Museum of Idaho

What Museum of Idaho does

Museum of Idaho (MOI) is a nonprofit 501(c)(3) history and science center headquartered at 200 N Eastern Ave in downtown Idaho Falls, Idaho. Founded in 2001 as a successor to the Bonneville Museum following a landmark Carr Foundation donation, the institution serves the East Idaho community as the state's largest history and science center, hosting both the flagship permanent Way Out West exhibit and a rotating slate of world-class traveling exhibitions such as Life Before Dinosaurs (2026) and Declaration: 250 Years of US (2026–2027). The museum holds the Wasden Collection of 80,000+ archaeological items spanning 13,000 years and operates a public-facing PastPerfect Online collections database.

MOI generates revenue through nine primary streams: general admission ($14–$20 per ticket with Idaho resident discounts), tiered memberships ($50–$2,675 annually), donations and grants from a network of 100+ corporate and foundation partners, space rentals for events ($50–$300/hour or $1,980–$3,910 full-museum), group and school field trip admissions ($5–$12 per student), summer and educator day camps ($10–$65), Museum After Dark adult events, international travel programs co-organized with partner agencies, and museum store retail. The organization operates without regular government funding and is governed by a Board of Trustees chaired by Theresa Sutter.

The institution is staffed by 11–50 employees led by Executive Director Jeff Carr and Managing Director Chloe Doucette, and pursues a direct-to-consumer go-to-market with secondary B2B and institutional channels including school districts, tour operators, corporate sponsors, and grantors. Underlying technology consists of NeonCRM for membership/event management and standard museum sector infrastructure (PastPerfect for collections, Google/Outlook calendar integrations) — there is no proprietary technology platform. Recent strategic activity has emphasized accessibility programming (SNAP/WIC $2 admission launched 2025), educator professional development (CEU-credit camps), and community history preservation (East Idaho Ethnic Minorities Oral History Project, 104 interviews).

Name

Museum of Idaho

Legal name

Museum of Idaho

Website

https://museumofidaho.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Museum of Idaho is a nonprofit 501(c)(3) history and science center in Idaho Falls serving East Idaho with permanent and traveling exhibits, K-12 educational programs, day camps, memberships, and event rentals, funded through admissions, donations, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Museum and Cultural Center

NAICS

Museums (712110), Historical Sites (712120)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Science & Technology Museums (THAJADAD), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Museum exhibits
• Educational programs
• Cultural preservation
• Science center
• Travel programs

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. General Admission: Visitors pay admission fees for entry to the museum's exhibits. Standard admission ranges from $14-$20 for adults and youth, with Idaho resident discounts of 25%, and free admission for members.
2. Memberships: Annual memberships ranging from $50 to $2,675 providing free admission, discounts, and member-only benefits. Memberships last 12 months with automatic renewal option.
3. Donations: MOI is a nonprofit 501(c)(3) organization with no regular government funding, relying heavily on donations from individuals, corporate sponsors, and grantors. Donations support education programs, exhibits, and artifact collections.
4. Space Rental: Venue rentals for events including Maeck Education Center East ($50-$300/hour), Maeck West ($50-$100/hour), or entire museum rentals ($1,980-$3,910 base). Birthday parties available for $215.
5. Travel Programs: International travel adventures (e.g., Africa Adventure at $6,808-8,170/person plus $1,000 MOI donation; Balkans trip at $4,531/person plus $1,000 donation) co-organized with partner travel agencies.
6. Group Sales: Discounted admission for pre-scheduled tour groups of 15+ people at $12/person, student field trips at $5/student, and enhanced field trip experiences at $6/student.
7. Summer Day Camps: Themed summer camps for kids ages 6-13, priced at $10-$65 per camper, with scholarships available reducing cost to $10 for eligible participants.
8. Corporate Partnerships: Custom corporate sponsorship packages offering perks such as free or discounted space rental, event tickets, and recognition. Long-term sponsors like Westmark Credit Union since 2005.
9. Museum Store: Retail merchandise sales at 10% discount for members, with 4.5% credit card processing fee on most items.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Museum of Idaho (MOI) operates a nonprofit history and science center in Idaho Falls, Idaho, offering permanent and traveling exhibits (such as Way Out West, Life Before Dinosaurs, and Declaration: 250 Years of US), educational programs for children and adults, day camps, educator professional development with CEU credits, international travel adventures, venue rentals, and group field trips. It preserves regional history and archaeology collections including the 80,000+ item Wasden Collection.

Product overview

The Museum of Idaho (MOI) is a nonprofit history and science center offering a portfolio of integrated products and services centered on education, cultural preservation, and community engagement. The core offering is its exhibit program featuring the permanent Way Out West flagship exhibit alongside rotating traveling exhibitions like Life Before Dinosaurs and Declaration: 250 Years of US. Supporting the exhibit experience are interactive spaces (Marie Putnam Discovery Room, Adventure Backpacks, Dig Deeper STEM Stations) and accessibility services. MOI's educational programming includes Summer Day Camps, Educator Camps (offering CEU credit), Museum Mysteries, Little Learners, Pop-in Programs, and Night at the Museum. The museum also offers travel programs (MOI Travel), an online collections database, space rental options, and a tiered membership program with reduced-cost options. Supplementary services include group visits and field trips, the East Idaho Ethnic Minorities Oral History Project, and planned giving options through partnerships with FreeWill. This is not a unified software platform but rather a multi-format museum experience combining physical exhibits, educational programming, membership services, and digital resources.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission

