Paymentshield
- Company typePrivate
- Founded1992
- HeadquartersSouthport, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Paymentshield does
Paymentshield Limited is a UK general insurance intermediary and Managing General Agent, founded in July 1992 by two mortgage advisers in Southport, England, and now operating as a subsidiary of the Markerstudy Group. The company distributes home, landlord, tenant, rent protection, mortgage protection and income protection products exclusively through a network of professional financial advisers, mortgage brokers, letting agents and fintech partners, deliberately avoiding price-comparison websites to ensure advised sales. Core product lines include Home Insurance, Landlord's Insurance, Tenant's Contents and Liability Insurance, Rent Protection, Mortgage Protection and Income Protection, with optional add-ons such as Home Emergency, Legal Expenses, Accidental Damage and Personal Possessions cover.
Paymentshield firmographics
Firmographics- Name
- Paymentshield
- Legal name
- Paymentshield Limited
- Website
- https://paymentshield.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Paymentshield industry classification
Industry- Product category
- General Insurance Distribution
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance Distribution & Premium Financing (FSAGALAF)
- akta.pro secondary industry
- Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK)
Keywords
Where Paymentshield is headquartered
LocationHeadquarters
- HQ city
- Southport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Paymentshield business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commission: Paymentshield acts as an intermediary/distributor earning commissions from insurance products sold through its partner network. Revenue comes from commissions paid by panel insurers including AXA, Covea, Allianz, Ageas, Tradex, Integra, Arkel, AmTrust, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mortgage Protection - typical cost example provided |
| Subscription | Monthly | Income Protection - typical cost example provided |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Paymentshield product offering
Product offeringCore offering
Paymentshield distributes a range of general insurance products — including home, landlord's, tenant's, mortgage protection, and income protection insurance — through a network of professional financial advisers, mortgage brokers, letting agents, and fintech partners, earning commissions from a panel of leading UK insurers such as AXA, Covea, Allianz, Ageas, Tradex, Integra, Arkel, AmTrust, Zurich, and RSA.
Product overview
Paymentshield is a UK general insurance provider offering a comprehensive portfolio of insurance products distributed through mortgage and financial advisers and directly to consumers. The core product line includes Home Insurance (buildings and contents), Landlord's Insurance, Rent Protection, Tenant's Contents Insurance, Tenant's Liability Insurance, Mortgage Protection, and Income Protection. These products are distributed via the proprietary Adviser Hub platform which provides quote, policy management, and business tracking tools. Optional add-on modules such as Home Emergency Cover, Legal Expenses Cover, Accidental Damage Cover, and Personal Possessions Cover allow customers to customize their coverage. The company operates as a Managing General Agent distributing across a panel of leading UK insurers including AXA, Covea, Allianz, AmTrust, Integra, Arkel, Ageas, Tradex, and Zurich. Paymentshield is authorized and regulated by the Financial Conduct Authority (FCA) and is part of the Markerstudy Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance Buildings and/or contents insurance providing protection against damage, theft, and unexpected events, offered in standard and Plus variants with flexible coverage limits up to £1,000,000 for buildings and £100,000 for contents. Designed for homeowners purchasing through professional advisers.
- Landlord's Insurance Specialist insurance for rental properties offering market-leading cover with optional extras to tailor protection for landlords' specific needs. Designed for private landlords and letting agents purchasing through the adviser channel.
- Rent Protection Insurance protecting landlords and letting agents against rental income loss if tenants fail to pay, including legal expenses cover for eviction proceedings. Designed for landlords and letting agents purchasing through professional advisers.
- Tenant's Contents Insurance Contents insurance designed for renters, providing protection for belongings and including tenant's liability cover as standard for accidental damage to landlord's property. Designed for tenants purchasing through letting agents and advisers.
- Tenant's Liability Insurance Insurance protecting tenants against accidental damage they may cause to their landlord's property. Designed for tenants purchasing through letting agents and advisers.
- Mortgage Protection Payment protection insurance covering mortgage repayments for up to 24 months in case of accident, sickness, or unemployment. Typical monthly cost example £5.05 per £100 of monthly benefit. Designed for mortgage borrowers purchasing through financial advisers.
- Income Protection Insurance providing up to 65% of monthly income (max £2,000) for up to 24 months if unable to work through accident, sickness, or unemployment. Typical monthly cost example £5.18 per £100 of monthly benefit. Not currently available to new customers. Designed for individual consumers purchasing protection cover.
- Adviser Hub Online quote and policy management platform for advisers providing access to Quick Quote tool, Defaqto compare functionality, Premium Flex, and business tracking features. Designed for financial advisers, mortgage brokers, letting agents, and fintech partners distributing Paymentshield products.
- My Paymentshield Online Customer Account Policyholder portal for managing policies, viewing documents, updating payment details, and accessing 24/7 webchat support. Designed for existing Paymentshield policyholders for self-service policy administration.
Quantifiable outcome
- 4.9/5 Trustpilot rating demonstrating high customer satisfaction
- +2 more outcomes
Companies that use Paymentshield
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Paymentshield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Paymentshield partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, key and strategic.
- AmTrust Specialty LimitedcoreNew partnership expanding Paymentshield's tenants' contents insurance panel alongside existing members Tradex and Allianz. The addition comes as other insurers retreat from the personal lines market, with Paymentshield aiming to strengthen competitive offerings to a broader range of tenants.
