What M&C Saatchi Performance does

M&C Saatchi Performance is a global digital performance marketing agency founded in 2006 and headquartered in London, operating as a division of publicly listed M&C Saatchi Group plc (LSE: MNA). The firm positions itself as "the minds behind the machines" and serves digitally-driven enterprise brands across 13 offices in the UK, US, APAC, the Middle East, and Australia. Its core service stack spans paid media activation (paid social, paid search, programmatic, display, streaming TV, affiliate, influencer, app marketing, commerce media, ASO), measurement and analytics, creative performance, and newer offerings in GEO/AEO and Product Led Growth. Anchor clients include Amazon, Grab, Meta, FanDuel, Canva, Sega, Swiggy, Beam Suntory, Myntra, and The Weather Channel.

The agency's proprietary technology layer is anchored by M+C Saatchi OneView, a unified cross-channel measurement and attribution platform that combines marketing mix modeling with attribution modeling to report incremental impact. A proprietary fraud detection methodology, layered atop standard Mobile Measurement Partner fraud solutions, deploys automated incent crawlers across thousands of publishers to flag anomalies. Underlying the services business is a programmatic buying capability active since 2012, partnerships with all major social (Meta, TikTok, LinkedIn, YouTube, Snapchat, Pinterest), CTV (Roku, Amazon Fire, Samsung Ads, Vizio, NBCU), and DSP platforms, plus joint research partnerships with AppsFlyer and Sensor Tower.

Commercially, M+C Saatchi Performance operates a B2B professional services model: quote-based agency fees on multi-year retainers and project scopes, delivered via direct enterprise sales teams across its 13 offices. Pricing is not publicly disclosed and varies by scope, campaign objectives, and media budgets. In November 2025, the parent group rejected a £50 million (~US$67 million) unsolicited takeover bid from Brave Bison for the Performance division, citing undervaluation and reaffirming MCSP as a core growth asset.

Name

M&C Saatchi Performance

Legal name

M&C Saatchi Performance

Website

https://mcsaatchiperformance.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

M&C Saatchi Performance is a London-based global performance marketing agency (founded 2006, division of M&C Saatchi Group plc) that plans, buys, and measures digital media across paid social, programmatic, app, search, CTV, and commerce channels for enterprise brands like Amazon, Grab, FanDuel, Canva, and Sega, via 13 offices and its proprietary OneView attribution platform.

Ownership category

akta.pro rank

Product category

Performance Marketing Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

Keywords

• Performance marketing services
• Digital media buying
• App user acquisition
• Programmatic advertising
• Marketing attribution analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services and Consulting Fees: M+C Saatchi Performance generates revenue through agency service fees for performance marketing, media planning, and buying services. Revenue is derived from retainer agreements, project-based fees, and potentially performance-based arrangements with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

M+C Saatchi Performance is a global performance marketing agency that plans, buys, and measures digital media across paid social, paid search, programmatic, app marketing, streaming TV/CTV, affiliate, influencer, and commerce media channels. It provides full-funnel media activation, app store optimisation, SEO, GEO/AEO services, creative production, and unified cross-channel measurement through its proprietary M+C Saatchi OneView platform. The agency serves enterprise brands globally with a focus on mobile-first, app-driven, and digitally-native clients.

Product overview

M+C Saatchi Performance is a performance marketing agency offering a comprehensive suite of services organized around media activation, search marketing, measurement, and creative capabilities. The agency's core offering spans paid social, programmatic advertising, app marketing, affiliate marketing, influencer marketing, streaming TV, display advertising, paid search, SEO, GEO/AEO services, app store optimization, commerce media, and market research. The proprietary M+C Saatchi OneView platform serves as the measurement and analytics layer across all services, enabling unified reporting and attribution. The agency operates across 13 global offices serving clients in gaming, e-commerce, fintech, retail, and other verticals.

Differentiator

Problem solved

Functional benefit

Brands

• M+C Saatchi OneView: Proprietary marketing measurement solution that provides unified analytics and attribution across channels.

