SailRacer
SailRacer builds GPS-based tactical sailing software and marine hardware for competitive sailors worldwide, offering a freemium mobile app with premium subscriptions and proprietary hardware accessories including a Bluetooth NMEA bridge and a sunlight-readable e-paper display.
- Company typePrivate
- Founded2013
- HeadquartersKaunas, Lithuania
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What SailRacer does
SailRacer (legal entity UAB SailRacer) is a privately held Lithuanian company founded in 2013 and headquartered in Kaunas that builds tactical decision-support software and hardware for competitive sailors. Its core product is a GPS-based mobile application for Android and iOS that calculates optimal racing courses by combining real-time wind data, boat-specific polar performance tables, and tidal current effects, producing features such as Time to Burn start-line timing, current-adjusted layline navigation, wind shift development curves, and automatic tack/jibe distance-lost measurement. The platform integrates with marine data standards including NMEA 0183, NMEA 2000 (via iKommunicate), SeaTalk1, SignalK, and SailTimer, and supports external Bluetooth GPS receivers such as the Garmin GLO.
The company's commercial offering has expanded from the standalone SailRacer App into an integrated ecosystem that includes the DataLinker (a €195 NMEA0183/SeaTalk1 to Bluetooth 4 hardware bridge) and the InkDisplay (a rugged E Ink Carta e-paper display with IP68 waterproofing, designed for visibility through polarized sunglasses in direct sunlight). An Organizer platform provides sailing clubs and race organizers with event creation, fleet management, course publication, online registration, and real-time race synchronization to mobile devices. The Wind Game, an online tacking-timing game using live ultrasonic weather station data from Nanny Cay, BVI, functions as a community engagement layer that has accumulated over 844,040 plays.
SailRacer operates a product-led growth model with freemium app distribution through Google Play and Apple App Store, a €35 annual Premium subscription unlocking polar data, NMEA sources, and advanced parameters, and direct PayPal e-commerce for hardware sales. The company serves both individual amateur and professional competitive sailors and B2B sailing clubs, with a distributed user base spanning at least 15 countries including Lithuania, the United States, Australia, the United Kingdom, the Netherlands, Germany, France, Italy, Spain, and Argentina. The InkDisplay was nominated for the DAME Design Award at the METS trade show in Amsterdam, representing the company's most significant third-party industry recognition. No external funding rounds, institutional investors, patents, or trademarks are disclosed in the available data.
SailRacer firmographics
Firmographics- Name
- SailRacer
- Legal name
- UAB SailRacer
- Website
- https://sailracer.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SailRacer builds GPS-based tactical sailing software and marine hardware for competitive sailors worldwide, offering a freemium mobile app with premium subscriptions and proprietary hardware accessories including a Bluetooth NMEA bridge and a sunlight-readable e-paper display.
- Ownership category
- akta.pro rank
SailRacer industry classification
Industry- Product category
- Marine Sailing Navigation Software
- NAICS
- Navigational Services to Shipping (48833)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)
Keywords
Where SailRacer is headquartered
LocationHeadquarters
- HQ city
- Kaunas
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
SailRacer business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Premium App Subscription: Annual subscription model for SailRacer app providing access to polar data, advanced NMEA data sources, additional parameter screens, nautical chart overlay, and lock screen features. Free tier provides basic compass, course deviation, and layline functionality.
- DataLinker Hardware: Hardware device enabling NMEA0183/SeaTalk1 to Bluetooth connectivity for boats. Sold directly via PayPal at €195 plus shipping. Includes NMEA data input filtering and priority-based sentence routing.
- InkDisplay Hardware: E-paper display device for sailing that mirrors SailRacer app screen. Sold directly via PayPal. Revenue from hardware sales of high-contrast waterproof display units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic navigation features |
| Subscription | Annual | Premium annual subscription |
| Unit Pricing | Others | NMEA0183 to Bluetooth hardware device |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SailRacer product offering
Product offeringCore offering
SailRacer develops a GPS-based tactical sailing mobile application for Android and iOS that calculates optimal racing courses by combining wind, polar, and current data to deliver start-line timing, layline navigation, and wind shift analysis for competitive sailors. The offering is complemented by the InkDisplay e-paper sunlight-readable display and the DataLinker Bluetooth NMEA sensor bridge, plus a club-level Organizer platform for event and race management.
Product overview
SailRacer offers a unified platform consisting of the core SailRacer App (tactical racing tool for Android/iOS) complemented by hardware accessories (InkDisplay e-reader screen and DataLinker Bluetooth bridge), an Organizer platform for club event management, and a Wind Game for strategy training. The ecosystem centers on the mobile app processing wind, polar, and current data, with the InkDisplay providing a secondary sunlight-readable screen and DataLinker enabling NMEA sensor integration. The Organizer syncs race data bidirectionally with the mobile app for clubs and regatta organizers.
Differentiator
Problem solved
Functional benefit
Brands
- InkDisplay: High contrast E Ink Carta display for sailing with waterproof IP68 rating, 6-inch screen, 8000mAh battery, designed for optimal visibility in direct sunlight with polarized sunglasses
- DataLinker
- Wind Game
Products and services
- SailRacer App Tactical racing mobile app for Android and iOS that calculates optimal sailing courses based on wind, polar, and current data, providing real-time navigation, layline calculations, start timing (Time to Burn), wind shift analysis, polar performance optimization, and tack/jibe measurement for competitive amateur and professional sailors.
- InkDisplay Hardware accessory that mirrors the SailRacer app screen using a high-contrast 6-inch E Ink Carta e-paper display designed for optimal visibility in direct sunlight and through polarized sunglasses, with 8000mAh battery for multi-day operation and IP68 waterproof construction.
- DataLinker Hardware device that converts NMEA0183 and SeaTalk1 vessel sensor data to Bluetooth 4 for mobile devices, enabling real-time transfer of wind, GPS, compass, and water-speed data to the SailRacer app while keeping 3G/4G internet channels open.
- Organizer Club event management platform that allows sailing clubs and regatta organizers to create and track events, manage fleets and courses, publish race documents and results, enable online registration, and synchronize race data in real time to mobile devices for participating sailors.
- Wind Game Online sailing strategy game that uses real wind data from an ultrasonic weather station, allowing players to practice tacking at the optimal moment against a computer opponent. Functions as a community engagement and brand-awareness tool for the sailing audience.
Quantifiable outcome
- Time to Burn enables hitting starting line at exact moment with full speed, improving start positions
- +3 more outcomes
Companies that use SailRacer
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
SailRacer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
SailRacer partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
SailRacer competitors and assessment
Company assessmentDirect peers
- iRegatta: iRegatta is a mobile sailing instrument and tactical racing app for iOS/Android offering start line assistance, laylines, and wind shift tracking. It is the most direct mobile-app competitor to SailRacer in the regatta-focused tactical software category.
- SailTimer: SailTimer makes wireless wind instruments and a sailing app with wind/tack calculations that integrate directly with SailRacer's Premium tier. It is a direct peer in the sailing-specific instruments + software space and a current integration partner.
- Regatta Network: Regatta Network provides online regatta registration, results, and event management services for sailing clubs and class associations. It directly overlaps with SailRacer's Organizer platform in serving the B2B sailing club event-management market.
- Sailwave: Sailwave is scoring and regatta management software used by sailing clubs to organize events. It directly overlaps with SailRacer's Organizer platform in providing event management tools to sailing clubs and race organizers.
- PredictWind: PredictWind provides wind forecasting and weather routing software for sailors and yacht racers, including GRIB file downloads and routing optimization. It directly competes with SailRacer in the sailing-specific tactical/weather software category with overlapping target customers.
- Expedition Marine: Expedition is a desktop and tablet-based sailing navigation and race planning application widely used by ocean racers and superyacht skippers. It overlaps with SailRacer in providing polar-based tactical and routing calculations for competitive sailors.
Broad incumbents
- Navionics (Garmin): Navionics, owned by Garmin, provides marine charts and a boating app with route planning and community-sourced data. It is a broad incumbent in marine navigation software that competes for the same sailor attention budget as SailRacer.
- Raymarine: Raymarine (FLIR Systems) produces multifunction displays, instruments, and marine electronics widely used on sailing yachts. It is a broad incumbent that could bundle tactical sailing features and competes in the marine display/instrument space alongside SailRacer's hardware.
- B&G (Navico): B&G is the sailing-specialist brand of Navico (now part of Brunswick), producing chartplotters, instruments, and autopilot systems for racing yachts. It is a broad incumbent in marine electronics with overlapping end customers to SailRacer but operates via hardware sales rather than standalone apps.
- Garmin Marine: Garmin produces GPSMAP chartplotters, Fenix marine watches, and the Navionics marine charts platform. It is a broad incumbent in marine GPS/navigation that overlaps with SailRacer's GPS-based tactical software and could expand into sailing-specific tactical features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SailRacer social profiles
Digital presenceSailRacer financial estimates
Financial estimateRevenue estimate
Valuation estimate
SailRacer leadership team
Management profileNumber of profiles
Profiles1 record
SailRacer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SailRacer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SailRacer
What does SailRacer do?
SailRacer develops a GPS-based tactical sailing mobile application for Android and iOS that calculates optimal racing courses by combining wind, polar, and current data to deliver start-line timing, layline navigation, and wind shift analysis for competitive sailors. The offering is complemented by the InkDisplay e-paper sunlight-readable display and the DataLinker Bluetooth NMEA sensor bridge, plus a club-level Organizer platform for event and race management.
Is SailRacer a public or private company?
SailRacer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SailRacer founded?
SailRacer was founded in 2013. It employs 1 to 10 people.
Where is SailRacer based?
SailRacer is headquartered in Kaunas, Lithuania, in the Europe region.
How does SailRacer make money?
Three revenue lines are on record. Premium App Subscription is the primary driver. The others are dataLinker Hardware and inkDisplay Hardware.
Who are SailRacer's main competitors?
Direct peers on record are iRegatta, SailTimer, Regatta Network, Sailwave, PredictWind and Expedition Marine. Broad incumbents are Navionics (Garmin), Raymarine, B&G (Navico) and Garmin Marine.
Does SailRacer have an API?
No public API is recorded for SailRacer.
What industry is SailRacer in?
SailRacer's product category is Marine Sailing Navigation Software. Its primary akta.pro industry code is THAJAJAG, Sailing Experiences (Lessons, Regattas, Day Sails). Its NAICS code is 48833 and its SIC code is 7948.