The Mountain Astrologer

What The Mountain Astrologer does

The Mountain Astrologer is an astrology magazine founded on November 24, 1987, originally as an 8-page typeset newsletter in Nederland, Colorado. It is currently published as an online multimedia magazine by The London School of Astrology from London, UK, following a June 2025 relaunch that transitioned the publication from a US-based print format to a UK-based digital format under new ownership. The publication is described as the Western World's most recognized and widely circulated astrology magazine, with a content archive spanning from 1987 to the present and digital back issues dating to 1997.

The company's core product is a quarterly digital subscription magazine (Issues 2-4 covering Oct-Dec 2025, Jan-Mar 2026, Apr-Jun 2026) featuring articles, videos, horoscopes, cartoons, and poems from named astrologers including Liz Greene, Steven Forrest, Frank Clifford, Brian Clark, and others. It operates on a freemium model: a free account provides access to the TMA Community Forum and a complimentary first issue, serving as the acquisition channel for paid subscriptions. Supplementary revenue is generated through Collector's Edition print copies (2-3 per year), distributed via Amazon marketplaces in the US, UK, Canada, and Australia, and through The Astrology Shop in London. The technology stack consists of a website platform (mountainastrologer.com), community forum, and blog CMS, with no AI/ML capabilities, API, or mobile app.

The customer base consists of astrology enthusiasts ranging from novice to expert, a horizontal persona segment interested in self-discovery, astrological techniques, research, mythology, and forecasts. The publication engages its audience through blog content marketing (78 archived pages dating to 2008), community forum interaction, and content featuring celebrity chart analyses. Revenue streams comprise digital subscriptions (recurring), Collector's Edition print sales (one-time), and the free community tier (zero direct revenue). The company is privately held with no disclosed funding rounds, 11-50 employees, and operations spanning North America, Europe, and Asia-Pacific via digital and marketplace channels.

Name

The Mountain Astrologer

Legal name

The Mountain Astrologer

Website

https://mountainastrologer.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mountain Astrologer is a long-running Western astrology magazine (founded 1987), relaunched in June 2025 as a multimedia digital subscription publication under The London School of Astrology, serving astrology enthusiasts from novice to expert through quarterly digital issues, free community forum access, and Collector's Edition print copies.

Ownership category

akta.pro rank

Product category

Astrology Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro primary industry

Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)

akta.pro secondary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

Keywords

• Astrology magazine
• Digital subscriptions
• Horoscope content
• Print publications
• Astrology publishing

Headquarters

HQ city

Cedar Ridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Subscription: Quarterly digital subscription model covering Issues 2-4 (Oct-Dec 2025, Jan-Mar 2026, Apr-Jun 2026). Subscribers receive articles and video content from prominent astrologers including Steven Forrest, Frank Clifford, Diana Collis, Pam Younghans, and others.
2. Collector's Edition Print Copies: Printed collector's editions (2-3 per year) sold directly through Amazon (US, UK, Canada, Australia customers) and The Astrology Shop in London. First Collector's Edition 'Nurturing Your Moon' features articles from Liz Greene, Marcia Ferreria, Brian Clark, Kira Sutherland, and other prominent astrologers.
3. Free Account/Trial: Free account provides automatic access to TMA Community Forum and the first issue (gift) featuring contributors like Brian Clark, Pam Gregory, Darby Costello, Steven Forrest, and others. This serves as acquisition/channel for paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The Mountain Astrologer is a multimedia astrology magazine publishing quarterly digital subscription issues (Issues 2–4 per year), a free first issue with community forum access, and printed Collector's Editions sold through Amazon and a London retail shop. Content features articles, columns, forecasts, videos, cartoons, and poems from prominent astrologers for readers ranging from novice to expert.

Product overview

The Mountain Astrologer is a multi-media astrology magazine portfolio consisting of a core online subscription publication (Issues 2-4), a free community membership tier with access to the first issue, printed collector's editions (2-3 per year), and a free blog archive. The relaunched 2025 edition operates on a subscription model delivering quarterly digital issues with articles, videos, and community forum access, supplemented by printed collectible editions sold through Amazon and retail stores.

Differentiator

Problem solved

Functional benefit

Products and services

• TMA Quarterly Magazine Subscription (Issues 2-4) Paid quarterly digital subscription delivering themed multimedia issues (articles, videos, cartoons, poems, forecasts) to astrology enthusiasts from novice to expert.
• Collector's Edition Print Copies Printed collector's editions (2-3 per year) with new articles sold through Amazon and The Astrology Shop in London, targeted at astrology readers who collect tangible magazine artifacts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• London School of AstrologycoreStrategic or Co-development Partner · 1 June 2025Since June 2025, The Mountain Astrologer is published as a multimedia magazine by The London School of Astrology from London, UK. This represents a significant institutional partnership for content development and distribution in the astrology education space.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Llewellyn Worldwide: Llewellyn is a long-established publisher of New Age, astrology, tarot, and spirituality books and almanacs. Comparable to TMA as a multi-decade publisher in the Western spirituality-and-astrology space with overlapping authors and reader demographics.

Emerging players

• The Astrology Podcast (Chris Brennan): The Astrology Podcast is a long-running educational astrology show with a paid membership tier offering bonus episodes and a chart-reading service. Comparable to TMA as a multimedia Western-astrology content property converting enthusiasts into paying members.
• Co-Star Astrology: Co-Star is a mobile-first personalized astrology app using NASA data and friend-network features. Comparable to TMA as a Western astrology product targeting millennials and Gen Z, though delivered as an app rather than an editorial magazine.
• Chani App: Chani is a Los Angeles-based astrology app and content platform offering daily horoscopes, birth charts, and audio meditations. Comparable to TMA as a digital-first Western astrology property targeting a similar enthusiast audience, but with a mobile-first and creator-led delivery model.
• Galaxy Wire (Galaxy Gazer / pattern-style astromedia): Galaxywire/Galaxy Media is a newer digital astrology publishing brand producing articles, newsletters, and social content for a Gen Z audience. Comparable to TMA as a digital astrology publication targeting the same enthusiast category via a modern content-led model.

Direct peers

• Tarot.com: Tarot.com is a consumer astrology and divination site offering horoscopes, tarot readings, and articles. Comparable to TMA as a Western divination/spirituality content destination with a freemium-and-subscription model aimed at enthusiasts.
• Astrology.com: Astrology.com is a leading consumer astrology content and horoscope platform offering daily/weekly forecasts, birth-chart reports, and articles. Comparable to TMA as a destination for Western astrology content with a similar enthusiast audience and freemium content model.
• Susan Miller's Astrology Zone: Astrology Zone is Susan Miller's flagship astrology site with monthly horoscopes, articles, and a premium subscription. Comparable to TMA as a personality-driven, subscription-supported astrology publication aimed at dedicated Western astrology readers.
• Cafe Astrology: Cafe Astrology is a free astrology content site founded in 2002 offering articles, forecasts, and birth-chart reports. Comparable to TMA as a Western-astrology-focused editorial site targeting the same enthusiast reader and sharing a content-driven, SEO-led GTM motion.
• Astrodienst (Astro.com): Astrodienst is a Switzerland-based astrology platform offering horoscopes, chart calculations, and subscription interpretation reports. Comparable to TMA as a long-established, content-rich Western astrology publication serving a global enthusiast base with a subscription revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mtnastrologer
• Facebookfacebook.com/mtnastrologermag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mountain Astrologer