Singapore Women's & Children's Medical Group

What Singapore Women's & Children's Medical Group does

Singapore Women's & Children's Medical Group (SWC Medical Group) is a private healthcare provider in Singapore operating through three core subsidiaries: Foundation Women's Centre (Obstetrics & Gynaecology), Foundation Children's Centre (Paediatrics), and CARE IVF (Assisted Reproductive Technology). The group delivers the full continuum of women's and children's healthcare — from preconception screening, fertility testing, IVF/ICSI, and egg freezing, through prenatal care, pregnancy ultrasounds, delivery (natural and caesarean), and postnatal care, to general paediatrics, neonatology, paediatric neurology, child development, and paediatric allergy/immunology/rheumatology.

Services are delivered through a network of 16+ clinic locations spanning Singapore's HDB towns (Ang Mo Kio, Tampines, Toa Payoh, Katong, Kovan, Woodlands) and major private hospitals (Gleneagles, Mount Alvernia, Thomson Medical Centre, Mount Elizabeth Novena), where specialists hold operating privileges for deliveries and surgical procedures. The technology stack is standard clinical (ultrasound imaging for prenatal diagnosis, fetal screening tests including NST/amniocentesis/cordocentesis, hormone and semen analysis for fertility, Pap smear and HPV testing for cervical cancer screening) — there are no proprietary software platforms, AI systems, or digital health products disclosed.

The business model is direct-to-consumer professional services. Revenue is generated per-visit and per-package from individual patients with no B2B or insurance-counterparty concentration. Pricing is published for the major service lines: antenatal packages start at S$960-S$1,000 for 8-10 visits; pregnancy check-ups S$200-S$300 per visit; normal delivery from S$3,000 and caesarean section from S$4,000; fertility test packages S$400-S$800+; IVF and egg freezing offered at higher ticket sizes via CARE IVF. The group is governed by a specialist-partner Board of Directors led by Dr Koh Cheng Huat (Chairman & Executive Director) and Dr Chang Tou Choong (Executive Director), supported by a professional management team including General Manager Ng Mor Jack and Director of Finance Jenny Lim. Patient acquisition is driven by an SEO-heavy health information content library, organic social (Facebook, Instagram), and direct appointment booking via website and WhatsApp.

Name

Singapore Women's & Children's Medical Group

Legal name

Singapore Women's & Children's Medical Group

Website

https://swcmedicalgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

SWC Medical Group is a private Singapore healthcare provider operating Foundation Women's Centre, Foundation Children's Centre, and CARE IVF, delivering obstetrics, gynaecology, paediatrics, and fertility services across 16+ clinics to individual patients.

Ownership category

akta.pro rank

Product category

Women's and Children's Healthcare

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFAJAM

Women’s & Children’s Surgical Care Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAG

Family Planning & Contraception (Including Abortion Care)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAFAJAB

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAFAKAL

Prenatal & Maternal-Fetal Diagnostic Imaging Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

Keywords

• Obstetrics and gynaecology services
• Paediatric medical services
• Fertility treatment
• Maternal fetal medicine
• Neonatology care

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical Consultation Services: Revenue generated from patient consultations across obstetrics, gynaecology, and paediatrics specialties. Patients pay per visit for consultations with specialists at various clinic locations.
2. Maternity and Delivery Packages: Antenatal packages starting at around $1,000 for 8-10 visits with obstetricians. Normal delivery services starting at $3,000, caesarean sections at $4,000 or higher.
3. Prenatal and Postnatal Care Packages: Antenatal package starting at $960 covering regular check-ups, ultrasound scans, and prenatal screenings.
4. Screening Services: Cervical cancer screening (Pap smear) starting from $25. Various diagnostic and screening tests for fertility and general women's health.
5. Fertility Testing and Treatment: Fertility screening packages ranging from S$400-$800+, individual tests such as AMH test ($100-$150+), semen analysis ($60-$250+), and assisted reproductive treatments including IUI and IVF.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SWC Medical Group is a private specialist medical group in Singapore providing comprehensive Obstetrics & Gynaecology (prenatal care, delivery, fertility, maternal-fetal medicine, gynaecologic oncology, urogynaecology) and Paediatrics services (general paediatrics, neonatology, paediatric neurology, child development, allergy/immunology/rheumatology, vaccinations) through Foundation Women's Centre, Foundation Children's Centre, and the CARE IVF assisted reproductive technology centre.

