AdRich
AdRich is a London-based digital agency founded in 2006 that builds Rich Media ads, WordPress sites, and web properties for publishers, agencies, and startups using major ad-server platforms like Google Marketing Platform, Celtra, and Adform.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AdRich does
AdRich is a London-based digital agency founded in 2006 that specializes in rich media advertising production and WordPress development for publishers, agencies, and startups. The company builds standard, IAB, and custom HTML5 ad units across all major Rich Media ad server platforms including Google Marketing Platform, Celtra, Adform, Sizemik, Adventive, and Zeta Programmatic. Its core technical capabilities span web development (magazine sites, e-commerce, blogs, landing pages), WordPress builds (re-skinning, migration, custom development), social media management, website hosting and maintenance, and troubleshooting services. The agency is positioned as a specialist production partner rather than a full-service scaled firm, with in-house expertise across both advertising and web development disciplines.
The firm's go-to-market is sales-led direct engagement, with clients reaching out via the website (adrichweb.com), LinkedIn, and Facebook. Revenue is generated through project-based engagements and retainers on a quote-based pricing model that is not publicly disclosed. Notable enterprise clients include National Geographic, The Economist, Condé Nast, Vogue, Wired, Bentley Motors, Mini, Cisco, Zoopla, and South African Tourism, alongside agency clients such as VMLY&R, The Drum, APL Media, and Martis Media. The company has maintained long-term relationships, with CMS Music Media served since founding.
AdRich operates as a privately held, founder-owned boutique with 1-10 employees, headquartered in London with no disclosed geographic expansion, no external funding, and no institutional ownership. The operating model emphasizes a "Keep it Simple" philosophy and depth of platform expertise over scale, with delivery characterized as on-spec, on-time, and on-budget.
AdRich firmographics
Firmographics- Name
- AdRich
- Legal name
- Adrich
- Website
- https://adrichweb.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AdRich is a London-based digital agency founded in 2006 that builds Rich Media ads, WordPress sites, and web properties for publishers, agencies, and startups using major ad-server platforms like Google Marketing Platform, Celtra, and Adform.
- Ownership category
- akta.pro rank
AdRich industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where AdRich is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AdRich business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Agency Services: Project-based digital agency services including web development, Rich Media ad production, social media management, and WordPress builds. Services are offered to agencies, publishers, and direct clients on a project and retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AdRich product offering
Product offeringCore offering
AdRich is a London-based multi-faceted digital agency, founded in 2006, that builds Rich Media advertisements (HTML5, IAB, and custom ad units) across major ad server platforms including Google Marketing Platform, Adform, Celtra, Sizemik, Zeta Programmatic, and Adventive. Beyond ad production, the agency delivers WordPress builds (re-skinning, migration, custom development), web development, social media management, website hosting and maintenance, troubleshooting, and digital marketing services.
Product overview
AdRich is a multi-faceted digital agency offering an integrated portfolio of services centered on rich media advertising and WordPress development. The core offerings include Rich Media Advertising (building HTML5 and custom ad units across multiple rich media server platforms), Web Development (brochure sites, e-commerce, blogs, and custom builds), WordPress Builds (re-skinning, migration, and custom development), Social Media Services (content creation and management across major platforms), Website Hosting & Maintenance, and Troubleshooting. The services are delivered as a unified agency offering rather than discrete product modules, with specialization in building and delivering digital advertising across major rich media platforms including Google Marketing Platform, Adform, and Celtra.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development
Companies that use AdRich
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
AdRich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
AdRich partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Google Marketing PlatformcoreAdRich is an expert on Google Marketing Platform, one of the major Rich Media Servers they utilize for building and delivering digital advertising campaigns for clients.
- CeltracoreAdRich leverages Celtra as one of their primary Rich Media advertising platforms for building and deploying ads to specification.
- AdformcoreAdRich is an expert on Adform platform, utilizing it as one of the major Rich Media Servers for campaign delivery.
- Zeta ProgrammaticcoreAdRich expertise extends to Zeta Programmatic platform as part of their Rich Media advertising capabilities.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
AdRich competitors and assessment
Company assessmentDirect peers
- Croud: Croud is a UK-based digital performance marketing and media agency with a global network model. Like AdRich, it serves brands and agencies on digital campaign execution, though at meaningfully larger scale.
- Tug: Tug is a digital marketing agency providing paid media, SEO, and creative services to brands. It overlaps with AdRich on digital campaign delivery and serves a similar mid-market to enterprise client base.
- Flashtalking by Mediaocean: Flashtalking is a major Rich Media ad-serving and creative production platform used by agencies and brands globally. It directly overlaps with AdRich's Rich Media ad build and trafficking expertise, and competes for the same agency and brand advertiser budgets.
- Reading Room: Reading Room is a UK-based digital agency offering web development, content, and digital strategy. It is directly comparable to AdRich's web development and WordPress build services for enterprise and publishing clients.
- Infectious Media: Infectious Media is a London-based digital media agency specializing in programmatic and performance campaigns. It overlaps with AdRich's digital advertising services for mid-market and enterprise clients in the UK.
- M&C Saatchi Performance: M&C Saatchi Performance is a UK-headquartered performance marketing agency within the M&C Saatchi network. It overlaps with AdRich in digital advertising execution and serves similar brand-side clients globally.
Broad incumbents
- Celtra: Celtra is a leading Rich Media creative production platform and one of AdRich's named technology partners. While AdRich builds ads on Celtra, Celtra also offers in-house creative services and tools that compete with agency-side production houses.
- Kinesso: Kinesso is the media and marketing technology arm of IPG Mediabrands, offering performance marketing, ad tech, and digital activation services. It competes with AdRich for digital campaign execution budgets from enterprise advertisers.
- Jellyfish (The Brandtech Group): Jellyfish is a global digital marketing agency part of The Brandtech Group, offering media, creative, and technology services to enterprise brands. It competes with AdRich for digital production and campaign execution budgets, though at much larger scale.
- Adform: Adform is a global ad-tech platform offering programmatic, Rich Media, and DMP capabilities, and is a named AdRich technology partner. As a platform-plus-services provider, it competes for the production and trafficking work AdRich performs on its stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AdRich social profiles
Digital presenceAdRich financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdRich leadership team
Management profileNumber of profiles
Profiles1 record
AdRich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdRich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdRich
What does AdRich do?
AdRich is a London-based multi-faceted digital agency, founded in 2006, that builds Rich Media advertisements (HTML5, IAB, and custom ad units) across major ad server platforms including Google Marketing Platform, Adform, Celtra, Sizemik, Zeta Programmatic, and Adventive. Beyond ad production, the agency delivers WordPress builds (re-skinning, migration, custom development), web development, social media management, website hosting and maintenance, troubleshooting, and digital marketing services.
Is AdRich a public or private company?
AdRich is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdRich founded?
AdRich was founded in 2006. It employs 1 to 10 people.
Where is AdRich based?
AdRich is headquartered in London, United Kingdom, in the Europe region.
How does AdRich make money?
One revenue line is on record: digital Agency Services.
Who are AdRich's main competitors?
Direct peers on record are Croud, Tug, Flashtalking by Mediaocean, Reading Room, Infectious Media and M&C Saatchi Performance. Broad incumbents are Celtra, Kinesso, Jellyfish (The Brandtech Group) and Adform.
Does AdRich have an API?
No public API is recorded for AdRich.
What industry is AdRich in?
AdRich's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 54181 and its SIC code is 7311.