What D2C does

D2C Inc. (株式会社D2C) is a Japan-based data marketing company that leverages NTT Docomo's 100M+ 1st-party subscriber data to provide integrated online-and-offline marketing, advertising, and customer experience services to enterprise, government, and event/tourism clients. Its core product set spans three layers: marketing agency services (full-funnel planning from awareness to loyalty), Marketing & Creative under the CX CRAFTS framework (seamless digital-real customer experience design), and a docomo Data / Marketing Products platform that includes the docomo data square® analysis reports, an audience visualization dashboard, purchase/behavior prediction segments, D2C Data Connect, MJ SCORE™ market visualization, Message S carrier mail advertising, and D2C X inbound-tourism advertising via Expedia/Agoda partnerships. The XR content development line (XR Street Lens, naked-eye 3D, web-based XR) and government/municipal DX consulting round out the portfolio.

The underlying technology architecture is built on Docomo's first-party carrier data and proprietary AI engine for predictive segmentation, supplemented by D2C's own NLP research (published at the Japanese Society for Artificial Intelligence), generative AI and 3D pipelines for XR content, and partnerships with SoVeC (VPS), Navitime Japan (foot-traffic data), and Dentsu/Dentsu Digital (joint next-generation ad delivery). GTM is enterprise field sales — consulting-led engagements with large enterprises, government agencies, and event organizers — with no publicly disclosed pricing and project-based revenue rather than self-service SaaS.

In January 2026 D2C became a wholly-owned subsidiary of CARTA HOLDINGS, followed by an absorption-type company split in May 2026 and a June 2026 announcement of business integration with CARTA ZERO. The company operates primarily in Japan with select inbound-tourism channels targeting North American and Asian visitors, and is part of the broader D2C GROUP ecosystem within CARTA HOLDINGS.

Name

D2C

Legal name

株式会社D2C

Website

https://d2c.tw

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

D2C Inc. is a Japan-based data marketing company that leverages NTT Docomo's 100M+ first-party data to deliver integrated online-offline marketing, predictive advertising, XR experiences, and government consulting to enterprise, public-sector, and tourism clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• Data marketing services
• Digital advertising solutions
• Media planning agency
• Audience analytics platform
• Marketing creative services

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Agency Services: Full-funnel marketing agency services providing optimal communication strategies for business growth, supporting service expansion and business development
2. Marketing & Creative: CX CRAFTS services providing seamless digital and real customer experiences with creative problem-solving support
3. Data-driven Advertising Solutions: Advertising solutions leveraging Docomo's 1st party data and AI engines, including predictive segments and audience targeting
4. XR Content Development: Extended reality content development services including web-based XR, AR experiences, and naked-eye 3D content

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

D2C is a Japan-based data marketing company that provides full-funnel marketing agency services, creative solutions, and data-driven advertising products leveraging NTT Docomo's 1st party data covering 100M+ users. Its core offerings include Marketing Agency services (communication planning across the funnel), Marketing & Creative via CX CRAFTS (seamless digital-to-real customer experiences), and docomo Data/Marketing Products (integrated online-offline targeting, audience visualization, and predictive segmentation).

Product overview

D2C is a data marketing company offering a multi-product portfolio centered on docomo data utilization for marketing purposes. The core offerings consist of Marketing Agency services and Marketing & Creative (CX CRAFTS) services, supported by NTT docomo's 1st Party Data platform. The product suite includes data analysis tools (docomo data square, オーディエンス可視化ダッシュボード, MJ SCORE), advertising solutions (購買・行動予兆セグメント, メッセージS, D2C X), data platforms (D2C Data Connect), specialized consulting services (SNSファンダムコンサルティング, 官公庁・自治体向けコンサルティング), and XR/immersive experience offerings (XR Street Lens, D2C IMG SRC STUDIO). The company leverages proprietary AI for predictive analytics and natural language processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Agency Full-funnel marketing agency service for enterprise clients, providing optimal communication at each funnel stage to support business and service growth.
• Marketing & Creative (CX CRAFTS) Creative service using the CX CRAFTS framework to deliver seamless digital and real customer experiences and solve business challenges for enterprise clients.
• docomo Data / Marketing Products Data utilization platform built on NTT Docomo 1st party data, providing integrated online-offline planning and high-precision targeting capabilities for advertising campaigns.
• Purchase/Behavior Prediction Segment (購買・行動予兆セグメント) Advertising solution combining NTT Docomo data with D2C's proprietary AI engine to predict purchase intentions and behavioral segments for targeted advertising.
• Audience Visualization Dashboard (オーディエンス可視化ダッシュボード) Customer visualization dashboard leveraging over 100 million NTT Docomo 1st party data points for integrated audience analysis and advertising strategy execution.
• Message S (メッセージS) Japan's largest-scale carrier mail advertising service, distributing high-volume advertising impressions through the Docomo carrier messaging channel.
• D2C X International advertising service connecting foreign travelers with Japanese tourism operators through partnerships with global online travel agencies (OTAs) including Expedia Group and Agoda for inbound tourism marketing.
• D2C Data Connect Data platform that enables efficient advertising approaches to potential customers using Docomo data, demonstrating approximately 50% CPA reduction in case studies.
• MJ SCORE™ Japan market visualization tool that captures customer demand and momentum throughout the year to support marketing strategy design and execution.
• docomo data square Journey Analysis Journey analysis solution that visualizes latent customer moments using Docomo data to enable advanced communication optimization.
• SNS Fandom Consulting (SNSファンダムコンサルティング) Consulting service that helps brands convert temporary social media buzz into lasting, engaged fan communities.
• XR Street Lens Web-based XR service leveraging SoVeC VPS technology that enables smartphone-based AR experiences (e.g., virtual store staff appearing on screen) without requiring app installation.
• D2C IMG SRC STUDIO Creative studio within D2C that develops XR and generative AI experiences for immersive customer engagement, including exhibitions like TOKYO PROTOTYPE.
• Government/Municipal Consulting (官公庁・自治体向けコンサルティング) Consulting service aimed at government agencies and local municipalities, supporting digital transformation and communication challenges from a digital-first perspective.

