Oxymoron

What Oxymoron does

Oxymoron Sp. z o.o. is a private creative agency (Agencja Kreatywna) founded in 2014 and headquartered at ul. Piotrkowska 147/6, Łódź, Poland. The firm operates with 11–50 employees under CEO Igor Hanke on a bootstrapped, founder-led basis with no disclosed external investors, parent company, or institutional shareholders. Its service portfolio is organized into three pillars — Websites (design, development, UX/UI, CMS implementation, SEO), Advertising Campaigns (digital, OOH, employer branding, guerrilla and ambient), and Marketing Services (social media, content marketing, email marketing, lead generation, events) — packaged into three segment offers for Startups, SMEs, and Corpo (Corporate). Markets served span Central Europe, Scandinavia, North America, and Global.

Name

Oxymoron

Legal name

Oxymoron Sp. z o.o.

Website

https://oxymoronagency.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative & Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI)

Keywords

• Creative agency services
• Digital marketing campaigns
• Brand identity design
• Website development
• Social media management

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Oxymoron generates revenue through providing creative and marketing services to businesses including digital campaigns, UX/UI design, social media management, employer branding, web development, and event organization. Services are tailored to startups, SMEs, and enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Oxymoron is a creative agency that designs and delivers marketing, branding, and digital services for businesses. Its offerings span website design and development (including UX/UI, CMS implementation, and SEO), advertising campaigns (digital, social media, OOH, employer branding, guerrilla, ambient, events), and ongoing marketing services (social media management, content creation, lead generation, email marketing, graphic design, and marketing strategy). Services are packaged for three client segments: startups, SMEs, and large corporate clients.

Product overview

Oxymoron is a creative agency (Agencja Kreatywna) that does not operate a unified software product or platform, but rather offers a structured portfolio of marketing, design, and digital services organized into three main service pillars: (1) Websites — covering Strony internetowe, Projektowanie landing page'y, Projektowanie stron internetowych, Projektowanie interfejsu UI, Audyt UX, Badania UX, Makiety UX, Testowanie stron www, Wdrożenie systemu CMS, Optymalizacja SEO, Optymalizacja prędkości ładowania, and Projektowanie systemów SaaS / Audyt systemów SaaS / Optymalizacja systemów SaaS; (2) Advertising Campaigns — covering Kampanie reklamowe, Kampanie reklamowe (SMEs), Kampania digital, Kampania social media, Kampanie OOH, Kampania employer branding, Key Visual, Projekt brandingu, Ambient marketing, Guerilla marketing, Aktywacje marketingowe, and Realizacja eventów; and (3) Marketing Services — covering Obsługa marketingowa, Obsługa social media, Strategia marketingowa, Projektowanie graficzne, Email marketing, Pozyskiwanie leadów sprzedażowych, Pozyskiwanie zapisów na newsletter, Opracowanie lead magnet, Reklama usługi/produktu/wydarzenia, and Optymalizacja sprzedaży w internecie. These services are offered to three client segments: Startups, SMEs, and Corpo. Notable client projects documented on the website include Binance (lead gen / Tinder campaign), Nordea (employer branding — won 4 EBEA Awards), Speak_ (AI-powered recruitment UX/UI), and Mitsubishi Motors Poland (social media and website). The agency operates from Łódź, Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Strony internetowe (Websites) Design, development, and implementation of websites, landing pages, and campaign pages, including UX audits, CMS implementation, and SEO optimization. Services include UX research, prototyping, graphic design, content creation, coding, and testing, delivered to businesses seeking web-based marketing assets.
• Kampanie reklamowe (Advertising Campaigns) Digital and out-of-home (OOH) advertising campaign services including creative concept development, employer branding, key visual design, landing page creation, lead generation, ambient marketing, and guerrilla marketing for startups, SMEs, and corporate clients.
• Obsługa marketingowa (Marketing Services) Ongoing marketing support including social media management and content creation, graphic design, digital and social media campaigns, out-of-home advertising, event execution, marketing activations, online sales optimization, lead generation, newsletter acquisition, and email marketing.
• Startups Segment Package Service package targeting startups, offering brand positioning, communication strategy, pitch decks, investor decks, UX design, UI design, customer journey mapping, and web design to prepare for key development milestones and funding rounds.
• SMEs Segment Package Service package for small and medium enterprises covering analytics, lead generation, marketing automation, and digital campaigns, designed for entrepreneur-led businesses needing clear communication and efficient processes.
• Corpo (Corporate Segment Package) Service package for large companies offering creative concepts, employer branding, digital campaigns, social media management, content marketing, and video and motion design, balancing global corporate policies with local market nuances.

Quantifiable outcome

• First campaign in EBEA Awards history to win 4 awards in the most important categories

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Astara GroupminorStrategic or Co-development PartnerMitsubishi Motors operates in Poland under the Astara group. Oxymoron provides social media management, content marketing, and website support for Mitsubishi Motors Poland.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wieden+Kennedy: Privately held independent creative agency with a global footprint and award-winning brand campaigns. Closely comparable to Oxymoron in business model (independently owned, creative-led) though larger in scale.
• 72andSunny: Independent creative agency known for culturally-led, unconventional brand work. Comparable in positioning to Oxymoron's 'unconventional' creative voice and full-funnel campaign delivery.
• Anomaly: Independent creative agency operating globally across advertising, brand strategy, and design — similar mid-sized, multi-disciplinary services model to Oxymoron. Direct competitor for enterprise creative mandates.
• Droga5: Creative agency now part of Accenture Song, originally an independent known for breakthrough campaigns. Comparable creative DNA and brand-building capability to Oxymoron.
• Mother: Independent creative agency network (London, NYC, LA) with a reputation for unconventional brand work. Comparable strategic-creative offering and target enterprise brand clients.

Broad incumbents

• Ogilvy: Global advertising and PR network with deep creative, brand strategy, and digital capabilities. Competes for the same enterprise marketing budgets as Oxymoron across multiple service lines.
• BBDO: Global creative advertising network producing brand campaigns for major enterprise clients. Competes with Oxymoron in the creative campaign and employer branding space.
• Dentsu Creative: Global creative arm of Dentsu, offering integrated brand, digital, and experience design services. Broad incumbent with overlapping capabilities in digital campaigns and employer branding.
• Publicis: Global advertising holding company offering creative, media, digital, and commerce services. Overlaps with Oxymoron's strategy-to-execution offering but at vastly greater scale, making it a broad incumbent competitor.
• Leo Burnett: Global creative agency network within Publicis Groupe, focused on brand-building and creative campaigns for large enterprise clients. Direct competitor on big-ticket global brand work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oxymoronagency
• LinkedInlinkedin.com/company/oxymoronagency
• Instagraminstagram.com/oxymoronagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxymoron