BRASS Gruppe

What BRASS Gruppe does

BRASS Gruppe is a family-owned automotive retail and mobility group headquartered in Aschaffenburg, Germany, founded in 1935 and operating 25 dealership locations across the Rhein-Main metropolitan region with 501-1,000 employees. The group represents 17+ automotive brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, Opel, Peugeot, Citroën, DS Automobiles, Fiat, Kia, Leapmotor, BYD, Cadillac, and Corvette, offering new and used vehicle sales, manufacturer-backed leasing and financing, authorized service and repair, body and paint, car rental (Brass Rent), and a vehicle subscription service (Brass Auto-Abo) for business customers.

Beyond retail, Brass Gruppe operates a B2B parts distribution business through its Brass Teilezentrum, running VW Group-aligned NORA performance center in Rodgau and Stellantis-aligned Distrigo center in Darmstadt, stocking over 750,000 original parts SKUs with same-day delivery before 10 AM across 25 daily routes and nationwide overnight reach via Night Star Express. The group serves private retail customers, SMB and large-fleet business clients, government/authority fleets, and independent workshops purchasing parts. Go-to-market combines an owned physical dealership network with field sales for fleet accounts, an online Carfinder marketplace, Google Vehicle Ads, and OEM captive-finance intermediation (Audi Leasing, ŠKODA Leasing, Stellantis Bank). Under family control with Ulrich Brass as Managing Director across the main entities, the group has pursued an active expansion strategy, completing the acquisition of Autohaus Jacob in Rüsselsheim in July 2025 and adding BYD, Leapmotor, and Cadillac EV partnerships in the first half of 2026.

Name

BRASS Gruppe

Legal name

Automobil-Verkaufs-Gesellschaft Joseph Brass GmbH & Co. KG

Website

https://brass-gruppe.de

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BRASS Gruppe is a family-owned German automotive retail and mobility group operating 25 dealerships and B2B parts centers across the Rhein-Main region, representing 17+ brands and serving private, fleet, government, and independent workshop customers with sales, service, leasing, subscription, and parts distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Darmstadt

HQ country

Germany

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: New and used vehicle sales across multiple brands including Volkswagen, Audi, Škoda, Seat, CUPRA, Opel, Peugeot, Citroën, Leapmotor, Kia, BYD, Cadillac, Corvette and others. Both retail and fleet sales.
2. Vehicle Leasing: Leasing financing options through manufacturer captive finance companies (Audi Leasing, ŠkODA Leasing, Stellantis Bank) with business and private customer offerings.
3. Vehicle Service and Repair: Workshop services for inspection, maintenance, and repairs following manufacturer specifications across all represented brands.
4. Parts Distribution (B2B): B2B parts sales to independent workshops through Distrigo and NORA networks, covering original parts for VW Group brands, Stellantis brands, Kia, and others.
5. Car Rental: Brass Rent car rental service offering vehicles from VW, Škoda, SEAT, CUPRA, CITROËN and PEUGEOT brands for vacation, business travel, weddings, or as replacement vehicles.
6. Auto Subscription: Brass Auto-Abo flexible vehicle subscription service for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

BRASS Gruppe is a family-owned automotive retail and service group operating 25 locations across the Rhein-Main region of Germany. The company sells new and used vehicles from more than 17 brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, Opel, Peugeot, Citroën, KIA, BYD, Cadillac, Corvette, and Leapmotor. Beyond sales, it provides workshop service and maintenance, B2B spare parts distribution through Distrigo and NORA networks, vehicle rental (Brass Rent), and a flexible auto-subscription service (Brass Auto-Abo) for business and private customers.

Differentiator

Problem solved

Functional benefit

Brands

• Brass Rent: Car rental service operated by Brass Gruppe, offering vehicles from VW, Škoda, SEAT, CUPRA, CITROËN and PEUGEOT brands for vacation, business travel, weddings, or as replacement vehicles.
• Brass Auto-Abo

Products and services

• Vehicle Sales (New and Used Cars)
• Vehicle Leasing
• Brass Auto-Abo (Vehicle Subscription)
• Brass Rent (Car Rental)
• Vehicle Service and Maintenance
• Brass Teilezentrum (B2B Parts Distribution)
• Body and Paint Services (Karosserie & Lack)
• Fleet and Business Customer Services
• Vehicle Trade-In (Fahrzeugankauf)
• Insurance Intermediation

