ENA Pakistan

What ENA Pakistan does

ENA Pakistan (Energy N Automation Pakistan Pvt. Ltd.) is a Pakistan-based IoT, renewable energy, and power infrastructure solutions provider founded in 2016 and operating as a subsidiary of Jaffer Business Systems (JBS) since March 2021. The company designs, distributes, and services power backup systems (UPS, inverters, batteries), solar and wind renewable energy installations, micro data centers, battery energy storage systems (BESS), and IoT-enabled energy automation products under its proprietary SMARTIC brand (AC Management, Hybrid Power) and ENARGEZE Superpower graphene-based supercapacitor line. Its technology stack combines third-party hardware from APC by Schneider Electric (Elite Partner status since July 2023), OUTBACK POWER, and Matsunaga Stavol with proprietary IoT firmware and Schneider Electric-powered building management systems.

The company serves enterprise customers across banking (Standard Chartered, Meezan Bank, BankIslami), healthcare (Indus Hospital), telecommunications (Nayatel), manufacturing (H.R. Cotton Exports), and commercial hospitality (Grandiose Restaurant) through direct enterprise field sales teams based in Karachi, Lahore, and Islamabad. Its go-to-market is predominantly direct B2B with quote-based, customized solution pricing and recurring revenue from multi-year Service Level Agreements (SLAs) that cover all UPS brands with 2-hour response commitments in major cities.

Revenue mechanics are anchored in hardware sales (UPS, solar systems, batteries, data center builds) complemented by professional services from SLAs. The business model relies on long-term enterprise contracts, anchor account relationships (Meezan Bank described as a long-term partner), and case-study-driven demand generation. No revenue, headcount, or funding figures are publicly disclosed, and the company operates solely within the Pakistan market with no stated international expansion.

Name

ENA Pakistan

Legal name

Energy N Automation Pakistan (Pvt.) Ltd.

Website

https://enapk.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ENA Pakistan is a Pakistan-based IoT and power infrastructure solutions provider, serving banks, hospitals, telecom operators, and industrial clients with solar, UPS, data center, and proprietary SMARTIC IoT energy automation products as a subsidiary of Jaffer Business Systems.

Ownership category

akta.pro rank

Product category

Power and Energy Infrastructure Solutions

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD)

akta.pro secondary industries

Hybrid Renewable + Storage Plant Integration (Solar+Storage, Wind+Storage) (EUAEAEAE), Replacement Parts, Maintenance & Service (UPS/Power Protection) (HDACAJAH), EMS / SCADA / DERMS Controls Integration for Storage (EUAEAEAG)

Keywords

• Power backup solutions
• Solar energy systems
• Data center infrastructure
• Building management systems
• IoT energy automation

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Power Backup Equipment Sales: Sale of UPS systems (APC by Schneider Electric and Chinese/Taiwanese brands), inverters (OUTBACK POWER USA and modular inverters with MPPT solar chargers), sealed lead acid batteries, and ENARGEZE Lithium Power (Li-ion batteries)
2. Solar Power Solutions: Complete planning, design, and installation of on-grid, off-grid, and hybrid solar systems for commercial and industrial customers
3. Data Center Solutions: Design and build of micro data centers, server rooms, and UPS rooms with comprehensive cooling, fire detection, power backup, and security solutions
4. IoT Solutions: Design, build, and implement IoT applications customized to organizational needs, including SMARTIC AC Management and SMARTIC Hybrid Power products
5. Service and Maintenance (SLAs): Service Level Agreements offering 24/7 emergency support, 2-hour response in major cities, routine maintenance, backup unit commitment, and repair services for all UPS brands. Core USP is ability to maintain and repair ALL BRANDS of UPS.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ENA Pakistan designs, supplies, installs, and maintains integrated power backup, renewable energy, IoT-based energy automation, and data center infrastructure solutions for enterprise customers. The product portfolio spans proprietary SMARTIC IoT devices and ENARGEZE energy storage systems, distributed APC by Schneider Electric UPS and power protection equipment, and turnkey solar/wind/BESS renewable systems, complemented by 24/7 SLA-based maintenance services across Pakistan.

