Mr. Brownie

What Mr. Brownie does

Mr. Brownie, operating commercially as Delicices, is a Brasília-based artisanal bakery and confectionery producing handcrafted sweets and savory items on a made-to-order basis. Founded in 1999 as a private for-profit business with 11-50 employees, the company's product catalog centers on brownies (premium with walnuts, traditional, Nutella®, pistachio-crusted variants), gourmet brigadeiros in multiple flavors, mini pizzas, artisanal cookies, brioches, homemade chocolates, Easter eggs, and themed party packages. The portfolio also includes vegan options (banana cake, vegan cheese rolls) and lactose-free items, addressing dietary-restricted consumer segments. Production relies on traditional artisanal methods with selected ingredients rather than proprietary technology, and products are prepared upon order placement.

The business operates a direct-to-consumer, custom-order model with no retail storefront, e-commerce platform, or mobile app. Customers place orders exclusively through WhatsApp (+55 61 99443-3249) and email ([email protected]), with Instagram (delicices_2025) serving as the primary discovery and engagement channel. The company serves individual consumers and event planners in Brazil for personal consumption, birthdays, themed events, and corporate gatherings. Pricing is not publicly disclosed; transactions occur via direct enquiry. Revenue mechanics are pure one-time custom-order sales, with no subscription, licensing, or recurring contract structure. Distribution is single-country/domestic and the company has no disclosed parent, subsidiaries, investors, partnerships, patents, trademarks, or regulatory actions.

Name

Mr. Brownie

Legal name

Delicices

Website

https://mrbrownie.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. Brownie (DBA Delicices) is a Brasília-based artisanal bakery producing made-to-order brownies, brigadeiros, mini pizzas, and themed party packages for individual consumers and event planners in Brazil via WhatsApp and email ordering.

Ownership category

akta.pro rank

Product category

Artisanal Bakery & Confectionery

NAICS

Retail Bakeries (311811), Confectionery Manufacturing from Purchased Chocolate (311352), Sugar and Confectionery Product Manufacturing (3113), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Cookies & Crackers (2052)

akta.pro primary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

akta.pro secondary industries

Cookie & Brownie Shops (THAFAGAF), Cake Shops & Custom Celebration Cakes (THAFAFAC), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisanal bakery products
• Handcrafted confectionery
• Custom brownie orders
• Gourmet sweets catering
• Themed party packages

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Food Orders (Encomendas): Made-to-order artisanal sweets and savory items sold through direct customer orders via WhatsApp and email. Products are prepared upon order placement, ensuring freshness and customization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mr. Brownie (trade name Delicices) produces and sells, on a made-to-order basis, a diverse range of artisanal Brazilian sweets and savory items, with brownies and brigadeiros as the flagship lines. Orders are taken via WhatsApp and email, products are individually wrapped, and the portfolio spans traditional, gourmet, and vegan/lactose-free varieties including cookies, brioches, mini pizzas, chocolate bonbons, cakes, breads, cheese rolls, savory tarts, croquettes, and themed party packages.

