SavourLife

What SavourLife does

SavourLife is a mission-driven Australian pet food company that manufactures and sells natural dog and cat food and treats across Australia and New Zealand. Its portfolio spans multiple formats — dry kibble (Grain Free, Ancient Grains, Essentials, Care Plus functional health ranges), wet food, frozen raw, and air-dried products — plus natural treats (biscuits, strips, training treats, dental) and puppy-specific nutrition. Notable product features include a proprietary 7-pointed kibble geometry in the Care Plus Dental range designed for mechanical plaque removal, functional ingredient inclusions (yucca, chicory root, kelp, green tea, blueberries, glucosamine, chondroitin, turmeric, omega fatty acids), and a 7-digit on-pack code that lets customers view the profile of a specific rescue dog supported by their purchase.

The company operates a B2C consumer goods model, generating revenue through one-time product sales distributed via major Australian pet specialty chains (Petbarn, Petstock, Best Friends, Pets Domain, PetO, My Pet Warehouse), e-tailers (Pet Circle, Budget Pets), and over 200 veterinary clinics and pet specialty stores. It donates 50% of profits to a network of more than 200 pet rescue organisations, a structural commitment used as the core marketing and brand differentiator, and runs the Adopt-A-Dog (launched 2019) and Adopt-A-Cat community platforms to extend its rescue mission. SavourLife is a trading name of Ricegrowers Limited (SunRice Group), which provides shared corporate, supply chain, and back-office infrastructure as the parent entity. The company has cumulatively supported the re-homing of over 95,000 rescue dogs and 5,000 rescue cats across Australia and New Zealand.

Name

SavourLife

Legal name

Ricegrowers Limited trading as SavourLife

Website

https://savour-life.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SavourLife is an Australian-owned pet food company that manufactures natural dog and cat food and treats across Australia and New Zealand, distributing through major pet retail chains, e-tailers, and 200+ vets, and donating 50% of profits to pet rescue organisations.

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Treats & Chews (CRADAFAE), Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Fresh & Refrigerated Pet Food (CRADAFAC)

Keywords

• Natural pet food
• Dog food products
• Cat food nutrition
• Pet treats
• Rescue pet support

Headquarters

HQ city

Curl Curl

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Pet Food and Treat Sales: SavourLife generates revenue through the sale of dog and cat food products across multiple formats (dry kibble, wet food, air-dried, frozen raw) and treat categories (biscuits, strips, training treats, dental care). Products are sold through retail partners, e-commerce platforms, and veterinary clinics. The company donates 50% of profits to pet rescue organizations, making this a mission-driven revenue model where cause marketing supports sales.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

SavourLife manufactures and sells natural, Australian and New Zealand made pet food and treats for dogs and cats across multiple formats including dry kibble (Grain Free, Ancient Grains, Essentials, Care Plus, Large Breed), wet food, frozen raw, and air-dried recipes, plus natural treats (biscuits, strips, training treats, dental bars) and puppy-specific nutrition. The company donates 50% of its profits to pet rescue organisations across Australia and New Zealand and operates the Adopt-A-Dog/Cat adoption platform.

Product overview

SavourLife is a mission-driven Australian pet food company offering a comprehensive portfolio of natural, Australian and New Zealand made food and treats for dogs and cats. The product lineup spans multiple food ranges: Grain Free, Ancient Grains, Essentials Range, Care Plus (functional health formulas), All Natural Raw (frozen), Wet Food, and Air-Dried products. Complementary categories include Natural Treats (biscuits, strips, training treats, dental care) and Puppy-specific nutrition. The company differentiates through natural ingredients, superfood inclusions, and a social mission donating 50% of profits to pet rescue organisations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 95,000 rescue dogs and 5,000 rescue cats supported through re-homing
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• PetstockcoreChannel Partner/ Reseller/ Distributor · 1 June 2026National campaign partnership called 'Feed It Forward' (June 1-29, 2026) where for every bag of SavourLife dry dog food sold, a 3kg bag is donated to community organisations supporting pet owners experiencing financial hardship. Campaign expected to provide approximately 80,000 meals through five partner organisations with total donations capped at $250,000 retail value.
• PetbarncoreChannel Partner/ Reseller/ DistributorMajor Australian pet retail chain partner stocking SavourLife's full product range including dog food, cat food, and natural treats.
• Pet CirclecoreChannel Partner/ Reseller/ DistributorLeading Australian online pet supplies retailer and e-commerce partner for SavourLife products.
• Various Pet Rescue OrganisationscoreStrategic or Co-development PartnerOver 200 small pet rescue organisations across Australia and New Zealand receive 50% of SavourLife's profits. Organisations include RSPCA, Best Friends Pet Rescue, Sydney Animal Second Chance Inc., and many others listed by state/region.
• Ricegrowers Limited (SunRice Group)coreOthersParent company trading as SavourLife. Ricegrowers Limited operates SavourLife as a complementary business alongside its core rice operations.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• K9 Natural: New Zealand-headquartered premium natural/raw pet food brand with strong presence in Australian specialty retail. Directly comparable to SavourLife's All Natural Raw and Air-Dried ranges.
• Hill's Pet Nutrition: Global science-led pet food brand (Colgate-Palmolive) with a heavy functional-health positioning (mobility, dental, sensitive stomach). Closely comparable to SavourLife Care Plus on clinical-grade formulation claims and vet channel.
• Black Hawk Pet Care: Australian-made natural pet food brand selling through the same Petbarn/Petstock channels with comparable grain-free, holistic positioning. Directly competes with SavourLife in the premium-natural Australian dog food category.
• Ivory Coat: Australian natural pet food brand offering grain-free dry food and treats across the same retail channels (Petbarn, Petstock, independents). Closely comparable on positioning, channel mix, and price tier.
• Farmers Market (Australian Pet Food): Premium Australian pet food brand focusing on natural, locally-sourced ingredients and sold through major Australian pet retail chains. Comparable on product philosophy, channel strategy, and target consumer.
• Orijen / ACANA (Champion Petfoods): Global premium biologically-appropriate pet food brand with strong raw-and-fresh positioning and whole-prey ingredient philosophy. Directly comparable to SavourLife's All Natural Raw, Air-Dried, and Ancient Grains ranges.
• Wellness Pet Company: Global natural premium pet food brand (dog and cat, kibble, wet, treats) sold through specialty and online channels. Comparable on natural-ingredient positioning, multi-format portfolio, and grain-free/specialised health ranges.
• Royal Canin: Global premium functional pet food brand (Mars-owned) with strong veterinary-channel presence and life-stage/health-condition positioning. Directly comparable to SavourLife's Care Plus functional range and vet distribution.

Broad incumbents

• Advance (Mars Petcare Australia): Mass-market Australian pet food brand owned by Mars Petcare sold through grocery, vet and pet specialty channels. Overlaps with SavourLife in dog and cat food categories but with substantially larger scale and broader positioning.
• V.I.P. Petfoods: Large Australian pet food manufacturer (private-label and branded) supplying major Australian grocery and specialty channels. Comparable in product scope and AU/NZ distribution scale, though broader and less mission-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/savourlife
• Facebookfacebook.com/SavourLife
• LinkedInlinkedin.com/company/savourlife

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SavourLife