Allergic Living
Allergic Living is a North American digital media company delivering expert-vetted news, recipes, and educational resources on food allergies, celiac disease, and asthma to affected individuals, families, and healthcare professionals via its website, e-newsletters, and e-magazines.
- Company typePrivate
- Founded2018
- HeadquartersNiagara Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Allergic Living does
Allergic Living is a privately held digital media company providing authoritative information and resources on food allergies, celiac disease, asthma, and related conditions. The company operates primarily through its website (allergicliving.com), free e-newsletters distributed 10 times per year, and purchasable digital e-magazines. Content is vetted by named board-certified allergists and medical experts, with signature features including 'Ask the Allergist' Q&A, allergy-friendly recipe databases filterable by allergen type, and food recall alerts. The company serves three primary consumer segments—individuals with food allergies, the celiac disease community, and parents of children with allergies—and one secondary segment, healthcare professionals.
The business operates on a hybrid revenue model combining advertising and sponsorships across its website, e-newsletters, and e-magazines; recurring revenue from digital e-magazine and specialty guide sales (e.g., the Food Allergy Anxiety Guide); and a freemium newsletter that serves as a top-of-funnel audience-building channel. Distribution is entirely digital and self-serve through allergicliving.com and email, supplemented by a Facebook presence. The company is structured under two legal entities—AGW Media Inc. (USA) and AGW Publishing Inc. (Canada)—with operational headquarters in Toronto, Canada and a U.S. mailing address in Niagara Falls, New York.
The underlying technology stack is a digital media publishing platform with a content management system organizing articles, recipes, and resources by condition, allergen type, and life-stage topic (parenting, school, travel, college). There is no mobile application, and the company relies on organic social media and email as primary top-of-funnel acquisition channels. Headcount is reported in the 11-50 range, with Peter Wilmshurst serving as Publisher and Advertising Director. No external venture capital or private equity funding has been disclosed, and no AI/ML capabilities, patents, partnerships, or awards are documented in available sources.
Allergic Living firmographics
Firmographics- Name
- Allergic Living
- Legal name
- AGW Media Inc.
- Website
- https://allergicliving.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allergic Living is a North American digital media company delivering expert-vetted news, recipes, and educational resources on food allergies, celiac disease, and asthma to affected individuals, families, and healthcare professionals via its website, e-newsletters, and e-magazines.
- Ownership category
- akta.pro rank
Where Allergic Living is headquartered
LocationHeadquarters
- HQ city
- Niagara Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Allergic Living business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- E-Magazine Subscriptions and Digital Products: Sale of digital e-magazines and specialty publications on food allergy topics. Products include themed e-magazines and guides such as the Food Allergy Anxiety Guide.
- Advertising and Sponsorship: Advertising opportunities across allergicliving.com website, e-magazine publications, and e-newsletter. Advertisers can reach a dedicated audience of food allergy and celiac disease affected consumers.
- Free Newsletter with Premium Offerings: Free e-newsletter distributed 10 times per year with breaking news, research updates, and recipes. Serves as a lead generation and audience building channel for premium digital products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Newsletter |
| Subscription | Pay-as-you-go | E-Magazines and Digital Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Allergic Living product offering
Product offeringCore offering
Allergic Living operates a digital media platform that delivers authoritative news, expert Q&A, recipes, and educational resources focused on food allergies, celiac disease, and asthma. The company monetizes through advertising across its website, free e-newsletters distributed 10 times per year, and paid digital e-magazines and specialty guides such as the Food Allergy Anxiety Guide.
