Muller Car Dealership Group

What Muller Car Dealership Group does

Müller Car Dealership Group (Müller-Gruppe) is a family-owned automotive dealership group headquartered in Losheim am See, Saarland, Germany, founded in 1957 as a petrol station by Raimund and Auguste Müller. The group operates 20+ authorized dealerships across 11 locations in Saarland and Rhineland-Palatinate, representing seven vehicle brands: BMW, MINI, Škoda, Mazda, Opel, Peugeot, and Leapmotor. Current leadership is held by the second and third generation of the founding family (Joachim Müller, Sarah Müller-Bamberg, and Andreas Müller), with Patrick Engel as Marketing Director.

The business model centers on new and used vehicle sales, comprehensive aftersales services (workshop maintenance, repairs, tire changes, accident services, glass repair, smart repair, climate checks), vehicle financing and leasing, parts and accessories sales, and vehicle rental through the Rent by Müler's subsidiary. Revenue streams are diversified across one-time vehicle sales (new and used), recurring workshop and service revenue, prepaid subscription-style service packages (BMW/MINI Service Inclusive, Service 5+), extended warranty products (6-year Müller Premium Warranty, CarGarantie Comfort used car warranty), and usage-based rental fees. The group employs approximately 350 people across its regional network and serves private customers, business fleet operators, and commercial customers.

Go-to-market is primarily through physical showroom locations with manufacturer-authorized sales staff, complemented by digital channels including 24/7 online workshop appointment booking (via soft-nrg.com integration), OEM-branded companion apps (My BMW App, My MINI App), and online parts ordering. The group's strategic positioning emphasizes regional density, multi-brand convenience, and certified service quality (including BMW Service Excellence Awards and DGNB Silver certification for the new Trier facility). A €7 million BMW & MINI dealership opened in Trier in May 2025, featuring BMW's Retail.Next retail concept and EV charging infrastructure, representing the group's most significant recent expansion.

Name

Muller Car Dealership Group

Legal name

Autohaus Müller GmbH & Co. KG

Website

https://mueller-auto.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Müller Car Dealership Group is a family-owned multi-brand automotive dealership group operating 20+ authorized dealerships across 11 locations in Saarland and Rhineland-Palatinate, Germany, representing BMW, MINI, Škoda, Mazda, Opel, Peugeot, and Leapmotor, with comprehensive sales, aftersales, financing, and rental services.

Ownership category

akta.pro rank

Product category

Automotive Retail and Aftersales

NAICS

Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• New car sales
• Used vehicle sales
• Automotive aftersales
• Workshop repair services
• Vehicle rental services

Headquarters

HQ city

Losheim

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from 7 brands (BMW, MINI, Škoda, Mazda, Peugeot, Opel, Leapmotor) through manufacturer-authorized dealership locations. Revenue from direct vehicle sales to private and business customers.
2. Used Vehicle Sales: Sale of inspected, professionally prepared used vehicles across all brands. Includes certified used cars, demonstration vehicles, and registration-ready vehicles.
3. Workshop and Aftersales Services: Maintenance, repair, inspection, tire services, accident repair, glass repair, smart repair, and climate services performed at 16-21 workshop locations. Revenue from labor and parts.
4. Vehicle Financing and Leasing: Arrangement of vehicle financing and leasing through manufacturer financing partners and insurance/financial intermediaries. Commission-based revenue from arranging financial products.
5. Service Packages (BMW/MINI Service Inclusive, Service 5+): Prepaid maintenance and wear-and-tear packages sold at point of vehicle sale. BMW Service Inclusive covers maintenance for 3-6 years/up to 200,000 km. Service Inclusive Plus adds wear parts replacement. Service 5+ offers 20% discount for vehicles 5+ years old.
6. Vehicle Rental: Short-term replacement vehicle rental through Rent by Müller's Autovermietung GmbH, in partnership with OPEL Rent and PEUGEOT Free 2 Move. Coordinated with workshop service appointments.
7. Parts and Accessories Sales: Sale of original manufacturer parts and accessories through parts departments at all dealership locations. Online parts ordering available with in-store pickup.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Müller Car Dealership Group (Autohaus Müller GmbH & Co. KG) operates a multi-brand automotive retail business selling new and used vehicles from seven franchises (BMW, MINI, Škoda, Mazda, Opel, Peugeot, Leapmotor) across 20+ dealership locations in Saarland and Rhineland-Palatinate, Germany. Beyond sales, the group delivers comprehensive aftersales including workshop maintenance, accident and glass repair, tire services, vehicle rental (Rent by Müller's), parts ordering, OEM-backed and proprietary warranty products, prepaid maintenance packages (Service Inclusive, Service 5+), and vehicle financing/leasing arrangements.

