DINN!

What DINN! does

DINN! Srl is a privately held, Milan-based design innovation firm founded in 2013 that designs branded physical and digital experiences for enterprise clients. Its core service offering spans service design, interior and architectural design, and brand identity, with a stated specialisation in 'phygital' experience design — the integration of digital interfaces (apps, QR codes, avatars, edutainment platforms) with physical spaces such as bank branches, retail flagships, pharmacies, and cruise-ship retail zones. The firm executes concepts through named methodologies including hospitality-inspired banking formats ('casual/fine restaurant bank,' 'lifestyle bank,' 'My House Bank') and physical-product design collaborations with manufacturers (Prandina lamps, Passoni Nature furniture, Cherubini's GIRO remote).

DINN! operates a B2B, project-based consulting model with all engagements directly scoped and delivered by its internal team; pricing is custom and not publicly disclosed. Its primary verticals are enterprise financial institutions (ForteBank, TMB, SOLO/4B at Bank of Georgia, Crédit Agricole Italy, CrediaBank, ChiantiBanca, Piraeus) and premium retail/fashion (Marella/Max Mara, adidas Runbase, Grom, Costa Crociere), with secondary verticals in B2B industrial (REHAU, Cherubini, Konica Minolta), healthcare (Apoteca Natura, Vian), and telecom/hospitality (Ooredoo, Virgin Mobile). Geographic reach spans Italy, Kazakhstan, Georgia, Greece, Thailand, Kuwait, Saudi Arabia and additional international markets, secured through direct senior relationships, conference participation (Retail Hub, ABI), and named reference wins.

The company is co-led by Massimo Fabbro (Co-Founder & Chairman) and Marco De Carli (Co-Founder & CEO), is registered as an Italian Srl with €20,000 share capital, has 11–50 employees, and reports no venture capital, private equity, or parent-company backing. Strategic differentiation centres on the ability to translate strategic brand positioning into deployable spatial and product concepts, with selective reuse of templates across multi-branch rollouts (e.g., ForteBank's 150-branch casual/fine-restaurant format).

Name

DINN!

Legal name

DINN! Srl

Website

https://dinndesign.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Milan-based B2B design innovation firm specialising in phygital (physical+digital) experience design, brand identity, and interior/architectural design for enterprise clients across banking, premium retail, fashion, healthcare, and industrial sectors, with active projects across Europe, Central Asia, Southeast Asia, and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design and Innovation Consulting Services: DINN! generates revenue through project-based design consulting engagements. Projects include brand repositioning, retail/store design, customer experience design, interior and architectural design, and service design for enterprise clients across banking, retail, healthcare, and industrial sectors. Engagement types include complete rebranding projects, branch/network design rollouts (e.g., 150 branches for ForteBank), and ongoing design partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DINN! is a design innovation firm that transforms places, spaces and services to connect people and brands. It delivers project-based consulting across service design, interior and architectural design, and branding/brand identity, integrating physical and digital (phygital) touchpoints for enterprise clients. Work spans bank branch and retail store redesigns, hospitality concepts, healthcare/pharmacy environments, and limited own-designed physical products (lighting, remote controls, furniture).