Product overview
Allergic Living operates primarily as a digital media and content platform offering authoritative food allergy, celiac disease, and asthma information through its website, e-newsletters, and e-magazines. The core offering consists of the main website (allergicliving.com) which serves as a comprehensive resource hub combining news articles, expert Q&A (Ask the Allergist), allergy-friendly recipes, and recall alerts. Supporting products include the E-Newsletters sent 10 times yearly and E-Magazines available for digital purchase. The portfolio is unified in serving individuals and families managing food allergies and celiac disease, though each product represents a distinct content delivery format rather than a modular platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Allergic Living Website
- Allergic Living E-Magazines
- Allergic Living E-Newsletters
Companies that use Allergic Living
Customer profileSegments4 records
Ideal customer profiles3 records
Allergic Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allergic Living partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Allergic Living competitors and assessment
Company assessmentBroad incumbents
- Healthline: Healthline is a major consumer health information publisher that covers food allergies, celiac disease, and asthma within a much broader health content portfolio. It competes with Allergic Living for organic search traffic and advertiser dollars in the same allergy and celiac subject areas, but at significantly greater scale.
- Everyday Health: Everyday Health is a large digital health media company covering allergies, asthma, celiac, and related lifestyle topics. It overlaps with Allergic Living's subject matter and advertising inventory, but operates a much broader content portfolio across many health conditions.
- Verywell Health: Verywell Health is a generalist health publisher covering food allergies, asthma, and celiac disease with medically-reviewed content. It competes with Allergic Living for SEO traffic and advertising revenue in overlapping subject areas, but does not focus specifically on the food allergy community.
- Parents.com: Parents.com is a large parenting media brand covering child health, including food allergies, school safety, and recipes. It competes with Allergic Living's parenting and managing-allergies content for the same parent audience, but as part of a broader parenting portfolio.
- WebMD: WebMD is one of the largest consumer health information platforms in the US and covers allergy, asthma, and celiac conditions. It is a broad incumbent that competes with Allergic Living for both reader attention and pharmaceutical/OTC advertising budgets, though it does not specialize in the food allergy community.
Direct peers
- Kids With Food Allergies: Kids With Food Allergies is a digital community and resource site for parents of children with food allergies, offering recipes, advocacy, and educational content. It directly overlaps with Allergic Living's parenting and school safety content targeting families.
- FARE (Food Allergy Research & Education): FARE is the leading US nonprofit organization focused on food allergy advocacy, research, and education. It publishes news, research updates, and patient resources that directly compete with Allergic Living's editorial content in the food allergy vertical.
- SnackSafely.com: SnackSafely.com is a niche publisher focused on food allergy news, allergen avoidance guides, and product recalls. It directly overlaps with Allergic Living's editorial focus on food allergies, allergen labeling, and recall alerts for the same consumer audience.
- Beyond Celiac: Beyond Celiac is a celiac-focused nonprofit that publishes news, research updates, and lifestyle resources for the gluten-free community. It is a direct editorial peer of Allergic Living's celiac section and overlaps significantly in audience.
Emerging players
- The Mighty: The Mighty is a digital health community and content platform covering chronic conditions, mental health, and disability, including food allergies. It overlaps with Allergic Living's personal stories and community-driven content model, though its scope is much broader across health conditions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Allergic Living social profiles
Digital presenceAllergic Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allergic Living leadership team
Management profileNumber of profiles
Profiles1 record
Allergic Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allergic Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allergic Living
What does Allergic Living do?
Allergic Living operates a digital media platform that delivers authoritative news, expert Q&A, recipes, and educational resources focused on food allergies, celiac disease, and asthma. The company monetizes through advertising across its website, free e-newsletters distributed 10 times per year, and paid digital e-magazines and specialty guides such as the Food Allergy Anxiety Guide.
Is Allergic Living a public or private company?
Allergic Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allergic Living founded?
Allergic Living was founded in 2018. It employs 11 to 50 people.
Where is Allergic Living based?
Allergic Living is headquartered in Niagara Falls, United States, in the North America region.
How does Allergic Living make money?
Three revenue lines are on record. E-Magazine Subscriptions and Digital Products are the primary driver. The others are advertising and Sponsorship and free Newsletter with Premium Offerings.
Who are Allergic Living's main competitors?
Broad incumbents on record are Healthline, Everyday Health, Verywell Health, Parents.com and WebMD. Direct peers are Kids With Food Allergies, FARE (Food Allergy Research & Education), SnackSafely.com and Beyond Celiac. The Mighty is listed as an emerging player.
Does Allergic Living have an API?
No public API is recorded for Allergic Living.