Product overview

ENA Pakistan is a comprehensive IoT, renewable energy, and infrastructure solutions provider that offers an integrated portfolio of power and automation products. The core offering includes ENARGEZE Superpower (graphene-based supercapacitors) and ENARGEZE Lithium Power for energy storage; SMARTIC-branded IoT products (Hybrid Power for ATMs, AC Management) for smart building and power automation; solar and wind renewable energy solutions; data center solutions; power backup (UPS, inverters, batteries); and power protection (ATS, AVR, surge suppressors). BMS & Automation powered by Schneider Electric and APC Elite Partner status round out the ecosystem. SLA services provide after-sales support. The architecture combines energy storage, IoT connectivity, and power management into a unified energy automation platform.

Differentiator

Problem solved

Functional benefit

Brands

• ENARGEZE Superpower: Graphene-based energy storage system with high power delivery, rapid energy cycling and durability.
• SMARTIC
• Smartic AC Management
• Smartic Hybrid Power

Products and services

• ENARGEZE Superpower Graphene-based supercapacitor energy storage system delivering high power delivery, rapid energy cycling, and extended durability with 25,000 cycles at 100% DoD, 30-year useful life, 5-year warranty, 1-hour recharge time, and DC-DC efficiency up to 99.1% across a -30°C to 85°C operating range. Designed for industrial, commercial, and infrastructure customers requiring long-life, rapid-cycling energy storage.
• Data Center Solutions Design and build of micro data centers, server rooms, and UPS rooms with edge computing architecture, enabling faster processing, scalability, and cost efficiency in decentralized environments. Includes software, prefabricated modules, cooling, power distribution, racks, UPS, and security monitoring for enterprise customers.
• SMARTIC Hybrid Power IoT-enabled hybrid power system designed for ATM and critical-load functionality, extending 5-6 hours backup to 11-12 hours with zero downtime capability. Features battery health monitoring, low voltage alerts, email/SMS notifications, and carbon emission reduction, targeting banks, telecom, and other operators with distributed critical infrastructure in outage-prone environments.
• SMARTIC AC Management IoT-based air conditioner management system enabling remote control of any AC with an IR remote. Features temperature and humidity monitoring, weekly scheduling, location-based control, low voltage alerts, remote diagnostics, and up to 25% energy savings for commercial buildings, offices, and hospitality customers.
• Solar Solution Customized solar power solutions including on-grid, off-grid, and hybrid systems with net metering, complete planning, design, and installation services for reducing electricity costs and carbon footprint. Targets commercial, industrial, and institutional customers seeking energy cost reduction and sustainability outcomes.
• Power Backup Solutions Customized power backup solutions including APC by Schneider Electric UPS systems, OUTBACK POWER inverters (Made in USA), modular inverters with MPPT solar chargers, sealed lead acid batteries, and ENARGEZE Lithium Power (Li-ion batteries). Designed to ensure continuous power for enterprise and commercial customers.
• Power Protection Solutions Power protection portfolio including Automatic Transfer Switches (ATS), Automatic Voltage Regulators (AVR) from Matsunaga Stavol (Japan) and LiOA (France-Vietnam), and Voltage Surge Suppressors from APC by Schneider Electric, providing protection for sensitive equipment in commercial and industrial environments.
• BMS & Automation Building Management System powered by Schneider Electric that monitors, manages, and optimizes HVAC, EV charging, power, and microgrids for energy-efficient, sustainable, and secure smart buildings. Features open platform architecture, remote access, fire alarms, surveillance, cybersecurity, and HVAC/EV charging integration.
• BESS (Battery Energy Storage System) Safe, efficient, reliable, and cost-effective battery energy storage solutions for industrial, commercial, and residential applications with modular design for flexible expansion, high efficiency, and advanced battery management system.
• Wind Power Solutions Turn-key wind power solutions including wind resources assessment, technical and financial feasibility studies, EPC, commissioning, and operations and maintenance services for micro to large-scale wind turbines targeting commercial and industrial customers.
• IoT Solutions Custom IoT solutions for design, build, and implementation of IoT applications tailored to organizational needs through a four-step process: evaluation, design and quote, implementation, and training. Encompasses SMARTIC products and broader custom IoT applications for enterprise customers.
• SLAs (Service Level Agreements) After-sales service commitments including 24/7 emergency support, 2-hour response time in major cities, 8-12 hour response in remote areas, preventive maintenance, backup units, and access to trained engineers with capability to maintain and repair all UPS brands. Core USP is brand-agnostic UPS servicing.
• ENARGEZE Lithium Power Lithium-ion battery-based energy storage and power backup product line from ENA Pakistan, designed for applications requiring extended energy storage across commercial and industrial settings.