Product overview

Delicices is a Brazilian artisanal bakery and confectionery offering a diverse portfolio of handcrafted sweets and savory products. The product lineup centers on brownies (including Premium with Walnuts, Traditional, Nutella® variety, and artisanal chocolate-pistachio variants), brigadeiros (gourmet traditional, semi-bitter, vanilla-grape surprise, pudding-inspired), and mini pizzas. Supporting products include artisanal cookies, brioches with various fillings, homemade chocolates, chocolate bars, Easter eggs, vegan options (banana cake, vegan cheese rolls), lactose-free cheese breads, mini burgers, savory tarts, and themed party packages. The offering is a single unified artisanal food product line rather than a platform architecture, unified by the company's artisanal approach, selected ingredients, and craft production methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Brownie Premium com Nozes Artisanal classic brownie made with intense chocolate and delicate crunchy walnuts; designed for individual consumers seeking premium confections for personal enjoyment and events.
• Brownie Tradicional Artisanal traditional brownie made with selected ingredients; a staple offering for everyday treats and events.
• Choco Brownie Artisanal chocolate brownie made with selected ingredients; intended for individual consumers and event orders.
• Brownie com Nutella® Homemade soft brownie combined with Nutella®; targeted at consumers and event orders seeking creamy chocolate-hazelnut flavor.
• Choco Brownie Artesanal (Pistachio crust) Irresistible artisanal chocolate brownie featuring a crunchy pistachio crust; aimed at gifting, personal consumption, and events.
• Choco Brownie Artesanal Creme de Pistache Artisanal chocolate brownie with pistachio cream; positioned as a flagship variant highlighted on the company website.
• Festival de Mini Pizzas Set of homemade mini pizzas in five flavors (Portuguesa, Marguerita, Mussarela, Calabresa, Frango); designed for events, parties, and gatherings.
• Pizzas Gourmet Delicices Gourmet homemade pizzas with varied fillings, available on a made-to-order basis for individual consumers and events.
• Pizzas Brotinho Small homemade pizzas with artisanal dough and fresh sauce; targeted at household consumers and small events.
• Mini Pizza Portuguesa Mini pizza Portuguesa with artisanal dough, homemade sauce, and traditional ingredient combination.
• Bombom de Nozes Artisanal walnut bonbon made with selected walnuts and real chocolate; sold as a small handmade luxury for personal consumption or gifting.
• Brigadeiro Tradicional e Capim Santo Handcrafted traditional brigadeiro prepared with selected ingredients and lemongrass flavor.
• Brigadeiro Gourmet Meio Amargo Intense, creamy, semi-bitter gourmet brigadeiro; positioned as a signature flavor across gourmet offerings.
• Brigadeiro Surpresinha de Uva e Baunilha Gourmet brigadeiro combining vanilla creaminess with selected grape freshness.
• Brigadeiro de Pudim Pudding-inspired gourmet brigadeiro; a sophisticated creamy variation of a confectionery classic.
• Dupla Delicices Pair of signature items: Crunchy Pistachio Gourmet Brigadeiro and Walnut Chocolate bonbon; intended for gifting and events.
• Brigadeiros e Bejinhos Artesanais Assortment of artisanal brigadeiros and beijinhos prepared with selected ingredients; targeted at events and personal celebrations.
• Bombom de Brigadeiro Delicate semi-bitter brigadeiro bonbon coated with noble chocolate.
• Enroladinhos Delicices (Queijo e Presunto) Hand-rolled savory pastry with cheese and ham fillings featuring soft golden dough and generous fillings.
• Enroladinho de Queijo Vegano Vegan hand-rolled pastry with vegan cheese filling; golden outside and creamy inside.
• Cookies Artesanais Premium artisanal cookies in assorted varieties; intended for individual consumers and event orders.
• Biscoitos Amanteigados Buttery filled biscuits with a flavor that melts in the mouth.
• Brioches Recheados (Crema/Calabresa/Frango/Confit/Napolitano) Artisanal brioches with creamy fillings of sausage, chicken, Confit Tomato, ground beef, and Neapolitan.
• Chocolate Caseiro Homemade chocolates prepared with care; sold as a made-to-order offering.
• Delicices Artesanais (Bombons Recheados) Artisanal bonbons made with noble chocolate and filled with chocolate chips, Nutella, and dulce de leche.
• Barras de Chocolate Artesanais Artisanal chocolate bars in assorted flavors intended for personal consumption and gifting.
• Chocolates Artesanais Variety of artisanal chocolates offered for made-to-order orders.
• Ovos de Páscoa Artesanais Seasonal artisanal Easter eggs filled with chocolate tablets (Bis).
• Morango Delicices (Chocolate-coated Strawberry) Chocolate-coated strawberry dessert with crunchy chocolate shell, strawberry jelly, and vanilla filling.
• Festas Temáticas Completas Themed party packages covering complete event confectionery needs; quoted on a per-event basis via WhatsApp and email.
• Bolo de Banana Vegano Vegan banana cake made with 100% natural ingredients.
• Bolo de Tâmara Artesanal com Castanhas Artisanal vegan cake combining the natural sweetness of dates and cashews.
• Pão Caseiro 100% artisanal homemade bread with crunchy crust and soft interior.
• Pães de Queijo Zero Lactose (Vegan) Lactose-free cheese breads made with vegan cheeses, special polvilho, and the same artisanal quality.
• Mini Hambúrguer Delicices Artisanal mini burgers with specialty bread and custom sauce, sold for snacks and events.
• Lanche e Petiscos Delicices Assortment of artisanal snacks and appetizers for events and casual entertaining.
• Croquetes de Carne Homemade meat croquettes with fluffy, moist texture and rich flavor.
• Tortas Salgadas Savory tarts in flavors: sausage, cheese, olive and oregano, chicken, and Neapolitan.
• Tomate Confiti (Molho de Tomate Artesanal) Artisanal and premium tomato sauce sold as a complementary artisanal product.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brigadeiro Doceria: Brazilian specialty confectionery focused on gourmet brigadeiros and artisanal sweets. Comparable in product category (gourmet brigadeiros, gift assortments), custom-order model, and direct-to-consumer Brazilian channel.
• Mundo do Brownie: Brazilian artisanal brownie brand specializing in handcrafted brownies with multiple flavors. Direct competitor in the same product niche — individually wrapped, giftable brownie SKUs sold via e-commerce and custom orders.
• The Brownie Maker: Brazilian artisanal brownie business producing premium brownies for delivery and events. Mirrors Mr. Brownie in core product focus, made-to-order model, and event/gifting positioning.

Broad incumbents

• Kopenhagen: Iconic Brazilian premium chocolate and confectionery brand selling bonbons, brigadeiros, and chocolate bars. Comparable in the artisanal chocolate and confectionery segments Mr. Brownie serves, with significantly broader distribution and brand recognition.
• Cacau Show: Brazil's largest chocolate retail chain, offering chocolates, Easter eggs, and confectionery at mass-market prices. Adjacent in chocolate and confectionery product lines, with a vastly larger retail footprint in Brazil.
• Amor aos Pedaços: Brazilian chain of cake and confectionery stores with a strong focus on celebration products (cakes, brigadeiros, sweets). Same customer occasion (celebrations, parties) and adjacent product lines, but operates physical retail at larger scale.
• Ofner: Established Brazilian bakery and patisserie chain with broad product portfolio including cakes, breads, and sweet/savory items. Overlapping product categories (artisanal baked goods, celebration cakes) and similar Brazilian consumer base, but at much larger retail-bakery scale.

Regional players

• Casa do Biscoito: Brazilian specialty retailer focused on artisanal cookies, biscuits, and gourmet snacks. Comparable in the artisanal cookies/biscuit segment of Mr. Brownie's portfolio, with a storefront-led model rather than custom-order delivery.
• Padaria Benjamin: Brazilian artisanal bakery chain producing breads, pastries, and savory items. Comparable in the savory and bread components of Mr. Brownie's offering (homemade breads, mini pizzas, savory snacks), targeting similar Brazilian consumer occasions.

Emerging players

• Brownie do Luiz: Brazilian artisanal brownie start-up focused on handcrafted brownies with custom orders. Direct overlap with Mr. Brownie's hero product category at a similarly small, emerging scale, often competing for the same occasion-gifting customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/delicices_2025
• Facebookfacebook.com/mrbrowniebr
• LinkedInlinkedin.com/company/mr-brownie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Brownie