Quantifiable outcome

• 25 locations serving the Rhein-Main region
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DistrigocoreChannel Partner/ Reseller/ DistributorBrass Gruppe operates Distrigo parts distribution center in Darmstadt for Stellantis brands (Opel, Peugeot, Citroën, DS, Fiat, Alfa Romeo, Lancia, Jeep, Leapmotor). Distrigo provides multi-brand original parts distribution network for independent workshops.
• NORA (NORA Original Teile Vertrieb)coreChannel Partner/ Reseller/ DistributorBrass Gruppe operates NORA performance center in Rodgau for VW Group brands (Volkswagen, Audi, Seat, Škoda, Cupra), Kia and BYD. NORA provides original parts distribution for the brands.
• Partslink24coreChannel Partner/ Reseller/ DistributorOnline information and ordering portal for original parts. Brass Teilezentrum is a partner for ordering original replacement parts for Opel, Volkswagen, Audi, Seat, Škoda, KIA, Peugeot, Citroën, DS, Fiat, Alfa Romeo, Lancia, Leapmotor and Jeep brands.
• Public Service BoxcoreChannel Partner/ Reseller/ DistributorOfficial parts ordering portal for Stellantis brands. Brass Distrigo provides ordering capability for original parts of Opel, Peugeot, Citroën, DS, Fiat, Alfa Romeo, Lancia and Jeep.
• Night Star ExpressminorChannel Partner/ Reseller/ DistributorLogistics partnership for nationwide overnight parts delivery. Provides delivery service for customers outside the Rhein-Main delivery area who have secured night deposit facilities.
• EUROGARANTminorChannel Partner/ Reseller/ DistributorBrass Gruppe participates in the EUROGARANT service network for independent workshops, presenting at events like the Deutschland Tour 2025 to promote B2B parts partnership services.
• E-Mobilio GmbHminorGTM or Marketing PartnerPartnership for e-mobility services including subsidies consulting, purchase and leasing advice for electric vehicles. E-Mobilio provides information and consulting services to support customers in transitioning to electric mobility.
• Former 03 GmbHminorImplementation/ SI/ Consulting PartnerWebsite development and maintenance partner providing Carfinder vehicle marketplace platform. Responsible for website development, optimization and functionality.
• CG Car-Garantie Versicherungs-AGminorChannel Partner/ Reseller/ DistributorExtended warranty and long-term protection services provider. CG Car-Garantie offers guarantee services with redirect to their landing page through the Brass website.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• AVAG Holding SE: Germany-based family-owned multi-brand automotive dealership group with operations across southern Germany. Closely comparable to BRASS in business model (multi-brand retail, service, parts distribution) and German market focus, though operating in a different regional geography.
• Hedin Mobility Group: Large European multi-brand automotive retailer and distributor with operations across several countries and a strong focus on premium and volume brands plus parts and service. Comparable to BRASS as a multi-brand dealer group with diversified mobility services, but with broader geographic and OEM exposure.
• Emil Frey Group: One of Europe's largest privately held automotive dealer and distribution groups, operating multi-brand retail and parts businesses across multiple countries. Highly comparable to BRASS in multi-brand retail, parts distribution, and family-owned European dealer model, but at significantly larger and pan-European scale.
• Hahn Group (Automobile Hahn Group): Family-owned German automotive retail group operating multi-brand dealerships and service centers, primarily in Baden-Württemberg. Comparable to BRASS as a multi-brand German dealer with a long operating history and similar service, leasing and parts offerings.
• D'Ieteren Group: Belgian-based, listed automotive group with retail, distribution and mobility services across Europe, including significant Belgian and German dealer operations. Comparable to BRASS in multi-brand dealer and parts distribution business model, though at much larger scale and with public-market capital access.

Emerging players

• Auto1 Group SE: Berlin-based, publicly listed online used-car platform operating across Europe. Partially comparable to BRASS in used-vehicle retail and German market presence, but uses a digital-first, no-physical-showroom model that contrasts with BRASS's traditional dealer footprint.

Regional players

• Pendragon plc: UK-based multi-brand automotive retailer and leasing business with similar franchise model and aftersales structure. Comparable to BRASS in multi-brand dealer and fleet/leasing mix, but operating exclusively in the UK market.
• Sytner Group: UK-based premium automotive retailer owned by a major OEM-affiliated dealer group. Comparable to BRASS in premium-brand retail, service and parts operations, but focused exclusively on the UK market.

Broad incumbents

• Cox Automotive: Global automotive services group offering dealer solutions, remarketing, parts and digital retailing platforms. Comparable to BRASS as a B2B parts and dealer services provider, though focused on technology and services rather than direct retail.
• Inchcape plc: Global automotive distributor and retailer operating across multiple continents with multi-brand representation, distribution, and aftersales. Comparable to BRASS in distribution and multi-brand retail breadth, though much larger and more geographically diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brassgruppe
• Instagraminstagram.com/brass_gruppe
• YouTubeyoutube.com/@BrassGruppe
• LinkedInlinkedin.com/company/brass-gruppe
• TikToktiktok.com/@brass_gruppe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRASS Gruppe