IMG SRC
Tokyo-based B2B creative and marketing agency specializing in CX improvement through XR/AR experiences, generative AI content, and physical-digital activations for major Japanese enterprises and government entities; operates as a CARTA HOLDINGS subsidiary since January 2026.
- Company typePrivate
- Founded1998
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IMG SRC does
D2C Inc. (株式会社D2C) is a Tokyo-based B2B creative and marketing agency specializing in Customer Experience (CX) improvement through digital experiences, XR/AR installations, generative AI content, and physical-digital hybrid activations. The company serves major Japanese enterprises and government entities across automotive (Toyota, Sony Honda Mobility), telecommunications (NTT DOCOMO), beverage (Asahi, Suntory, Morinaga), pharmaceutical (Otsuka, Daiichi Sankyo), cosmetics (Shiseido), railway (JR East), entertainment (Universal Music, AlphaTheta), and public-sector clients (Tokyo Metropolitan Government, Saga Prefecture). Service offerings span SNS Fandom Consulting, Advanced Technology Demonstration Support (PoC/R&D), Location-based Entertainment, Generative AI Promotion, Package-linked Games, Government/Municipal Consulting, Web Accessibility diagnostics, FLIP-DOTS physical displays, Shareable Event design, and CX PARTNERS integrated services.
Underlying technology includes browser-based XR that requires no installation, physical flip-dot display panels paired with projectors, generative AI promotional tools producing personalized per-user content, voice synthesis AI combined with singing generation AI for video creation, AI dialogue-based recommendation systems, and web accessibility diagnostic tooling. Proprietary formats include the package-linked game model, which converts novelty product packaging into smartphone-scannable game content for sales promotion, and the FLIP-DOTS physical display system used across advertising, education, and entertainment installations.
D2C generates revenue through project-based professional services delivered on a custom quote basis with multi-year enterprise contracts. Go-to-market is direct enterprise field sales, with clients acquired via referrals and industry reputation. Following the January 2026 acquisition by CARTA HOLDINGS, the Marketing & Creative business operates jointly with CARTA ZERO CX Creative Bureau, and D2C is integrated into the CX PARTNERS alliance spanning SNS, PR, WEB, and Events specialists. The company maintains offices in Tokyo (Shiodome HQ and Shibuya/Shinsen) and Naha, Okinawa, and operates primarily within Japan.
IMG SRC firmographics
Firmographics- Name
- IMG SRC
- Legal name
- 株式会社D2C (Kabushiki Kaisha D2C)
- Website
- https://imgsrc.co.jp
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tokyo-based B2B creative and marketing agency specializing in CX improvement through XR/AR experiences, generative AI content, and physical-digital activations for major Japanese enterprises and government entities; operates as a CARTA HOLDINGS subsidiary since January 2026.
- Ownership category
- akta.pro rank
IMG SRC industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511), Graphic Design Services (541430)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Brand Experience (BX) & Service Design (BPAFAEAI), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where IMG SRC is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
IMG SRC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative and Marketing Services: D2C generates revenue through professional services including creative design, digital content production, CX improvement consulting, and marketing campaign execution. Services are delivered on a project basis to enterprise clients across various industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
IMG SRC product offering
Product offeringCore offering
D2C Inc. is a Japanese CX (Customer Experience) agency providing comprehensive digital marketing, creative design, and technology implementation services. They specialize in creating immersive brand experiences using XR/AR technologies, generative AI content, web development, and physical-digital hybrid installations for major Japanese corporations and government entities. Their end-to-end services span from strategy and creative design through campaign execution, event activation, and digital platform development.
Product overview
D2C Inc. operates as a CX (Customer Experience) agency providing a comprehensive suite of marketing and creative services. Their portfolio includes specialized service offerings such as SNS Fandom Consulting, Advanced Technology Demonstration Support (PoC/R&D), Location-based Entertainment, Generative AI Promotion, Package-linked Games, Government/Municipal Consulting, Web Accessibility, FLIP-DOTS (physical display technology), Shareable Event design, and CX Partners (integrated service combining SNS, PR, WEB, and Events). The company also showcases extensive project examples across XR/AR experiences, digital installations, web development, and promotional campaigns for major Japanese and international brands.
Differentiator
Problem solved
Functional benefit
Products and services
- SNS Fandom Consulting SNS fandom strategy consulting service to optimize and effectively utilize social media platforms for brand engagement.
- Advanced Technology Demonstration Support (PoC/R&D) PoC/R&D support leveraging experience in prototyping and digital content production for technology demonstrations.
- Location-based Entertainment Advanced technology experiences tightly linked to location appeal, maximizing characteristics and attractions of places and regions.
- Generative AI Promotion Promotion experiences created by generative AI, offering personalized 'ten people, ten expressions' content for each user.
- Package-linked Games Games playable by scanning product packages with smartphones, transforming novelty items into game content for sales promotion and viral marketing.