Product overview

Autohaus Müller operates as a multi-brand automotive dealership group (Müller Gruppe) offering new and used vehicles from 7 brands (BMW, MINI, Škoda, Peugeot, Mazda, Opel, Leapmotor) across 20+ dealerships in Saarland and Rheinland-Pfalz. The product portfolio centers on vehicle sales and a comprehensive suite of after-sales services including workshop maintenance, accident repair, parts supply, and vehicle rental. Value-added services include branded prepaid maintenance packages (BMW & MINI Service Inclusive, BMW & MINI Service 5+), extended warranties (6 Jahre Müller-Neuwagen-Garantie, Müller Gebrauchtwagengarantie), online appointment booking, and branded mobile app integrations (My BMW App, My MINI App) for vehicle monitoring and service management. The group also offers vehicle configuration tools and electric vehicle incentive guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Rent by Müller's: Vehicle rental service offered in cooperation with OPEL Rent and PEUGEOT Free 2 Move, providing replacement vehicles during service visits and short-term rentals.
• Müller-Dynamic

Products and services

• New Vehicle Sales Sale of new vehicles from seven manufacturer brands (BMW, MINI, Škoda, Mazda, Opel, Peugeot, Leapmotor) through manufacturer-authorized dealership locations across Saarland and Rhineland-Palatinate, available to private customers, business customers, and fleet operators.
• Used Vehicle Sales Sale of inspected, professionally prepared used vehicles from all represented brands, including certified used cars, demonstration vehicles, and registration-ready vehicles. AUTOGALERIE is the dedicated used vehicle sales outlet at Losheim am See.
• Workshop Services (Maintenance, Repair, Tire, Glass, Smart Repair, Climate) Comprehensive vehicle maintenance, inspection, repair, tire service, accident repair, glass repair, smart repair, and climate services performed at 16-21 workshop locations, available to customers regardless of vehicle brand. Online appointment booking 24/7 with pickup/delivery service within 15km.
• Accident Services (Unfallservice) Comprehensive accident recovery including towing, damage assessment, insurance coordination, vehicle repair with smart-repair options, and replacement vehicle provision.
• Vehicle Rental (Rent by Müller's) Short-term replacement vehicle rental service operated by Rent by Müller's Autovermietung GmbH, in partnership with OPEL Rent and PEUGEOT Free 2 Move, available at Dillingen, Losheim am See, Saarlouis, and Trier locations for use during workshop service and for general short-term rentals.
• Parts Ordering (Ersatzteilbestellung) Online spare parts ordering service allowing customers to order vehicle parts online and collect at their preferred Müller dealership location; original manufacturer parts and accessories supplied through parts departments.
• Vehicle Financing and Leasing Arrangement of vehicle financing and leasing through manufacturer financing partners (e.g., BMW Financial Services) and insurance/financial intermediaries (VIMA GmbH). Sold at point of sale by in-house advisors and financial partners for new and used vehicle purchases.
• BMW & MINI Service Inclusive Prepaid maintenance package covering scheduled servicing, inspections, and parts replacement for BMW and MINI vehicles, with terms up to 6 years or 200,000 km. Service Inclusive Plus adds wear parts (brake pads, discs, clutch, wiper blades). Sold at point of vehicle sale.
• BMW Service 5+ Discounted maintenance and wear services program for BMW vehicles 5 years and older, offering approximately 20% savings on original BMW parts, brake fluid, and labor values for selected models.
• OPEL 5Plus Service Discounted wear-parts repair service for Opel vehicles 5 years and older at fixed all-inclusive prices covering specified maintenance items.
• 6-Year Müller Premium New Car Warranty Extended warranty covering new vehicles for up to 6 years from first registration, protecting against unexpected repair costs for mechanical, electrical, electronic, hydraulic, and pneumatic components. Backed by CG Car-Garantie Versicherungs-AG.
• Müller Used Car Warranty (CarGarantie Comfort) CarGarantie Comfort used car warranty providing comprehensive repair cost protection across 13 major vehicle component groups including engine, transmission, steering, brakes, and electrical systems. Valid across Europe, backed by CarGarantie with usage-based deductible.

