SavourLife
SavourLife is an Australian-owned pet food company that manufactures natural dog and cat food and treats across Australia and New Zealand, distributing through major pet retail chains, e-tailers, and 200+ vets, and donating 50% of profits to pet rescue organisations.
- Company typePrivate
- Founded2013
- HeadquartersCurl Curl, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SavourLife does
SavourLife is a mission-driven Australian pet food company that manufactures and sells natural dog and cat food and treats across Australia and New Zealand. Its portfolio spans multiple formats — dry kibble (Grain Free, Ancient Grains, Essentials, Care Plus functional health ranges), wet food, frozen raw, and air-dried products — plus natural treats (biscuits, strips, training treats, dental) and puppy-specific nutrition. Notable product features include a proprietary 7-pointed kibble geometry in the Care Plus Dental range designed for mechanical plaque removal, functional ingredient inclusions (yucca, chicory root, kelp, green tea, blueberries, glucosamine, chondroitin, turmeric, omega fatty acids), and a 7-digit on-pack code that lets customers view the profile of a specific rescue dog supported by their purchase.
The company operates a B2C consumer goods model, generating revenue through one-time product sales distributed via major Australian pet specialty chains (Petbarn, Petstock, Best Friends, Pets Domain, PetO, My Pet Warehouse), e-tailers (Pet Circle, Budget Pets), and over 200 veterinary clinics and pet specialty stores. It donates 50% of profits to a network of more than 200 pet rescue organisations, a structural commitment used as the core marketing and brand differentiator, and runs the Adopt-A-Dog (launched 2019) and Adopt-A-Cat community platforms to extend its rescue mission. SavourLife is a trading name of Ricegrowers Limited (SunRice Group), which provides shared corporate, supply chain, and back-office infrastructure as the parent entity. The company has cumulatively supported the re-homing of over 95,000 rescue dogs and 5,000 rescue cats across Australia and New Zealand.
SavourLife firmographics
Firmographics- Name
- SavourLife
- Legal name
- Ricegrowers Limited trading as SavourLife
- Website
- https://savour-life.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SavourLife is an Australian-owned pet food company that manufactures natural dog and cat food and treats across Australia and New Zealand, distributing through major pet retail chains, e-tailers, and 200+ vets, and donating 50% of profits to pet rescue organisations.
- Ownership category
- akta.pro rank
SavourLife industry classification
Industry- Product category
- Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Dry Kibble (Dog & Cat) (CRADAFAA)
- akta.pro secondary industries
- Treats & Chews (CRADAFAE), Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Fresh & Refrigerated Pet Food (CRADAFAC)
Keywords
Where SavourLife is headquartered
LocationHeadquarters
- HQ city
- Curl Curl
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SavourLife business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Pet Food and Treat Sales: SavourLife generates revenue through the sale of dog and cat food products across multiple formats (dry kibble, wet food, air-dried, frozen raw) and treat categories (biscuits, strips, training treats, dental care). Products are sold through retail partners, e-commerce platforms, and veterinary clinics. The company donates 50% of profits to pet rescue organizations, making this a mission-driven revenue model where cause marketing supports sales.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
SavourLife product offering
Product offeringCore offering
SavourLife manufactures and sells natural, Australian and New Zealand made pet food and treats for dogs and cats across multiple formats including dry kibble (Grain Free, Ancient Grains, Essentials, Care Plus, Large Breed), wet food, frozen raw, and air-dried recipes, plus natural treats (biscuits, strips, training treats, dental bars) and puppy-specific nutrition. The company donates 50% of its profits to pet rescue organisations across Australia and New Zealand and operates the Adopt-A-Dog/Cat adoption platform.
Product overview
SavourLife is a mission-driven Australian pet food company offering a comprehensive portfolio of natural, Australian and New Zealand made food and treats for dogs and cats. The product lineup spans multiple food ranges: Grain Free, Ancient Grains, Essentials Range, Care Plus (functional health formulas), All Natural Raw (frozen), Wet Food, and Air-Dried products. Complementary categories include Natural Treats (biscuits, strips, training treats, dental care) and Puppy-specific nutrition. The company differentiates through natural ingredients, superfood inclusions, and a social mission donating 50% of profits to pet rescue organisations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 95,000 rescue dogs and 5,000 rescue cats supported through re-homing
- +1 more outcomes
Companies that use SavourLife
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SavourLife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SavourLife partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PetstockcoreNational campaign partnership called 'Feed It Forward' (June 1-29, 2026) where for every bag of SavourLife dry dog food sold, a 3kg bag is donated to community organisations supporting pet owners experiencing financial hardship. Campaign expected to provide approximately 80,000 meals through five partner organisations with total donations capped at $250,000 retail value.
