Fluid Films

What Fluid Films does

Fluid Films, LLC is a privately-held, script-to-screen video production company headquartered in Decatur (Atlanta metro), Georgia, founded in 2011 by an award-winning advertising creative director. The firm offers full-service commercial, branded content, social video, corporate video, web video, reality show, electronic press kit, live streaming (Facebook Live, YouTube Live), and 360-degree video production. Core technology is professional cinema equipment (RED, ARRI camera systems) combined with an end-to-end workflow spanning creative strategy, scriptwriting, on-location production, and post-production (offline editing, sound design, motion graphics, color correction). A hybrid stills-and-video offering and an interactive video production cost calculator round out the service catalog.

The company operates with a lean core team of 1-10 full-time staff, scaling production crews up and down per project. Revenue is generated primarily through custom-quoted project-based fees across three streams: (1) production services (commercials, branded content, corporate video), (2) post-production services, and (3) a prepaid monthly subscription model for recurring social media video content introduced in June 2018. Pricing is positioned as mid-market — explicitly not the cheapest nor the most expensive option — emphasizing value through writing, lighting, performances, and technology selection.

Fluid Films serves advertising agencies (its primary channel), corporate marketing departments, non-profits, and entertainment producers. Named clients include BayPort Credit Union, Manheim (a Cox Enterprises subsidiary), Alliance Theatre, NCSA/University of Florida, and various healthcare organizations. The firm leverages Atlanta's deep film production talent pool — drawing from crews that work on Oscar-winning features and Emmy-winning television produced in Georgia — and benefits from Georgia's film tax incentives. Strategic agency partnerships include Marker3 Advertising (Virginia Beach), The Merridian Group, and MLT Creative, alongside out-of-town production support for producers shooting in Atlanta. The company was recognized on AgencyList's Atlanta top video production companies ranking for four consecutive years through 2018.

Name

Fluid Films

Legal name

Fluid Films, LLC

Website

https://fluid-films.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Fluid Films is an Atlanta-based, script-to-screen video production company founded in 2011, serving advertising agencies, brands, corporate marketing teams, and entertainment producers with commercials, branded content, social video, and post-production services.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Video production services
• Commercial production
• Branded content
• Post-production services
• Corporate video production

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Production Services: Project-based fees for commercial production, branded content, social video, and corporate video production. Services are typically custom-bid per project based on complexity, crew requirements, and production value.
2. Video Production Subscriptions: Monthly prepaid video production subscription services providing discounted monthly videos for social media channels on a recurring basis.
3. Post-Production Services: Standalone post-production services including editing, sound design, motion graphics, color correction, and finishing for clients who need specific post services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fluid Films is a full-service, script-to-screen Atlanta-based video production company producing television commercials, non-fiction entertainment, and branded content for agencies, brands, and entertainment producers. Services span the entire production process from creative strategy and script writing through on-location production to post-production including editing, sound design, motion graphics, and color correction. The company also offers live streaming (Facebook Live, YouTube Live), 360 video, reality show production, and a subscription model for recurring social media video content.

Product overview

Fluid Films is a full-service, script-to-screen Atlanta-based video production company offering a comprehensive portfolio of video production services. The core offering includes commercial production, video marketing, branded content, corporate video, and social media video production. Services span the entire production process from strategy and script writing through production (including hybrid stills and video shoots) to post-production (editing, sound design, motion graphics, color correction). Specialty services include live streaming (Facebook Live, YouTube Live), 360 video, reality show production, and electronic press kits. The company also offers a video production cost calculator tool and introduced subscription services for recurring social media video production. For entertainment, they produced 'First Draft'—a show about craft beer. The company operates with a roster of directors including Jimmy Gilmore and Christopher Mills, providing production services to agencies, brands, and entertainment producers across the Atlanta metropolitan area and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Production Full-service television commercials and advertising content production for advertising agencies and brands.
• Video Marketing
• Web Video Production
• Branded Content
• Atlanta Video Advertising
• Stills and Video Production
• Atlanta Sound Mixers
• Video Post-Production Services
• Script Writing & Creative Services
• Reality Show Production
• Electronic Press Kit (EPK)
• Facebook Live Streaming Services
• YouTube Live Streaming
• Corporate Video Production
• Social Media Video
• Healthcare Commercial Production
• 360 Video
• Subscription Services

Quantifiable outcome

• Produced over 1,000 online videos for single project (NCSA/Florida Vault)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Marker3 AdvertisingcoreStrategic or Co-development PartnerLong-standing creative partnership with Tim Holt of Marker3 Advertising in Virginia Beach. Collaboration on multiple commercial productions including BayPort Credit Union spots and healthcare commercials. Marker3 brings creative direction while Fluid Films provides production execution.
• The Merridian GroupminorStrategic or Co-development PartnerCreative agency partnership on Samaritan House Virginia campaign including TV spots, radio, and print materials. Fluid Films handled production services while agency provided creative direction.
• MLT CreativeminorStrategic or Co-development PartnerPartnership with Atlanta agency MLT Creative on web commercial production for their client HRTPV. Fluid Films produced the commercial based on creative concept developed by MLT.
• NCSA (Network of College Sports Associations)minorChannel Partner/ Reseller/ DistributorContracted to digitize, project manage, and edit over 1,000 online videos from old game footage and feature content for NCSA's Florida Vault app. Ongoing content creation partnership.
• Nick Burchell PhotographyminorStrategic or Co-development PartnerCollaboration with top Southeast photographer for hybrid stills and video shoots. Nick Burchell contributed photography on healthcare commercial production alongside Fluid Films' video production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Radical Media: Radical Media is a large, award-winning production company producing commercials, documentaries, and branded content for brands and entertainment clients. Broad incumbent peer — overlapping commercial and branded content production but operating at significantly larger scale and global scope than Fluid Films.
• Hogarth Worldwide: Hogarth Worldwide is WPP's global production services network producing advertising, branded content, and production adaptation across platforms. Broad incumbent peer — both firms execute content production for advertising clients, but Hogarth operates at holding-company scale rather than boutique director-led scope.

Direct peers

• Camp Lucky: Camp Lucky is an Atlanta-based commercial and branded content production studio working with agencies and brands on commercials, branded entertainment, and social video. It is a direct and regional peer — like Fluid Films, it competes in Atlanta for the same agency and brand production work.
• Tool of North America: Tool of North America is a commercial production company producing television commercials, branded content, and digital video for agencies and brands. It is a direct peer because both firms deliver ad-funded video production services from a director-driven roster selling into agency creative teams.
• Prettybird: Prettybird is a commercial and branded content production company delivering film, design, and integrated content for brands and agencies. It is a direct functional peer to Fluid Films because both operate as boutique, director-led production houses serving agencies and brand clients on commercials and branded video.
• Brand New School: Brand New School is a production and creative studio producing commercials, branded content, and experiential video for brands. Direct peer because both operate as full-service content production studios serving agencies and brands on advertising-driven video projects.
• The Observatory: The Observatory is a brand storytelling and commercial production studio producing directed content for agencies and brands. Direct peer to Fluid Films in the boutique commercial and branded content production segment for advertising clients.
• M ssng P eces: M ssng P eces is a production and creative studio specializing in commercials, branded content, and entertainment for brands and agencies. Direct peer to Fluid Films — both compete for commercial and branded video budgets from brands and ad agencies using a director-and-creator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fluidfilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluid Films