Industrias MASS

What Industrias MASS does

Industrias MASS is a privately held Mexican manufacturer and distributor founded in 1964, headquartered in Tlalnepantla, Estado de México. The company sells water heating, water treatment, and storage solutions to residential, commercial, and industrial customers across Mexico, operating through 251–500 employees, six physical branch offices (Tlalnepantla, Guadalajara, León, Mazatlán, Monterrey, Mérida), a proprietary e-commerce platform with 414+ SKUs, a MercadoLibre storefront, and a network of authorized distributors.

Its portfolio spans three complementary pillars. First, Masstercal-brand instantaneous modulating gas water heaters — notably the Minimasster PRO MMS-II series (100,000–400,000 Btu/hr) featuring electronic ignition, stainless steel burners with finned copper tube heat exchangers, and Wi-Fi monitoring through the MASSTER APP — supplemented by electric heaters and Masstanq storage tanks. Second, Aquaplus water treatment systems including NOM-244-SSA1-2008-compliant UV purifiers (99.99% microorganism reduction), softening filters, deep-bed filters, activated carbon filters, and Turbidex units for residential through industrial applications. Third, Masstercal-branded inverter heat pumps (BCP PRO 110, BCP 50) for pool heating with titanium heat exchangers and EEV expansion valves. The company additionally holds exclusive Mexican distribution rights for Rinnai's Japanese-engineered instantaneous water heaters across Comfort, Luxury, and SENSEI residential lines and the Masster Duo Master System for commercial use.

Industrias MASS monetizes primarily through one-time product sales across physical retail, its own B2B/B2C e-commerce portal (indmass.com.mx), and the MercadoLibre marketplace. Revenue is not publicly disclosed; pricing is quote-based rather than publicly listed. GTM is channel-partner-led, anchored by the Rinnai exclusive distribution relationship and a multi-city physical presence that doubles as brand showroom and after-sales service infrastructure, with marketing supplemented by content (corporate blog, social media) and a B2B portal serving professional installers and resellers.

Name

Industrias MASS

Legal name

Industrias Mass

Website

https://indmass.com.mx

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Industrias MASS is a Mexican manufacturer and distributor (founded 1964) of water heating, water treatment, and storage solutions, serving residential, commercial, and industrial customers across Mexico via six branch offices, e-commerce, and exclusive Rinnai distribution rights.

Ownership category

akta.pro rank

Product category

Water Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industry

Water Storage & Conveyance Structures (Tanks, Reservoirs, Canals, Ponds) (AFAAACAH)

Keywords

• Water heating systems
• Water treatment equipment
• Commercial water heaters
• Pool heating systems
• Water purification systems

Headquarters

HQ city

Estado De México

HQ country

Mexico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Physical Retail: Revenue generated from selling water heaters, water treatment equipment, and replacement parts through company-owned retail store branches across Mexico.
2. E-commerce Sales: Online sales of products through the company's own e-commerce platform at indmass.com.mx, featuring 414+ SKUs across multiple product categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Industrias MASS manufactures and distributes water heating and water treatment equipment in Mexico under the Masstercal brand (instantaneous modulating gas water heaters, pool heaters, commercial water heaters) and Aquaplus brand (UV purifiers, softening filters, deep bed filters, activated carbon filters, and Turbidex filters). The company also exclusively distributes Rinnai Japanese instantaneous water heaters and Masstanq storage tanks. Products are sold through six physical retail branches, a proprietary e-commerce platform with 414+ SKUs, and the MercadoLibre online marketplace, serving residential, commercial, and industrial customers.

Product overview

Industrias MASS operates as a B2B and B2C distributor of water heating and treatment solutions in Mexico. The product portfolio centers on three main pillars: (1) Masstercal-brand instantaneous modulating gas water heaters (Minimasster PRO series with 100K-400K Btu/hr capacities) and pool heaters; (2) Aquaplus water treatment systems encompassing UV purifiers achieving 99.99% bacterial reduction, deep bed filters, activated carbon filters, softening filters, and Turbidex filters; and (3) inverter heat pumps (BCP series) for pool heating with titanium heat exchangers. The company also distributes Rinnai Japanese instantaneous water heaters (Comfort, Luxury, SENSEI series) and offers storage tanks. Key differentiators include Wi-Fi-enabled monitoring via MASSTER APP for the Minimasster PRO, UV purification compliant with NOM-244-SSA1-2008, and energy-efficient inverter technology across the heat pump line. With 414 SKUs across six store locations, the company serves residential, commercial, and industrial segments.