- Government/Municipal Consulting Digital-based solutions for administrative service digitization, tourism attraction, and settlement/migration measures for government entities.
- Web Accessibility One-stop support from web accessibility diagnosis to improvement proposals for websites.
- FLIP-DOTS Physical display technology using mechanical flip-dot panels combined with projectors to create visually impactful installations with sound and movement for advertising, education, and entertainment.
- Shareable Event Design Event experience design transitioning from experiential events to shareable events through SNS linkage.
- CX Partners Integrated support from planning to social implementation combining four specialized teams in SNS, PR, WEB, and Events.
Companies that use IMG SRC
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
IMG SRC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
IMG SRC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CARTA HOLDINGScoreParent company since January 2026. D2C's Marketing & Creative Business operates under CARTA HOLDINGS umbrella, collaborating with CARTA ZERO CX Creative Bureau for combined creative capabilities.
- CARTA ZERO CX Creative BureaucoreStrategic collaboration combining D2C's Marketing & Creative Business with CARTA ZERO CX Creative Bureau for unified creative services.
- CX PARTNERS (SNS, PR, WEB, Events specialized teams)coreFour specialized companies combining expertise in SNS, PR, WEB, and events to provide comprehensive CX (Customer Experience) support from planning to social implementation.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
IMG SRC competitors and assessment
Company assessmentBroad incumbents
- Dentsu Inc. Japan's largest advertising agency group with global reach. Comparable as the dominant full-service creative and media partner to many of the same enterprise clients D2C serves (Toyota, NTT, Kirin, Shiseido), though at vastly greater scale and with broader media-buying capabilities.
- Accenture Song: Accenture's creative, technology, and CX services arm (formerly Accenture Interactive). Comparable as a large-scale global CX transformation partner that blends strategy, creative, and technology for enterprise clients — competing for premium CX mandates.
- CyberAgent: Major Japanese digital media and advertising group with ABEMA, Cygames, and digital agency operations. Comparable as a large-scale Japanese player in digital advertising and creative services, particularly for tech-forward brands.
- Huge: Global digital experience agency (Interpublic Group). Comparable as a CX and digital experience design firm serving enterprise clients with brand strategy, technology implementation, and integrated campaign execution.
- R/GA: Global experience design agency (IPG-owned). Comparable as a tech-forward creative agency that combines brand strategy, design, and emerging technology — historically a benchmark for the kind of CX-led, innovation-driven model D2C pursues.
Direct peers
- Septeni Holdings: Tokyo-based digital marketing holding company with strengths in SNS, performance, and digital creative. Comparable as a Japan-focused digital creative agency increasingly competing for the same brand digital and CX budgets.
- TBWA\Hakuhodo: Joint venture between TBWA Worldwide and Hakuhodo — a major Japanese creative agency. Directly comparable as a creative-led agency known for disruptive brand experiences and CX work for Japanese and multinational brands.
- ADK Holdings: Asatsu-DK, one of Japan's top-four advertising agency groups. Comparable as a full-service creative, digital, and CX agency serving enterprise clients across automotive, beverage, pharma, and government sectors in Japan.
- Hakuhodo Inc. Japan's largest independent creative agency and second-largest ad agency group. Directly comparable as a full-service creative and CX partner serving the same Fortune-class Japanese brand clients (Toyota, Suntory, Shiseido, NTT) with creative, digital, and experiential capabilities.
- PARTY (now Dentsu Creative): Formerly independent award-winning Japanese creative agency, now part of Dentsu Creative. Comparable as a creative-led Japanese agency recognized for innovative brand experiences, experiential campaigns, and digital craft.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
IMG SRC social profiles
Digital presenceIMG SRC financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMG SRC leadership team
Management profileNumber of profiles
IMG SRC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMG SRC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMG SRC
What does IMG SRC do?
D2C Inc. is a Japanese CX (Customer Experience) agency providing comprehensive digital marketing, creative design, and technology implementation services. They specialize in creating immersive brand experiences using XR/AR technologies, generative AI content, web development, and physical-digital hybrid installations for major Japanese corporations and government entities. Their end-to-end services span from strategy and creative design through campaign execution, event activation, and digital platform development.
Is IMG SRC a public or private company?
IMG SRC is a private company. It is classified as corporate owned and is currently operating.
When was IMG SRC founded?
IMG SRC was founded in 1998. It employs 11 to 50 people.
Where is IMG SRC based?
IMG SRC is headquartered in Tokyo, Japan, in the Asia region.
How does IMG SRC make money?
One revenue line is on record: creative and Marketing Services.
Who are IMG SRC's main competitors?
Broad incumbents on record are Dentsu Inc., Accenture Song, CyberAgent, Huge and R/GA. Direct peers are Septeni Holdings, TBWA\Hakuhodo, ADK Holdings, Hakuhodo Inc. and PARTY (now Dentsu Creative).
Does IMG SRC have an API?
No public API is recorded for IMG SRC.
What industry is IMG SRC in?
IMG SRC's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541810 and its SIC code is 7370.