Iowa Association of Realtors

What Iowa Association of Realtors does

Iowa Association of REALTORS (IAR), doing business as Iowa REALTORS®, is a private nonprofit professional trade association founded in 1949 and headquartered at 5950 Village View Drive, Suite 100, West Des Moines, Iowa. It is the largest real-estate professional organization in the state, serving over 8,200 members and affiliates — primarily Iowa brokers and licensed agents, plus real-estate-related affiliate companies and out-of-state or MLS-only members — and is the exclusive Iowa state-level affiliate of the National Association of REALTORS (NAR). The association delivers its value proposition through a portfolio of programs: standardized MLS access, a continuously updated forms library (Buyer Agreement, Listing Agreement, Purchase Agreement, Broker-to-Broker Compensation) distributed via Form Simplicity and Remine, an in-house legal department with a broker hotline, the Iowa REALTORS® School for licensing and continuing education (delivered in-person and through the new Resmarts online platform launching June 30, 2026), monthly Housing Trends Reports produced from aggregated local MLS data via ShowingTime, RPAC political advocacy, REALTOR® Safety and DEI programs, a Leadership Institute, and a scholarship foundation. Distribution is multi-channel: direct phone/online enrollment, a self-serve member portal, a network of local REALTOR® boards across Iowa (Cedar Rapids, Des Moines, East Central Iowa, Northwest Iowa, etc.), and annual events including Capitol Conference, Summer Meetings, and the Annual Convention. Revenue is generated primarily from recurring annual membership dues, supplemented by education and licensing course fees, member insurance and discount referral programs, and event-related income; specific pricing and revenue figures are not publicly disclosed. IAR has actively shaped Iowa real-estate policy, securing bipartisan legislative wins in 2024 (Real Estate Transparency Act SF2291, Real Estate Wholesaling Consumer Protection Act HF2394) and 2026 (HOA Transparency and Home Inspection Reform SF2448, ADU clarification SF2629), and has deepened coalition partnerships with AARP, the Iowa Home Builders Association, and the Iowa Apartment Association.

Name

Iowa Association of Realtors

Legal name

Iowa Association of REALTORS

Website

https://iowarealtors.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Iowa Association of REALTORS is a 1949-founded nonprofit professional association representing over 8,200 Iowa real-estate brokers, agents, and affiliates as the state-level affiliate of the National Association of REALTORS, providing MLS access, standardized forms, legal resources, education, and legislative advocacy.

Ownership category

akta.pro rank

Product category

Real Estate Professional Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Membership Organizations (8600)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate professional association
• Membership organization services
• Real estate education
• Multiple listing service
• Real estate advocacy

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership Dues: Iowa REALTORS® generates primary revenue through annual membership dues from REALTOR® members (Iowa brokers and licensed agents), affiliate members (real-estate-related companies), and secondary/MLS-only members. Members pay dues to access benefits including MLS, forms, legal resources, education, and advocacy.
2. Education & Licensing Courses: Revenue generated from in-person and online continuing education courses, pre-license, pre-broker, ethics, law update, elective, and designation/certification programs offered through Iowa REALTORS® School.
3. Member Discounts & Insurance: The association negotiates group discount programs and insurance offerings for members, which may generate referral or administrative revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Iowa REALTORS® is a private nonprofit professional trade association serving Iowa real estate brokers, agents, and affiliate companies. It delivers membership-based benefits including MLS listing access, a continuously updated standardized forms library (Form Simplicity/Remine), a legal department with broker hotline, Iowa REALTORS® School for licensing and continuing education, monthly housing market reports, REALTOR® Safety and DEI programming, and political advocacy via RPAC at the state legislature.

Product overview

Iowa REALTORS® is a professional association offering a comprehensive platform of products and services for real estate professionals in Iowa. The core offering centers on membership providing access to MLS listing services, legal resources, forms library, education programs, and advocacy. Key products include Iowa REALTORS® School for licensing and continuing education, a comprehensive Forms Library (including Buyer Agreement, Listing Agreement, Purchase Agreement) updated for NAR settlement compliance, monthly Housing Statistics reports, Member Directory, RPAC political advocacy, REALTOR® Safety program, DEI programming, Leadership Institute, Scholarship Foundation, and member discount programs. The association represents over 8,200 members and releases monthly Housing Trends Reports tracking Iowa's real estate market.