Product overview

Singapore Women's & Children's Medical Group operates as a comprehensive healthcare provider network comprising Foundation Women's Centre and Foundation Children's Centre. The organization offers a full spectrum of women's and children's health services through multiple clinics across Singapore. The core offerings include Obstetrics & Gynaecology services (prenatal care, fertility treatment, delivery, gynaecologic oncology, urogynaecology), Paediatrics services (general paediatrics, neonatology, neurology, child development, allergy/immunology/rheumatology), and a specialized CARE IVF centre for assisted reproductive technology. Services are delivered through a network of 16 clinic locations with specialists accredited at major private hospitals including Gleneagles, Mount Elizabeth, Thomson Medical Centre, and Mount Alvernia Hospital.

Differentiator

Problem solved

Functional benefit

Brands

• Foundation Women's Centre: Obstetrics and Gynaecology services including prenatal care, fertility treatment, and women's health
• Foundation Children's Centre
• CARE IVF

Products and services

• Obstetrics & Gynaecology Services
• Obstetric Services Obstetric services covering pregnancy ultrasound, pregnancy check-ups, prenatal screening tests, and delivery including natural birth and caesarean section, provided to expectant mothers in Singapore.
• Pregnancy Ultrasound Ultrasound imaging services during pregnancy including dating ultrasound, NT scan, anomaly scan, gender reveal, fetal growth scan, and 3D/4D ultrasound, performed for expectant mothers.
• Pregnancy Check-up & Delivery Trimester-based pregnancy care packages covering prenatal consultations, blood tests, screenings, labour and delivery, and postpartum check-ups, delivered to expectant mothers in Singapore with delivery at affiliated hospitals.
• Pap Smear Screening Cervical cancer screening through Pap smear tests, typically combined with HPV testing, performed as part of routine women's health check-ups.
• Gynaecology Services Gynaecological assessments and treatments for conditions such as fibroids, endometriosis, and menstrual disorders, including hysteroscopy and myomectomy procedures.
• Fertility Test & Screening Comprehensive fertility testing for individuals and couples including female hormone profiles, transvaginal ultrasound, AMH testing, male semen analysis, and hysterosalpingogram.
• Preconception Screening & Fertility Treatment Fertility assessment and treatment services including blood tests (FSH, LH, AMH, thyroid function), ovulation monitoring, semen analysis, hysteroscopy, and fertility procedures such as IUI and IVF.
• Maternal Fetal Medicine Specialized care for complex and high-risk pregnancies including fetal imaging, diagnostic testing, OSCAR testing, chorionic villus sampling, amniocentesis, and fetal echocardiogram.
• Antenatal & Postnatal Care Prenatal care throughout pregnancy with regular check-ups, ultrasounds, and screening tests, plus postnatal care including maternal recovery monitoring and newborn assessments.
• Urogynaecology Treatment Treatment for pelvic floor disorders including overactive bladder, urinary incontinence, pelvic organ prolapse, and related surgical procedures such as sling procedures and colporrhaphy.
• Gynae-Oncology Specialized cancer care for female reproductive system cancers including ovarian, uterine, vaginal, cervical, and vulvar cancer with screening, diagnosis, and surgical treatment.
• Paediatrics Services Paediatric medical services for infants through adolescents including general paediatrics, health screenings, and vaccinations, delivered via Foundation Children's Centre clinics in Singapore.
• Child Health Screening & Vaccination Comprehensive child health screening including physical examination, vision and hearing tests, developmental screening, newborn metabolic screening, and childhood vaccinations.
• Newborn Health Screening Post-birth health screening for newborns including hearing screening, bloodspot screening, bilirubin testing, congenital hypothyroidism screening, and metabolic screening.
• Neonatology Specialized newborn intensive care for premature babies and infants with complicated medical issues, including NICU services and VLBW infant care.
• Paediatric Neurology Neurological care for children with conditions affecting brain, nerves, and muscles including brain injury, cerebral palsy, epilepsy, global developmental delay, and neuromuscular disorders.
• Child Development Diagnostic and intervention services for children with developmental and behavioural challenges including autism spectrum disorder, ADHD, learning difficulties, and speech therapy.
• Paediatric Allergy, Immunology & Rheumatology Specialized assessment and management of childhood allergies (food, environmental, drug), asthma, eczema, allergic rhinitis, and rheumatological conditions including juvenile idiopathic arthritis.
• CARE IVF Assisted Reproductive Technology (ART) centre providing tertiary care including IVF treatment, ICSI, egg freezing, blastocyst culture, and laser-assisted hatching.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sincere Healthcare Group: Singapore private specialist medical group offering O&G, paediatrics, and related services. Operates a comparable multi-specialty clinic model targeting similar middle-to-upper-income Singaporean patient segments.
• Thomson Medical Centre: Singapore-based hospital and specialist group focused on obstetrics, gynaecology, and paediatrics. Operates Thomson Medical Centre hospital plus Thomson Specialists clinics — the most directly comparable competitor in the women's & children's health space in Singapore.
• Healthway Medical Group: Singapore private multi-specialty medical group operating neighbourhood clinics and specialist centres across the island. Competes directly for primary O&G and paediatric patient flow in residential areas and offers a similar group-practice operating model.
• Mount Elizabeth Fertility Centre: Specialised fertility and IVF centre within Mount Elizabeth Hospital operated under IHH Healthcare. Directly comparable to SWC's CARE IVF in terms of fertility services, patient demographic, and tertiary hospital-adjacent positioning.

