Rhythm and Alps
Rhythm and Alps operates an annual two-day New Year's Eve music and camping festival in Cardrona Valley, Wānaka, New Zealand, serving adults aged 18+ with tiered general admission tickets, multi-tier camping and glamping upgrades, VIP experiences, and on-site bar and food services.
- Company typePrivate
- Founded2011
- HeadquartersWanaka, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rhythm and Alps does
Rhythm and Alps (legally Rhythm & Alps Limited) is a New Zealand private company that operates an annual two-day New Year's Eve music and camping festival held at Robrosa Station in the Cardrona Valley near Wānaka. Founded in 2011 and operating with 11-50 employees, the company produces a multi-stage festival — five stages including the Alpine Arena (main stage), Jeff / The Doof Cave (underground bass), Log Cabin (intimate venue), and the Red Bull Eclipse Stage (sunrise sets) — featuring over 50 international and local acts each year. The product is sold exclusively through the Flicket ticketing platform under personalized, name-matched e-tickets to prevent scalping, with tiered release pricing across general admission (2-day or single-day), camping add-ons (Valley Camp, Peak Camp, Glamptopia glamping with pre-pitched Bell Tents or Teepees, and Roadie Camp for campervans), VIP upgrades, and a separate Day Tripper ticket for non-camping attendees. On-site operations are fully cashless, accepting credit/debit cards and contactless payments (Apple Pay, Google Pay) with no RFID wristbands, and include licensed bar operations and a vendor village that captures ancillary food and beverage revenue. Transport to the venue is supported through a partnership with Yello! Buses servicing Queenstown, Wānaka, and surrounding areas.
The business model is event-driven and transactional: revenue is generated per attendee through one-time ticket and add-on purchases, with on-site bar and vendor fees contributing supplementary income. Marketing is conducted primarily through Instagram (@rhythmandalps), email newsletter subscriptions, and media partnerships (notably ZM Radio), with a tiered ticket release strategy creating urgency and rewarding early purchasers. The customer base is B2C and horizontal, segmented into music festival attendees (R18, ID-verified), day-trippers, campers, and VIP experience seekers, with no enterprise accounts or B2B revenue streams disclosed. The company has registered its "Rhythm and Alps" and "R&A" trademarks and holds harm-reduction partnerships with Know Your Stuff NZ and High Alert, reflecting operational compliance for a licensed New Year's festival environment.
Rhythm and Alps firmographics
Firmographics- Name
- Rhythm and Alps
- Legal name
- Rhythm & Alps Limited
- Website
- https://rhythmandalps.co.nz
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rhythm and Alps operates an annual two-day New Year's Eve music and camping festival in Cardrona Valley, Wānaka, New Zealand, serving adults aged 18+ with tiered general admission tickets, multi-tier camping and glamping upgrades, VIP experiences, and on-site bar and food services.
- Ownership category
- akta.pro rank
Rhythm and Alps industry classification
Industry- Product category
- Live Music Festival Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industries
- Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)
Keywords
Where Rhythm and Alps is headquartered
LocationHeadquarters
- HQ city
- Wanaka
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Rhythm and Alps business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- General Admission Tickets: Core revenue from tiered General Admission tickets for 2-day and single-day entry (December 30-31). Tiered release system rewards early purchasers with lower prices.
- Camping Add-ons: Revenue from camping passes including 2-Day and Single Day options, with upgrades to Peak Camp, Glamptopia (Bell Tents, Teepees), and Roadie Camp for campervans.
- VIP Upgrades: Premium experience add-ons providing exclusive access to VIP area with dedicated bar, stage views, private toilets, and phone charging facilities.
- On-site Bar and Food Sales: Licensed festival with bar operations and vendor village offering food and beverage options. No BYO alcohol policy drives on-site sales.
- Vendor Village Revenue: Revenue from food, retail, and service vendors operating at the festival site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | General Admission - 2-Day Pass (30/31 Dec) |
| Subscription | Pay-as-you-go | General Admission - Single Day (30 Dec) |
| Subscription | Pay-as-you-go | General Admission - Single Day (31 Dec) |
| Subscription | Pay-as-you-go | Camping Pass Add-ons |
| Subscription | Pay-as-you-go | Campervan Upgrade |
| Subscription | Pay-as-you-go | Glamping Packages (Bell Tents, Teepees) |
| Subscription | Pay-as-you-go | VIP Upgrade |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rhythm and Alps product offering
Product offeringCore offering
Rhythm and Alps operates an annual two-day New Year's Eve music and camping festival (December 30-31) at Robrosa Station, Cardrona Valley, Wānaka, New Zealand, featuring 50+ international and local acts across five stages. Revenue is generated through tiered General Admission tickets (2-Day and Single Day) plus optional add-ons including multiple camping tiers, premium glamping (Bell Tents and Teepees), Roadie Camp for campervans, VIP upgrades, and on-site licensed bar and vendor village sales. Ticketing is operated exclusively through the Flicket platform with personalized name-matched e-tickets, and on-site transactions are cashless.
