Flicket
Flicket is a New Zealand-based white-label digital ticketing and crowd-control platform serving event organizers across sports, music, festivals, venues, and exhibitions in New Zealand, Australia, the Pacific, the US, and Singapore.
- Company typePrivate
- Founded-
- HeadquartersMount Maunganui, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flicket does
Flicket is a New Zealand-headquartered software company operating a white-label digital ticketing and crowd-control platform for event organizers. Founded in 2018 and based in Mount Maunganui, the company serves sports organizations, music festivals, venues, and exhibitions across New Zealand, Australia, the Pacific, the United States, and Singapore. The platform is delivered under each customer's own brand and is built on AWS infrastructure, with patented digital ticket technology forming the core of its issuance and validation mechanics.
The product surface extends well beyond primary ticket sales. Flicket offers real-time analytics, dynamic pricing controls, a secondary marketplace, mobile scanning applications, waitlists, memberships, and ticket protection modules. Supporting integrations with Stripe, Windcave, Pin Payments, and Laybuy provide localized checkout and buy-now-pay-later functionality. The platform has demonstrated operational scale, processing more than 1,328 events in the trailing twelve months and supporting throughput of 60,000-plus tickets within a ten-minute window during high-demand on-sales.
Flicket monetizes through three primary channels: per-transaction fees on primary ticket sales, commissions on secondary-marketplace activity, and white-label licensing arrangements with enterprise event organizers. Its go-to-market emphasizes vertical-specific deployments — including named rugby teams, motorsports properties, and music festivals — that allow the platform to expand into adjacent event categories while leveraging each customer's existing audience as a distribution channel. The company employs 29 staff.
Flicket firmographics
Firmographics- Name
- Flicket
- Legal name
- Flicket Limited
- Website
- https://flicket.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flicket is a New Zealand-based white-label digital ticketing and crowd-control platform serving event organizers across sports, music, festivals, venues, and exhibitions in New Zealand, Australia, the Pacific, the US, and Singapore.
- Ownership category
- akta.pro rank
Flicket industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Amusement, Gambling, and Recreation Industries (713), Spectator Sports (7112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Sports Event Promotion & Ticketing (MPAGAMAH)
Keywords
Where Flicket is headquartered
LocationHeadquarters
- HQ city
- Mount Maunganui
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Flicket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction and Booking Fees: Flicket generates revenue through booking fees and transaction fees charged on ticket sales. The pricing structure is tailored to meet the specific needs of each individual client for both small and large events. Partners can also set custom booking fees, creating a margin-sharing model.
- Secondary Marketplace Commission: Flicket enables a centralized verified reseller platform, taking a commission on secondary market ticket resales.
- White-Label Licensing: White-label ticketing solutions are licensed to partners who rebrand and deploy the platform under their own brand, contributing to revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Tailored pricing for small and large events |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Flicket product offering
Product offeringCore offering
Flicket provides a cloud-based, white-label digital ticketing platform that enables event organizers to sell tickets under their own brand, with real-time analytics, dynamic pricing, secure digital entry management, and direct cash flow. The platform serves sports teams, music festivals, venues, and exhibitions by combining patented ticket technology with mobile scanning applications, secondary marketplace controls, and integrations with payment gateways and turnstile systems.
Product overview
Flicket is a unified digital ticketing and crowd control platform designed for event organisers across five verticals: Music, Sports, Festivals, Venues, and Exhibitions. The platform operates as a modular system anchored by the core Flicket Platform, which provides white-label ticketing, real-time analytics, and event access control. Supporting modules include Data and Analytics for insights and reporting, Entry Protocols and Streamline Scanning for venue management, Dynamic Pricing for revenue optimisation, Secure Payments with Direct Cash Flow, Resale Control with a secondary marketplace, Waitlists, Memberships, Social Media and Referring Programs, Enhanced Security features (barcode scanning, photo verification), Ticket Protection, and Mobile Scanning Applications for Android and iOS. The platform also offers physical ticketing solutions (Box Office, Outlet, Back Office, Merchant) alongside digital offerings. Flicket's architecture emphasises white-label customisation, data ownership for partners, and integration with payment gateways (Stripe, Pin Payments, Windcave, Laybuy, Payment Express) and turnstile systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Flicket Platform Cloud-based, white-label digital ticketing and crowd control platform serving event organizers across music, sports, festivals, venues, and exhibitions. Includes real-time analytics, event access control, in-depth reporting, mobile scanning applications, secondary marketplace, and integration with payment gateways.
- White-Label Ticketing Solution Fully customizable ticketing deployment model that allows partners to apply their own branding, visual identity, and marketing collateral throughout the platform to deliver an immersive, branded ticketing experience to their fans.
- Secondary Marketplace Centralized verified reseller platform that enables event organizers to set prices and facilitate resale of tickets, capturing margin on secondary market transactions while protecting attendees from fraud.
- Mobile Scanning Application User-friendly ticket scanning application available on Android and iOS platforms that integrates with various turnstile companies and supports customisable ticket scanning, ID checks, and guest lists at entry points.
- Box Office, Outlet, Back Office, and Merchant Solutions Physical ticketing solutions offering box-office, outlet, back-office, and merchant capabilities alongside digital tickets for in-person ticket sales at event venues.