- PetbarncoreMajor Australian pet retail chain partner stocking SavourLife's full product range including dog food, cat food, and natural treats.
- Pet CirclecoreLeading Australian online pet supplies retailer and e-commerce partner for SavourLife products.
- Various Pet Rescue OrganisationscoreOver 200 small pet rescue organisations across Australia and New Zealand receive 50% of SavourLife's profits. Organisations include RSPCA, Best Friends Pet Rescue, Sydney Animal Second Chance Inc., and many others listed by state/region.
- Ricegrowers Limited (SunRice Group)coreParent company trading as SavourLife. Ricegrowers Limited operates SavourLife as a complementary business alongside its core rice operations.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
SavourLife competitors and assessment
Company assessmentDirect peers
- K9 Natural: New Zealand-headquartered premium natural/raw pet food brand with strong presence in Australian specialty retail. Directly comparable to SavourLife's All Natural Raw and Air-Dried ranges.
- Hill's Pet Nutrition: Global science-led pet food brand (Colgate-Palmolive) with a heavy functional-health positioning (mobility, dental, sensitive stomach). Closely comparable to SavourLife Care Plus on clinical-grade formulation claims and vet channel.
- Black Hawk Pet Care: Australian-made natural pet food brand selling through the same Petbarn/Petstock channels with comparable grain-free, holistic positioning. Directly competes with SavourLife in the premium-natural Australian dog food category.
- Ivory Coat: Australian natural pet food brand offering grain-free dry food and treats across the same retail channels (Petbarn, Petstock, independents). Closely comparable on positioning, channel mix, and price tier.
- Farmers Market (Australian Pet Food): Premium Australian pet food brand focusing on natural, locally-sourced ingredients and sold through major Australian pet retail chains. Comparable on product philosophy, channel strategy, and target consumer.
- Orijen / ACANA (Champion Petfoods): Global premium biologically-appropriate pet food brand with strong raw-and-fresh positioning and whole-prey ingredient philosophy. Directly comparable to SavourLife's All Natural Raw, Air-Dried, and Ancient Grains ranges.
- Wellness Pet Company: Global natural premium pet food brand (dog and cat, kibble, wet, treats) sold through specialty and online channels. Comparable on natural-ingredient positioning, multi-format portfolio, and grain-free/specialised health ranges.
- Royal Canin: Global premium functional pet food brand (Mars-owned) with strong veterinary-channel presence and life-stage/health-condition positioning. Directly comparable to SavourLife's Care Plus functional range and vet distribution.
Broad incumbents
- Advance (Mars Petcare Australia): Mass-market Australian pet food brand owned by Mars Petcare sold through grocery, vet and pet specialty channels. Overlaps with SavourLife in dog and cat food categories but with substantially larger scale and broader positioning.
- V.I.P. Petfoods: Large Australian pet food manufacturer (private-label and branded) supplying major Australian grocery and specialty channels. Comparable in product scope and AU/NZ distribution scale, though broader and less mission-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SavourLife social profiles
Digital presenceSavourLife compliance and trust
Trust signalCompliance1 record
SavourLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
SavourLife leadership team
Management profileNumber of profiles
SavourLife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SavourLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SavourLife
What does SavourLife do?
SavourLife manufactures and sells natural, Australian and New Zealand made pet food and treats for dogs and cats across multiple formats including dry kibble (Grain Free, Ancient Grains, Essentials, Care Plus, Large Breed), wet food, frozen raw, and air-dried recipes, plus natural treats (biscuits, strips, training treats, dental bars) and puppy-specific nutrition. The company donates 50% of its profits to pet rescue organisations across Australia and New Zealand and operates the Adopt-A-Dog/Cat adoption platform.
Is SavourLife a public or private company?
SavourLife is a private company. It is classified as corporate owned and is currently operating.
When was SavourLife founded?
SavourLife was founded in 2013. It employs 11 to 50 people.
Where is SavourLife based?
SavourLife is headquartered in Curl Curl, Australia, in the Oceania region.
How does SavourLife make money?
One revenue line is on record: pet Food and Treat Sales.
Who are SavourLife's main competitors?
Direct peers on record are K9 Natural, Hill's Pet Nutrition, Black Hawk Pet Care, Ivory Coat, Farmers Market (Australian Pet Food), Orijen / ACANA (Champion Petfoods), Wellness Pet Company and Royal Canin. Broad incumbents are Advance (Mars Petcare Australia) and V.I.P. Petfoods.
Does SavourLife have an API?
No public API is recorded for SavourLife.
What industry is SavourLife in?
SavourLife's product category is Pet Food. Its primary akta.pro industry code is CRADAFAA, Dry Kibble (Dog & Cat), with a secondary code of CRADAFAE, Treats & Chews. Its NAICS code is 311111 and its SIC code is 2000.