- AXAcorePart of Paymentshield's insurance panel providing home insurance products. AXA Group is trusted by millions of customers worldwide.
- CoveacoreInsurance panel partner offering market-leading levels of customer service for home insurance products.
- AllianzcoreInsurance panel partner - one of the world's leading insurers and asset managers. Also provides tenants' contents insurance through the panel.
- Tradex Insurance Company PLCcoreUK-based General Insurer that underwrites commercial and personal lines insurance products. Partner on tenants' contents insurance panel.
- AgeascoreWell-established provider of personal insurance across car, home, pet, van, and business insurance. Part of the insurance panel.
- Integra Insurance Solutions LtdcoreExperts in home insurance. Part of the insurance panel with capacity provider Accredited Insurance (Europe) Ltd.
- ArkelcoreBuilt on wealth of insurance experience to provide robust and sustainable underwriting solutions. New underwriter joining the landlord insurance panel.
- ZurichcorePart of the insurance panel offering home insurance products.
- Royal & Sun Alliance (RSA)corePart of the insurance panel for home insurance products.
- GoodlordkeyReferencing firm Goodlord signed a partnership agreement for a further five years following a successful partnership with Paymentshield. Represents a key strategic relationship in the lettings market.
- LV= General Insurance (LV= GI)strategicPaymentshield partnered with LV= GI for Intermediaries and Ceta to launch the 'GI Collective' initiative - a new industry initiative.
- CetastrategicPartner with Paymentshield and LV= GI to launch the 'GI Collective' initiative - a new industry initiative.
- DefaqtocoreUK's leading independent financial research company partnered to provide 5 Star rated Home Insurance and comparison tools for customers and advisers.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Paymentshield competitors and assessment
Company assessmentBroad incumbents
- LV= General Insurance: UK general insurer distributing through intermediaries, including as a Paymentshield panel partner. Comparable in offering home and personal lines cover via UK advisers, but operates as a carrier rather than a pure intermediary.
- Aviva UK: Major UK general insurer with substantial broker and adviser distribution of home, landlord, and protection cover. Comparable as a UK personal lines provider and a current panel partner dynamic, but at vastly greater scale.
- Direct Line Group: Large UK personal lines insurer operating through direct, brand-led, and broker channels. Comparable as a UK home and personal lines player, but with a primarily direct distribution model that contrasts with Paymentshield's adviser-only approach.
- Ardonagh Group: One of the UK's largest insurance broker groups with significant personal lines presence. Comparable as a broad UK insurance intermediary, but with a much wider portfolio spanning specialty, commercial, and advisory services.
Direct peers
- Homeprotect: UK specialist home and landlord insurance provider that distributes exclusively through mortgage brokers and intermediaries. Highly comparable in product mix, customer segment, and adviser-led distribution model, though with a narrower product set.
- PIB Group: UK insurance broker group distributing personal and commercial lines through advisers. Comparable in intermediated distribution model and UK personal lines focus.
- Swinton Group: Long-established UK insurance broker chain distributing home, landlord, and commercial cover through a branch and adviser network. Comparable in intermediated general insurance distribution, though with more consumer-facing and commercial breadth.
- Simple Landlords Insurance: UK specialist landlord and tenant insurance provider selling primarily through letting agents and mortgage brokers. Direct overlap with Paymentshield's landlord and tenant product lines and channel structure.
- Towergate Insurance: UK insurance broker and intermediary group providing personal and commercial lines through a broker network. Comparable as a UK intermediated general insurance distributor, though Towergate skews more toward commercial lines.
- BGL Group: Large UK personal lines insurance group owning brands like Junction, BeagleStreet, and compare the market. Comparable in intermediated general insurance distribution and home/landlord/tenant cover, but with a more diversified model including direct and aggregator channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Paymentshield social profiles
Digital presencePaymentshield compliance and trust
Trust signalCompliance1 record
Paymentshield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paymentshield leadership team
Management profileNumber of profiles
Profiles5 records
Paymentshield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paymentshield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paymentshield
What does Paymentshield do?
Paymentshield distributes a range of general insurance products — including home, landlord's, tenant's, mortgage protection, and income protection insurance — through a network of professional financial advisers, mortgage brokers, letting agents, and fintech partners, earning commissions from a panel of leading UK insurers such as AXA, Covea, Allianz, Ageas, Tradex, Integra, Arkel, AmTrust, Zurich, and RSA.
Is Paymentshield a public or private company?
Paymentshield is a private company. It is classified as corporate owned and is currently operating.
When was Paymentshield founded?
Paymentshield was founded in 1992. It employs 251 to 500 people.
Where is Paymentshield based?
Paymentshield is headquartered in Southport, United Kingdom, in the Europe region.
How does Paymentshield make money?
One revenue line is on record: insurance Commission.
Who are Paymentshield's main competitors?
Broad incumbents on record are LV= General Insurance, Aviva UK, Direct Line Group and Ardonagh Group. Direct peers are Homeprotect, PIB Group, Swinton Group, Simple Landlords Insurance, Towergate Insurance and BGL Group.
Does Paymentshield have an API?
No public API is recorded for Paymentshield.
What industry is Paymentshield in?
Paymentshield's product category is General Insurance Distribution. Its primary akta.pro industry code is FSAGALAF, Embedded Insurance Distribution & Premium Financing, with a secondary code of FSAEAMAK, Fintech & Payments Partner / ISO Referral Networks. Its NAICS code is 5242 and its SIC code is 6411.