What Partslink24 does

Partslink24 operates a subscription-based online portal for identifying and ordering genuine automotive spare parts, serving independent repair shops, dealerships, fleet operators, and private vehicle owners across 30+ markets. The platform aggregates catalogs from 24+ OEM brands — including Audi, BMW, Mercedes-Benz, Volkswagen, Porsche, Jaguar, Land Rover, Volvo, MAN, Bentley, MINI, Mitsubishi, smart, and Polestar — covering more than 7.2 million part numbers. Core functionality centers on VIN-based part identification that returns the correct genuine part, country-specific pricing, and real-time dealer inventory feeds, reducing misorders and returns for buyers.

The technology stack is a structured catalog and lookup engine rather than an AI-driven system: parts data is sourced via licensed OEM feeds, mapped to VIN configurations, and made searchable through VIN entry, with localized interfaces in 30+ languages. The MANtime add-on extends the same architecture into commercial vehicle (MAN) parts.

Monetization is a B2B-leaning subscription self-serve model with three tiers — roughly $23/month for yearly, $35/month for monthly, and $12 for a one-day pass — plus brand-specific add-ons. The fixed low price points and self-serve onboarding indicate a long-tail, distributed customer base rather than an enterprise sales motion, with country-specific pricing supporting localized unit economics across its multi-market footprint.

Name

Partslink24

Legal name

partslink24

Website

https://partslink24.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Partslink24 is a subscription-based online portal that uses VIN lookup to identify and order genuine spare parts from 24+ OEM brands, serving repair shops, dealers, and private vehicle owners across 30+ markets.

Ownership category

akta.pro rank

Product category

Automotive Parts Catalog Platform

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive parts catalog
• Genuine parts portal
• VIN-based parts identification
• OEM parts platform
• Aftermarket parts software

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Yearly Subscription: Annual subscription at $23.00 per month net with minimum 1-year commitment. Includes access to all functions and all supported brands.
2. Monthly Subscription: Monthly subscription at $35.00 per month net with minimum 1-month commitment. Higher flexibility but higher cost.
3. One Day Access: One-time access pass for 24 hours at $12.00 net. No cancellation period required.
4. MANtime Additional Service: Fee-based service for MAN SE brands - Labour Time Catalogue with credit card payment for one or bundle of downloads. Separate from main subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Partslink24 is a subscription-based online portal providing access to genuine OEM parts catalogs from 24+ automotive manufacturers within a single standardized interface. Subscribers can identify parts via VIN, view country-specific pricing, check real-time dealer inventory, and place orders 24/7 with their dealer of choice. The platform also offers an add-on MANtime Labour Time Catalogue for MAN brand vehicles.

Product overview

Partslink24 is a unified online portal providing subscription-based access to genuine/original vehicle parts catalogs from 24+ automotive manufacturers. The platform operates on a single unified interface where users can search parts by VIN, view country-specific pricing, check dealer inventory, and place orders 24/7. The service includes core subscription tiers (Yearly at $23/month, Monthly at $35/month, One-Day Access at $12), plus an add-on MANtime® Labour Time Catalogue for MAN brand users. The platform covers brands including Audi, BMW, BMW Motorrad, Bentley, Jaguar, Land Rover, Mercedes-Benz, MINI, Mitsubishi, Polestar, Porsche, smart, Volkswagen, Volvo, and their respective Classic/Heritage divisions. Data is provided on behalf of participating manufacturers with over 7.2 million genuine spare parts in the database.

Differentiator

Problem solved

Functional benefit

Products and services

• Partslink24 Online Parts Portal A subscription-based online platform providing access to genuine/original vehicle parts catalogs from 24+ automotive manufacturers. Features VIN-based parts identification, country-specific recommended retail pricing, personalized dealer discounts, real-time dealer inventory checking, electronic order archiving, and 24/7 online ordering from a dealer of choice. Targets car dealers, repair shops, and private car owners.
• MANtime Labour Time Catalogue