Product overview
Rhythm and Alps is a New Year's Eve music festival held annually at Cardrona Valley, Wānaka, New Zealand. The core product is General Admission festival tickets providing access to the event across multiple stages featuring over 50 international and local acts. The company operates on a ticket-plus-add-ons model where attendees purchase base GA tickets and can add camping experiences (Valley Camp, Peak Camp, Glamptopia glamping with Bell Tents or Teepees, and Roadie Camp for campervans), VIP upgrades for premium viewing and amenities, and day-tripper single-day options. The festival features four distinct stage experiences: the main Alpine Arena for headline acts, Jeff (Doof Cave) for underground bass music, the intimate Log Cabin, and the Red Bull Eclipse Stage for sunrise sets. On-site amenities include licensed bars and a vendor village with food options. Transport partnerships with Yello! Buses service Queenstown and Wānaka.
Differentiator
Problem solved
Functional benefit
Products and services
- General Admission Tickets Tiered entry tickets providing access to the multi-day New Year's Eve music festival at Cardrona Valley, Wānaka. Available as a 2-Day Pass covering December 30-31, or Single Day tickets for December 30 or December 31. All tickets are personalized e-tickets that must match the attendee's photo ID (NZ Driver's Licence, HANZ 18+ Card, or Passport) at the gate. Sold exclusively through the Flicket platform.
- Valley Camp Camping General on-site camping area at the festival with access to a camp bar, toilets, shower blocks, food vendors, shaded seating, and a camp store. Available as a 2-Day camping pass (nights of December 30 and 31) or a Single Day camping pass (December 31 only). Requires a corresponding General Admission ticket.
- Peak Camp Premium camping experience located closer to the festival entrance, with private toilets, showers, and a chill-zone. Includes an option to add a Pre-Pitched Tent Package. Requires a General Admission ticket and a camping pass per person.
- Glamptopia Bell Tents Pre-pitched four-person glamping bell tents with real mattresses, duvets, linen, LED lighting, and private bathroom facilities. Requires a General Admission ticket and a 2-Day Camping pass per person.
- Glamptopia Teepees
- Roadie Camp (Campervan)
- VIP Experience
- Day Tripper Tickets
- Bars & Vendor Village
Companies that use Rhythm and Alps
Customer profileSegments4 records
Ideal customer profiles4 records
Rhythm and Alps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rhythm and Alps partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Flicket LtdcoreOfficial authorized ticket merchant for Rhythm and Alps ticket sales. Operates the ticketing platform (rhythmandalps.flicket.co.nz) with personalized e-ticket system. Also handles ticket transfers and manages add-on purchases for camping, VIP, and glamping upgrades. Ticket name changes and customer support handled through Flicket.
- Yello! BusescoreOfficial shuttle bus service partner for Rhythm and Alps. Services Wānaka, Queenstown, and surrounding areas. Bus passes must be pre-booked via Yello! website. Provides transportation solution for attendees to reduce drink-driving and parking concerns.
- Red BullmajorRed Bull Eclipse Stage sponsor. The stage is positioned as a premium venue 'where legends are made' operating until sunrise with no closing time restrictions. Provides stage branding and marketing association with the festival's most iconic stage experience.
- ZM RadiominorNew Zealand radio station partnership for promotional support and media coverage of Rhythm and Alps festival.
- Know Your Stuff NZminorDrug harm reduction resource partner referenced in festival's drug safety information. Provides harm reduction tips and dangerous drug alerts to festival attendees through festival communications.
- High AlertminorNew Zealand drug early warning system partner referenced in festival's drug safety information. Provides dangerous substance alerts to festival attendees.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rhythm and Alps competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rhythm and Alps social profiles
Digital presenceRhythm and Alps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhythm and Alps leadership team
Management profileNumber of profiles
Rhythm and Alps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhythm and Alps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhythm and Alps
What does Rhythm and Alps do?
Rhythm and Alps operates an annual two-day New Year's Eve music and camping festival (December 30-31) at Robrosa Station, Cardrona Valley, Wānaka, New Zealand, featuring 50+ international and local acts across five stages. Revenue is generated through tiered General Admission tickets (2-Day and Single Day) plus optional add-ons including multiple camping tiers, premium glamping (Bell Tents and Teepees), Roadie Camp for campervans, VIP upgrades, and on-site licensed bar and vendor village sales. Ticketing is operated exclusively through the Flicket platform with personalized name-matched e-tickets, and on-site transactions are cashless.
Is Rhythm and Alps a public or private company?
Rhythm and Alps is a private company. It is classified as unknown and is currently operating.
When was Rhythm and Alps founded?
Rhythm and Alps was founded in 2011. It employs 11 to 50 people.
Where is Rhythm and Alps based?
Rhythm and Alps is headquartered in Wanaka, New Zealand, in the Oceania region.
How does Rhythm and Alps make money?
Five revenue lines are on record. General Admission Tickets are the primary driver. The others are camping Add-ons, VIP Upgrades, on-site Bar and Food Sales and vendor Village Revenue.
Does Rhythm and Alps have an API?
No public API is recorded for Rhythm and Alps.
What industry is Rhythm and Alps in?
Rhythm and Alps's product category is Live Music Festival Events. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 711320 and its SIC code is 7900.