Broad incumbents

• Raffles Medical Group: Singapore-listed integrated private healthcare group with multi-specialty clinics and Raffles Hospital. Offers OB/GYN and paediatric services as part of a broader portfolio — a larger, broader-scope incumbent competing for the same private specialist patients.
• IHH Healthcare Berhad: Malaysia-listed operator of Mount Elizabeth, Gleneagles, and Pantai hospitals across Asia. SWC's hospital affiliations with Mount Elizabeth Novena and Gleneagles put it in direct operational contact with IHH as a system-level counterparty and competitive threat for specialist talent and patient referrals.
• KK Women's and Children's Hospital: Singapore's largest public specialty hospital for women and children, operated by SingHealth. Competes for the same patient pool via subsidised care and serves as the main public-sector alternative for complex obstetrics and paediatric cases that private specialists refer into.
• Parkway East Hospital (Paediatrics & O&G): Private hospital in eastern Singapore under IHH Healthcare offering OB/GYN and paediatric services. Competes with SWC's Tampines and Katong neighbourhood locations for the same east-side residential patient base.

Emerging players

• AsiaMedic Limited: SGX-listed Singapore medical group offering diagnostic imaging, health screening, and specialist services. Less of a direct O&G competitor but operates in adjacent ambulatory diagnostic space and shares similar private-specialist target demographics.

Regional players

• TMC Life Sciences Berhad: Malaysia-based private healthcare group operating Thomson Hospital Kota Damansara and fertility services. Closest regional analogue to SWC's women's & children's health focus plus integrated IVF — relevant benchmark for cross-border expansion strategies in Southeast Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/swcmedicalgroup
• Instagraminstagram.com/swcmedicalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Women's & Children's Medical Group