Quantifiable outcome
- 99.99% system uptime
- +5 more outcomes
Companies that use Flicket
Customer profileNamed customers40 records
Segments9 records
Ideal customer profiles5 records
Flicket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature12 records
Flicket partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- StripecoreStripe is a primary payment gateway integrated with Flicket for processing secure credit card transactions. Flicket enables partners to have direct access to ticketing funds via Stripe integration, with transactions processed securely and efficiently.
- Pin PaymentscorePin Payments is integrated as a payment gateway option for Flicket partners, enabling secure transaction processing for ticket sales.
- WindcavecoreWindcave is a payment gateway integrated with Flicket for processing ticket sale transactions for partners.
- LaybuysupportingLaybuy is integrated as a Buy-Now-Pay-Later option, allowing ticket purchasers to spread payments over time. Flicket works with partners to bring on the right BNPL provider of choice.
- Turnstile CompaniessupportingFlicket integrates with a variety of turnstile companies via its Android and iOS scanning applications for physical venue entry management. Specific turnstile company names are not disclosed.
- AWS (Amazon Web Services)coreFlicket's cloud-based technology is hosted on Amazon Web Services, which adheres to ISO 27001, SOC 1, SOC 2, and SOC 3 security standards, ensuring robust data protection for customer ticket data.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Flicket competitors and assessment
Company assessmentDirect peers
- Tixel: Tixel is a verified fan-to-fan ticket resale platform that originated in Australia. Tixel overlaps with Flicket's secondary marketplace module and is increasingly expanding into primary ticketing, putting it in direct competition for music and festival clients.
- TryBooking: TryBooking is an Australian ticketing platform widely used for festivals, exhibitions, and community events across Australia and New Zealand. It directly competes with Flicket for the same mid-market festival and exhibition organiser segments in ANZ.
- Tito: Tito is a UK-based, developer-friendly ticketing platform popular with conferences, festivals, and music events. It is increasingly adopted by organisers seeking simple, design-forward ticketing with white-label options — directly comparable to Flicket's mid-market festival offering.
- Eventbrite: Eventbrite is a leading consumer-facing ticketing platform serving music, festivals, sports, and exhibitions — directly overlapping with Flicket's core verticals. While Flicket focuses on white-label enterprise distribution, Eventbrite competes for the same event-organiser wallet, especially in mid-market and self-service segments.
- Humanitix: Humanitix is an Australia/NZ-headquartered ticketing platform that donates profits to education charities. It targets many of the same music, festival, and community event organisers as Flicket across ANZ, with increasing enterprise traction.
- Universe (by Tickets.com): Universe is a ticketing platform serving concerts, festivals, nightlife, and sports events, with white-label capabilities. It competes with Flicket in self-service and mid-market event ticketing across North America and Europe.
Broad incumbents
- Cvent: Cvent is a major event management platform offering registration, ticketing, and attendee management for exhibitions, conferences, and corporate events. Its ticketing module overlaps with Flicket's exhibition vertical, though Cvent primarily focuses on B2B/corporate events rather than fan entertainment.
- Eventim: Eventim is one of Europe's largest ticketing and live entertainment groups, providing primary ticketing, resale, and venue services. It is a broad incumbent comparable to Flicket in offering an integrated ticketing platform, particularly in concert and sports ticketing.
- Ticketmaster / Live Nation: Ticketmaster is the dominant global primary ticketing platform for major sports, music, and live events. As a vertically integrated Live Nation entity, it competes with Flicket for enterprise ticketing contracts with large venues, sports franchises, and promoters, while also offering adjacent resale and marketing services.
Emerging players
- Pretix: Pretix is an open-source ticketing platform popular with conferences, festivals, and cultural events, particularly in Europe. It competes with Flicket primarily at the lower end of the event organiser market, especially for events that value self-hosting and data sovereignty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flicket social profiles
Digital presenceFlicket compliance and trust
Trust signalCompliance5 records
Flicket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flicket leadership team
Management profileNumber of profiles
Flicket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flicket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flicket
What does Flicket do?
Flicket provides a cloud-based, white-label digital ticketing platform that enables event organizers to sell tickets under their own brand, with real-time analytics, dynamic pricing, secure digital entry management, and direct cash flow. The platform serves sports teams, music festivals, venues, and exhibitions by combining patented ticket technology with mobile scanning applications, secondary marketplace controls, and integrations with payment gateways and turnstile systems.
Is Flicket a public or private company?
Flicket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flicket founded?
Flicket was founded in -1. It employs 11 to 50 people.
Where is Flicket based?
Flicket is headquartered in Mount Maunganui, New Zealand, in the Oceania region.
How does Flicket make money?
Three revenue lines are on record. Transaction and Booking Fees are the primary driver. The others are secondary Marketplace Commission and white-Label Licensing.
Who are Flicket's main competitors?
Direct peers on record are Tixel, TryBooking, Tito, Eventbrite, Humanitix and Universe (by Tickets.com). Broad incumbents are Cvent, Eventim and Ticketmaster / Live Nation. Pretix is listed as an emerging player.
Does Flicket have an API?
Yes. Flicket offers an API that enables event organisers to integrate their existing systems and workflows with Flicket's digital ticketing platform. The platform supports integration with a wide range of third-party systems including payment gateways, marketing automation tools, and turnstile systems. No further details on API type (REST/GraphQL), authentication method, rate limits, versioning, or sandbox availability are provided.
What industry is Flicket in?
Flicket's product category is Event Ticketing Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 713 and its SIC code is 7990.