Product overview

DINN! is a design innovation firm that transforms places and experiences to relate people and brands. The company operates across multiple service areas including Service Design, Interior & Architectural Design, and Branding/Brand Identity. Their portfolio spans diverse sectors including banking (ForteBank, TMB, Crédit Agricole, CrediaBank), retail (Marella, adidas Runbase, Grom), hospitality (Costa Crociere, Apoteca Natura), and product design (GIRO remote control, GIFT lamp, Decanter furniture). They create distinctive branded experiences for international clients, developing everything from physical retail spaces and banking branches to product designs and comprehensive brand identities.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Innovation Services Core consulting offering that transforms places, spaces and customer experiences to relate people and brands. Covers service design, interior/architectural design, branding and phygital experience integration for enterprise clients across banking, retail, healthcare and industrial sectors.
• ForteBank Branch Design Restaurant-inspired banking branch and brand architecture concept for Kazakhstan's ForteBank, comprising fast-casual retail branches and premium SME banking branches for ForteBusiness after the Alliance Bank/Temirbank merger.
• TMB Experience App-based bank with a human touch for Thailand's TMB Bank, combining the Glasshouse design landscape with Avatar identity creation and omnichannel banking services.
• Marella Concept Store Complete physical-store redesign for Marella (part of Max Mara Fashion Group), integrating physical store design with digital touchpoints across concept stores in Bologna, Paris, and Munich.
• Costa Crociere Shops Galleria Luna Park-inspired onboard shopping experience for Costa Crociere cruise ships, designed with Starboard Cruise Services (LVMH) and featuring carousel displays, mobile islands and multi-brand integration.
• Crédit Agricole City Branch (My House Bank) Branch service format for Crédit Agricole Italia combining the My House Bank concept with a reversed 80% public / 20% operational space allocation and home-like atmosphere, intended for rollout across 350 branches.
• Apoteca Natura Pharmacy Concept Pharmacy network transformation concept that turns traditional pharmacies into health hubs with a dialogue-centric vision, advisory focus, health-experience areas and automated product-retrieval robots for the 900+ Apoteca Natura network in Italy and Spain.
• ChiantiBanca Restaurant Experience Banking Restaurant-style banking branch concept for ChiantiBanca in Tuscany, with branches designed to look like traditional local eateries featuring bar-style seating, digital VTMs and local product promotion.
• SOLO Lifestyle Bank Premium lifestyle bank concept for Bank of Georgia's affluent SOLO clients, combining banking services with boutique-hotel and fashion-inspired elements, concierge services, a Voyagers tour operator and Italian/French luxury products.
• adidas Runbase Milano Experience store concept for adidas Runbase Milano, the 'temple of runners', featuring foot-support testing, official treadmill simulation and community running events tied to Energy Boost sneaker technology.
• Grom Experience Store Concept Store concept and visual identity refresh for the Italian gelato brand Grom (Unilever), expressing a repositioning around 'moments of joy and wonder' under the 'Pura Meraviglia' identity.
• GIFT Corner Lamp Corner lamp product designed by DINN! for Italian lighting brand Prandina, intended for placement on table corners, shelves or bedside tables with a form that merges into the surrounding furniture.
• Decanter Seats Collection Wine-themed furniture collection designed by DINN! for Passoni Nature, comprising chairs and seating finished with wine extracts (Rose, Dolcetto, Barrique, San Giovese, Winegar) developed with PelleVino Treatment and presented at Salone del Mobile 2015.
• GIRO Remote Control Premium remote control product designed for Cherubini motorized curtain systems, replacing traditional buttons with an innovative rotating ring and offered in three sophisticated shades.
• Cherubini Brand Identity (Tocco Italiano) Brand repositioning and new visual identity project for Italian manufacturer Cherubini, anchored on the 'Tocco Italiano (Italian Touch)' concept and spanning showroom, offices and international fair exhibition design.
• CrediaBank Branch Banking branch and brand concept for CrediaBank in Athens, Greece (result of the Attica Bank and Pancreta Bank merger), centred on a bold, innovative, people-centric Human to Human branch model.
• Vian Healthcare Brand Identity Brand identity project for the Georgian hospital network Vian, expressing a dual soul of vibrant life and professional medical trust via a dance-inspired visual concept and sunrise colour palette.
• Ooredoo Oasis High-Tech Experience Telecom store design concept for Ooredoo in Kuwait, blending Majalis/Oasis cultural metaphors with high-tech experience elements for VIP lounges and flagship stores.
• REHAU Worldwide Physical Branding Global physical-branding rollout for polymer solutions manufacturer REHAU, supporting the 'Engineering Progress, Enhancing Lives' positioning across 54 countries through consistent physical touchpoints.

Quantifiable outcome

• TMB Bank: customer satisfaction score increased to 95% with double growth of new customers after TMB Experience implementation
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered major, notable and supporting.

