Cacau Show
Cacau Show is Brazil's largest chocolate franchisor and the world's largest fine chocolate chain, operating nearly 5,000 stores selling premium chocolates, truffles, gift kits, and lifestyle merchandise across multiple sub-brands and licensed partnerships to mass-market consumers and corporate gifting clients.
- Company typePrivate
- Founded1986
- HeadquartersItapevi, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cacau Show does
Cacau Show, founded in 1986 and headquartered in Itapevi/Embu das Artes, Brazil, is the world's largest fine chocolate retail chain and Brazil's largest franchisor, operating nearly 5,000 stores nationwide and supporting over 22,000 people across its broader ecosystem. The company manufactures and retails a comprehensive chocolate portfolio — chocolates, truffles, gift kits, ice cream, cookies, biscuits, fondues, and lifestyle merchandise — organized through sub-brands (Dreams, laCreme, Bytes, Miau, LaNut, Biscoiteria, Bendito Cacao) and licensed collaborations (Harry Potter, Care Bears, Chocomonstros). Adjacent activities are run through wholly-owned subsidiaries: Fazenda Dedo de Deus (cocoa farm in Linhares, Espírito Santo), the Bean-to-Bar factory at the Itapevi MegaStore, Instituto Cacau Show (social-education program serving ~850 children weekly since 2009), Bendito Cacau Resort (hospitality), Cacau Park (theme park), and Grupo Playcenter (entertainment). Customer-facing operations span individual consumers, corporate gifting clients, and franchisees.
The company operates a vertically integrated bean-to-bar production chain, with cocoa cultivated at Fazenda Dedo de Deus and processed at the Itapevi Bean-to-Bar factory into the Bendito Cacao premium line, complemented by multiple lines for adjacent confectionery categories. Distribution combines nearly 5,000 franchise stores, an owned e-commerce storefront at cacaushow.com.br with home delivery and store pickup, a branded mobile app, and third-party delivery partnerships with iFood and Delivery Direto, plus store-level WhatsApp sales and a dedicated corporate gifting channel.
Revenue is generated across unit-priced chocolate retail (R$1.29–R$22.99 tablets, gift boxes up to R$169.99), recurring franchise fees and royalties from a franchisee base where over 50% of operators have 7+ year tenures, the CacauBox monthly subscription (no monthly fee, flexible cadence), the Cacau Lovers loyalty program (2 coins per R$20 spent), corporate bulk orders, and in-store cafeteria/ice cream service. Pricing supports PIX, credit-card installments up to 3x, and boleto from R$10 minimum. The operating model is domestic-only (Brazil), with reported capital deployment continuing into factory and distribution-center expansion despite a 300% cocoa price increase and a fire at the Linhares facility.
Cacau Show firmographics
Firmographics- Name
- Cacau Show
- Legal name
- CACAU COMÉRCIO ELETRÔNICO LTDA.
- Website
- https://cacaushow.com.br
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Cacau Show is Brazil's largest chocolate franchisor and the world's largest fine chocolate chain, operating nearly 5,000 stores selling premium chocolates, truffles, gift kits, and lifestyle merchandise across multiple sub-brands and licensed partnerships to mass-market consumers and corporate gifting clients.
- Ownership category
- akta.pro rank
Cacau Show industry classification
Industry- Product category
- Premium Chocolate & Confectionery
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Sugar & Confectionery Products (2060), Retail-Food Stores (5400), Cookies & Crackers (2052)
- akta.pro primary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
- akta.pro secondary industries
- Chocolate & Confectionery Shops (THAFAGAD), Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI), Cookies, Biscuits & Crackers (CRADABAD)
Keywords
Where Cacau Show is headquartered
LocationHeadquarters
- HQ city
- Itapevi
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Cacau Show business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail Chocolate Sales: Sale of fine chocolates, truffles, tablets, bonbons, cookies, and lifestyle products through owned stores, franchises, and e-commerce channels.
- Franchise Fees and Royalties: Revenue from franchise network of nearly 5,000 stores with long-term franchisee relationships.
- Corporate/Bulk Orders: Sales to corporate clients through dedicated business area for company gifts and bulk orders.
- Subscription Box (CacauBox): Monthly subscription service delivering favorite products to customers with flexible frequency options and store pickup or home delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Chocolate Products |
| Subscription | Monthly | CacauBox Subscription |
| Other | Pay-as-you-go | Cacau Lovers Loyalty Program |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Cacau Show product offering
Product offeringCore offering
Cacau Show manufactures and retails fine chocolates, truffles, bonbons, tablets, cookies, ice cream, and lifestyle accessories through nearly 5,000 franchise and company-owned stores across Brazil. The company operates a vertically integrated bean-to-bar production model from its own Trinitario cocoa farm (Fazenda Dedo de Deus) in Linhares, Espírito Santo to a factory in Itapevi, producing chocolates under multiple sub-brands (laCreme, Dreams, Bytes, Bendito Cacao, Miau, LaNut, Biscoiteria). It also sells via e-commerce, a monthly subscription (CacauBox), a loyalty program (Cacau Lovers), in-store cafeterias, and corporate/bulk gifting programs.
Product overview
Cacau Show is Brazil's largest fine chocolate retailer and the world's largest fine chocolate chain with nearly 5,000 stores. The company operates a diversified product portfolio organized around sub-brands and licensed partnerships. Core chocolate sub-brands include: Dreams (dessert-inspired tabletes and ice cream), laCreme (classic melting creams), Bytes (international dessert drageados), Bendito Cacao (premium bean-to-bar from company-owned farm), Miau (cat tongue shaped chocolates), LaNut (hazelnut line), and Biscoiteria (cookies and biscuits). The company offers a subscription service (CacauBox), operates a loyalty program (Cacau Lovers), provides in-store cafeteria services, and holds licensed partnerships for Harry Potter, Care Bears, and Chocomonstros. Products range from fine chocolates and truffles to ice cream, fondues, desserts, and lifestyle merchandise including plush toys and drinkware. The company also operates hotels (Bendito Cacau Resort), Cacau Park amusement park, and Grupo Playcenter.