Differentiator

Problem solved

Functional benefit

Brands

• Masstercal: Water heating products including Minimasster PRO series with Wi-Fi connectivity for residential and commercial applications
• AQUAPLUS

Products and services

• Minimasster PRO MMS-II Series Water Heaters Gas-powered instantaneous modulating water heaters with capacities ranging from 100,000 to 400,000 Btu/hr, featuring Wi-Fi connectivity via MASSTER APP for remote monitoring and electronic ignition. Designed for residential and commercial hot water applications.
• Calentador Servicios Generales Masstercal General service water heaters for industrial and commercial applications.
• Calentador para Piscinas Masstercal Pool heating systems designed for residential and commercial swimming pools.
• Purificadores UV Aquaplus UV water purifiers that eliminate 99.99% of microorganisms by penetrating cell walls and altering DNA structure, compliant with NOM-244-SSA1-2008 standard.
• Filtros Suavizadores Aquaplus (SF Series) Water softening filters that remove minerals causing water hardness, available in various capacities (SF-28 to SF-900) with different valve configurations.
• Filtros de Lecho Profundo Aquaplus Deep bed filters for sediment and particulate removal from water.
• Filtros Carbon Activado Aquaplus Activated carbon filters for removing chlorine, odors, tastes, and organic matter from water.
• Filtros Turbidex Aquaplus Turbidex filters for high-efficiency particulate filtration in water treatment systems.
• Bomba de Calor BCP PRO 110 Inverter technology heat pump for swimming pools with titanium heat exchanger, digital control, and high energy efficiency. Absorbs heat from outdoor air and transfers it to pool water.
• Bomba de Calor BCP 50 Compact inverter heat pump for pools with SPA option heating up to 40°C, featuring titanium heat exchanger, EEV expansion valve, and eco-friendly refrigerant.
• Calentadores Eléctricos Electric water heaters for residential and commercial hot water applications.
• Rinnai Water Heaters Japanese-made instantaneous water heaters including Serie Comfort (residential), Serie Luxury (premium residential), Serie SENSEI (advanced residential), and commercial models distributed exclusively in Mexico by Industrias MASS.
• Tanques de Almacenamiento Masstanq Water storage tanks available in carbon steel, stainless steel, or epoxy-coated variants for various capacity requirements.
• Aquaplus Water Treatment Systems Complete water purification systems including analysis, filter design and fabrication, installation, and training services for residential, commercial, and industrial applications.
• Refacciones Masstercal Replacement parts and components for Masstercal water heaters including burners, igniters, sensors, and heat exchangers.

Quantifiable outcome

• UV purifiers eliminate up to 99.99% of microorganisms in water, compliant with NOM-244-SSA1-2008
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Rinnai CorporationcoreChannel Partner/ Reseller/ DistributorIndustrias MASS serves as the authorized distributor of Rinnai products in Mexico. Rinnai is a Japanese company with over 100 years of experience in water heating technology. The partnership gives Industrias MASS access to Rinnai's patented Japanese technology for instantaneous modulating water heaters (Comfort, Luxury, and SENSEI series), which Industrias MASS distributes through its 6 branches and e-commerce channels in Mexico.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Watts Water Technologies: Watts Water manufactures water treatment, filtration, and plumbing products globally. Comparable to Aquaplus on water-treatment side and provides a model of how a fragmented treatment specialist scales.

Broad incumbents

• Bradford White: Bradford White manufactures residential and commercial water heaters in North America. Comparable in product category (gas/electric instantaneous and storage water heaters) and commercial/institutional segment coverage.
• A. O. Smith Corporation: A. O. Smith is a major global manufacturer of water heaters and water treatment equipment. Comparable because it serves the same residential and commercial water-heating end markets and overlaps with Industrias MASS's instant and storage product offerings in Latin America.
• Daikin Mexico: Daikin is a global HVAC and heat-pump manufacturer with presence in Mexico. Comparable to Industrias MASS's BCP heat-pump line and increasingly competing in residential water-heating and pool-heating segments.
• Rheem Manufacturing: Rheem is a global water-heating and HVAC manufacturer with broad product lines in residential and commercial water heaters. Comparable to Industrias MASS because it competes in the same gas and electric water-heater categories in Latin America and globally, though at much larger scale.
• Pentair: Pentair is a global water-treatment equipment manufacturer. Directly comparable on the Aquaplus side of Industrias MASS's portfolio, including residential/commercial filtration, softening, and disinfection.
• Bosch Thermotechnology: Bosch Thermotechnology manufactures water heaters, heat pumps and HVAC systems globally. Comparable to Industrias MASS in offering gas instantaneous water heaters and heat-pump pool/water heaters, and increasingly targeted at the Mexican market.

Direct peers

• Calentadores de México (CalorMex): CalorMex is a Mexican manufacturer of residential and industrial water heaters with national distribution. Directly comparable in geography, product category (gas water heaters), and target customer (Mexican residential and commercial builders).
• Calpak: Calpak is a Mexican water heater, pool heater, and solar thermal manufacturer with direct distribution in Mexico. Compares directly to Industrias MASS's pool heating and gas water-heater categories in the Mexican market.

Others

• Rinnai Corporation: Rinnai is the Japanese water-heating manufacturer and Industrias MASS's exclusive Mexican distribution partner. Although not a competitor, Rinnai shapes the technology roadmap and competitive positioning of every product Industrias MASS distributes under the Comfort, Luxury, and SENSEI series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/IndustriasMassSADECV
• Facebookfacebook.com/industriasmass
• LinkedInmx.linkedin.com/company/industrias-mass
• Instagraminstagram.com/industriasmass

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrias MASS