Quantifiable outcome

• CPA reduction of approximately 50% using D2C Data Connect

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• CARTA ZEROcoreStrategic or Co-development Partner · 16 January 2026Announced business integration plan with CARTA ZERO, part of the broader CARTA HOLDINGS group consolidation strategy.
• NTT DocomocoreTechnology or IntegrationD2C leverages NTT Docomo's extensive data assets including 100M+ 1st party data for marketing solutions, audience targeting, and data analysis services. Docomo's data and AI engines power their advertising solutions.
• LINE雅虎 (LINE Yahoo)majorChannel Partner/ Reseller/ DistributorD2C is a certified Sales Partner Select in the LINE Yahoo Partner Program for 4 consecutive years, reselling LINE advertising solutions.
• 電通・電通デジタル (Dentsu/Dentsu Digital)majorStrategic or Co-development PartnerCollaboration to provide next-generation advertising delivery solutions using Docomo data and AI as learning materials for ad targeting.
• エクスペディア・グループ (Expedia Group)minorChannel Partner/ Reseller/ DistributorD2C X enhanced advertising partnerships with Expedia Group for North American inbound tourism targeting, providing optimal approach to Japan-bound travelers from North America.
• アゴダ (Agoda)minorChannel Partner/ Reseller/ DistributorD2C X enhanced partnership with Agoda (global OTA) for Asian inbound tourism marketing, helping Japanese tourism businesses reach Asia-origin visitors.
• IMG SRC STUDIOminorStrategic or Co-development PartnerCollaboration on 'TOKYO PROTOTYPE' exhibition featuring XR and generative AI experiences using sensory extension themes.

Scale indicators1 record

Recent moves9 records

Expansion highlights6 records

Others

• CARTA HOLDINGS: Parent company of D2C since January 2026 and a major Japanese digital advertising group. Operates comparable digital ad, data, and media businesses; listed as a peer due to overlapping product/customer overlap through subsidiaries.
• SoVeC: Technology partner providing VPS technology used in D2C's XR Street Lens product. Relevant peer because it represents the underlying XR infrastructure layer adjacent to D2C's location-based entertainment offerings.

Broad incumbents

• ADK Holdings: Major Japanese integrated advertising agency group with creative, digital, and data marketing capabilities. Competes for similar enterprise marketing budgets as D2C across Japanese clients.
• Hakuhodo: One of Japan's top integrated advertising agencies with strong digital and data-driven marketing capabilities. Competes with D2C for enterprise and government marketing engagements and has comparable AI/data offerings.
• Dentsu: Japan's largest advertising agency group with full-service creative, media, and digital capabilities. Dentsu and Dentsu Digital are listed as D2C collaboration partners on next-generation ad delivery, and they compete for the same enterprise marketing budgets using similar first-party data approaches.

Direct peers

• CARTA ZERO: Sister company within CARTA HOLDINGS group with announced business integration with D2C. Operates overlapping digital advertising and marketing services, making it the closest operational peer for direct capability comparison.
• Macromill: Japan-headquartered digital marketing research and analytics firm offering consumer insights, behavioral data, and online research. Comparable to D2C's docomo data square analytics reports and marketing research capabilities.
• Intage Holdings: Japanese marketing research and consumer insight company providing data analytics, consumer panels, and consulting. Overlaps with D2C's analytics, market visualization (MJ SCORE), and data-driven consulting offerings.
• Septeni Holdings: Japanese digital advertising and marketing technology group offering data-driven ad operations, creative, and digital media services. Comparable to D2C in serving enterprise clients with data-augmented digital campaigns.
• FreakOut Holdings: Japanese digital advertising technology company specializing in programmatic buying, data, and AI-driven marketing solutions. Closely comparable to D2C's data-driven targeting and predictive audience offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/d2c.tw
• LinkedInlinkedin.com/company/direct2consumer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D2C