Quantifiable outcome

• Up to 25% electricity bill reduction with solar solutions
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• APC by Schneider ElectriccoreChannel Partner/ Reseller/ Distributor · 6 July 2023ENA Pakistan, a company of Jaffer Business Systems (JBS), became Elite Partner of APC by Schneider Electric on July 6, 2023. This partnership enables ENA to distribute APC's full range of power backup, power protection, data center solutions, and related products. The partnership was signed by Mr. Humayun Akhlaq (Country GM Schneider Electric) and Mr. Veqar Islam (CEO JBS), with the goal of introducing eco-friendly and sustainable products for energy production and conservation in Pakistan.
• NayatelcoreStrategic or Co-development Partner · 1 January 2023Nayatel, a trusted telecom service provider, partnered with ENA for solar power solutions to provide uninterrupted services to its customers. ENA's expertise in solar power solutions and after-sales services makes it an ideal partner for Nayatel in achieving sustainability goals while ensuring reliable power supply. The collaboration contributes to cleaner and more sustainable future by reducing carbon emissions while meeting business objectives.
• Jaffer Business Systems (JBS)coreStrategic or Co-development PartnerENA Pakistan is a company of Jaffer Business Systems (JBS). The relationship provides institutional backing, access to JBS's established enterprise network, and integration into one of Pakistan's leading IT solution providers. ENA was fostered by JBS and officially became ENA Pakistan Pvt. Ltd. in March 2021 as a Company of JBS.
• OUTBACK POWERcoreTechnology or IntegrationENA distributes OUTBACK POWER inverters (Made in USA), representing the world's finest brand of inverters. These products are part of ENA's power backup solution portfolio targeting residential and commercial applications.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Eaton: Major UPS, power-quality, and energy-storage manufacturer competing in the same power-backup and BESS category as ENA's core portfolio.
• Sungrow: Leading global inverter and energy-storage systems vendor targeting solar+storage hybrid plants, directly comparable to ENA's renewable integration offerings.
• Alpha Technologies: Specialist in UPS, power conversion, and broadband power protection serving telecom and industrial customers, similar to ENA's telecom and industrial vertical focus.
• Vertiv: Specialist in UPS, thermal management, and integrated data-center infrastructure that directly competes with ENA's data center and power-backup solutions in enterprise deployments.

Emerging players

• Huawei Digital Power: Fast-growing solar inverters, BESS, and smart-power solutions player expanding in emerging markets, including Pakistan, that ENA is also targeting.
• Enphase Energy: Solar microinverter and home battery (IQ Battery) vendor expanding into commercial storage, an adjacent comparable to ENA's residential and commercial solar+BESS offerings.

Broad incumbents

• Schneider Electric: Global leader in power management, UPS, data center, and BMS; ENA is an Elite Partner of its APC brand in Pakistan, making Schneider the most relevant incumbent benchmark for ENA's offerings.
• ABB: Diversified industrial and power-electronics major competing in UPS, power protection, and renewable-integration segments where ENA operates.
• Tesla Energy: Provider of Powerwall, Powerpack, and Megapack energy-storage systems, representing a benchmark for the BESS category that ENA's ENARGEZE Superpower targets.
• Generac: Power generation, backup power, and energy-storage provider whose product breadth in UPS and storage mirrors ENA's integrated backup and BESS positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ENAPakistan
• Facebookfacebook.com/ENAPakistan
• LinkedInlinkedin.com/company/ENAPakistan
• Instagraminstagram.com/enapakistan

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENA Pakistan