Differentiator
Problem solved
Functional benefit
Brands
- laCreme: Classic chocolate cream line with various flavors including Gianduia, Mezzo, and Zero varieties
- Dreams
- Bytes
- Biscoiteria
- Bendito Cacao
- LaNut
- Miau
- Chocomigos
- Chocomonstros
Products and services
- Dreams
Quantifiable outcome
- Over 50% of franchisees have been with the company for more than 7 years
Companies that use Cacau Show
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Cacau Show technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cacau Show partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- iFoodcoreiFood is a food delivery platform partner enabling customers to purchase Cacau Show products through the app with delivery to their location. Payment processing and customer service are handled by iFood.
- Delivery DiretominorDelivery Direto is an intermediary platform that connects customers to their nearest Cacau Show store for direct purchasing and delivery. Payment and customer service handled directly by the chosen store.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Cacau Show competitors and assessment
Company assessmentBroad incumbents
- Lindt & Sprüngli: Swiss premium chocolate manufacturer with strong retail presence. Comparable to Cacau Show's premium Bendito Cacao bean-to-bar positioning and emphasis on quality ingredients and gifting assortments.
- Ferrero Group: Global premium chocolate and confectionery major (Ferrero Rocher, Kinder, Nutella). Comparable to Cacau Show in premium gifting chocolates and hazelnut-based offerings (LaNut line is a direct analog to Ferrero Rocher/Nutella categories).
- The Hershey Company: U.S. chocolate and confectionery major with vertically integrated cocoa supply and broad product range. Comparable as a vertically integrated chocolate producer with diversified sub-brands and strong retail distribution.
- Mondelēz International: Global snacks and chocolate major operating brands like Lacta, Cadbury, and Oreo in Brazil. Directly competes in Brazilian chocolate via Lacta and represents both a peer and a key competitor in the Brazilian market.
- Mars Wrigley: Global chocolate and confectionery major (M&M's, Snickers, Galaxy). Comparable in chocolate category breadth and global manufacturing scale, though lacks Cacau Show's franchise-retail model.
- Nestlé Brasil: Global CPG major operating in Brazil across chocolate (Galak, Prestígio, Milka via licensee) and broader food. Comparable as a mass-market chocolate competitor with scale advantages and broader portfolio than Cacau Show's premium focus.
Emerging players
- Barry Callebaut: World's largest B2B chocolate manufacturer with bean-to-bar capability. Comparable to Cacau Show's vertical cocoa-farming and bean-to-bar factory operations at Fazenda Dedo de Deus and the Itapevi MegaStore.
- Brigaderia / Brazilian Specialty Chocolatiers: Smaller Brazilian specialty chocolate shops and brigadeiro specialists operating in the same Brazilian confectionery market. Comparable as local players competing for share in the gifting and indulgence occasions Cacau Show dominates.
Direct peers
- Godiva Chocolatier: Premium chocolate gifting brand with global boutique retail. Directly comparable to Cacau Show on premium positioning, gift box assortment strategy, and store-based luxury chocolate experience.
- Kopenhagen: Brazilian premium chocolate maker and retailer with franchise stores across Brazil. Closely comparable to Cacau Show as a domestic fine-chocolate specialty chain with strong brand recognition and gifting focus, but smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cacau Show social profiles
Digital presenceCacau Show financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cacau Show leadership team
Management profileNumber of profiles
Profiles1 record
Cacau Show subsidiaries and ownership
Company hierarchySubsidiaries5 records
Cacau Show funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cacau Show M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cacau Show
What does Cacau Show do?
Cacau Show manufactures and retails fine chocolates, truffles, bonbons, tablets, cookies, ice cream, and lifestyle accessories through nearly 5,000 franchise and company-owned stores across Brazil. The company operates a vertically integrated bean-to-bar production model from its own Trinitario cocoa farm (Fazenda Dedo de Deus) in Linhares, Espírito Santo to a factory in Itapevi, producing chocolates under multiple sub-brands (laCreme, Dreams, Bytes, Bendito Cacao, Miau, LaNut, Biscoiteria). It also sells via e-commerce, a monthly subscription (CacauBox), a loyalty program (Cacau Lovers), in-store cafeterias, and corporate/bulk gifting programs.
Is Cacau Show a public or private company?
Cacau Show is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cacau Show founded?
Cacau Show was founded in 1986. It employs 5,001 to 10,000 people.
Where is Cacau Show based?
Cacau Show is headquartered in Itapevi, Brazil, in the Latin America region.
How does Cacau Show make money?
Four revenue lines are on record. Retail Chocolate Sales are the primary driver. The others are franchise Fees and Royalties, corporate/Bulk Orders and subscription Box (CacauBox).
Who are Cacau Show's main competitors?
Broad incumbents on record are Lindt & Sprüngli, Ferrero Group, The Hershey Company, Mondelēz International, Mars Wrigley and Nestlé Brasil. Emerging players are Barry Callebaut and Brigaderia / Brazilian Specialty Chocolatiers. Direct peers are Godiva Chocolatier and Kopenhagen.
Does Cacau Show have an API?
No public API is recorded for Cacau Show.
What industry is Cacau Show in?
Cacau Show's product category is Premium Chocolate & Confectionery. Its primary akta.pro industry code is CRADABAA, Chocolate & Chocolate Confectionery, with a secondary code of THAFAGAD, Chocolate & Confectionery Shops. Its NAICS code is 31135 and its SIC code is 2060.