Displayways

What Displayways does

Displayways is a London-headquartered visual consultancy and large format graphics production group serving enterprise clients across museums, retail, events, sport, property, hotels, film and TV, and signage. The group operates through six sub-brands — Displayways Ltd (core production), Displayways Visual Communications Ltd (project consultancy), Displayways Sign Company Ltd (indoor/outdoor signage), Displayways Events Ltd (event production), Displayways Film & TV (set dressing) and Displayways International (USA, Europe and Middle East project management) — with 55 staff across three sites in South London and Guildford.

The company produces display graphics, signage, exhibition stands, portable displays and bespoke fabricated displays using large format digital print technology including UV roll-to-roll and flatbed printers (SwissQ Nyala 4, Arizona flatbed), direct-to-media print onto rigid substrates, and proprietary products in the Tuffcover range. Tuffcover Embed — described as the world's first technology to embed ink inside solid surfaces via heat and pressure — and Tuffcover Resin Flooring (10-year life) represent the company's materials science IP. The group also offers Oddy-tested museum-approved products and a PVC-free eco range.

Displayways generates revenue through bespoke, quote-based project work spanning visual consultancy, design and artworking, print production and fabrication, finishing, and installation. Pricing is not publicly disclosed; each engagement is priced to scope. GTM is consultative and sales-led, targeting corporate clients, interior designers, architects, exhibition designers and event organisers directly in the UK, with project management-only delivery internationally. The group is privately held by co-owners Rob Kelly (CEO) and Peter Sheldrick (COO), who acquired the business in 2012 and have since expanded it via subsidiary launches, one acquisition (Mint Source, 2015), and recurring capex of over £1m in 2024.

Name

Displayways

Legal name

Displayways Ltd

Website

https://displayways.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Displayways is a London-headquartered visual consultancy and large format graphics production group delivering bespoke print, signage, display, and event solutions to enterprise clients across museums, retail, sport, property, and film and TV.

Ownership category

akta.pro rank

Product category

Large Format Print Production and Visual Consultancy

NAICS

Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Large format printing
• Visual consultancy
• Signage fabrication
• Exhibition graphics
• Retail point of sale

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Visual Consultancy Services: Project consultancy advice on production methods, project management of display projects from concept to completion. Services Marketers, Interior Designers & Architects, Exhibition & Graphic Designers, Marketing and brand professionals and Event Organisers.
2. Large Format Print Production: Production of display graphics, signage, exhibition stands, portable displays and bespoke display fabrication. Includes direct to media print, digital photographic printing, giant media production and specialist finishing.
3. Installation Services: Survey work, project management and installation services for graphics and display projects.
4. Displayways Visual Communications Ltd: Channel through which to sell a broader range of large-format products to a wider market. Expected to turnover around £1m in first year of operation (2017).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Displayways provides end-to-end visual consultancy and large format graphics production for enterprise clients. Services span design, artworking, project management, large format digital printing (including direct to media on rigid substrates), fabrication of displays and signage, exhibition build, and on-site installation. Outputs include retail point-of-sale, museum and heritage graphics, signage and wayfinding, event and exhibition graphics, film and TV set dressing, and bespoke interior graphics under proprietary ranges such as Tuffcover.