Quantifiable outcome

• Nearly 2 million patrons served in 20 years of operation
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Westmark Credit UnionflagshipGTM or Marketing Partner · 1 January 2005Presenting partner since 2005; Westmark has provided significant sponsorship including $500,000 for the Way Out West exhibit and ongoing support for museum programs and events. Long-term partnership demonstrating commitment to local community cultural institutions.
• OkloflagshipGTM or Marketing PartnerPresenting partner for the Life Before Dinosaurs: Meet the Permian Monsters exhibit (January 31 - September 6, 2026). Nuclear energy company sponsoring major traveling exhibition.
• KID (Rich Broadcasting)coreGTM or Marketing PartnerGold partner providing media and marketing support for museum exhibitions and programs.
• KIFI Local News 8coreGTM or Marketing PartnerGold partner - local television station providing media exposure and promotional support.
• Yellowstone Teton TerritorycoreGTM or Marketing PartnerSilver partner - regional tourism organization promoting MOI as part of the Yellowstone regional visitor experience.
• Idaho National Laboratory (INL)coreGTM or Marketing PartnerSilver partner and major research institution in Idaho Falls. INL provides in-kind support for Summer Day Camps and contributes to museum's scientific programming.
• Idaho Environmental CoalitioncoreGTM or Marketing PartnerSilver partner providing grant funding for scholarships including reduced-cost Summer Day Camp scholarships ($10 for eligible campers).
• PBScoreGTM or Marketing PartnerSilver partner - public broadcasting network supporting educational programming.
• Ujuzi African TravelcoreChannel Partner/ Reseller/ DistributorPartner travel agency for Africa Adventure trips (Mozambique and South Africa). Handles booking and logistics for MOI's international travel program.
• KimkimcoreChannel Partner/ Reseller/ DistributorPartner travel agency for Balkans Beauty and Culture trip. Handles booking and logistics for MOI's European travel program.
• Idaho Humanities CouncilcoreGTM or Marketing PartnerProvided funding for archaeological-grade steel cabinet and shelves for Wasden Collection; supported East Idaho Ethnic Minorities Oral History Project.
• University of Idaho / University of UtahcoreStrategic or Co-development PartnerPartnered with local university students and University of Utah on the East Idaho Ethnic Minorities Oral History Project, collecting 104 oral histories.
• Gorongosa Restoration ProjectminorStrategic or Co-development PartnerMOI co-founder Greg Carr leads this restoration project; MOI trips include opportunities to view human development projects and interact with project head during Africa Adventure.
• Bank of IdahominorGTM or Marketing PartnerAssociate partner providing banking and financial services support.
• East Idaho NewsminorGTM or Marketing PartnerAssociate partner - local news outlet providing media coverage and promotional support.
• Idaho STEM Action CenterminorStrategic or Co-development PartnerAssociate partner supporting STEM education initiatives and programs at the museum.
• IE ProductionsminorGTM or Marketing PartnerAssociate partner - local production company providing media and event support.
• Post RegisterminorGTM or Marketing PartnerAssociate partner - local newspaper providing media coverage. MOI archives include complete Post Register newspaper collection.
• SparklightminorGTM or Marketing PartnerSupporting partner supporting SNAP/WIC $2 admission program for low-income families.
• Idaho State Historical SocietyminorStrategic or Co-development PartnerPartner supporting Way Out West exhibit and providing historical resources and expertise.
• Bank of CommerceminorGTM or Marketing PartnerSupporting partner sponsoring Adventure Backpacks for accessibility programs.
• Gondwana StudioscoreTechnology or IntegrationExhibition producer for Life Before Dinosaurs: Meet the Permian Monsters exhibit.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Idaho Museum of Natural History: Idaho State University's natural history museum in Pocatello, housing regional collections and educational exhibits. Directly comparable to MOI's combination of regional history collections, science exhibits, and educational programming in the same state.
• Fort Worth Museum of Science and History: Regional museum combining history and science exhibits in a mid-sized US market. Closely comparable to MOI as a history and science center with traveling exhibits, educational programming, and family-focused mission.
• Discovery Center of Idaho: Boise-based nonprofit science center serving Idaho with hands-on STEM exhibits and educational programming. Directly comparable to MOI as a regional science/history institution in the same state with similar mission, target audience, and operating model.
• Tellus Science Museum: Northwest Georgia science museum with permanent and traveling exhibits spanning natural history, science, and technology. Comparable to MOI as a regional science museum with similar exhibit-driven programming and educational programming model.

Broad incumbents

• Oregon Museum of Science and Industry (OMSI): Major Pacific Northwest science museum with traveling exhibits, planetarium, and submarine tours. Comparable to MOI's traveling exhibit programming and STEM education focus, but operates at a larger scale and metropolitan footprint.
• Carnegie Science Center: Pittsburgh science center with traveling exhibits, planetarium, and educational programming. Comparable to MOI's exhibit-driven revenue model and STEM focus, but with broader mission and metropolitan scale.
• Pacific Science Center: Seattle-based science center with IMAX theater, planetarium, and rotating exhibits. Comparable to MOI in traveling exhibit programming and STEM focus, but with significantly larger scale and metropolitan market.
• Perot Museum of Nature and Science: Dallas-based natural history and science museum with interactive exhibits and educational programs. Comparable to MOI's blend of history and science but operates at significantly larger scale in a major metropolitan area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/museumofidaho
• YouTubeyoutube.com/channel/UCnzG6miyTETMI5kLVwQAyWA
• Facebookfacebook.com/museumofidaho
• Instagraminstagram.com/museumofidaho
• LinkedInlinkedin.com/company/museum-of-idaho

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of Idaho