MASA Assist
MASA Assist is a private subscription-based emergency medical transportation membership provider serving individuals and families in the Caribbean through 14 local offices, offering tiered plans that cover air ambulance, ground transport, and repatriation, with pricing varying by destination zone and territory.
- Company typePrivate
- Founded1974
- HeadquartersPlantation, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MASA Assist does
MASA Assist, legally Medical Air Services Association, Inc., is a private membership organization founded in 1974 and ultimately owned by MASA Holdings, Inc., a Delaware corporation. The company sells subscription memberships that provide prepaid emergency medical transportation coverage — primarily air ambulance, ground ambulance, repatriation, companion travel, and related benefits — to individuals and families who live in or travel to the Caribbean. Memberships are structured as recurring monthly subscriptions with tiered plans (Basic, USA Direct, Hospital of Choice Zones 1–3, Caribbean PLUS, Health Choice PLUS) priced by territory, ranging roughly from $10 to $148 per month for single coverage and $20 to $201 for family coverage, and they include no age limits, no deductibles, and no health questions. MASA reports more than 2 million members across its broader worldwide network and operates 14 physical offices across Caribbean territories, supported by a sales-representative-driven field force, phone enrollment, an online member portal, the MASA Global mobile app, and a network of local payment partners.
The underlying platform is a member management and emergency transport coordination system that links paying members to air and ground ambulance providers across 50 US states, Canada, Mexico, and the Caribbean. Members access benefits through a web portal (renewals, itinerary submission, account management), a mobile application (digital membership cards, claims status, payments), and an email- and portal-based claims submission workflow for ambulance bills. Distribution combines direct field sales through 14 local offices, inside sales via toll-free numbers, self-serve digital enrollment, and in-person payment locations (e.g., Bahamas post offices and Suncash, SurePay centers in Dominica and St. Lucia). The company supplements its core insurance product with the Partner Discount Program, which extends discounts at local grocery, pharmacy, restaurant, optical, and automotive businesses across the Caribbean.
The business model is recurring-subscription revenue with low individual ARPU and high volume, monetized through multi-tier pricing that varies by destination coverage zone and territory. Customers are entirely individual consumers and families, and the company's 50-year operating history — including being the first prepaid emergency air protection provider in the Caribbean more than 25 years ago — is positioned as a core differentiator. The 2024 brand refresh marking the 50th anniversary, ongoing sales-force hiring, and tiered product expansion (Caribbean PLUS, Health Choice PLUS) suggest continued reinvestment in acquisition and product depth within the existing Caribbean footprint rather than geographic or vertical expansion.
MASA Assist firmographics
Firmographics- Name
- MASA Assist
- Legal name
- Medical Air Services Association, Inc.
- Website
- https://masaassist.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MASA Assist is a private subscription-based emergency medical transportation membership provider serving individuals and families in the Caribbean through 14 local offices, offering tiered plans that cover air ambulance, ground transport, and repatriation, with pricing varying by destination zone and territory.
- Ownership category
- akta.pro rank
MASA Assist industry classification
Industry- Product category
- Emergency Medical Transportation Services
- NAICS
- Ambulance Services (62191), Special Needs Transportation (485991)
- SIC
- Transportation Services (4700), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- ADA/Accessible Paratransit (Complementary to Fixed-Route Transit) (THAIAHAA)
Keywords
Where MASA Assist is headquartered
LocationHeadquarters
- HQ city
- Plantation
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
MASA Assist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Membership Subscriptions: Recurring monthly membership fees providing coverage for emergency medical transportation including air ambulance, ground ambulance, repatriation, and related benefits. Memberships available in tiered plans (Basic, USA Direct, Hospital of Choice zones) with single and family coverage options. Family memberships cover spouse and dependents with age limits varying by territory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Membership - Caribbean coverage to nearest appropriate hospital |
| Subscription | Monthly | USA Direct Membership - Caribbean coverage plus South Florida hospital choice |
| Subscription | Monthly | Hospital of Choice Z1 - Southeast United States hospital selection |
| Subscription | Monthly | Hospital of Choice Z2 - Southeast, Midwest, Northeast US hospital selection |
| Subscription | Monthly | Hospital of Choice Z3 - Full US and Canada hospital selection (excluding Hawaii) |
| Subscription | Monthly | Caribbean PLUS Membership - Caribbean coverage with enhanced benefits |
| Subscription | Monthly | Health Choice PLUS Membership - Choice of South Florida, Dominican Republic, Martinique, or Colombia |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
MASA Assist product offering
Product offeringCore offering
MASA Assist provides prepaid membership-based emergency medical transportation coverage for Caribbean residents and families. Members pay recurring monthly fees for protection against the costs of air ambulance, ground ambulance, repatriation, companion travel, mortal remains return, and related emergency transport benefits. Memberships are sold in tiered plans (Basic, USA Direct, Hospital of Choice Zones 1–3, Caribbean PLUS, Health Choice PLUS) at the individual or family level across 14 Caribbean territories.
Product overview
MASA Assist offers a membership-based emergency medical transportation service covering the Caribbean region with multiple tiered plans. The portfolio includes Basic Membership (nearest hospital coverage), U.S. Direct/USA Direct PLUS (South Florida destination), Hospital of Choice Zones 1-3 (expanded U.S. coverage), Caribbean PLUS, and Health Choice PLUS (multi-destination options). All memberships include supplemental benefits such as ground ambulance transport, companion travel coverage, patient return transportation, mortal remains return, pet return, and the Partner Discount Program. The service is accessible via a member portal, agent services portal, and a mobile app (MASA Global App).
