Cedar Rapids Area Association of Realtors

Name

Cedar Rapids Area Association of Realtors

Legal name

Cedar Rapids Area Association of Realtors

Website

https://crrealtors.org

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Professional Association

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Real estate association
• MLS access services
• REALTOR membership
• Professional development
• Continuing education

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual office membership fees of $750 for brokerages. Individual REALTOR membership fees are billed monthly as service dues. The association also accepts primary and secondary members from member offices.
2. MLS Participation Fees: Monthly service dues billed to individual accounts for MLS access. Available to those already participating in another MLS.
3. Affiliate Membership: Annual fees for organizations providing industry-related services such as financial institutions, home/pest inspectors, and other real estate related businesses. MLS access is not included for affiliate members.
4. Event Fees: Some events charge fees such as $25 for Real Estate Today Show Breakfast, $20 for RPAC Trivia Giveaway, and $60 for Annual Golf Outing. New Member Orientation is free. Free Law Update and Ethics courses are offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CRAAR is a nonprofit professional trade association serving real estate agents and brokerages in the Cedar Rapids, Iowa metro (Linn-Benton County) area. It provides member-only access to a regional Multiple Listing Service (MLS), continuing education and Code of Ethics training, electronic lockbox (SentriLock) services, market statistics, and advocacy on real estate issues for its 1,100+ REALTOR members across 40+ local brokerages.

Product overview

Cedar Rapids Area Association of REALTORS operates as a professional trade association offering a bundled suite of services to its 1,100+ REALTOR members. The core offering is the Multiple Listing Service (MLS) providing property listing database access and syndication. Supporting services include a Member Directory for finding qualified professionals, Continuing Education programs for license renewal and professional development, and Events/Networking opportunities including PAC fundraising, social events, and the annual Scholarship program. The association also provides access to Home Sales Reports with historical market data and Code of Ethics training. All services are provided exclusively to REALTOR members who belong to the National Association of REALTORS and subscribe to the Code of Ethics.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiple Listing Service (MLS)

Quantifiable outcome

• 84% of home buyers would use the same REALTOR® again
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Iowa Association of REALTORS®coreStrategic or Co-development PartnerState-level professional association for real estate licensees. All CRAAR members automatically belong to the Iowa Association of REALTORS® as part of their membership in the three-tier REALTOR organization (Local Board, State Association, National Association).
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational professional association with over 800,000 members. CRAAR is affiliated through the three-tier membership structure. NAR provides resources, research, professional development content, and advocacy at the federal level.
• CRAAR ScholarshipminorOthers501(c)(3) scholarship organization administered by the association. Awarded 52 scholarships this year to local students pursuing higher education in Iowa. Managed by the Scholarship Committee.
• Certified Languages International / Iowa International CenterminorOthersTranslation and interpretation services for members and clients, displayed on the association's website as a resource for serving diverse populations.
• Habitat for HumanityminorOthersThe Habitat for Humanity Committee organizes fundraisers for Cedar Valley Habitat for Humanity, including events throughout the year and volunteer days on build sites. Hosts the annual 'Bags for a Build Tournament'.
• American Red CrossminorOthersCRAAR hosts periodic blood drives with the American Red Cross, offering members opportunities to give back to the community.
• Clareity (MLS System Provider)coreTechnology or IntegrationProvider of the Cedar Rapids MLS System platform. Members access the MLS through cdr.clareity.net. Clareity provides the web application infrastructure for real estate listings and transaction management.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bright MLS: One of the largest regional MLS operators in the U.S., serving the Mid-Atlantic region. Comparable as a regional MLS infrastructure provider, though at significantly larger scale than CRAAR's Cedar Rapids MLS.
• Heartland MLS: A regional MLS operator serving Kansas and Missouri real estate professionals with a Clareity-platform-based MLS comparable to CRAAR's Cedar Rapids MLS. Directly comparable MLS technology and listing services model.
• Des Moines Area Association of REALTORS: Another Iowa-based local REALTOR association serving the Des Moines metro area with the same membership, MLS, education, and advocacy model as CRAAR. Directly comparable in structure, services, and target market of licensed real estate professionals.
• Stellar MLS: A regional MLS serving real estate professionals across Florida and surrounding states. Comparable as an MLS technology and data services provider serving multiple local REALTOR associations.
• Midwest Real Estate Data LLC: A regional MLS serving real estate professionals in the Chicago metro and broader Midwest. Operates a comparable MLS technology platform and member services model for licensed real estate practitioners.
• Minneapolis Area Association of REALTORS: A Midwest metro-area REALTOR association operating the same membership, MLS, and professional development model for the Minneapolis-St. Paul real estate market. Comparable in offering structure though serving a larger geographic market.
• Iowa Association of REALTORS: The state-level REALTOR association to which all CRAAR members automatically belong through the three-tier NAR federation. Operates a similar membership, advocacy, and education model for Iowa real estate professionals statewide.

Others

• Zillow Group: A national consumer-facing real estate platform that provides listing exposure, market data, and agent-matching services. Increasingly competes with traditional MLS functions and member-directory services that CRAAR offers to members.
• Realtor.com: The official NAR-affiliated consumer real estate portal operated by Move, Inc. Provides listing visibility and agent discovery services that overlap with MLS and member-directory functions, representing both an NAR partner and a potential competitive channel.

Broad incumbents

• National Association of REALTORS: The national umbrella organization for the REALTOR® brand and Code of Ethics, with over 800,000 members. CRAAR operates as a local board within the NAR federation and inherits the REALTOR® trademark and advocacy infrastructure from this much larger organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CRIARealtors
• Facebookfacebook.com/craarealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedar Rapids Area Association of Realtors