Quantifiable outcome

• Top 1,111 auto workshops in Germany (Auto Bild 'Best Kfz-Werkstätten 2025/2026')
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• BMW Group (BMW, MINI brands)coreChannel Partner/ Reseller/ DistributorMüller-Dynamic GmbH operates as a BMW and MINI authorized dealer across multiple locations (Lebach, Losheim am See, Trier, Simmern, St. Wendel). The partnership includes new vehicle sales, aftersales service, and use of BMW's Retail.Next concept and digital tools (My BMW App, My MINI App).
• Stellantis (Opel, Peugeot brands)coreChannel Partner/ Reseller/ DistributorR. Müller GmbH (Peugeot) and Müller lebt Autos GmbH (Opel) operate as authorized dealers. Partnership includes new vehicle sales, service, and OEM-backed service programs (Opel 5Plus, Opel Rent).
• Škoda AutocoreChannel Partner/ Reseller/ Distributormüller-macht's GmbH operates as authorized Škoda dealer at locations in Losheim am See and Saarlouis. Includes vehicle sales, service, and use of Škoda online configurator.
• Mazda Motor EuropecoreChannel Partner/ Reseller/ DistributorAuto A Müller GmbH operates as authorized Mazda dealer at locations in Losheim am See, Saarlouis, and Trier.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorR. Müller GmbH represents Leapmotor electric vehicle brand at the Trier location, expanding the group's EV offerings.
• CG Car-Garantie Versicherungs-AG (CarGarantie)coreOthersPartnership for extended warranty and used car guarantee products. CarGarantie provides insurance backing for the 6-Year Müller Premium Warranty and CarGarantie Comfort used car warranty. CarGarantie has 50 years of experience and works with ~23,000 qualified dealerships across Europe.
• OPEL RentsupportingChannel Partner/ Reseller/ DistributorPartnership for replacement vehicle rental services. OPEL Rent vehicles available to Müller Group customers during workshop visits at Dillingen, Losheim am See, Saarlouis, and Trier locations.
• PEUGEOT Free 2 MovesupportingChannel Partner/ Reseller/ DistributorPartnership for replacement vehicle rental services. PEUGEOT Free 2 Move vehicles available to Müller Group customers during workshop visits at Dillingen, Losheim am See, Saarlouis, and Trier locations.
• Deutsche Gesellschaft für Nachhaltiges Bauen (DGNB)minorOthersStandards body that certified the new Trier BMW/MINI facility with DGNB Silver certification, validating the building's sustainable construction standards including energy efficiency, renewable heating, and environmental materials.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Senger Gruppe: German multi-brand automobile dealer group with similar OEM coverage including BMW, Škoda, and Stellantis brands. Direct comparable on workshop footprint and premium-brand representation strategy.
• Auto Eder Gruppe: Multi-brand German automobile dealership group operating across Bavaria, with similar franchise mix and workshop network structure. Closely comparable in scale and family-ownership profile to Müller Group.
• Jacob Große Automobilgruppe: Multi-brand German automobile dealer group with comparable regional footprint and mix of European OEM franchises. Direct comparable for workshop and aftersales business model.
• Hahn Gruppe: Large family-owned German multi-brand dealership group (Filderstadt), representing many of the same OEMs (BMW, Škoda, Opel, Peugeot). Direct comparison point on regional multi-brand retail and aftersales economics.
• AVAG Holding: German automotive retail holding group with multi-brand dealership operations across multiple regions. Comparable in structure as a multi-brand group with comprehensive aftersales offerings.
• Beresa GmbH & Co. KG: Family-owned German multi-brand automobile dealer group (Münster), with similar scale and operational model including workshop, parts, and financing arms.
• Emil Frey Gruppe: Pan-European family-owned automotive retail group headquartered in Switzerland, operating across Germany and neighboring countries. Most relevant scaled peer; comparable multi-brand franchise model and full aftersales stack.

Others

• Mobile.de (eBay Kleinanzeigen Group): Germany's largest online vehicle marketplace. Ecosystem participant rather than direct competitor, but channels the discovery and lead-generation flow that ultimately drives showroom traffic to physical dealers like Müller.

Regional players

• Sixt SE: German-headquartered mobility and rental provider with overlapping presence in regional rental and fleet services. Adjacent comparator on the vehicle-rental and fleet-management activities that complement Müller's Rent by Müller offering.

Emerging players

• Auto1 Group SE: Berlin-based online used-car platform and dealer-tech operator. Emerging threat/comparator representing the digital-first model that traditional multi-brand dealer groups must defend against; partial overlap on used-vehicle retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mueller.gruppe
• Facebookfacebook.com/mueller.gruppe
• LinkedInlinkedin.com/company/autohaus-mueller
• Instagraminstagram.com/mueller.gruppe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muller Car Dealership Group