Differentiator

Problem solved

Functional benefit

Products and services

• Iowa REALTORS® Membership Core membership program providing resources, MLS access, legal resources, forms, education, and advocacy for Iowa real estate professionals. Includes REALTOR® Membership for Iowa brokers and licensed agents, Affiliate Membership for real-estate-related companies, and Secondary/MLS-Only Membership for out-of-state agents.
• Iowa REALTORS® School Real estate education platform offering pre-license, pre-broker, continuing education, ethics, law update, elective, and designation/certification programs in classroom and online (Resmarts) formats.
• MLS (Multiple Listing Service)
• Legal Resources & Broker Hotline Legal department offering guidance on Iowa real estate laws and regulations, including a broker legal hotline for member questions and risk mitigation support.
• Forms Library Comprehensive library of standardized real estate forms including Buyer Agreement, Listing Agreement, Agency Disclosure, Purchase Agreement, Broker to Broker Compensation, and amendments, updated for NAR settlement and Iowa state law compliance.
• Housing Statistics & Market Reports Monthly and annual housing market statistics reports tracking listings, sales, pending sales, inventory, days on market, and median prices for single-family homes, townhouses, and condos across Iowa.
• Find a REALTOR® Member Directory Online directory service allowing consumers to find licensed REALTOR® members across Iowa by location or specialization.
• RPAC (REALTOR® Political Advocacy) Political advocacy program supporting legislative initiatives that benefit real estate professionals and property owners at state and federal levels.
• Events & Conventions Annual association events including Capitol Conference, Summer Meetings, and Annual Convention providing networking, education, and advocacy engagement opportunities for members.
• Member Discounts & Insurance Program Member benefit program offering negotiated group discounts on products and services and group insurance offerings for Iowa REALTORS® members.

Quantifiable outcome

• Over 8,200 members and affiliates served across Iowa
• +3 more outcomes

Named customers5 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and notable.