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• AudiflagshipStrategic or Co-development PartnerAudi participates in the partslink24 platform, providing complete and up-to-date genuine parts data for their vehicles. Users can access Audi parts catalogs, VIN-based identification, and order from Audi-authorized dealers.
• BMWflagshipStrategic or Co-development PartnerBMW provides genuine parts data including support for BMW, BMW Classic, BMW Motorrad, and BMW Motorrad Classic brands. Full parts catalog access with standardized interface.
• Mercedes-BenzflagshipStrategic or Co-development PartnerMercedes-Benz participates with full genuine parts catalog including Mercedes-Benz, Mercedes-Benz Classic, and Mercedes-Benz Vans brands.
• VolkswagenflagshipStrategic or Co-development PartnerVolkswagen provides genuine parts data for Volkswagen, Volkswagen Classic, and Volkswagen Commercial Vehicles brands. Also supports Caminhões e Ônibus (trucks and buses) brand.
• PorscheflagshipStrategic or Co-development PartnerPorsche provides genuine parts catalog including Porsche and Porsche Classic brands.
• JaguarcoreStrategic or Co-development PartnerJaguar provides genuine parts data for their vehicle lineup through the partslink24 platform.
• Land RovercoreStrategic or Co-development PartnerLand Rover provides genuine parts data for their complete vehicle range including Defender, Range Rover, Discovery, and other models.
• MANcoreStrategic or Co-development PartnerMAN provides genuine parts data including the MANtime Labour Time Catalogue as an additional fee-based service for MAN SE brands.
• VolvocoreStrategic or Co-development PartnerVolvo provides genuine parts data for their complete vehicle lineup.
• BentleycoreStrategic or Co-development PartnerBentley provides genuine parts catalog data for their luxury vehicles including Bentayga, Continental GT, Flying Spur, and Mulsanne models.
• PolestarminorStrategic or Co-development PartnerPolestar provides genuine parts data for their electric vehicles through the partslink24 platform.
• MINIcoreStrategic or Co-development PartnerMINI provides genuine parts data including MINI and MINI Classic brands.
• MitsubishiminorStrategic or Co-development PartnerMitsubishi provides genuine parts data for their vehicle lineup.
• smartminorStrategic or Co-development Partnersmart provides genuine parts data for their small car lineup.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RealOEM: RealOEM is a parts catalog and VIN decoder covering BMW, MINI, and other brands. It is a direct peer because it offers genuine OEM parts identification and ordering workflows for the same dealer and enthusiast customer base that Partslink24 serves.
• ETKA (Volkswagen Group): ETKA is the official Volkswagen Group electronic parts catalog used by dealers and independent workshops for VW, Audi, Škoda, and SEAT parts identification. It is a direct peer as a multi-brand OEM parts platform with similar VIN lookup and ordering functionality.
• Microcat: Microcat (by Solera) is a parts catalog solution serving automotive aftermarket distributors and repairers with VIN-based parts identification. It competes in the same electronic parts catalog category as Partslink24, particularly for the independent repair shop segment.
• PartsTech: PartsTech is a parts lookup and ecommerce platform connecting repair shops with suppliers across multiple brands. It is comparable to Partslink24 as a multi-brand, VIN-based parts identification and ordering portal targeting professional repair customers.
• ShowMeTheParts: ShowMeTheParts is a parts catalog aggregator used by distributors and dealers to look up OEM and aftermarket parts by vehicle. It overlaps with Partslink24's VIN-based parts identification and dealer-facing catalog workflow.
• Motor.com: Motor.com provides parts and labor data, VIN decoding, and cataloging for the automotive aftermarket. It addresses the same professional repair shop and dealer segment as Partslink24, with overlapping lookup and pricing features.
• Identifix: Identifix (now part of Solera) provides direct-hit vehicle repair information, including VIN-based parts and diagnostic lookup. It is comparable to Partslink24 as a subscription data platform serving repair shops with vehicle-specific parts intelligence.

Broad incumbents

• RockAuto: RockAuto is a large online retailer of aftermarket automotive parts with VIN-based catalog lookup. It is a broader incumbent because it operates an aftermarket parts marketplace rather than an OEM-genuine catalog, but addresses overlapping customer demand for parts identification and ordering.
• Amazon Garage: Amazon Garage is Amazon's automotive parts and accessories experience with VIN-based fitment and parts ordering. It competes as a broad incumbent with the scale to bundle parts lookup into general ecommerce, adjacent to Partslink24's specialist OEM focus.

Emerging players

• Autodoc: Autodoc is a European online retailer of car parts and accessories with multi-brand catalog and VIN-based fitment. It is comparable to Partslink24 in its multi-brand parts commerce focus, though it emphasizes aftermarket parts rather than genuine OEM data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partslink24