Products and services

• M+C Saatchi OneView Proprietary marketing measurement and analytics platform that consolidates marketing data across channels to provide unified reporting, attribution, Marketing Mix Modeling, and ROI measurement for enterprise clients.
• Media Buying Strategic planning and purchasing of advertising inventory across digital channels including social, search, programmatic, and streaming platforms to deliver maximum exposure and ROI for enterprise brands.
• App Marketing Comprehensive mobile app promotion services including user acquisition, retention, and re-engagement campaigns across multiple channels and platforms for app-driven brands.
• Paid Social Social media advertising services across major platforms including Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube, Snapchat, and Pinterest.
• Programmatic Advertising Automated real-time bidding advertising services across display, video, audio, connected TV (CTV), native, and digital out-of-home (DOOH) formats.
• Affiliate Marketing Performance-based marketing through trusted partner networks, paying commissions only on completed sales transactions.
• Influencer Marketing Creator and influencer campaign development and management across TikTok, Instagram, YouTube, and other social platforms.
• Streaming TV Connected TV (CTV) and streaming advertising services across platforms including Roku, Amazon Fire, Samsung Ads, Vizio, and NBCU.
• Display Advertising
• Paid Search (SEM)
• GEO & AEO Services Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) services to improve brand visibility in AI search platforms including ChatGPT, Perplexity, Gemini, and Google's AI Overviews.
• SEO Services Technical and content search engine optimization services combining human expertise and AI precision for brand visibility in traditional search results.
• App Store Optimisation (ASO)
• Commerce Media
• Data, Analytics & Tech
• Performance Creative Studio
• Market Research & Insights

Quantifiable outcome

• Streaming app installs jumped 46% on opening day of World Cup 2022 and stayed 41% higher throughout the first week (from joint report with AppsFlyer/Sensor Tower)
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GrouponcoreStrategic or Co-development Partner · 19 November 2025Collaborative 'Turn Life On' campaign using AI-assisted storytelling to promote affordable real-world experiences across cities including New York, Chicago, and Madrid.
• AppsFlyerminorStrategic or Co-development PartnerJoint report collaboration with Sensor Tower and M+C Saatchi Performance titled 'Scoring Big: The Complete Marketer's Guide to the World's Biggest Soccer Event' providing data-backed consumer trend insights ahead of FIFA World Cup 2026.
• Sensor TowerminorStrategic or Co-development PartnerJoint report collaboration with AppsFlyer and M+C Saatchi Performance providing mobile analytics insights and consumer trend data for the World Cup 2026 marketing guide.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tinuiti: US-headquartered independent performance marketing agency specializing in paid media, analytics, and commerce media across Google, Meta, and Amazon. Direct comparable in service mix (media buying, paid social, commerce media, measurement) and enterprise brand focus; now part of Dentsu's Merkle network.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, content, and creative. Comparable as a digital-first, globally distributed performance agency serving enterprise brands across multiple geos with technology-enabled media services.
• Brainlabs: Independent, globally scaled performance media agency focused on paid search, paid social, programmatic, and digital media planning. Closely matches MCSP's core media activation offering and enterprise-first client roster across consumer and commerce verticals.
• Assembly: Stagwell-owned digital performance media agency providing media planning/buying, data, and commerce. Direct comparable for multi-channel paid media, performance creative, and enterprise brand work with similar APAC and US geographic reach.
• iProspect: Dentsu's performance marketing agency brand, delivering paid search, SEO, content, and programmatic across global markets. Comparable on enterprise client base, multi-region delivery model, and emphasis on measurable performance outcomes.
• PMG: Independent, US-headquartered digital-first media and commerce agency known for enterprise performance, data, and creative capabilities. Comparable for senior-led, enterprise client roster across consumer, retail, and DTC verticals.
• Croud: Global digital marketing agency providing paid media, programmatic, SEO, content, and analytics using a distributed specialist model. Comparable for enterprise brand service mix, global footprint, and technology-augmented media activation.
• Resolution Digital: Australia/APAC-focused performance and digital media agency offering paid media, SEO, data, and programmatic across ANZ. Direct regional peer given MCSP's Sydney presence and APAC brand book including Beam Suntory, Canva, and Swiggy-style accounts.

Broad incumbents

• GroupM: WPP's global media investment network (Mindshare, Wavemaker, Essence) managing large-scale paid media for the world's biggest advertisers. Comparable incumbent for full-service media buying and data capabilities across the same global enterprise client ecosystem as MCSP.
• Zenith: Publicis-owned global media agency network delivering media planning, buying, and performance across digital channels. Comparable broader incumbent with overlapping paid social, programmatic, and commerce media capabilities for global brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MCSaatchiPerf
• YouTubeyoutube.com/@MCSaatchiPerformanceAgency
• LinkedInlinkedin.com/company/m-c-saatchi-performance
• Instagraminstagram.com/mc_saatchi_performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&C Saatchi Performance