Differentiator
Problem solved
Functional benefit
Brands
- MASA Global App: Mobile application for members to view claims, review membership benefits, and access digital membership cards.
- Partner Discount Program (PDP)
Products and services
- Basic Membership
- U.S. Direct / USA Direct PLUS Membership
- Hospital of Choice Memberships (Zone 1, Zone 2, Zone 3)
- Caribbean PLUS Membership
- Health Choice PLUS Membership
- MASA Global App
- Partner Discount Program
Quantifiable outcome
- No dollar limit on emergency medical transport coverage
- +3 more outcomes
Companies that use MASA Assist
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
MASA Assist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MASA Assist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Discount Program BusinessesminorNetwork of local Caribbean businesses offering exclusive discounts to MASA Assist members. Includes grocery stores, restaurants, pharmacies, salons, spas, eye clinics, auto services, optical shops, and more across Anguilla, Antigua, Bahamas, Bermuda, BVI, Dominica, Grenada, Jamaica, St. Kitts & Nevis, St. Lucia, St. Vincent, Trinidad & Tobago, Turks & Caicos, and USVI. Members show their MASA membership card with photo ID to receive discounts.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
MASA Assist competitors and assessment
Company assessmentDirect peers
- REVA Air Ambulance: REVA is a fixed-wing air ambulance operator providing international medical transport services - a key vendor-style peer that MASA Assist coordinates with for Caribbean-to-US flights. Similar destination flexibility and Caribbean routing.
- AirMed International: AirMed International offers membership-based worldwide air medical transport and is a direct competitor in the air ambulance subscription category. Comparable to MASA Assist on membership economics and destination flexibility, though more US-centric.
- Global Rescue: Global Rescue provides emergency medical evacuation, security extraction, and travel risk memberships. While broader in scope (including security), it competes directly with MASA Assist for emergency transport and repatriation membership dollars.
- Air Ambulance Worldwide: Air Ambulance Worldwide provides international air medical transport with bed-to-bed service, comparable to MASA Assist's coordination model. Overlapping on Caribbean, US, and Latin American routes.
- MedjetAssist: MedjetAssist is the closest direct peer - a membership-based medical transport and evacuation service covering air ambulance, repatriation, and security extraction. Operates with a similar subscription model to MASA Assist, primarily in the US market rather than the Caribbean.
- SkyMed International: SkyMed sells emergency travel and medical evacuation memberships similar to MASA Assist, with comparable benefit structures (companion transport, mortal remains, vehicle return). Closely overlaps with MASA on value proposition and target buyer profile.
Broad incumbents
- International SOS: International SOS is a large incumbent in medical and security assistance with global operations. Comparable to MASA Assist on the medical evacuation and assistance core, but serves primarily enterprise and government accounts rather than individual Caribbean consumers.
Regional players
- European Air Ambulance: European Air Ambulance is a regional air ambulance operator covering Europe and Africa. Not direct in Caribbean, but a comparable membership/operator model in another region facing similar insurance gap dynamics.
Others
- Caribbean Association of Insurance Companies: Industry association representing Caribbean insurers. Not a direct peer, but MASA Assist sits adjacent to regional insurance distribution and could be displaced or partnered through these carriers - useful as an ecosystem reference point.
Emerging players
- Penn-America Group / Global Excel Management: Global Excel is a niche assistance and cost-containment company providing travel medical assistance, evacuation coordination, and claims management. Adjacent to MASA Assist on the coordination and assistance layer rather than direct-to-consumer subscription.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MASA Assist social profiles
Digital presenceMASA Assist financial estimates
Financial estimateRevenue estimate
Valuation estimate
MASA Assist leadership team
Management profileNumber of profiles
Profiles9 records
MASA Assist subsidiaries and ownership
Company hierarchySubsidiaries14 records
MASA Assist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MASA Assist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MASA Assist
What does MASA Assist do?
MASA Assist provides prepaid membership-based emergency medical transportation coverage for Caribbean residents and families. Members pay recurring monthly fees for protection against the costs of air ambulance, ground ambulance, repatriation, companion travel, mortal remains return, and related emergency transport benefits. Memberships are sold in tiered plans (Basic, USA Direct, Hospital of Choice Zones 1–3, Caribbean PLUS, Health Choice PLUS) at the individual or family level across 14 Caribbean territories.
Is MASA Assist a public or private company?
MASA Assist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MASA Assist founded?
MASA Assist was founded in 1974. It employs 51 to 100 people.
Where is MASA Assist based?
MASA Assist is headquartered in Plantation, United States, in the North America region.
How does MASA Assist make money?
One revenue line is on record: membership Subscriptions.
Who are MASA Assist's main competitors?
Direct peers on record are REVA Air Ambulance, AirMed International, Global Rescue, Air Ambulance Worldwide, MedjetAssist and SkyMed International. International SOS is listed as a broad incumbent. European Air Ambulance is listed as a regional player. Caribbean Association of Insurance Companies is listed as an others. Penn-America Group / Global Excel Management is listed as an emerging player.
Does MASA Assist have an API?
No public API is recorded for MASA Assist.
What industry is MASA Assist in?
MASA Assist's product category is Emergency Medical Transportation Services. Its primary akta.pro industry code is THAIAHAA, ADA/Accessible Paratransit (Complementary to Fixed-Route Transit). Its NAICS code is 62191 and its SIC code is 4700.