Different

What Different does

Different is a Singapore-based boutique digital agency founded in 2015 that provides creative and digital marketing services to enterprise brand clients. The agency operates with a 1-10 employee team out of a single headquarters at 51 Tai Seng Ave, #03-04 Pixel Red, Singapore, and serves clients across Southeast Asia. Its service offering centers on campaign conceptualization, creative development, social media marketing, experiential marketing activations, celebrity and influencer campaigns, and product launch support, delivered on a project-based professional services model.

Different's named client portfolio spans five enterprise brands across diverse verticals: StarHub (telecommunications), OSIM (wellness/home appliances), HERA (beauty/cosmetics), Dunkin' Donuts (food and beverage), and Ferrari Asia Pacific (luxury automotive). Documented campaigns include a Facebook contest for StarHub's Jay Chou 'Invincible' Concert sponsorship in 2016, an emotional 'Apart, but still a part' campaign for OSIM in Christmas 2021, the #OURBLACKSECRET pop-up experience for HERA's Black Foundation launch, and a $13,000-budget April Fools' social media campaign for Dunkin' Donuts.

The business model is project-based professional services with no disclosed pricing, retainer structure, or revenue figures. Go-to-market relies on direct enterprise engagement supported by a portfolio of published case studies and industry award recognition across Marketing Excellence Awards, MARKies Awards, Marketing Event Awards, The Loyalty & Engagement Awards, and Marketing Talent Awards. The agency has no proprietary technology platform, no disclosed funding, no AI/ML capabilities, and no parent company or subsidiary structure. It participates as a minor partner in the Better Together Consortium creative agency network.

Name

Different

Legal name

Different

Website

https://different.com.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Different is a Singapore-based boutique digital agency, founded 2015, providing project-based creative campaigns, social media marketing, and experiential activations for enterprise brand clients including StarHub, OSIM, HERA, Dunkin', and Ferrari APAC.

Ownership category

akta.pro rank

Product category

Digital Marketing & Creative Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Digital marketing agency
• Creative campaign development
• Social media marketing
• Experiential marketing
• Brand activation services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Digital Marketing Services: Project-based digital agency services including campaign conceptualization, creative development, social media marketing, and promotional content creation for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Different is a boutique digital agency that provides project-based creative and marketing services to enterprise brands. Its work spans campaign conceptualization, creative development, social media marketing, experiential/pop-up activations, and promotional content creation across channels such as Facebook and Instagram for clients including StarHub, OSIM, HERA, Dunkin' Donuts, and Ferrari Asia Pacific.

Product overview

Different is a digital marketing and creative agency based in Singapore, offering marketing campaign development, social media marketing, and creative services. The agency specializes in developing brand experiences, promotional campaigns, and marketing initiatives for clients including StarHub, OSIM, HERA, Dunkin', and Ferrari. The company's offerings center on conceptualizing and executing marketing campaigns rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Development Project-based conceptualization and creative development of marketing campaigns for enterprise brands, including TVC, promotional content, and campaign ideas tailored to client briefs and target audiences.
• Social Media Marketing Social media management and content creation for brand accounts across platforms such as Facebook and Instagram, including engagement campaigns, contests, and promotional posts.
• Experiential Marketing Activations Design and execution of pop-up experiences and experiential brand activations for enterprise clients, including product launches and anniversary campaigns.
• Brand Experience Creation Development of distinctive brand experiences and emotional marketing narratives for enterprise brands, including celebrity/influencer campaign management.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Better Together ConsortiumminorStrategic or Co-development PartnerCreative agency collaboration or consortium partner mentioned on the company website as part of their network or affiliations.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• BBH (Bartle Bogle Hegarty) Singapore: Global creative network with Singapore operations, providing creative and campaign services to major brands. Comparable in service offering and target clients, but operates as part of a much larger network with broader resources.
• BBDO Singapore: Major global advertising network operating in Singapore, providing creative, digital, and integrated marketing services. Comparable client base of enterprise brands but with full-service scale.
• Dentsu Creative Singapore: Creative arm of Dentsu network in Singapore, offering brand and campaign work. Comparable on creative services and enterprise clients, though embedded within a much larger holding group structure.
• MullenLowe Singapore: Global creative network with Singapore operations, providing creative and integrated marketing services. Comparable on enterprise creative campaigns with similar client profiles.
• Publicis Singapore: Singapore office of Publicis Groupe offering advertising, digital, and creative services. Comparable on enterprise brand campaigns but operates within a global holding group with vastly broader capabilities.
• DDB Singapore: Creative network with Singapore operations delivering integrated campaigns for global and regional brands. Direct competitive overlap on enterprise creative briefs but with significantly larger team and resources.
• Leo Burnett Singapore: Global creative network with a Singapore office serving enterprise brands on integrated campaigns. Overlaps with Different's campaign development and brand work at network scale.
• Ogilvy Singapore: Singapore office of one of the world's largest advertising networks offering integrated advertising, PR, and consulting. Overlaps with Different's enterprise brand campaigns but at vastly greater scale and service breadth.

Direct peers

• Goodstuph: Singapore-based boutique creative agency offering branding, social media, and campaign work for regional brands. Directly comparable as a Singapore boutique of similar size serving enterprise clients with creative-led campaigns.
• The Secret Little Agency: Singapore independent creative agency known for award-winning digital and social campaigns. Closely comparable as a Singapore boutique with similar creative-led positioning and award recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/differentsg
• LinkedInsg.linkedin.com/company/differentsg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Different