Italy, and Belgium. The product portfolio spans upholstered furniture, beds and mattresses, tables, chairs, storage, consoles, lighting, mirrors, interior decor, textiles, tableware, artificial plants, outdoor furniture, and kitchens. The technology foundation is physical manufacturing with customizability and configurability as the primary differentiators, supplemented by a multi-brand digital ecosystem including Garda Decor Textile, Debrah, and Garda Design Studio.

Garda Decor generates revenue through four one-time-sale streams: retail consumer sales via e-commerce and salons, custom/bespoke orders (including an Atelier service for custom sewing of curtains and bedspreads), wholesale and dealer sales with special pricing terms, and B2B project sales for hotels, restaurants, apartment complexes, and television projects. Pricing is set in Russian rubles across a broad range (approximately 17,200 RUB for basic chairs to over 350,000 RUB for premium tables), with installment options through Yandex Split and seasonal discounts up to 60%. The customer base spans individual consumers, interior designers and architects, wholesale buyers, and B2B project clients, with named hospitality references including Apartment Hotel Arkadia and Apartment Hotel Snega.

Name

Garda Decor

Legal name

OOO "ElitStil" ("ЭлитСтиль")

Website

https://garda-opt.ru

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Garda Decor is a Russian designer furniture retailer and manufacturer founded in 2004, operating own production in Moscow and selling exclusive furniture, lighting, textiles, and home accessories via e-commerce, salons, wholesale, and B2B project channels to consumers, designers, dealers, and hospitality clients across Russia.

Ownership category

akta.pro rank

Product category

Designer Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture Manufacturing (33712), Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

• Designer furniture retail
• Custom furniture manufacturing
• Upholstered furniture production
• Home interior accessories
• Interior furnishing services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Retail Sales: One-time sales of designer furniture through e-commerce website and retail salons. Product categories include sofas, beds, chairs, tables, cabinets, lighting, mirrors, interior items, textiles, dishes, and artificial flowers.
2. Custom/Bespoke Orders: Production of furniture according to individual customer measurements and design requirements. Atelier services for custom sewing of curtains, bedspreads, and textile products.
3. Wholesale and Dealer Sales: Bulk sales to wholesale customers and dealers with special pricing conditions.
4. B2B Project Sales: Furnishing of hotels, restaurants, apartment complexes, showrooms, and television projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Garda Decor is a Russian designer furniture retailer and manufacturer that operates an own Moscow production facility producing over 500 units of upholstered furniture per month. The company sells exclusive designer furniture collections (sofas, beds, tables, chairs, storage, lighting, mirrors, textiles, decor) through its own e-commerce website (garda-opt.ru), physical retail salons, and a wholesale/dealer network across Russia. It also offers bespoke furniture manufacturing, custom sewing atelier services, and B2B project furnishing for hotels, restaurants, and residential complexes, with collections developed in collaboration with Russian, Italian, and Belgian designers.

Product overview

Garda Decor is a Russian designer furniture company founded in 2004, operating as a single unified e-commerce platform offering exclusive designer furniture collections alongside complementary product categories. The core offering centers on upholstered furniture manufactured at the company's own Moscow factory (producing over 500 units monthly), supplemented by imported pieces from verified foreign suppliers. The product portfolio encompasses: soft furniture (sofas, armchairs, benches, ottomans), bedroom furniture (beds, mattresses), tables (dining, coffee, side, bar, writing), chairs, storage solutions (cabinets, shelving, dressers, TV stands), consoles, lighting, mirrors, interior decor, textiles (bedding, curtains, fabrics), tableware, artificial plants, and outdoor furniture. The ecosystem includes sub-brands Garda Decor Textile (textiles), Debrah, and Garda Design Studio (in-house design), plus an Atelier service for custom sewing and bespoke furniture manufacturing capabilities. The company serves both retail consumers and B2B clients (wholesale, designers, architects, dealers), offering room furnishing projects for hotels, restaurants, and residential complexes.