Product overview

Displayways is a group of companies providing comprehensive visual consultancy and large format graphics production services. The group operates as a platform of specialized divisions: Displayways Ltd (core business) handles visual consultancy and large format print production; Displayways Visual Communications Ltd provides project consultancy and management; Displayways Sign Company Ltd specializes in indoor/outdoor signage; Displayways Events Ltd handles event production and exhibition stands; Displayways Film & TV serves the entertainment industry; and Displayways International manages projects in the USA, Europe and Middle East. The product portfolio spans large format printing, eco products, Tuffcover graphic products (including Tuffcover Embed, resin flooring, wall coverings, graphic lino), lightboxes, wall branding, retail graphics, signage & wayfinding, floor products, glass manifestations, tension fabric systems, hoardings, exterior graphics, hanging systems, high pressure laminate, 3D raised ink print, and exhibition & event build. Supporting services include visual consultancy, design & artworking, print production & fabrication, installation, specification & design development, project management, finishing services, and recycling services.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Format Printing Core large format digital print service producing graphics and imagery onto banner materials, canvas, vinyl, fabrics and paper, including direct-to-rigid printing on substrates such as wood, metal, glass, foam board and DiBond. Designed for enterprise clients in retail, museums, events, property, hotels and interiors.
• Tuffcover Graphic Products Durable graphic print family including Tuffcover Embed (ink embedded into solid surfaces such as wood, aluminium, steel, MDF), Tuffcover Resin Flooring, Tuffcover Wall Coverings and Graphic Lino. Delivers scratch-resistant, cleanable surfaces for high-traffic commercial interiors.
• Eco Products Environmentally focused range of roll materials, fabrics, solid substrates and PVC-free options for clients requiring more sustainable graphic display solutions.
• Retail Graphics and Signage Signage, point-of-sale and dressing production for retail outlets from multi-estate rollouts to single outlet programmes, specialising in flagships, concept stores, pop-ups and high-end luxury goods displays.
• Signage and Wayfinding Comprehensive indoor and outdoor signage solutions including wayfinding systems, digital print signage, illuminated fascias and hand-built 3D lettering, supplied via the Displayways Sign Company Ltd subsidiary.
• Exhibition and Event Build Complete exhibition stand design, build, fabrication, project management and installation services, from one-off stands to national activation rollouts across multiple sites or countries, delivered via Displayways Events Ltd.
• Film and TV Set Dressing Specialist service creating backdrops, vistas and set dressing for film and TV productions using printed floors, carpets, walls, Translights, banners, backdrops and specialist fabrics, delivered via Displayways Film & TV.
• Displayways International Project consultancy and management service delivering Displayways' display solutions for clients in the USA, Europe and the Middle East, handling overseas logistics and end-to-end delivery.
• Visual Consultancy Expert consultancy providing advice on display solutions, production methods and project specifications for retail, point-of-sale, event and exhibition, museum and interior projects, drawing on 35+ years of large format industry experience.
• Design and Artworking Design and art-working service ensuring files are prepared correctly for large format digital print production, including creative problem solving and project specification support.
• Installation Services Professional installation service covering site surveys, project management and installation teams delivering display graphics projects on customer sites.
• Finishing Services Specialist finishing service for bespoke and difficult graphics production, including routing, spraying, powder coating and other specialised finishing techniques.

Quantifiable outcome

• Tuffcover Embed has 7 years print permanence indoors and outdoors
• +2 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• TylerBramah: UK large format print production company providing display graphics, signage and installation services to brands, designers and event organisers. Directly competes with Displayways in the London/south UK large-format production market.
• Aspect Sign Group: UK signage specialist producing architectural signage, illuminated fascias, 3D lettering and wayfinding systems. Directly comparable to Displayways Sign Company Ltd, sharing the same architectural and property developer client base and bespoke fabrication model.
• Sparks: US-headquartered exhibit and event production company delivering trade show displays, event graphics and corporate environments for major brands. Overlaps with Displayways Events Ltd and Displayways' museum/heritage and event brand dressing work.
• Hollywood Monster: UK-based large format digital print and signage specialist serving retail, sport and brand display markets with end-to-end production and installation. Closest direct competitor in the UK bespoke large-format graphics production space, mirroring Displayways' blue-chip brand book and consultative model.
• Moss Inc: Global leader in tension fabric display, event graphics and exhibition solutions serving enterprise brand experiences. Directly comparable to Displayways Events Ltd and Displayways' tension fabric / event graphics offering, though at a much larger scale.
• Cestrian Group: UK signage, print and visual communications group serving retail, hospitality and corporate clients. Comparable to Displayways Group's combined signage, large format print and end-to-end production services model across similar UK enterprise verticals.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing events, exhibitions, and immersive brand environments for large enterprises. Operates broadly across the same trade show and event production space as Displayways Events Ltd but as a full-service agency with creative, digital and strategy capabilities.
• George P Johnson: Global experiential marketing agency specialising in events, exhibitions and brand activations for enterprise technology and consumer clients. Comparable to Displayways Events Ltd as an upstream brand experience buyer that sources trade show builds from production partners like Displayways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Displayways-Visual-Consultancy-Display-Solutions-Graphics-Production-365270706883315
• LinkedInlinkedin.com/company/displayways-ltd
• Instagraminstagram.com/displayways

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Displayways