• REHAUmajorStrategic or Co-development PartnerDINN! partnered with REHAU to implement worldwide physical branding design across all global touchpoints. The project supports REHAU's new positioning 'Engineering Progress, Enhancing Lives' through physical branding design that promotes cultural and behavioral changes while increasing international business results. REHAU is a worldwide leader for innovative polymer-based solutions founded in 1948, operating in 54 countries.
• Konica MinoltanotableStrategic or Co-development PartnerDINN! supported Konica Minolta Italia to enhance company presence through customized Italian brand strategy across physical and digital touchpoints. Project involved new brand language development to support company transformation from product-centric to solution & customer-centric model.
• Retail HubnotableGTM or Marketing PartnerDINN! participates in Retail Hub's 'Leadership in Retail' events as a featured speaker. Marco De Carli, Co-Founder & CEO, shares insights on innovation topics about new experiences for people in brand new touchpoints alongside retail leaders from different countries and industries.
• ABI (Italian Banking Association)notableGTM or Marketing PartnerDINN! participated in ABI #IlCliente event as speakers in Parallel Session #6 'Human Marketing'. Massimo Fabbro, Co-Founder & Chairman, shared visions about new human-driven design formats and banking customer experiences with SCS Consulting.
• Gummy IndustriessupportingImplementation/ SI/ Consulting PartnerGummy Industries created digital campaigns for Cherubini Group as part of the brand positioning initiative led by DINN!. DINN! oversaw all Cherubini marketing activities and worked closely with Gummy Industries on brand-driven growth strategies.
• Baseline ArchitectssupportingImplementation/ SI/ Consulting PartnerBaseline Architects served as DINN!'s local partner in Kuwait for Ooredoo store design project, helping deliver creative customer service projects aligned with Ooredoo vision.
• PelleVino TreatmentsupportingStrategic or Co-development PartnerCollaboration on Passoni Nature's Decanter collection - PelleVino Treatment developed wine-based finishes (Rose, Dolcetto, Barrique, San Giovese, Winegar) for furniture pieces as part of the all-natural sustainable seating collection.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDEO: Global design innovation consultancy with deep banking, retail, and healthcare experience design work. Closest comparable peer given DINN!'s similar focus on phygital innovation, service design, and brand experience transformation for enterprise clients.
• Siegel+Gale: Global brand experience and design firm specializing in simplifying complex brand experiences for financial services, healthcare and retail clients. Directly comparable to DINN!'s service design and experience transformation work.
• CBX: Retail-focused brand strategy and design consultancy with deep expertise in retail experience, shopper marketing and private label. Comparable to DINN!'s retail experience and store concept work for brands like Marella, adidas and Grom.
• Wolff Olins: Global brand consultancy with significant financial services and retail client base, known for bold brand expression and experiential design. Comparable to DINN!'s blend of strategy, brand identity, and experiential design execution.
• FutureBrand: Global brand consultancy with strong financial services and retail practice, focused on brand experience and design strategy. Comparable given DINN!'s similar enterprise clientele and experience-driven design approach.
• Pentagram: Independent design firm with partner-led model, working across brand identity, environmental design and product design for global clients. Comparable to DINN!'s founder-led boutique model with multi-disciplinary design output.
• TPG Architecture: Specialized retail and banking design firm with deep expertise in branch transformation and retail experience design. Directly comparable to DINN!'s bank branch and retail concept design work for clients like ForteBank, Crédit Agricole, and ChiantiBanca.
• Designworks (BMW Group): Multi-disciplinary design consultancy (BMW Group subsidiary) working across transportation, consumer products and brand experience. Comparable given DINN!'s similar cross-sector design innovation focus and product/brand experience capabilities.
• Landor & Fitch: Global brand consulting and design group with extensive banking and retail experience work, including branch design and brand repositioning for major financial institutions. Directly comparable to DINN!'s enterprise brand experience offering.

Broad incumbents

• Gensler: Global architecture and design firm with a major retail and financial services practice, including bank branch and retail experience design. Much larger and broader than DINN!, but operates in the same enterprise experience design category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DINNDESIGN
• Facebookfacebook.com/DINN-548972568469125
• LinkedInlinkedin.com/company/dinn-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DINN!