Differentiator

Problem solved

Functional benefit

Brands

• Garda Decor Textile: A sub-brand focused on premium home textiles including bed linens, curtains, cushions, throws, towels, and fabrics.
• Garda Design Studio
• Debrah

Products and services

• Soft Furniture (Sofas, Armchairs, Benches, Ottomans) Upholstered furniture including straight, folding, modular and corner sofas, rotating, office and children's armchairs, benches, and ottomans manufactured at the company's own Moscow factory with monthly capacity exceeding 500 units. Designed for residential interiors and B2B project clients.
• Beds and Mattresses Designer beds with various upholstery options paired with matching mattresses for bedroom collections. Targeted at residential customers and hotel/apartment furnishing projects.
• Tables Dining tables, coffee tables, side tables, folding tables, bar tables, and writing desks in marble, ceramic, wood veneer, and metal finishes for residential and hospitality interiors.
• Chairs Dining chairs, bar stools, and armchairs in upholstery materials including velvet, boucle, and chenille, offered as part of coordinated room collections.
• Storage Furniture Display cabinets (витрины), wardrobes, bar cabinets, shelving units, wall shelves, chest of drawers, bedside tables, hallway cabinets, and TV stands for residential storage needs.
• Consoles

Quantifiable outcome

• Factory produces over 500 units of soft furniture per month

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Garda Decor TextilecoreOthersSister company specializing in textiles, bed linens, curtains and home textile products. Operates as a separate division of the Garda Decor group with its own website (textile.garda-opt.ru).
• DebrahminorOthersRelated brand mentioned on the Garda Decor website, possibly another sister brand or collaborative partner.
• Garda Design StudiocoreStrategic or Co-development PartnerInternal design studio developing exclusive furniture collections in collaboration with Russian, Italian and Belgian designers. Responsible for proprietary design development and custom furniture projects. Operates at garda-design.ru.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Roche Bobois: French luxury designer furniture retailer with global showroom network and high-end positioning. Comparable premium designer furniture positioning, though serving a different geographic and price tier than Garda Decor.
• Poliform: Italian high-end designer furniture manufacturer offering contemporary Italian-designed furniture collections internationally. Comparable as a designer furniture manufacturer with Italian design heritage — one of the design influences cited by Garda Decor.
• BoConcept: Danish designer furniture franchise with global store network selling premium urban-design furniture. Comparable as a designer furniture multi-category retailer, but operating outside Russia and not directly competing in Garda Decor's primary geography.
• Kartell: Italian designer furniture and home accessories brand known for contemporary design and collaborations with international designers. Comparable in designer-driven home furnishings positioning, though operating primarily outside Russia.

Direct peers

• Hoff: Largest Russian multi-category furniture and home furnishings retail chain operating showrooms and e-commerce across Russia. Directly comparable as a national-scale furniture retailer competing for the same Russian consumer furniture wallet.
• Shatura: One of Russia's oldest furniture manufacturers operating both B2C retail and B2B contract sales with showrooms across the country. Comparable vertically integrated Russian furniture business with long operating history.
• Mr.Doors: Russian custom furniture manufacturer specializing in built-in and modular furniture systems with showrooms across Russia. Comparable as a domestically-produced custom furniture brand targeting design-conscious Russian consumers.
• Lazurit: Russian furniture manufacturer and retailer with own production facilities selling bedroom, living room, and dining furniture nationwide. Comparable vertical integration of manufacturing and retail serving the same Russian market.
• Askona: Russia's largest mattress and bedding manufacturer with growing furniture range, operating own retail and wholesale channels. Comparable as a Russian home furnishings brand with manufacturing, retail, and B2B operations.
• Mebelson: Russian furniture manufacturer and retailer offering bedroom, living room, and children's furniture with own production. Comparable mid-sized Russian furniture maker-retailer with similar product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/decorgarda
• LinkedInlinkedin.com/company/garda-decor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garda Decor