• Local REALTOR® Boards (e.g., Cedar Rapids Area Association of REALTORS®, Des Moines Area Association of REALTORS®, etc.)coreChannel Partner/ Reseller/ DistributorIowa REALTORS® partners with local REALTOR® boards across the state to serve members at the local level. Local boards such as Cedar Rapids Area Association of REALTORS®, Des Moines Area Association of REALTORS®, East Central Iowa Association of REALTORS®, and others serve as the front-line membership and professional development touchpoints for Iowa real estate licensees.
• REALTORS® Relief FoundationcoreStrategic or Co-development PartnerThe REALTORS® Relief Foundation awarded Iowa REALTORS® three grants totaling $900,000 to assist Iowans displaced by severe storms, flooding, and tornadoes in 2024. Displaced households can receive up to $2,500 in relief grants per household through this partnership.
• AARP (Coalition Partner for ADU Legislation)notableStrategic or Co-development PartnerIowa REALTORS® was part of a broad coalition led by AARP to pass bipartisan legislation (SF592) promoting the construction of ADUs (Accessory Dwelling Units) throughout Iowa, providing additional affordable and attainable housing solutions.
• Iowa Home Builders Association (Coalition Partner for Stormwater Legislation)notableStrategic or Co-development PartnerIAR worked closely with the Iowa Home Builders Association to pass SF455, prohibiting cities or counties from mandating stormwater and topsoil regulation beyond EPA, DNR, and General Permit No. 2 requirements, lowering development costs for more affordable housing.
• Iowa Apartment Association (Coalition Partner for Property Management Code)notableStrategic or Co-development PartnerIAR coordinated with the Iowa Apartment Association to pass HF2326, updating Iowa Code 543B to align property management practices with current industry standards and allowing non-licensed employees of real estate brokers to perform specified rental-related activities.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerIowa REALTORS® is the state-level affiliate of NAR. NAR membership provides the REALTOR® brand, national advocacy, standardized forms, research, and industry standards that IAR adapts for Iowa members. NAR's settlement and policy changes directly shape IAR's forms updates and compliance guidance.
• Form Simplicity & ReminecoreTechnology or IntegrationIowa REALTORS® distributes its forms library (Buyer Agreement, Listing Agreement, Agency Disclosure, etc.) through Form Simplicity and Remine platforms, providing members with digital access to standardized, compliance-updated real estate forms. Forms are regularly updated to reflect NAR settlement changes and Iowa state law.
• Multiple Listing Services (MLS) in IowacoreTechnology or IntegrationIAR aggregates housing market data from local participating MLS systems across Iowa to publish monthly Housing Trends Reports. The MLS provides members with listing data access and enables IAR's market analytics and reporting.
• ShowingTimenotableTechnology or IntegrationShowingTime provides housing market statistical reports and analytics used by IAR. Market Stats reports by county are available through ShowingTime's platform, tracking single-family homes and townhouse/condo data across Iowa.
• Iowa Legislature & Governor Kim ReynoldscoreOthersIowa REALTORS® advocates for real estate industry policy at the Iowa Legislature through RPAC and direct lobbying. The association worked with bipartisan legislators and Governor Kim Reynolds to pass priority legislation including the Real Estate Transparency Act (SF2291), Real Estate Wholesaling Consumer Protection Act (HF2394), SF455, HF2326, and HF2388 in 2024, with further wins in 2026.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Illinois REALTORS: Illinois REALTORS is a state-level NAR affiliate providing membership, education, legal resources, forms, and advocacy for Illinois brokers and agents. It operates the same professional association model as IAR, with a larger member base given Illinois' size.
• Kansas Association of REALTORS: Kansas Association of REALTORS is the state NAR affiliate providing parallel membership, education, MLS, legal, and advocacy services to Kansas real estate professionals. Structurally identical peer to IAR with similar scale and Midwestern geographic context.
• Nebraska REALTORS Association: Nebraska REALTORS Association is the Iowa-equivalent state NAR affiliate serving Nebraska real estate professionals with parallel membership, education, MLS access, and advocacy services. Comparable scope, headcount, and rural Midwestern market context.
• South Dakota Association of REALTORS: South Dakota Association of REALTORS is the state NAR affiliate serving South Dakota real estate professionals with parallel membership, education, and advocacy offerings. Operates as a similarly scaled state-level professional association in an adjacent geography to Iowa.
• Minnesota REALTORS: Minnesota REALTORS is the state-level NAR affiliate serving Minnesota real estate professionals with a comparable suite of membership, MLS, education, legal resources, and advocacy services. It is the closest functional peer to IAR given identical organizational structure and adjacent geography.
• Missouri REALTORS: Missouri REALTORS is the state-level NAR affiliate offering equivalent membership, education, legal, and advocacy services for Missouri real estate professionals. Comparable organizational structure and Midwestern market overlap with IAR's operations.
• Wisconsin REALTORS Association: Wisconsin REALTORS Association is a state-level NAR affiliate offering parallel membership, MLS, education, legal hotline, and legislative advocacy services. Its structure, product suite, and member base directly mirror IAR's operations in an adjacent Midwestern state.

Broad incumbents

• National Association of REALTORS (NAR): NAR is the national parent organization and direct strategic affiliate of IAR. NAR provides the REALTOR trademark, national advocacy, standardized forms, and policy framework that IAR localizes for Iowa, making NAR the most structurally connected peer despite operating at a national scale.

Emerging players

• Real Estate Educators Association (REEA): REEA is a national professional association focused specifically on real estate education, overlapping with IAR's Iowa REALTORS School business line. While not a state competitor, REEA represents an alternative professional development ecosystem for instructors in the same continuing education space IAR serves.

Others

• Council of MLS (Council of Multiple Listing Services): Council of MLS is a national industry organization supporting MLS providers and technology integration, overlapping with IAR's MLS aggregation and housing market data reporting activities. It is an adjacent ecosystem participant rather than a direct competitor, as IAR aggregates Iowa MLS data while Council of MLS serves the broader MLS technology community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iowarealtors
• LinkedInlinkedin.com/company/iowarealtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Iowa Association of Realtors